Leo Burnett Chicago is promoting an exhibition about the artist and has recreated the famous painting "Bedroom in Arles" in collaboration with the Art Institute of Chicago. About the platform Airbnb.com overnight stays are offered in the most famous bed in art history. The room in the so-called Yellow House of Arles was captured by the Dutch painter between 1888 and 1889 in a series of three oil paintings and two drawings. One of the paintings is entitled "Van Gogh's Bedroom" and hangs in the Art Institute in Chicago. Anyone staying in the American city until May 10 - the exhibition runs until then - can immerse themselves in the world of the great master for 10 dollars a night. Good night. But the fun is probably hopelessly booked out - we'll have to amuse ourselves with photos. (hae)

Lindt Kirschstengeli are very special creations of the Maître Chocolatier, because the production with real Swiss Kirsch, which is coated with sugar, chocolate and cocoa, is refined and a well-kept secret.

Lindt Kirschstengeli are the perfect gift for men. Traditionally at Christmas, of course, but not only. That's why KSP creates a whole series of subjects throughout the year for various occasions when men can be given presents. The appearance is classically simple, with two small ads on each page. The campaign appears in various national newspapers and magazines, starting with the ad in the Sunday newspaper for Valentine's Day.

Responsible at Lindt: Evelyne Landolt-Jenzer (Group Product Manager Pralinés); Sabrina Schürer (Product Manager Pralinés). Responsible at KSP: Uwe Schlupp, Anita Kummer (creative direction); Florence Schaffter (graphics); Daniel Zehnder (text); Angela van der Sman (consulting); Manuela Pasanen (DTP); Giacomo Wyss (image editing); Martin Schmitter, Design Lounge (photo).
 

"I am stronger" goes into the second round: With the newly created claim under the proven label "SmokeFree", the Federal Office of Public Health, cantons and NGOs encourage people to remain true to giving up cigarettes altogether and to enjoy life as a non-smoker to the fullest. The campaign, designed by Havas Worldwide Zurich, focuses on strengthening motivation for the long-term success of quitting smoking and also involves the environment of smokers and ex-smokers.

On print subjects, on TV and in banners, the known from the first campaign year cloud of smoke and provides a view of protagonists advertising various support services.

A new addition is the community idea: In collaboration with 20 Minuten, teams of two are being sought as part of the "SmokeFree Challenge," in which a smoking person is motivated by a buddy to give up smoking by means of a spectacular bet. The central element here is the "SmokeFree Buddy App," which was successfully launched back in 2015. With the help of the app, the buddy finds encouraging messages and the right tips at moments when the desire of the person wanting to quit is particularly strong.

At Smokefree.ch the 20 Minute Challenge can be followed and ex-smokers can share their experiences of how they managed to quit smoking.

Responsible at BAG: Adrian Kammer (Head of Campaigns), Lukas Schmid (Co-Project Manager), Simone Buchmann (Co-Project Manager). Responsible at Havas Worldwide Zurich: Frank Bodin (Overall Responsibility), Peter Schaefer (Strategy), Michael Kathe (Creative Direction), Denise Frech, Laurie Morard (Art Direction), Gregor Juritz, Mathias Bart (Text), Merlin Zuni (Digital Art Direction), Bruno Manser (Digital Art Director), Wolfgang Kunz (Consulting Digital), Caroline Ronzani, Nuria Büchi (Consulting), Toni Gadza, Neomi Rubera, Igor Santacatterina (Realization, D+P), Constantine Wrage (TV Production) Cara-Anne Specker (Art Buying), Pumpkin Film (Film Production), Kasper Wedendahl (Director), Bacon X (Postproduction Film), Hastings (Sound Recording), Tina Aich (Photo Production), Serge Hoeltschi (Photographer), Fluxif and Red Department (Postproduction Photo), Hofmänner New Media (Banner Production).

 

From 2012 to 2015, the Zürcher Kantonalbank rebuilt its headquarters on Bahnhofstrasse in Zurich. The construction work on the listed building was documented during the construction period. From this, Zürcher Kantonalbank has now published the book "Der Wandel baut mit. Reconstruction Stories of the Headquarters of the Zürcher Kantonalbank". Concept, editing and graphic design were carried out by the Lucerne agency Minz.

In eight chapters, representatives of the bank and the executing architects describe various aspects of the conversion. The focus is on texts about the conceptual adaptation of the building to the needs of customers and bank employees, about architectural and structural challenges such as raising the ceiling of the customer hall, and about the artistic design of the building. In a journal for architects, builders and investors, the architects report on the special challenges of converting a landmark office building. The book is richly illustrated with art photographs by Nina Mann.

