The cooperation between Publicitas Cinecom & Media and Sevenone Media will not be continued after the end of the year. "It was with regret that we learned yesterday afternoon that Sevenone Media will not be extending the marketing contracts for Sat.1 and Kabel eins beyond 2010," says Alexander Horrolt, Head of Electronic at Publicitas Cinecom & Media. IP Multimedia has won the race for the marketing of Sevenone Media. From 2011, it will no longer only represent the ProSieben channel, which it has been marketing since 1997, but also Sat.1 and Kabel eins.
Detailed justification is still pending
Publicitas Cinecom & Media currently still holds the marketing mandate for the Swiss private channel 3+. Horrolt said this morning in response to an inquiry from Werbewoche that the company will make every effort in the current talks to continue to manage this mandate. "Publicitas Cinecom & Media will remain in the TV business and continue to focus on business development in the electronic sector. Our team will professionally fulfill its role as marketer of Sat.1 and Kabel eins for the remaining time and wishes the broadcasting group every success for 2011."
A detailed explanation from Sevenone Media as to why it has terminated its cooperation with Publicitas is still pending, Horrolt added. However, talks with Sevenone Media have been announced for the coming days. Sevenone Media's stake in IP Multimedia may be behind this move.
Employees in shock
According to Horrolt, it is not yet clear exactly how many employees at Publicitas Cinecom & Media will be affected by the termination of the two mandates. "We have of course considered the possibility that we will no longer market Sat.1 and Kabel eins," he emphasizes. "After all, we have been waiting a year for the decision on how to proceed. Nevertheless, this news must now settle. We will of course provide the best possible support to the employees affected."
The horror news hits many Publicitas Cinecom & Media employees during or shortly before the vacations - not good timing at first glance. However, negotiations for the 2011 financial year begin in the fall, when every marketer needs to know about their capacities. Horrolt is understanding: "There is no good time for news like this. Sevenone Media naturally waited to see how business would develop this year. I wouldn't have chosen a different time for the termination."
Anne-Friederike Wilhelm

The result is a 248-page book that presents the best international examples of current packaging design from recent years. This makes 200 Best Packaging Design worldwide not only a source of ideas for anyone involved in packaging design, but also a treasure trove for marketers looking for designers.
As usual with the 200 Best series, a jury is responsible for the content, which has selected the crème de la crème from the 4,372 works submitted from 55 countries. The published works are divided into the following categories: Accessories; Beverages Alcoholic; Beverages Non-Alcoholic; CD-Design; Cigars, Cigarettes; Cosmetics Fashion; Food; House; Miscellaneous; Office Equipment; Pharmaceuticals & OTC; Publishing; Shopping-Bags.

The rules against swearing and other indecent content are unconstitutionally vague and violate the freedom of expression. This was decided by an appeals court in New York on Tuesday. The judges thus confirmed the decision of the court of first instance in a dispute between the FCC and the US broadcasting chain Fox. According to SDA, the court found in 2006 that the current rules had a paralyzing effect on the creation of broadcasting programmes.
To a large extent, the current regulations date back to the 1970s. They ban a whole range of expressions from radio and television. All media that do not overlay these words with an electronic beep face heavy fines. The FCC made a distinction between fiction such as war films and other programs. Accordingly, actors in films are prohibited from using swear words such as "fucking"
is allowed, but not for musicians at a broadcast awards ceremony.
As the appeals court explained, the English language contains many creative ways to describe sexual organs and sexual activity or an erection. Even if the FCC wanted to create a precise list of such words in order to ban them, new swear words and indecent expressions would be added every day.
invented.

www.sda.ch

Monica and Bruno Bencivenga have commissioned Cecchetto & Hertig to handle media relations for Day. The fashion store on Zurich's Bahnhofstrasse sells classic fashion. At EuroKaution, managing director Werner Duttwiler has brought the Urdorfer agency on board for overall communications. In addition to classic PR measures, this also includes strategic advice on cooperations, online presence and marketing activities.
www.cecchettohertig.com

Despite positive feedback from visitors, it was not possible to put the event on a stable economic footing. This was announced by the Biel/Bienne Communication Days Foundation. This means that there is no basis to ensure that the event can continue to be held. The Board of Trustees will examine options for a successor format that can be realized in the medium term. One event is at the forefront of the new Stades de Bienne. This will deal with information and communication technology from a broad perspective.
www.sda.ch

