After one month, it can be said that Migros not only simply has customers, but also real fans, writes the retail company in a statement. Many of them, for example, grew up with the well-known Glacestängeli in multipacks and associate them with pleasant childhood memories. Whatever the reason, the packaging designs created in 1975 by Migros graphic artist Hans Uster are definitely popular - the blue vanilla ice cream shirt with the seal clearly occupies first place in the sales rankings, followed by the Chocoglace T-shirt with the bear and the strawberry ice cream T-shirt with the monkey. The Mirador belt then takes fourth place. Once again, someone seems to have had the right marketing instinct - after it has become a little quieter around the M-Budget cult, it is now the turn of the ice cream cones...

The realization of all annual reports focuses on optimal reader guidance, meaningful graphics and a visualization that corresponds to the respective cultural values of the companies, according to a press release. The implementation of the annual reports should reflect the culture and corporate strategy and at the same time stand out from sales-oriented communication. Hellermeier intends to further expand its expertise in the area of annual reports in the future. The focus will be on conceptual consulting, implementation in the print sector and convergence with online applications for annual reports. In spring 2010, Hellermeier therefore further strengthened its digital design and conception departments.
Responsible at Hellermeier: Roger Tschopp (Head of Hellermeier). Responsible at Auto AG Rothenburg: Daniel Schubert (Marketing), Walter Odermatt (CFO). Responsible at Lucerne Cantonal Hospital: Silvia Wey and Jeanette Nagy (PR and Communications). Responsible at TCS Waldstätte section: Alex Mathis (Managing Director).

The Group achieved an operating EBIT of 284 million euros, more than double the figure for the same quarter of the previous year (115 million euros). Total turnover also increased slightly from 3.5 to 3.6 billion euros, according to the Group's statement. Net income amounted to 45 million euros after a loss of 78 million euros in the same quarter of the previous year. The CEO of Bertelsmann AG, Hartmut Ostrowski, explained that the company is now benefiting from the upturn in the advertising markets and the Group's "continued cost discipline" with numerous cost-cutting measures. The company's net financial debt amounted to €2.77 billion as of March 31, 2010 (December 31, 2009: €2.79 billion).

"We are working with the highly experienced creative director Simon Hofer from Bern and three other specialists in the areas of multi-media, video and buzz marketing," Pecalvel was quoted as saying in a press release on Wednesday. In addition, a bilingual person has recently joined the graphic design team. Franz&René offers services in the areas of branding, campaigns and PR print & web. The Website of the agency is now available.

The three companies have seized the opportunity and strengthened their market position with strategic acquisitions in a difficult economic environment, writes KPMG in a press release. Tamedia received the prize for the most impressive transaction in 2009: the step-by-step merger with Edipresse was unprecedented for the Swiss press landscape.
Roche was recognized for the largest transaction and Novartis for the most transactions in 2009.

Following the expansion of its conference area, which is now one of the largest and most beautiful in Europe, the Radisson Blu Hotel, Zurich Airport now also has a Fitness & Wellness Club. The headline campaign that Matter & Gretener is now creating for the design hotel at Zurich Airport for the third year in a row is correspondingly diverse. Once again, advertisements in business and in-flight titles as well as posters were used.
Responsible at the Radisson Blu Hotel, Zurich Airport: Stefan Schaer (Director of Sales & Marketing). Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Urs Hartmann (AD), Julia Batzlen (graphics), Nicole Liebermann (consulting).

Playboy founder Hugh Hefner is convinced that when people want to see something in 3D, they prefer to look at naked women. According to the press release, the latest Playboy will therefore also come with the necessary 3D glasses. "I think people will enjoy seeing the Playmate of the Year in real form," Hefner told US media. The vision of 3D Playmates has been on his mind for a long time - since the 1950s, according to the Playboy founder. At times, however, there was not enough money to equip all the magazines with 3D glasses. Hefner sees the 3D format as an argument for print that defies the digital trend. This image is an example of how books and magazines differ from computer images. You can hold them in your hands and keep them.
Playboy has been struggling with dwindling circulation for some time now. Last fall, the men's magazine caused a stir with the cartoon character Marge Simpson as a Playmate in the magazine.
In terms of merchandise, Playboy has also started to offer an increasingly wide range of products in order to appeal to as many people as possible. The expanded branding is also intended to generate additional income. However, die-hard fans of the magazine are not very enthusiastic and criticize that the products on offer today no longer have any connection to the original brand.

According to Comscore surveys, an automated search function with photo slideshows is responsible for this. Yahoo achieved a market share of 17.7 percent in April, compared to 16.9 percent in March. As it turned out, however, users are no longer searching via Yahoo. The growth comes from the automated tool on Yahoo News and Yahoo Finance, as Techcrunch reports according to the press release.
On Yahoo News, for example, the search results are linked to photo galleries that are also displayed. Each photo automatically generates related search results that are displayed below the image. Thanks to the photos, Yahoo News was able to increase its search queries from an estimated 17 million to 190 million.

