The key visual shows a stylized butterfly. It could be seen on streetcar dispensers with program flyers as well as F4 posters, which drew the attention of those affected and interested to the event and helped to raise awareness of the topic of cancer.

At the Tumor Center's information day, visitors were able to find out about the various services on offer and talk to specialists from the various organ centers - in keeping with the treatment center's claim "More opportunities together". Kreisvier was also responsible for the event design of this day and, in addition to rollup displays, designed various other advertising materials in the appropriate look and feel.

Responsible at the University Hospital Basel: Sabina Heuss Pace (Head of Marketing & Communications), Angela Roos (PR Officer, Marketing & Communications), Astrid Beiglböck (Managing Director Tumor Center). Responsible at Kreisvier communications: Christian Jost (Head of Consulting), Lukas Gysin (Senior Consulting), Sven Kahler/Philipp Kropf (Art Direction), Jlonka Diethelm (DTP), Tanja Steiger (Text/Concept). Lithography: Sturm. Photography: Marc Gysin. Printing: Steudler Press and Creaplot.
 

Sprecher's books "Leben und Sterben im Todestrakt" (Living and Dying on Death Row) and "Ungebetene Besuche" (Uninvited Visits) have attracted a great deal of attention, the foundation announced on Friday.

According to the press release, the Graubünden-born journalist is the first Swiss journalist to receive the 20,000 Swiss franc award. The prize will be presented to her on April 27 in Bern. It is the fifth award for the journalist: in 1985, she was awarded the International Journalism Prize Klagenfurt. This was followed by the Egon Erwin Kisch Prize Hamburg in 1992, the Zurich Press Association Prize in 2003 and the Grisons Literature Prize in 2008. (SDA)

Teaser image: Swisspressaward.ch

It provides the necessary basic knowledge to understand the settings and test profiles used in Pdfx-ready.ch are available free of charge to be able to use them safely in practice. The new ECI color profiles "PSOcoated_v3" (as the proposed successor to ISOcoated V2) and "PSOuncoated_v3_FOGRA52" are now supported. In addition, the PDFX-ready specification V1 (for PDF/X-1a) has been adapted to the specification V2 (for PDF/X-4). The guide has also been adapted to the recently published GWG2015 specifications (Ghent Work Group) and is therefore also compatible with the internationally binding standards.

The PDFX-ready guide is now available as a PDF document on the website Pdfx-ready.ch available for download free of charge.
 

The campaign is a highlight on all bookable spaces at Zurich Stadelhofen station, surprises the target group with a make-up promotion in a specially constructed glass cube and makes the "Art of the Lip" a direct experience. APG said in a statement on Friday that this successfully demonstrates the creative possibilities for using its analog and digital outdoor advertising formats and promotional spaces.

At the beginning of February 2016, there is no way around the gaudy "Art of the Lip" posters from MAC Cosmetics at Zurich Stadelhofen station: On the 80 or so digital and analog billboards, the Canadian cosmetics brand from Estée Lauder GmbH is advertising exclusively for a week the opening of the new MAC store at Bellevue in the heart of Zurich. 76 analog posters as well as 14,000 broadcasts on the digital Rail ePanels and Rail eBoards generate diverse and sustainable contact opportunities among the approximately 85,000 commuters every day thanks to extremely striking design. From February 4 to 6, 2016, make-up fans can also immerse themselves completely in the "Art of the Lip" world in the glass cube specially constructed for the campaign on the station square and, if they wish, will be accompanied to the MAC store 350 meters away for a personal consultation.

The portrait of Lotti adorns the online campaign, posters, and displays in all Marché restaurants in Switzerland calling for participation in the competition. However, the pretty bird is not only attracted to the freestyle on the Website. If you find Lotti, you'll also find out about Marché Restaurants' regional freshness concept.

Responsible at Marché Restaurants Switzerland: Zsuzsa Borsa, (Head of Marketing, Communication & Sales), Verena Grest (Communications Manager). Responsible at Blue Spirit Communications: Rolf Jeger (overall responsibility), Daniela Peter (consulting), Sarah Pietrasanta (CD/text), Jürg Büchi (AD), Giulia Furrer/Danny Bron (graphics), Eros Montagnani (prepress), Maysa Meier (banner).
 

Local radio and TV stations are particularly well represented, as are PR and campaign consultants. CVP member of the Council of States Filippo Lombardi holds the most industry mandates - as in the last four years.

