Gaudenz Looser will be the new deputy editor-in-chief. This was announced by Tamedia in a press release on Thursday. Marco Boselli has been Editor-in-Chief of 20 Minuten since 2003 and has played a key role in establishing and developing 20 Minuten into Switzerland's leading media network.

In his new function as Head of Journalism and Processes Commuter Media, Boselli will be responsible for the editorial concepts and processes of all Tamedia commuter media in Switzerland and abroad as well as the entire branding and marketing of 20 Minuten, 20 minutes, Friday and Tilllate. In addition to these tasks, Marco Boselli will remain Editor-in-Chief of 20 Minuten, Friday and Tilllate.

Gaudenz Looser will be promoted to Deputy Editor-in-Chief of 20 Minuten on April 1, 2016. He replaces Peter Wälty, who will take over the management of Tamedia's new Digital News & Development division. Looser has been working at 20 Minuten for over ten years and has been a page editor and member of the editorial board since 2012. Annina Flückiger, Head of Advertiser Marketing and Sales Promotion in the new Advertising & Commuter Media division from the end of 2016, will also assume responsibility for branding/reader marketing for commuter media.

"Marco Boselli has contributed a great deal to the success of 20 Minuten in recent years," says Marcel Kohler, member of the Management Board of Tamedia and responsible for the new Advertising & Commuter Media division from 2017. "I am delighted that he is now taking on the new role of Head of Journalism and Processes for Commuter Media and wish him, Annina Flückiger and Gaudenz Looser every success in their future tasks."
In the new Advertising & Commuter Media division, planned for the end of 2016, the Swiss media group Tamedia is merging the currently decentralized sales teams into one advertising market team in order to provide customers with an even more comprehensive service. The establishment of the sales and service organization was announced in August 2015.

The menu includes various smoothie creations. During more than six months was planned, built and furnished. With the Top77, the city of Uster is now to be enriched by a gastronomic highlight, the top media said in a statement on Thursday.

In addition to the gastro offer, the lounge also brings Top Media closer to the guests in the Zurich Oberland. Various screens show highlights from the Tele Top program, news from the region from Top Online, or live webcam views of Radio Top Studio 1. A small stage also allows events that can also be broadcast on Radio Top or Tele Top.

To kick things off, there will be a packed opening program on February 12, 2016, starting at 9 am. Top media will offer coffee and croissants to start the day. In the afternoon, storyteller "Sanzibar" will captivate the young guests (and the grown-ups, of course). For the afterwork drink, there will be sound from Radio Top DJs Corinne Wacker and Luca Della Rosa, and later the two musicians Moritz Schlanke and Gino Todesco from Uster will perform on the Top77 stage. In between, there will be creative smoothie mixing during the day and always tasting drinks from Dem Getränkeangebot.

More information is available at Toponline.ch as well as on the Facebook page of Top77.
 

What progress has been made in the treatment of retinal diseases? What does a birth in hospital look like, and how can expectant parents prepare for it? What treatment methods are available at the KSW for a heart attack? And what therapies are available for children and adolescents with chronic diseases?
These and many other questions are answered by the KSW Reportthe digital magazine of Winterthur Cantonal Hospital. It is primarily aimed at patients and their relatives, but also offers employees, trainees and job seekers interesting insights into the diverse range of services offered by the second largest hospital in the canton of Zurich.

The aim of the KSW Report is to report in a well-founded yet comprehensible manner on the numerous specialist areas that are brought together under the umbrella of the KSW, Futurecom said in a statement. The detailed reports and interviews are supplemented by high-quality photo spreads and thus convey an authentic picture of everyday hospital life. The articles also appear in parallel in various print publications, such as the annual magazine "Live" or the monthly staff newspaper "37°".

Futurecom designed and implemented the KSW Report based on Word Press. Thanks to the convenient backend, the continuous updating of the content is carried out by the KSW's communications department. The KSW Report is thus not only an attractive, but also a cost-efficient communication channel of the Winterthur Cantonal Hospital.

Responsible at KSW: André Haas (overall responsibility), Simone Sievers-Denk (corporate design), Christophe Truchet (content management), Roger Widtmann (technical infrastructure). Responsible at Futurecom (Member of Y&R Group Switzerland): Martin Sauter (consulting), Robert Seidl (programming), Sina Wiederkehr (content management).
 

The "Sales Navigator" is also designed to make it easier to approach potential customers because it displays a lot of information around their public profile and activities, according to a statement from the business network. The insights not only make it easier to approach them, but also to provide tailored information as well as offers, thus increasing the chances of success. In Germany, around 100 companies are already using the LinkedIn Sales Navigator.

