The Pink Ribbon Charity Walk was thus named the best Swiss sponsorship campaign in its category. The decision in favor of Bank Coop was given in particular by the defined target group as well as the social commitment in the fight against breast cancer, said the nine-member expert jury in its statement.

The jury evaluated the submitted projects on the following criteria: originality, sponsorship strategy, objectives achieved and communication tools.

"Receiving the Swiss Sponsorship Award is a wonderful recognition of our social commitment," says CEO Hanspeter Ackermann. To send a clear signal of solidarity, he himself took part in the Pink Ribbon Charity Walk in 2015, and he would like to be there again this year when the ninth Walk takes place at the Letzigrund stadium in Zurich on September 4, 2016. Bank Coop will again be the presenting partner. The commitment with the Pink Ribbon Charity Walk is designed for the next three years.

Registration and more info here.
 

Indian authorities have put a stop to the Facebook project for free access to some online services. The regulators generally prohibited telecom providers from making exceptions for individual services. This also affected Facebook's "Free Basics" offer, which provided access to some education, health and job services in addition to the world's largest online network. Other network services were not accessible via "Free Basic".

On Monday, the industry regulator TRAI referred to strict implementation of the rules on so-called net neutrality, according to which all data in the networks must be treated equally.

It is a painful defeat for Facebook - the US company had run a massive PR campaign in the country in recent weeks in view of the impending ban and called on users to support "Free Basics".

The service is part of the Internet.org initiative launched by Facebook founder Mark Zuckerberg, which aims to bring billions of people online. Among other things, drones with antennas are to be used in remote areas.

Facebook is dependent on new internet users from developing and emerging countries in order to continue its rapid growth. He hopes to have five billion members by 2030, Zuckerberg said at a recent appearance. The network currently has around 1.6 billion users. (SDA/uma)
 

At an event, Clear Channel's guests were able to experience the recently launched digital premium screens in the city of Zurich: The Züri-Partytram took them on a round trip from Bellevue via Bahnhofquai to Escher-Wyss-Platz.

Jürg Rötheli, Vice President Central Europe and CEO of Clear Channel Switzerland, expressed his delight at the event: "Clear Channel has clearly set itself the goal of providing its customers with a premium digital offering and continuously expanding it. With our new first-class screens in Zurich, we are committing ourselves to the digital future of the out-of-home market in Switzerland. I am particularly pleased that we can offer such a product exclusively to our customers in Zurich."

The experiential campaign, in which Bastian Baker tries out and demonstrates all postal services, continues even after the end of the completely sold-out concert tour.

In two new TV commercials, Post Baker proves how innovative and close to its customers it is today. Sometimes it is even too innovative for Baker: his new instrument request is not supported by the band and is immediately corrected at the post office in the neighborhood store. And Baker makes intensive use of the free WiFi in the postbus - too intensive for the chauffeur's taste.

With the campaign designed by Jung von Matt/Limmat, Swiss Post makes its services at the interface between the digital and physical worlds come alive, highlighting its countless new access points for postal customers.

Responsible at Swiss Post: Marco Imboden (Head of Communication), Anke Mosbacher (Head of Marketing Communication and Brand Management), Monica Miraldi (Head of Marketing Communication Services), Raphaela Brühlmeier (Advertising Specialist). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Direction), Rob Hartmann, Andy Lusti (Creative Direction), Samuel Wicki, Daniel Gremli, (Text), David Hanselmann, Matthias Fürst (Art Direction), Nathalie Brogli (Graphics), Marco Zimmerli (Creative Direction Digital), Matthias Städeli, Marco Dettling, Monika Arnold, Roman Mösli (Consulting), Stefan Naef (Strategy), Sarida Bossoni, Deborah Herzig (Art Buying). Responsible at Eqal: Lea Rindlisbacher (production), Michael Fueter (director), Hastings (sound).

As an independent media title, the left-wing weekly highlights political, economic as well as social issues week after week, far from the uniformity of the Swiss media, the agency says in a statement. Thus, Woz readers even afford their own opinion when filling out crossword puzzles - to be seen in the new image campaign, developed by Leo Burnett Switzerland.

The campaign has been running since December 2015 and takes the form of advertisements, e-boards and short cinema spots.