Zürcher Kantonalbank commissioned Minz, Agentur für visuelle Kommunikation, Lucerne, with the graphic design. Their challenge was to develop a graphic concept according to the rules of book design that is both entertaining and informative. The result is a publication that appeals to interested laymen and experts alike in an aesthetically convincing form.

The result is not at all typical for a bank. The book's readers seem to like that: The first edition of 2500 copies was sold out after just three weeks. A second edition of 2,000 more copies is currently in production.

Responsible at Minz: Susann Blum, Claudia Zosso, Urs Kühne, Anett Oldenburg. Texts: Trollhauser; Martin Rutishauser, Matthias Troller. Photography: Nina Mann. Professional Support: Architectural firm Jessenvollenweider.
 

Clients such as BKW, Postfinance and Schweizerische Mobiliar already rely on the team's solutions, which create and implement tailor-made concepts for events, trade fair appearances and major events. With the sponsor acquisition for existing events the customer need for integrated communication is taken into account, as it says in a statement. Evenjo's event portfolio already includes names such as "The Dance" or "Arosa Classic Car", which offer themselves to potential sponsors. Evenjo delivers comprehensive live communication from a single source

Managing director Ralf Brachat: "With Evenjo we support our existing and new customers in all questions of brand staging. We create experiences that emotionally convey the brand message, inspire the target audience and are thus remembered. Event organizers also benefit from our network to agencies and direct customers."

Evenjo is a newly launched service of Swiss Radioworld. The previous live communications team of Goldbach Interactive in Bern was increased to eight people and integrated into Swiss Radioworld to use its capacities.

 

Lars Tinnefeld, an email marketing expert at Trusted Shops, provides online store owners with an overview and explains what’s important when analyzing results.

1. delivery rate

How many recipients does your email actually have? The delivery rate will tell you. Emails that cannot be delivered are called bounces (see also: bounce rate). Hard bounces are emails that were rejected immediately. Common reasons for this include a missing domain or a missing account. In contrast, soft bounces can only be temporarily undeliverable, such as when an inbox is full. To calculate the delivery rate, subtract the number of bounces from the total number of emails sent, divide the result by the total number of emails sent, and multiply by 100.

2. opening rates

The open rate indicates, as a percentage, how many of the emails sent or delivered were actually opened. The open rate can be calculated as either total or unique. For the total open rate, the number of total opens is divided by the number of emails delivered, and the result is multiplied by 100. For the unique open rate, only emails opened exactly once are counted.

3. click rates

The click-through rate measures how many clicks actually occurred relative to the number of emails delivered. For example, the total click-through rate is 14.3 percent if, out of 1,000 emails delivered, the content was clicked 143 times. In addition to the total click-through rate, the unique or effective unique click-through rate can also be used.

4. conversion rate

The conversion rate measures the actual number of actions taken by the recipient after clicking on an email on a website. This can be, for example, a sale or a download using an email address (lead).

5. deregistration rate

This key figure is used to determine the percentage of newsletter recipients who unsubscribe from a newsletter after it has been sent.

6. bounce rate

Bounces are notifications of undelivered emails that are automatically sent back to the sender. This is the percentage of emails returned by the mail servers in relation to the total number of emails sent.

7. benchmarks

All the figures you have calculated won't help if you don't set yourself personal goals by which you can really measure your success in the end. Therefore, set yourself realistic goals: what do you want to achieve, with what effort and by when?

Thanks to a new cheese dairy, Hervé Darbellay can continue to produce fine alpine cheese with an AOC label on the "Alpage du Coeur" at the foot of the Great Saint Bernard in Valais. Since there is a small solar system on the Gre Alp in Obersaxen in the canton of Graubünden, Mirja Kauer and Lorenz Casanova no longer have to cook in the evenings by headlamp. And thanks to a simple new home with an attached bright, airy barn, the farm of the Tomamichel family of mountain farmers from Bosco Gurin is ready for the next generation. As different as the projects supported are, they all have one thing in common: Thanks to the support of the donors, the future of the committed people in the mountains is secured.

Responsible at Swiss Mountain Aid: Ivo Torelli (Communications). Responsible at Exxtra (Member of Y&R Group Switzerland): Christoph Hänsli (AD), Julia Brandstätter (text), Edi Walker (consulting); Thomas Schuppisser (photography).
 