With 13 people, the - albeit heterogeneous - publishers' guild is fairly well represented in the Federal Parliament: CVP member of the Council of States Filippo Lombardi represents two Ticino daily newspapers as Chairman of the Board of MediaTi Holding. His fellow Councillor Karin Keller-Sutter (FDP, SG) is only slightly behind him as a member of the Board of NZZ-Mediengruppe AG. National Councillor Corina Eichenberger-Walther (FDP, AG) in turn is the publisher of the "Zofinger Tagblatt". And National Councillor Hansjörg Walter (SVP, TG) is Chairman of the Board of Directors of Galledia AG and publishes 25 trade journals, including "Marketing + Kommunikation". Three other SVP National Councillors are also active in publishing: Roger Köppel (ZH) is the publisher of "Weltwoche", Lukas Reimann (SG) is a member of the Board of Directors of the right-wing "Schweizerzeit" and Marco Romano (TI) is the publisher of the SVP's own weekly newspaper "Popolo e Libertà". Four SP National Councillors are also active in the publishing business: Min Li Marti (ZH) has been the publisher of the SP's own weekly newspaper P.S. Beat Jans (BS) is a board member of the street magazine association "Surprise". Mathias Reynard (VS) is co-editor of the fortnightly newspaper "Le Peuple valaisan" and Daniel Jositsch (ZH) is a member of the board of directors of the teaching materials and specialist publisher of the Swiss Commercial Association (Verlag SKV AG). Two FDP politicians are purely digital: National Council President Christa Markwalder (BE) is involved in an e-learning platform as a board member of Bit Media AG. And Councillor of States Joachim Eder (Canton of Zug) is on the Board of Trustees of the Central Switzerland Media Foundation, which operates the online magazine Zentral+. He is also on the advisory board of the internet comparison service Comparis.ch.

Private broadcasters - the biggest media lobby

With 16 members, the lobby of local radio and TV stations is even more broadly based: Lombardi represents Radio 3i and Tele Ticino (both belong to MediaTI), and he was also once president of the local television association TeleSuisse. Keller-Sutter supports two radios and two TV stations of the NZZ Group, and Zurich FDP member of the Council of States Ruedi Noser has a stake in the company ZH-Medien, operator of the small private TV station Tele Z. Natalie Rickli (SVP, ZH), whose employer Goldbach Group markets almost all private radio stations, TVs and advertising windows, sits on the National Council. In addition, Yannick Buttet (CVP, VS), a member of the Board of Directors of Radio Chablais, is a member of the National Council. Christine Bulliard-Marbach (CVP, FR) also holds such a position at Radio Fribourg, Nadja Pieren (SVP BE) at Radio Emme, Barbara Schmid-Federer (CVP, ZH) at Radio Zürisee and Christian Wasserfallen (FDP, BE) at Radio Bern 1, while National Councillor Luzi Stamm (SVP AG) chairs the Radio Argovia sponsorship association. Other National Councillors have also been involved in this scene in the past: Maximilian Reimann (SVP, AG) was a co-founder of Radio Argovia and Tele M1, Viola Amherd (CVP, VS) was once a member of the sponsors' association of the Valais TV station Canal 9, Cédric Wermuth (SP, AG) sat on the programming advisory board at Radio 105, Matthias Aebischer (SP, BE) started his media career at Radio Förderband and Fathi Derder (PRL, VD) can boast activities at Radio Lac and La Télé.

The SRG is less comfortably represented...

You can read more about this in the current print edition of Werbewoche. Order single copies here.

In November, The Beef Steakhouse was joined by The Beef Burger - a joint venture between Sportgastro and the Migros Aare cooperative. The "to go" concept at Marktgasse 44 is geared towards a younger, mobile clientele. The customer experience process developed by Republica in collaboration with Sportgastro focused on the motto "Build your burger" with the idea of letting the customer's enjoyment experience begin at the front door.

This allows meat lovers to accompany their burger after ordering and then receive the product, which has been customized according to their individual wishes with numerous types of bread, different amounts of meat and all kinds of extras and sauces. The choice is made easier by attractive menu screens. So queuing means experiencing - and not just waiting.

The buffalo head, which also adorns The Beef Steakhouse, remains a defining element of the interior design. For the CI/CD design, Republica further developed the colors and typology of The Beef Steakhouse. An animated website, an attractive motion spot and flyers and postcards displayed in the restaurant were created to explain the "Build your Burger" principle to customers.

Republica also created the entire packaging design, such as the burger wrapping paper, the French fries bags and the sauce containers.
 

In the joint process with those responsible for the New York Philharmonic, the aim from the outset was to convey the enthusiasm and immediacy of performances by the famous orchestra, the agency said in a statement. Furthermore, the special spirit of the city of New York as the home of the orchestra was to be clearly felt.