Swiss rapper Stress is supporting Coop's current environmental campaign and composed a song especially for it. With lyrics on the subject of "biodiversity", the spot "C'est réel" is not only visually but also musically thought-provoking. In the "Making of", Stress personally guides us through the breathtaking world of images from Australia to the icy landscape on the Aletsch glacier.
Impressive images in combination with the catchy, hit song, as well as the current commercials, can be seen on Star TV or streamed at any time on Startv.ch.
Advertising week on Star TV: New every Thursday at 19:45 on Star TV.

At the general meeting on May 11, 2010, the ADC presidium, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was able to look back on a successful year, according to a press release issued on Wednesday.
The ADC judging 2010
As part of the opening up of the ADC, a guest juror took part in the entire judging process for the first time in 2010: Oscar winner Xavier Koller enriched the jury with his professional outside perspective, writes the ADC. Two new craft categories were also introduced: Text and Art Direction. This makes the ADC judging the most comprehensive advertising judging in the country with 13 new categories.
The ADC Festschrift 2010
The ADC magazine is always one of a kind: in 2010 it was called "Die Werbewelt" and was published by Weltwoche. Editor-in-chief Roy Spring succeeded in attracting such trenchant pens as Kai Michel, René Lüchinger, Beatrice Schlag, Wolfram Knorr and Ulf Poschardt.
The new "Friends of the ADC"
In the fall of 2009, the "Friends of the ADC" were founded by the new ADC presidium. They support the Club's efforts to improve creative work in Switzerland. They are personalities who have themselves achieved extraordinary things in various fields. To date, 18 "Friends of the ADC" have been accepted, including cabaret artist Emil Steinberger, communications professional Patrick Rohr, publisher and cabaret artist Patrick Frey, Zurich Film Festival founders Nadja Schildknecht and Karl Spoerri and film director Michael Steiner.
The ADC Sponsors
Despite the difficult economic environment, the ADC has succeeded in retaining existing sponsors and attracting new ones, according to the press release. Specifically: APG was once again a category sponsor, while Handelszeitung and Bilanz were once again festival sponsors. The Goldbach Media Group, Schweizer Presse (only an advertisement can do this) and UD-Print have been acquired as new category sponsors. And the long-standing sponsor Publisuisse is a new premium partner of the ADC.
The ADC trade events
The ADC wants to improve advertising by judging it. But also by discussing it at specialist events. The highlight of the "Backstage of Benchmark" series of events so far was the presentation "10 reasons why this is the best time to be in advertising" by English advertising legend Sir John Hegarty in March 2010. For those who were unable to attend, the new ADC Premium Partner Publisuisse recorded the event.
The ADC finances
Despite the difficult economic environment, the ADC was able to close the year with a small profit. Thanks to the commitment of the sponsors, the constant number of entries and the advertisements in the ADC festival magazine.
The ADC Presidium
The honorary ADC presidency, consisting of Markus Gut, Alexander Jaggy, Markus Ruf and Martin Spillmann, was confirmed at the general meeting.
The ADC Board of Directors
There were a number of rotations on the ADC Board that had been announced well in advance by those stepping down. Geri Aebi handed over the Sponsoring department to Remy Fabrikant, Urs Schrepfer handed over the Young ADC department to Philipp Skrabal. Andreas Prokesch, who has served as ADC Jury Chairman for 15 years, also stepped down. His successor as Chairman is Frank Bodin, the preferred candidate of both Prokesch and the ADC Executive Committee. The other board members were confirmed in office and the new board members were elected.
Read an exclusive interview with Andreas Prokesch about his resignation and the work of the ADC in the next print edition on May 20.

According to a press release, "Switzerland's Got Talent" (working title) is a licensed format. The original comes from England and is called "Britain's Got Talent". It was first broadcast there in 2007, with the winner of the first season, Paul Potts, and the runner-up from 2009, Susan Boyle, selling millions of albums.
Unlike "MusicStar", for example, the casting show is not just looking for singers, but for talent from all areas of entertainment. The castings are expected to take place throughout Switzerland in the fall of 2010. You can register via www.sf.tv from June 15, 2010. The host and jury will be announced at a later date.
Grundy Switzerland is a Ringier holding company (35 percent), belongs to Ringier TV and is part of the Ringier Entertainment division. "It's great to be able to bring the successful format from England to Switzerland. I am sure that we will be surprised by the variety of applicants in the search for the greatest Swiss talents. As diverse as Switzerland itself...", says Mathias Ruch, Managing Director of Grundy Switzerland and Head of Moving Image/Television at Ringier. Grundy Switzerland already produces the successful early evening program "5GEGEN5" for Swiss television.

Various destinations have also extended their existing contracts with the company. These include "Lenk", "Haute-Nendaz", the "Jungfrau region", "Crans-Montana" and "Riederalp". APG Montagne is thus further expanding its leading position in Switzerland's best-known mountain destinations, the company writes in a press release.