Alibaba held a stake of just over five percent at the end of last year, according to information filed with the US Securities and Exchange Commission (SEC) over the weekend. A Groupon spokesperson told the financial service Bloomberg that the discount coupon specialist only found out about Alibaba's stake from the announcement. At Groupon, restaurants, service providers and other businesses can offer discount coupons to attract customers. In addition, Groupon itself sells goods at a discount. The company grew rapidly in the first few years, but a hasty international expansion then resulted in high losses. Last September, Groupon announced in the USA that 1100 of its estimated 12,000 employees worldwide would be made redundant. The provider also announced its intention to withdraw from seven countries. Groupon has now also discontinued its service in Switzerland. (SDA)

In the action thriller, extreme athletes play the main roles and some of the world's best athletes were hired for the breathtaking stunts. In the Seat spot, car scenes with Olympic champion and Seat ambassador Gian Simmen and spectacular action shots of a wingsuit pilot merge. In addition to the aesthetic spot, a short version was produced as a tag-on to the film trailer, as well as a presenting clip to be placed before the cinema screenings of "Point Break", which is used independently of the cinema film with a modified voice-over. The clips are also used for various online web media.

Seat TV & Cinema Spot: (20 sec.)

"Point Break" independent seat clip (25 sec.)

Seat Tag-On to "Point Break" Trailer (13 sec.)

Responsible agency: Duckstance.com. Production: Yeahh Productions Zurich, Duckstance.com. Director: Martin Luchsinger. DOP: Daryl Hefti. Consulting: Shining Pictures.
 

The Zurich-based start-up Wine & Gourmet Digital has increased its turnover tenfold thanks to customer growth. In its first full financial year 2015, the company already achieved a seven-figure turnover, as detailed in a press release. Under the leadership of lead investor Ringier Digital Ventures and the existing investors, Wine & Gourmet Digital is receiving a further seven-figure financing round. Ringier Digital Ventures already announced an investment in Wine & Gormet Digital in September 2015 (Werbewoche.ch reported). The fresh capital will be used to accelerate growth in Switzerland, Germany and Austria. In addition to launching new offers such as the direct link for local winegrowers on Wine.com Wine & Gourmet Digital is planning to set up a moving image channel.

Sebastian Post, founder of Wine & Gourmet Digital, said in a press release: "Thanks to strategic investors and genuine innovations such as the online sommelier consultation, the development in 2015 was extremely pleasing and well above plan. We want to build on the current momentum with further innovations and a few surprises for the wine world this year."

Founded in January 2015, the venture capital company Ringier Digital Ventures focuses on investments in innovative digital start-ups that benefit from the extensive media reach and expertise of successful companies from the Ringier and B-to-V network.

The new layout introduced a year ago was quickly well received, "but our emphasis on content was not," writes Südostschweiz editor-in-chief Martina Fehr on the front page of the paper on Monday. It was time to change that. The desire for more regional stories was omnipresent. The editor-in-chief wants to meet this need with immediate effect. Regional stories are to be given more space. In addition, the entire first newspaper bundle will become a regional section. Regional stories are also to stand out in the reporting from the Federal Parliament. According to the editor-in-chief, the paper is relying on a regional editor who "closely accompanies our parliamentarians in Bern and classifies, analyzes and comments on political decisions from a Graubünden perspective." (SDA)

The 53-year-old has worked for the Saatchi & Saatchi agency in various functions for around eight years. Since 2014, he has held a dual role as Managing Director at Saatchi & Saatchi Zurich and as Group Head UBS at Publicis Zurich. In the latter role, he is responsible for UBS's marketing communications on the agency side, including the multiple award-winning UBS retirement planning campaign.

From 2008 to 2014, as Chief Strategic Officer and member of the Executive Board at Saatchi & Saatchi Switzerland, he was responsible for the management of the planning department and international strategy projects. Previously, as Head of Planning at Publicis, he spent seven years looking after major clients such as Swisscom, Postfinance and Migros (umbrella brand, sponsoring).Pascal Schaub studied German, history and philosophy at the University of Zurich. He is also a guest lecturer for brand strategy, viral marketing and advertising at various universities. He has two children and is interested in art and travel in his free time.

"13 Questions for Pascal Schaub" (November 2015)

"I am very pleased that we have been able to win Pascal Schaub, a passionate brand strategist with a flair for the big shots in communications. I wish him every success in his new role," says Roman Reichelt, Head of Marketing Communications at MGB.