With the slogan "80 years of Mother's Day in Switzerland - where do mothers stand today?" on a mega poster on the wall of its headquarters building to mark the 80th anniversary of Mother's Day this Sunday, the foundation is calling for the empowerment of mothers, parents and children. Stephan Oetiker, Director of Pro Juventute, said that the poster campaign was intended to encourage society to reflect and express its own demand for a sustainable family policy and thus the promotion of children and young people. Even 80 years after its introduction, Mother's Day still fails to recognize the achievements and daily work of mothers in politics and the world of work. The framework conditions in politics and business need to be created for all forms of family models today.

The aim of the campaign is to establish Big as a fashion store that carries collections that make you look good on the streets. The advertising media are posters, cinema slides and an e-board. They are used in the city of Zurich and the surrounding area. Various campaigns and guerrilla measures under the same motto are being planned and will attract attention at various locations in the city of Zurich during the summer.
Responsible at Big: Sylvie Gablinger. Responsible for high voltage: Tom Fäh, Noemi Fraefel, Stefanie Fricker, Marco Huber, Matthew Katumba, Alex Taiganidis.

Bideau is leaving the management of the Film Section at the Federal Office of Culture FOC at the end of the year. He will take over the management of the Federal Agency Presence Switzerland in the General Secretariat of the Federal Department of Foreign Affairs FDFA. In recent years, Bideau has been at odds with well-known exponents of the film industry, the SDA writes in a press release. Although voices of praise have repeatedly been heard in the industry, he has mainly been met with public criticism. Bideau is leaving behind a shambles, said Rolf Schmid, President of the SFP film producers' association, when asked by the SDA news agency on Thursday.
Nicolas Bideau took over the technical and organizational management of the BAK Film Section in autumn 2005 and has been very present in the media ever since. However, his successor would have to communicate better with all those involved. What is needed now is a service provider who works for the industry and not the other way around, said Ivo Kummer, Director of the Solothurn Film Festival.

The Basel-Stadt Civil Court has issued an interim injunction prohibiting Publicitas/RadioTele from making any further claims with immediate effect and under threat of punishment:
- Publicitas/RadioTele "...is in a contractual relationship" with Radio Basel and the other companies belonging to the station.
- Pubicitas/RadioTele "...is exclusively responsible for all advertising bookings relating to advertising to be broadcast on Radio Basel, and/or
- All advertising bookings for advertising to be broadcast on Radio Basel would have to be handled by Radio Basel."

The two potential shareholders of the magazine have jointly announced for the first time that they will not be pursuing the project in the current economic environment. This was reported by Focus.de on Friday. The Sunday magazine "Die Woche" would possibly have hit the publisher's own advertising business of the two Sunday magazines "Bild am Sonntag" and "Welt am Sonntag". According to estimates by industry experts, the project would have required an initial investment of well over 50 million euros.

The new marketing campaign from Appenzellerland Tourismus AR transports the target audience into the world of Appenzellerland, true to the motto: drink coffee and dream of excursions. 25 different motifs with highlights from the region adorn the Emmi coffee-cream covers and tell of the beauties between Lake Constance and the Säntis. The special thing about it: coffee lovers not only enjoy a "Kafi Crème" with Appenzellerland feeling, they also benefit from price reductions of 20 to 50 percent for attractive excursion offers in Appenzellerland. The Deckeli can be redeemed directly at the ticket office of the respective excursion destination.
Nine partners are involved in the Switzerland-wide marketing campaign by Appenzellerland Tourismus AR and Emmi. For example, coffee drinkers can discover the secret of Appenzeller cheese with their "Deckeli" in the Appenzeller show dairy or discover Silvesterchlausen in the Appenzeller Customs Museum. Three mountain railroads take you up to Säntis, Ebenalp and Kronberg to the most beautiful vantage points in the region. In the Kunsthalle Ziegelhütte and the Museum Liner in Appenzell, cultural highlights can be experienced with the Kaffeerahm-Deckeli, while impressive pictures and contemporary documents can be marveled at in the Pestalozzi Children's Village. The Henry-Dunant Museum in Heiden brings back memories of the founder of the Red Cross, while the "Deckeli" at the Unterrechstein spa provides hours of relaxation.