"Cold calls have always been terrible for everyone involved and always will be," said Arjen Soetekouw, Head of LinkedIn Sales Solutions (LSS) in the DACH region. "What's exciting about Sales Navigator is the transparency the solution offers sales professionals. They get real-time information on business partner interests and activities. By knowing what the potential customer is looking for, a real conversation can develop, leading to more stable relationships in the medium to long term. There is currently no other product on the market that can support sales professionals in a similar dimension in terms of audience, quality of content and network, and in this way open up new opportunities."

Among the customers who already rely on LinkedIn Sales Solutions in the DACH region is SAP. Malin Lidén, Vice President, SAP Experience: "Our customers shop differently in the digital world: the majority of the purchasing process takes place online. Every day we see how important it is to meet our customers where they prefer to be and to support them with appropriate information in their decisions. Using digital networks in the right way opens doors more easily - LinkedIn Sales Navigator offers an effective key to this. But it also requires a cultural shift: in an open, digital marketplace, influence, connections, and expertise count more than title. That's why at SAP, we're working across departmental boundaries to harness the full potential of social selling for customer acquisition and retention, and to increase customer satisfaction. That's what digital transformation means to us."

Potential of Social Selling

Already today, millions of business transactions are conducted on LinkedIn. The LinkedIn Sales Navigator is now designed to accelerate these processes and make finding and approaching new contacts even easier and more efficient. "Buyers are more likely to respond to an approach if the sales representative can show that he or she has dealt with the relevant needs," explains Arjen Soetekouw. "Simply knowing the position of the person being approached improves the impression when approaching by 64 percent. 75 percent of buyers also use social media themselves to gather information before making purchases. So sales would do well to build a presence there themselves, share knowledge, and make their mark." Existing users of Sales Navigator have a pipeline of potential buyers seven times larger and sales 11 times higher than sales professionals who use only LinkedIn.
 

In collaboration with Hack Zurich, the Digital Festival will bring together opinion leaders, key decision makers, international companies and the tech world to present relevant content that will inspire everyone to do their best. Expert conferences, idea competitions, workshops, labs and hacker competitions will take place in a relaxed atmosphere. Zeitgeist meets content without bling bling - and culture is more important than money.

"Ego systems and self-congratulations are no longer in keeping with the times," says Manuel P. Nappo, co-initiator of the Digital Festival. "The strength lies in being together, not against each other. That's the great opportunity for our vibrant tech scene." Thus, from September 15 to 18, 2016, the Digital Festival will form its own ecosystem, in which the online world will also unite offline - whether at conferences, parties, concerts or yoga.

Booklet Digital Festival

The premiere of the Digital Festival will take place in Zurich from September 15 to 18, 2016. The first two days are WOW Day and Transformers Day. However, the programs, idea competitions, workshops and labs are not only aimed at nerds, techies, digital natives, online kings and social media users, but also local entrepreneurs and opinion leaders - ultimately, all those who have learned the rules only to break them.

The third Hack Zurich, the longest hackathon in Europe, also has its permanent place at the Digital Festival. From Friday evening to Sunday, the 500 finalists, who beat out more than 1600 applicants from over 30 countries - including many students from elite universities - will compete. During the 40-hour competition, which takes place at Zurich's Technopark, the programmers, developers and designers try to crack Internet applications, mobile services and hardware.
 

The collaboration also includes title sponsorship for the Interclub Championships, Switzerland's largest grassroots tennis event, as well as co-sponsorship of the newly launched Kids Tennis High School. This project for young talent should help to ensure that Swiss tennis can continue to celebrate success in the future.

Rado has been involved in tennis for more than 20 years. "With our presence as Official Partner at the Swiss Indoors Basel and the new partnership with Swiss Tennis, we are strengthening our tennis commitment in our home market," says Mathias Breschan, CEO of Rado. "Tennis perfectly embodies our values - relentless determination, the will to push boundaries, precision and uncompromising attention to detail."

Swiss Tennis President René Stammbach is delighted that Rado, one of the most renowned watch brands in the world, is becoming increasingly involved in Swiss tennis: "With Rado, we have an experienced partner at our side who knows and appreciates tennis. We are delighted that the Swiss watch brand is now also supporting tennis in Switzerland on a broad scale and with young talent, and we look forward to innovative joint activities."
 

 division with a company history spanning more than 160 years. It unites the arwa, Similor Kugler and Sanimatic product brands under one roof.