Zuri.net has been online for almost six years as an independent city guide for Zurich under the motto "More Zurich on the net". The idea behind the initiative launched by Zurich Internet pioneer Reto Frei has been to allow guests and consumers to express their opinions on what the city has to offer, according to a press release from Zuri.net. There are currently around 20,000 comments online on the portal.
For some time now, users of the platform have also been able to designate Zurich businesses as their personal favorite places. Reto Frei has now had a sticker created for the 500 most popular businesses, which he sends by post together with a short letter of congratulations.
http://zuri.net
www.escapenet.ch

The internationally active Zurich private bank has opened two new branches in Basel and Berne. So the streetcar in Basel now reads "Nöcher als de dänggsch.", based on the Basel public transport company's claim "Schnäller als de dänggsch.". The streetcar, designed in the bank's corporate color, stands out among the green streetcars in Basel and is intended to generate lively interest in the new address for wealth in Basel.
Responsible at Bank Vontobel: Mike Rose (Head of Marketing Private Banking), Christian Schilz (Head of Corporate Marketing) Responsible at Unikat: Martina Maurer (Art Direction), Eliane Hauser (Consulting), Daniel Meier (Creative Direction).

Roadcross wants to remind young riders that every day is worth living. That is why a reason why it is a bad day to die is published every day for a whole year. And it does so in the form of a calendar that is primarily present where the target group prefers to spend time: on the Internet.
The campaign created by the Y&R Group can be seen from July 15, 2010 on the campaign microsite, banners, e-boards in major railroad stations, in selected cinemas and on Facebook and Twitter. Advertisements and posters will follow later.
Anyone who wants to can take part in the campaign on social media platforms.
www.baddaytodie.ch
www.twitter.com/baddaytodie
www.facebook.com/home.php#!/pages/Bad-day-to-die
Responsible at Road Cross: Monique Ben-Shmuel (Project Management Prevention). Responsible at the Y&R Group: Markus Gut (CCO, overall responsibility), Dominik Oberwiler, Johannes Raggio (concept), Laurie Morard (graphics), Johannes Raggio, Sven Rufer (text), Nathalie Jakober (consulting), Alan Ganguillet (online art director), Roberto Colacino (online consulting), Alberto D'Angelo, Tobias Danielsson, Thomas Charrière, Philippe, Gassmann, Sandro Heuberger (multimedia).

An initial measure is the launch of the product website, which will go live in the next few weeks.
Blue Spirit already realized the launch of the Clinique product "Even Better" in spring 2010 with a 3-phase online concept.
www.bluespirit.ch

Grayling is to further increase the brand awareness of Jack Daniel's in Switzerland for Bacardi-Martini Switzerland and expand its media presence. With the help of storytelling and intensive media work, the brand is to be brought to life for a broader target group. The communication plan includes activities relating to Jack Daniel's open-air presence and the 160th birthday of the brand's founding father, Jasper "Jack" Newton Daniel.
www.grayling.com
www.huntsworth.com

This is said to involve 8 to 10 jobs. This was confirmed by Tamedia spokesman Christoph Zimmer according to SDA. If Tamedia were to merge the editorial offices, the number of jobs that would be saved would correspond to the number in the smaller of the two editorial offices, according to Zimmer. However, nothing is definite yet.
Tamedia theoretically has until the end of 2010 to complete the restructuring. This is because the cooperation between the Landbote and the Thurgauer Zeitung will then expire, with the Thurgau paper moving to the NZZ and being integrated into the Thurgau edition of the St.Galler Tagblatt, which is owned by the NZZ. In return, NZZ sells its Landzeitung holdings to Tamedia. The regional newspapers include the Zürcher Unterländer, the Zürcher Oberländer and the Zürichsee Zeitung. The latter was previously majority-owned by the Gut publishing family. As of 2010, the Zürichsee Zeitung is now also fully owned by Tamedia.
www.sda.ch

Stephan Beer joined the team of Jacqueline Sasse, Head of Radio and Sponsoring IP Multimedia, on July 1 and is responsible for the newly expanded area. Before joining IP Multimedia, he worked for sister company Ad Link Media Switzerland, among others.
The aim of the expansion is to develop individualized and high-quality communication concepts for radio customers on a national level in close cooperation with radio partners and customers, according to a press release from IPM.
www.ipm.ch