The agency Inhalt&Form Kommunikations AG was founded in 1990. It currently employs 20 people and is based at Gasometerstrasse 9 in Zurich. The company is managed by Claudio Zier, Serge Riedener, Christian Jost and Jürg Meyer. The agency's key clients include: Melectronics, SportXX, Vögele Shoes, Keller Ziegeleien, Hero, Swisscom, MGB.

The campaign was initiated by BSW President and SW Board member Frank Bodin. In the creative realization, the advertising agency Euro RSCG Zurich focused on headlines: Sometimes rather humorous, sometimes rather factual, but never shouting, the functions of advertising are to be conveyed. The public will encounter "advertising for advertising" when reading the newspaper, in front of the television and computer, at the cinema, on the radio and when emptying the letterbox. In addition Bsw.ch in-depth information on the good aspects of advertising.
The campaign was launched on Advertising Day on May 7, 2010 and was developed in collaboration with the major industry associations (Swiss Advertising, Swiss Press, Swiss Advertising Clients, IAA, etc.).

Responsible at BSW Leading Swiss Agencies: Frank Bodin, Walter Merz. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Roman Edmunds (strategy), Axel Eckstein (CD), Marietta Albinus (AD), Nemi Gajic, Wolfgang Bark, Urs Zwyssig (text), Anna Colby (art buying), Patrizia Biagini, Jina Iseli (consulting). Online production: Futurecom,

Articles with positive headlines are shared 30 percent more often on Facebook than the average, while negative headlines are shared ten percent less often than the average. At least that is the result of a recent analysis by a marketing company. It would probably be a little bold to conclude from this that bad news attracts less interest. However, it does seem to be the case that negative news is less likely to be shared in one's own environment. After all, nobody wants to play the sourpuss. What's more, the hunger for scandals has probably already been satisfied by the traditional media. In the private sphere, you don't have to spread bad news, but rather provide your friends with uplifting news. So, more good news, please!

The faces depicted are intended to show emotions that are triggered by reading the articles. In addition to advertisements in the general and trade press and on the Internet, four versions of a TV commercial were also produced and are currently being broadcast on TSR1, M6 and RTL9. In the event area, all Romands had the opportunity to pose in photo shoots in Lausanne, Neuchâtel and Geneva to become one of the faces of L'illustré. This can also be done on the website or with an iPhone application. The result is a one-minute spot that can be seen on TSR1 on May 14.

Responsible at Ringier Romandie: Patrick Zanello. Responsible at Agence Trio: Mélanie Mudry (consultant), Guido Masson (CD), Jesus Gonzalez (AD), Christophe Muller (multimedia), David von Ritter (text). Photography and direction: Dominique Palombo (Le Studio Production, Geneve).

Roland Bischofberger has experience in various communications functions at international technology groups. He has worked in corporate communications at OC Oerlikon since 2007. Prior to that, he worked as Public Relations Manager for the Telecommunications Division of Siemens Switzerland and as Investor Relations Manager for Siemens headquarters in Munich. Roland Bischofberger holds a degree in communication from the Zurich University of Applied Sciences.

This is the result of research by the Sonntagszeitung. The production is based on the format "Britain's Got Talent". In January 2009, the show on British private broadcaster ITV turned the overweight and unemployed Susan Boyle into a world-famous singer. Three seasons of the German copy of "Supertalent" with Dieter Bohlen have already been broadcast on the private channel RTL, and a fourth is currently being planned.
"Supertalent" is a super show, especially for Switzerland, 3+ boss Dominik Kaiser is quoted as saying in the Sonntagszeitung. He would have liked to have included the show in the program himself; an offer was already on the table in September 2008. For cost reasons, however, the decision was made against the program.
Austrian TV rejected the program for another reason: ORF had examined the format, a spokesperson said. "However, we are of the opinion that such a miscellaneous talent show does not meet the quality requirements of a public broadcaster." In Germany, for example, the appearances of children and animals led to criticism of the show.

No, says Gary M. Gansle, Partner at Dorsey & Whitney. Social networks have not significantly changed the work performance of employees, says the consultant and author. Employees who waste their time on social networks today used to chat at the water cooler or coffee machine. Then as now, the only thing that matters is balanced regulation and prudent control by the management. Although some adjustments certainly need to be made to how the workplace should be organized today, these are not as revolutionary in context as some doomsayers would have us believe. Instead of completely banning social networking in the workplace, Gansle recommends clear rules in companies on how the platforms should be used. For example, it is conceivable that employees could be instructed to only blog and tweet on work-related topics during working hours. It should also be made clear that confidential internal information must not be divulged via social networks. Spreading false information about the company, its employees and customers must also be prohibited. Makes sense. The words of social media expert David Nelles on the subject of internet blocking also seem plausible: blocking employees from social networks using firewalls is not a solution. "In view of the development of the mobile Internet alone, Internet blocking will have no future," he told Pressetext. Used correctly, employees can now act as true brand ambassadors in online networks.