Decisive for the design were four qualities that make the New York Philharmonic a top orchestra in the world: Virtuosity, enthusiasm, perfection and confidence. The new wordmark reflects the dynamism and power of the ensemble's interplay, each of which results in something magnificent and accomplished.

Among the more than 10 million Nikon Facebook fans, some noticed that the photo looked suspicious. Many quickly realized that it was a fake photo. Even small changes in color showed that Chay Yu Wie had probably added the plane using Photoshop. Storyfilter.com has collected some comments from resourceful users:

as well as suggestions on how to fake such a photo:

and many funny follow-up Photoshop games: (uma)

The aim is to support growth in international markets with broader management and international support, as Ringier wrote in a press release on Thursday.

Last year, Ringier Africa and Asia Pacific once again recorded significant growth in all core businesses and countries on both continents. Important milestones were also reached, including the market entry in Myanmar. To ensure quality and efficiency for further expansion, Ringier introduced a new international structure at the beginning of the year.

Leonard Stiegeler, former General Manager Ringier Nigeria & Head of Ringier West Africa, takes over the management of the African business as General Manager Ringier Africa. Mark Slade, former Head of Digital Marketing Agency RDM in Nigeria, takes over as General Manager Ringier Nigeria. Florent de Rocca-Serra, former Head of New Business Implementation Ringier, takes over as the new General Manager Ringier Asia Pacific. Jessica List, formerly part of the Ringier M&A and Business Development team, has been appointed CFO Africa. Jessica Stiles, former Head of Marketing International Markets, has been appointed CMO Africa & Asia. All these positions report to CEO Asia & Africa Robin Lingg, who was elected to the Group Executive Board of Ringier AG on January 1st. Julian Artopé, currently Director Ringier Africa, will devote himself to an MBA course from the end of March after four years of intensive commitment to the development and establishment of Ringier Africa.

To further support the international concept, Ringier Africa will be supported by four dedicated teams divided into the business units Classifieds, E-Commerce, Content and Digital Marketing. Each division will be managed by a focused team with expertise in the fields of Marketing, Business & Operations and Product Development.

Robin Lingg, Managing Director Ringier Africa and Asia: "Due to the high speed and growth of our businesses in Africa and Asia, a reorganization was necessary. I am convinced that this development of the organization will enable us to expand our leading market position in the areas of classifieds, content, e-commerce and digital marketing in all our markets. I am delighted to see several internally promoted leaders emerge from our proven and high performing team. I would like to sincerely thank Julian Artopé, who has been instrumental in building the business and has been largely responsible for the success of Ringier Africa."
 

Overall, the number of telecommunications subscriptions rose by 0.7 percent to 4.48 million, according to Suissedigital, the industry association for communications networks, on Thursday. In telephony, there was an increase of 96,500 connections. The fixed network contributed 52,700 new customers, an increase of 8 percent. In mobile telephony, the number of customers rose by 43,800.

The Internet is becoming increasingly important: The number of broadband Internet connections rose by 5.6 percent last year to around 1.2 million. The proportion of TV customers who also receive broadband Internet from their provider is now more than 48 percent, according to Suissedigital.

Cable network operators, meanwhile, had to accept a decline in the number of lines in their core business of television. Here, the number of customers fell by 4.9 percent to around 2.5 million.

Suissedigital is made up of around 200 private and public companies from Switzerland and Liechtenstein. They supply around 2.5 million households with radio, television, Internet, telephony and other telecom services. (SDA)
 

Jurors in a Texas federal court found Apple guilty Wednesday of infringing on several patents held by the company VirnetX. VirnetX accuses Apple of using some of the company's technology in its iPhone and iPad to communicate securely over the Internet.

The dispute between VirnetX and Apple has been going on for years. Apple had already been ordered to pay damages in a previous trial in 2012, but obtained a new trial to have the amount of compensation reviewed. The sum now assessed by the Texas jury is about twice as high as in the previous trial and relates to further patents.

The decision still has to be confirmed by a judge. However, Apple announced that it would take action against the decision. In an email to the AFP news agency, the company said it was "surprised and disappointed" by the jury's verdict. It said the patents used had been developed by Apple employees. Apple owns patents for these, while VirnetX's patents have been declared invalid by the patent authority.

VirnetX specializes in selling licenses on patents. Patent litigation is therefore an important business area for the company. Companies that hold patents and make money from them in lawsuits are described in Silicon Valley as innovation-stifling "trolls" who made a reform of US patent laws necessary. Apple, referring to VirnetX, said, "Cases like this reinforce the desperate need for patent reform."