Responsible at Woz: Claudia Gillardon, Camille Roseau (Marketing). Responsible at Leo Burnett Switzerland: David Hugentobler, Pedro Moosmann (creation), David Fischer, Pablo Schencke (CD), Martin Stulz (ECD), Fernando Gort (consulting), Suzana Kovacevic (agency producer), Jovica Radisavljevic (direction), Aron Marty (camera).

Arne Bergmann is Managing Director Marketing Newspapers and previously Managing Director Marketing & Sales at the media marketing organization Media Impact of the publishing house Axel Springer and Funke Mediengruppe since October 2013. Prior to that, he was General Manager Marketing Magazines at Axel Springer for four years. Arne Bergmann began his career as a publishing specialist at Burda Verlag, became Advertising Sales Manager at Focus Magazin Verlag in 2000, and moved to Premiere Fernsehen GmbH as Advertising Sales Manager in 2003, where he became Director Advertising Sales, Vice President Media Solutions, and finally Managing Director Premium Media Solutions, a subsidiary of Premiere Fernsehen, in 2007.

Arne Bergmann will assume his new role as Chief Sales Officer CSO at Ringier Publishing on April 1, 2016. He and his team will thus be responsible for the marketing of all newspapers and magazines published by Ringier Switzerland and Axel Springer Switzerland, including their digital platforms. Bergmann succeeds Thomas Passen.
 
Within the new, planned marketing organization of Ringier, SRG and Swisscom, Arne Bergmann will assume the position of Chief Sales Officer, where he will be a member of the Executive Board headed by CEO Martin Schneider. As CSO, Bergmann will manage advertising sales of all inventories marketed by the planned JV.

The 31-year-old was most recently editor-in-chief at Women in Business. Yvonne Zurbrügg joined the Zurich-based Xing team at the beginning of February and will be responsible for the development and implementation of a content strategy geared towards Switzerland via Xing's own and external channels. In addition to developing her own content, this also includes working with local partners and integrating content from existing Xing formats.

Yvonne Zurbrügg has broad communications and editorial experience. Most recently, she worked as editor-in-chief at the Swiss magazine Women in Business and moderated the panel discussion series Women's Talk. Before that, she was a consultant for corporate communications at Contract Media AG and previously deputy head of entertainment at Schweizer Illustrierte. Her 12-year career as a journalist began with editorial jobs at Tamedia and Gossweiler Media.

After Xing Switzerland brought Sabina Neuhaus on board as Head of Marketing at the beginning of the year, the team led by Xing Switzerland Managing Director René Maeder has now made another important addition to strengthen its local presence. René Maeder comments: "We are delighted to be able to significantly strengthen our local media and communications expertise with Yvonne Zurbrügg. As Head of Communications, she will play a key role in bringing the many benefits of Xing closer to Swiss employees, employers, the self-employed, startup founders and recruiters."

Last summer, one heat wave after another swept across the Limmatstadt. People retreated to places to cool down; a little shade and something to drink, that's all they needed. It happened during a walk through the smoldering streets when the guys from Y7K realized: Zurich is a wonderful city, but the real beauty is hidden in its details. In everyday life, however, we notice little of it because of all the hustle and bustle.

Last week Dearzurich.com went live. On the website you can find yourself randomly in 25 different places of the Zwinglistadt. The film footage was realized by Y7K in collaboration with director Tobias Kubli. They capture the atmosphere in the city, on one of those hot summer days. Ruben Feurer from Y7K explains, "It's meant to convey the feeling of a spontaneous exploration tour, where you never know exactly what surprises the next corner will hold..."

Y7K hopes that more people will rediscover their own city. The website is a personal project and not intended as a travel guide or recommendation for places in Zurich. Therefore, apart from GPS coordinates, no information leads to the places shown. Awaken your inner explorer and take a new path for once. Who knows what you will find there.

Responsible at Y7K: Samuel Alder, Ruben Feurer, Robert Krieg, Yves Sinka, Joris Noordermeer (Website & Concept). Film: Tobias Kubli. Music: Melody Symphony. Sound Design: Corsin Bader. Lettering: Pascal Fierz

With immediate effect, the 29-year-old will take over the editorial team's communications work and media representation for all aspects of digital and telecommunications. "We will expand the existing telecoms area into a content platform for all topics from the digital space, in which the classic tariff comparison will continue to play an important role," says Comparis CEO Paul Kummer, explaining the strategy. "We see great potential in combining our classic comparison functions with cross-media content from the very dynamic and broad-based digital sector."