Increasingly, the need for a clear brand profile became apparent, according to a statement issued by the Meta Design agency on Monday. Working closely with the Similor team, Meta Design positioned the arwa and Similor Kugler product brands more progressively and clearly differentiated them from one another:

The arwa brand is aimed at a design-conscious audience that cultivates an individual lifestyle. It inspires through fittings with elegance, stands for high quality and has the claim to arouse desire. This is reflected in a sensual appearance with sharpness and fuzziness. A distinctive typography with pointed messages gives the appearance a special character. Arwa is the bijou of the two brands.

Similor Kugler, on the other hand, is aimed at an audience that values a sense of home. Qualities such as authenticity, reliability and a contemporary, friendly design are central. This is reflected in an image-rich appearance that depicts individuals, families, or generations engaged in everyday activities. The Helvetica typography reflects the classic modern Switzerland. A pragmatic language style grounds the appearance.

The sharpened brand profiles were presented to the public at Swissbau. In addition to the trade show presence, which was developed in collaboration with atelier oï, these include new product catalogs and an advertising campaign that has been in use since the beginning of the year.

Among other things, the KVF recommends that the Federal Council include private media companies in the procedure for SRG's participation. They should also be given access to the documents relating to the procedure.

The Federal Office of Communications has prohibited SRG from participating in the advertising alliance until the end of March. It first wants to examine the participation under broadcasting law. Among other things, this involves the question of whether SRG's participation in the alliance significantly restricts the scope of other media companies. If this is the case, the Department of the Environment, Transport, Energy and Communications (DETEC) can impose conditions or prohibit participation altogether.

The KVF adopted its recommendation by 13 votes to 11, as detailed in a press release issued by the parliamentary services on Tuesday. By 13 votes to 10, it also called on the Federal Council to ensure that all Swiss media companies have access to Swisscom's customer data.

The majority of the Commission is of the opinion that this data should not only be available to the partners involved in the alliance, but to all media, Commission President Natalie Rickli (SVP/ZH) told the SDA news agency on request. The private media fear suffering a competitive disadvantage because the advertising alliance can use the data to target advertising more effectively.

Finally, the KVF recommends that the Federal Council impose conditions to ensure data protection. The government is not bound by the recommendations, Rickli clarified. However, the majority of the commission had also taken the concerns of private media companies into account in their decision. The Commission President herself is employed by the marketing company Goldbach Group.

The three partners SRG, Swisscom and Ringier announced in August 2015 that they would market their advertising in print, online, TV and radio in a joint company in future. Thanks to the Swisscom data, the alliance will be able to offer advertising tailored to target groups. According to the three partners, this data will be available to all media. 

The Competition Commission approved the joint venture in December without any conditions. Next up is the Federal Council. (SDA)

Bomio takes over from Marc Jäggi, who will leave the company in mid-February. He will take up his new post in summer 2016, according to a statement on Wednesday. In the meantime, Florian Wanner, managing director of Radio 24, will be responsible for the program.

Nicola Bomio has been Project Manager & Deputy Head of Programming Strategy at Swiss Radio and Television SRF for the past two years. In this role, he was responsible for the strategic development of SRF's offering on the three vectors TV, radio and online.

Nicola Bomio has previously worked for Radio 24 in various management positions. Most recently, he was responsible for program development and program planning. The 33-year-old Bomio is married, father of a daughter and lives in Zurich.
 

Mr. and Mrs. Smart (based on Mr. and Mrs. Smith from the film of the same name) fight each other to add a little spice to their everyday lives. Because otherwise - thanks to a fully automated household and the telecom provider TK Telecom - it works perfectly. Fortunately, this infrastructure can also be used in other ways. 

The South Korean commercial was unearthed by the German specialist portal WUV. It was created by the agency Dal Communications. (sis)

The previous three permanent exhibitions will give way to a single exhibition. This will extend over three floors of the museum. One floor will be set up for temporary exhibitions.

The new permanent exhibition is to be larger and more interactive, as project manager Christoph Rohner explained to the media on Wednesday. While the previous permanent exhibitions were structured chronologically, the new exhibition will be more thematically structured and more accessible.

The current permanent exhibitions will be on display until mid-August - after that, there will be a year of renovations. During this time, the museum will not present any major exhibitions. However, it will be present with various offers, such as a city tour on the topic of communication and guided tours in the museum depot in Schwarzenburg. On August 19, 2017, the new permanent exhibition will then be opened on an area of around 2,000 square meters.

Reinvented again and again

The museum has reinvented itself again and again over the decades. Thus, it has changed its name and location several times. The institution was founded in 1907 as a museum of the PTT (Post, Telephone Telegraph). In 1990, the institution moved into its own building at Helvetiaplatz, close to other major museums in Bern. Since 1997, the building has been called the Museum of Communication. The current permanent exhibitions date from 2003 and 2007 and are now showing their age, says museum director Jacqueline Strauss.