Matthias Kern has experience in selling online advertising, both in the classic display sector and in the performance advertising and classifieds business. In his professional career, the qualified business economist has been responsible for the sales of the Amiado Group, which includes Students.ch, Usgang.ch and Partyguide.ch, among others. At Google Switzerland, he was responsible for national and international key accounts for the Google Adwords advertising program. During his time at Tamedia, he established and managed partnerships and cooperations for Jobwinner.ch and Alpha.ch.

The canton wants to save money by discontinuing the printed edition. In addition, the gazette with official publications from the canton, the municipalities and the judicial authorities should be up-to-date, customer-friendly and accessible free of charge, as the cantonal government announced on Friday. The contents of the official gazette have already been available on the Internet for eight years. According to the government council, an average of 7,000 to 8,000 hits per month are registered. Since the beginning of the year, the issues have been published on the Internet as PDF files.
The current certified circulation is 3,495 copies, of which 451 copies are sent free of charge to councillors, judicial authorities and the cantonal administration. Among other things, the municipalities are obliged to subscribe to the newspaper. For more than 100 years, innkeepers also had to subscribe to the official gazette for their restaurants. In 1994, however, the people approved an amendment to the Publication Act. Since then, landlords no longer have to publish the official gazette.
The parties have until the beginning of July to comment on the Government Council's proposal to publish the Official Gazette and the systematic compilation of Aargau law in electronic form only.

Eduqua defines and checks the quality standards of educational institutions in Switzerland. Six criteria are examined in order to obtain the quality seal: The offer, communication with customers, the way in which services are provided, the staff employed - i.e. the trainers, learning success and quality assurance and development.

Among other things, the agency is launching a competition for talented up-and-coming bands. The main prize is an exclusive gig on the Heineken Stage at the Montreux Jazz Festival. The contest is being promoted with various POS and event measures, while Heineken is also making its presence felt in the cinema. Cine-Pictures will be used to draw attention to the star qualities of this uniquely fresh beer in Swiss-German movie theaters.
Responsible at Heineken Switzerland: Pascal Peltier (Marketing Director), Frank Wilde (Group Brand Manager International Brands), Philipp Häseli (Brand Manager), Thomas Trojanek (Junior Brand Manager).Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Anna Kindlimann (graphics), Mathias Bart (text), Reto Baumann, Jennifer Rimann (consulting), Victoria Iwaszkowska (DTP).

The crown caps of the participating containers conceal chances to win various prizes: Five complete home theater systems from Philips, including a 40" LED TV, and more than 40,000 instant prizes will ensure soccer euphoria. If you hold four of the red and white crown corks together, a Swiss cross is formed.
The Valencia Kommunikation agency developed an atmospheric visual with four toasting fans as well as the packaging design in the matching football look, on which tight bottles are ready as the starting line-up. The Lid Hunt 2010 is also available in the gastronomy sector. In all participating pubs, guests will receive a scratch-off ticket with additional chances to win with every Feldschlösschen beer.
The promotion is accompanied by various communication measures such as posters, advertisements and POS activities.
Responsible at Feldschlösschen: Yves Grüninger (Senior Brand Manager). Responsible at Valencia Communication: Michael Gerber (Creative Director), Simone Perez-Fluri (Senior Art Director), Beatrice Ketterlin (Art Director), Zoe Gunzenhauser, Rafael Graber (Graphics), Sebastian Refardt (Text), Serdal Aktas, Anke Wehner, Patrick Hublard (Desktop), Frédérique Mathys, Séverine Küpfer, Lilian Würth (Consulting).

Behind the name M-Festivals are the six open air festivals: Openair St. Gallen, Openair Frauenfeld, Gurten Festival, Paléo Festival, Heitere Openair and Openair Gampel. The online competition "Pimp my Festival" is at the heart of the M-Festival appearance. The aim of the game is to set up a tent with friends and go vote-catching. The combination of the competition with the social media platform Facebook enables a target group-oriented approach. The tent with the most votes per festival wins the exclusive Pimp My Festival package: free festival passes, a tent with a sleeping mat in a good location for four people as well as food and drinks.
Drink vouchers and a festival kit.
Responsible at Migros-Genossenschafts-Bund: Saskia Zimmermann, Urs Engler (client). Responsible at Station: Creative Director (Patman), Debora Hirsch (Project Management), Patrick Stoll (Consulting), Mike Fischer (Design), Janine Radlingmayr (Programming), Lukas Von Blarer, Simon Schönenberger, Curdin Pitsch, Osiris Roost
(Contents).