According to the Sonntag newspaper, Bakom Deputy Director Matthias Ramsauer has confirmed this. The money comes from fee splitting for private radio and TV stations, for which 4 percent of Billag fee income has been reserved each year since 2007. The reason for the surplus: Private stations such as Tele Bärn or Radio 32 receive less money overall than is in the splitting pot due to the maximum subsidies regulated in the licenses.
The surpluses are a "clear legislative oversight" that must be corrected when the law is revised, Ramsauer is quoted as saying in Sonntag. Bakom intends to draw up a draft revision by the beginning of 2011. Internally, the office is said to have already discussed two options: The money will be indirectly refunded to the fee payers, for example by reducing the Billag fees. Alternatively, the surplus could be transferred to a special fund for the benefit of fluctuations in SRG's budget development.

As part of the merger of the Free Democratic Party and the Liberals, the party's visual identity was rethought and redesigned last year. The aim of the project was to simplify the day-to-day administration of a militia organization such as the FDP and to achieve a high level of effectiveness in the public sphere through a clear and unambiguous appearance, according to a press release. As part of this corporate design process, the Macmac agency was also commissioned to completely overhaul and redesign the FDP.Die Liberalen website.
The websites of the cantonal and local sections of the FDP.Die Liberalen will also be adapted to the new web design and converted in the coming months. In addition to national topics, information and news on politics in the regions and municipalities will be published there.

Lombardi succeeds former member of the Council of States Carlo Schmid-Sutter, who has chaired the SW for the past 12 years. Carlo Schmid-Sutter was appointed Honorary President by the members for his great services to the SW, according to a statement from the association.
Filippo Lombardi, who had been on the SW Board for a year, was replaced on the SW Board by AZ publisher Peter Wanner as representative of the Swiss press. And the retiring Christian Kauter, CEO Affichage Holding, will be succeeded by Ivan Schultheiss, Managing Director APG. Finally, Claude Miffon will replace Michel Repond on the SW Board as the new representative of the FRP.
On Advertising Day, the insurance group Sympany and a toy retailer were awarded the "Child Guardian 2010". The prize for exemplary advertising with children is awarded by Terre des hommes - Kinderhilfe (Tdh), Schweizer Werbung SW and the Fédération romande de publicité et de communication (FRP). Hanspeter Lebrument, President of the Swiss Press Association, is a new member of the Child Guardian patronage committee.

The result is a kitschy, beautiful summer dream - which ends abruptly with the last bite when a door opens out of nowhere, bringing our daydreamers back into the real world of everyday office life.
Responsible at Néstle Frisco: Marco Zanchi (Marketing Director Ice Cream), Grit Heinrich (Brand Manager). Responsible at Publicis: Sacha Moser (CD), Cyrill Wirz (Text), Viviana Chiosi (AD), Tobias Brunner (Graphics), Derya Derdiyok (Agency Producer), Muriel Asté and Silvia Holend (Consulting), Isabelle Hettel (Strategy). Responsible at Wirz Fraefel Paal Productions: Ernst Wirz (director), Terence Maritz (camera), Michelle von Buol (editing), Stefan Fraefel (producer), Federico Bettini, Roland Schmid (sound), Arndt Baumüller (special effects).

Frisco Pralinato - Skater 2010 from Pascal Urscheler at Vimeo.

Frisco Pralinato - Surfer 2010 from Pascal Urscheler at Vimeo.

Jackson replaces Silvia Minzer-Thommen, who held this position in a small, temporary stint. Katharine Jackson, who has worked for foundations, festivals, and most recently for the Gare du Nord, station for new music, in Basel, is in her position as much a contact person for media representatives as for the public. With her, the "Communications and Marketing" department, which is responsible for marketing, public relations, graphics and new media at the Tonhalle Orchestra Zurich, is complete again.
Since April 2009, the "Communications and Marketing" department has been headed by Catherine Abraham, who most recently held similar positions at the Schauspielhaus Zurich and the Berliner Festspiele. Christian Eigner is responsible for marketing, while Eva Menghetti is in charge of graphics.