After working as a journalist for the Basler Zeitung newspaper, Christoph Glaus was most recently responsible for advising international technology and telco companies at Richterich & Partner. "We are delighted to have found a media spokesperson in Christoph Glaus who combines technical expertise and strong communication skills and knows the market and the various players in the industry inside out," says Paul Kummer.

Ralf Beyeler, Comparis' former telecoms expert, is leaving the company at the end of March after almost 14 years to pursue new professional challenges. His assessments of the volatile telco environment were always appreciated by journalists and earned him a reputation as a profound telecoms expert. "Ralf Beyeler built up the telecoms division at comparis.ch and helped shape the brand with his expertise. We would like to thank Ralf Beyeler for his great commitment and

It's been three years since the "who invented it" man preceded the typical Ricola shout. Instead, people around the world were to become familiar with the word "Chrüterchraft". It doesn't sound quite so euphoric today, according to Sonntag. Ricola is quietly and secretly crawling back.

"Anchoring the artificial word Chrüterchraft is not our primary goal, but rather to strengthen the consumer's perception of herbs," says Ricola spokeswoman Linda Hufschmid, putting the earlier intentions into perspective. One simply has to judge the performance of the campaign differently: In Italy it works very well, in Thailand less so.

In fact, Ricola is sticking to the Chrüterchraft strategy. The yellow that has been characteristic of the herbal sugar up to now is again being replaced more often by green - in keeping with the herbal claim. This is particularly evident on the website, writes the Sontag further. As an insider told Sonntag, this step had been highly controversial internally for a long time. The owner family would have wanted to hold on to the dominant yellow appearance despite "Chrüterchraft".

However, the characteristic yellow packaging will remain, as Hufschmid told Sonntag. The website, on the other hand, will be greener. (uma/sunday)

From Wednesday, February 10, Radio Regenbogen will be touring Baden and the Palatinate with a gigantic block of ice. The icy work of art is currently receiving its finishing touches at a specialist company near Munich, and on Sunday and Shrove Tuesday Radio Regenbogen will be presenting the cold monster at the carnival parades in Ludwigshafen and Karlsruhe. Whoever answers the question: "Exactly how heavy is the ice giant, how much has melted away since the day before?" will win up to 10,000 euros every morning.

The Radio Rainbow Glacier will be touring Baden and the Pfahlz in the coming weeks. He is enthroned like a diva on the show stage, accompanied by an extravagant show of light, hot sounds and tricky quiz questions for the audience. But why actually?

The Radio Rainbow Glacier will weigh around 17 tons at the start of its tour - from then on, only the weathermen will know what is in store for the glacier ice. Listeners to the radio station can get an exact picture of the ice monster every day between 12.00 and 15.00 at one of the 20 stations and then decide: How heavy will the Radio Rainbow Glacier be the next morning at 7.00 a.m. when the digital scales measure its exact weight? Tips can be given directly on site or on the Internet at Rainbow.com be handed in.

Listeners can find out where the 40-ton truck with the ever lighter Radio Regenbogen glacier stops every day on the Radio Regenbogen program and on Regenbogen.de. The glacier was produced with electricity from photovoltaics, the truck runs on biodiesel. (uma)
 

Oberland Medien, which is 50 percent owned by Tamedia, justifies the move with declining circulation and lower advertising revenues. Managing Director Konrad Maurer confirmed a corresponding statement by the journalists' association Impressum on Friday. However, there can be no question of a thinning out of media diversity, as Impressum writes, Maurer emphasized to the news agency SDA. "We will offer almost the same product."

The editorial team in Interlaken will now focus exclusively on reporting on the eastern Oberland. The western Oberland will now be covered from Thun. This will enable savings to be made in terms of shifts. 130 of the 450 full-time equivalents relate to the elimination of the secretariat in Interlaken.

The standard Tamedia redundancy plan will be applied to those affected. Maurer assumes that 160 job percentages can be reduced through voluntary reductions in workload.

The two titles have been managed by a joint editor-in-chief since January 2016. The 45-year-old Stefan Geissbühler previously headed the Thuner Tagblatt. The national section of both papers is sourced from the Berner Zeitung. Oberland Medien is 50 percent owned by Tamedia and 50 percent by Schläf-li&Maurer. (SDA)