The battery-powered LED trolley from BTA Video Marketing is now available under the brand sustainable-advertising.green in use throughout Germany. The mobile advertising space measures 4 x 2.40 meters and is powered by a self-sufficient power supply from renewable energy sources. Advertising films or static advertisements can be displayed for more than 12 hours.

At the same time, nachhaltig-werben.green supports regional and national nature conservation projects with one percent of its turnover.

The LED trolley from BTA is the first prototype, which is to be followed by an entire fleet. Videos, graphics and live images can be displayed. Anything is conceivable, from on-site advertising at events and mobile use in urban areas to advertisements that are simply "parked" in the target group environment.

A trailer with LED wall revolutionizes the mobile age - back to the future. All that's missing is a loudspeaker for the driver. (uma)

What significance do global brands have in the digital age? How does globalization affect them? The worldwide study "Truth about Global Brands" by McCann Worldgroup provides insights into increasingly complex brand landscapes and delivers the latest answers and strategies. It will be presented in Germany for the first time on February 25, 2016.

"Truth about Global Brands" is the latest and largest study to date by McCann Truth Central, the research unit of McCann Worldgroup. It is based on a survey of 30,000 consumers in 29 markets worldwide. The perception of global brands was examined.

The results of the "Truth about Global Brands" study demonstrate the outstanding importance of brands in today's world and confirm the enormous trust that consumers have in global brands. This was reported by McCann Worldgroup in a press release on Thursday. Exactly 85 percent of all respondents worldwide stated that they believe global brands have the ability to make the world a better place. In Germany, the figure was 67 percent. Exactly 68 percent of respondents in Germany also stated that global brands are more likely to bring about positive change for them than political bodies, for example. This puts Germany in the middle of the field, with only 51% of French respondents stating that they trust global brands to such an extent, compared to 91% of Chinese respondents.

Based on this data, McCann Worldgroup has developed a "Framework of Deep Globality" that serves global companies as a guide to integrated brand management.
One of the highlights of the presentation of the study results and their framework concept will be Peter Wippermann, Professor of Communication Design at the Folkwang University of the Arts in Essen, founder of the Trendbüro and one of Germany's most renowned trend and future researchers, who will address the increasingly polarized world in which people and brands are navigating today in a keynote speech on "Globalization between reality and identity".

"More than eighty percent of the world's population trust global brands to make the world a better place. The main challenge here is to promote a global brand orientation that does not lose sight of local cultures and circumstances. This is the focus of our global study 'Truth about Global Brands', which provides clear strategies," says Suzanne Powers, Global Head of Strategy, McCann Worldgroup.

McCann Truth Central

Truth Central is the global research unit of McCann Worldgroup. This is where the marketing solutions of tomorrow are researched and new studies are continuously developed that shed light on Germany in the global context of over 20 markets.
 

No one at the company concerned could initially be reached for comment. The Oberland bankruptcy office did not comment on the case. Syndicom condemns the company's actions in the strongest terms, as stated in the communiqué: it is unacceptable to present employees with a fait accompli. The union was also taken by surprise by the bankruptcy.

Syndicom assumes that 65 employees will be affected by the closure. A works meeting is to be held on Friday. According to Syndicom, there are three main objectives: Securing outstanding wage payments, registering for unemployment insurance without delay and providing support with career reorientation.
 

After completing her Master's degree in Journalism and Media Studies at the University of Zurich and a CAS in Corporate Communications, she gained several years of experience in the communications industry. Among other things, she was a project manager in the media analysis department at Argus der Presse, where she was also responsible for the area-specific communications and marketing. She was responsible for planning and designing various communication activities such as product flyers, website texts, blog posts and guest lectures for the external presence of the department.
 

Following the launch of the Neue Luzerner Zeitung's new website on January 26, 2016, the St. Galler Tagblatt's website is also appearing in a new look today. Both desktop sites have been modernized and adapted to the changing needs of online users. The completely redesigned home pages and department overview pages are particularly striking, as the NZZ writes in a press release. The new main menu is intended to enable more targeted navigation and better reader guidance by moving with the user as they scroll. The new fonts are intended to make the articles easier to read. Modern features such as picture galleries, video sections and editorial live tickers increase the attractiveness of both websites. Advertisers will also benefit from new page-wide advertising formats.

In addition to the online presence of the two flagships, the websites of their regional editions were also updated: zugerzeitung.ch, nidwaldnerzeitung.ch, obwaldnerzeitung.ch, urnerzeitung.ch, bote.ch, thurgauerzeitung.ch, appenzellerzeitung.ch, wilerzeitung.ch, toggenburgertagblatt.ch and wundo.ch.

The redesign of the websites is part of the offensive digital strategy of the NZZ Media Group's regional media. Other planned steps include the relaunch of the mobile websites, a new subscription portal and new e-paper apps for desktops, tablets and smartphones.
 

M-Budget helps young people with little money. If they agree to advertise for M-Budget, they can win a skiing weekend with VIP package in Laax and as the main prize even 10'000.- Swiss francs in cash. It's very easy to take part: You have to personally put up an M-Budget product poster in a spectacular and unusual way. M-budget.ch present

The posters can be downloaded and printed from the website or printed bath towels can be ordered. In addition, the posters were also distributed as a fold-out poster in Friday magazine, as an F200 flipchart poster and via promoters in major Swiss cities.

Responsible at Migros Genossenschaftsbund MGB: Nadine Hess (Head of Own Brand Management), Bettina Huwyler, Catia Perez (Project Management Migros Brands), Rita Lutz (Project Management Digital Communication), Nadine de Genot (Project Manager Media). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction), Marco Zimmerli, Pablo Schenke (Creative Direction), Alain Eicher (Text), Johannes Dörig, Florian Molinari, Annina Walker, Kurt Bösiger (Art Direction & Screendesign), Thomas Steiner, Sam Sherbini, Andrea Walker, Julia Grass, Jan Rohleder (Consulting & Project Management), Julia Fischhaber (Public Relations). Responsible at OMD: Daniel Crespo (Media ). Responsible at YMC: Jean-Pierre King (Programming).

Swiss filmmaking is represented with an extensive, top-class program and a delegation of renowned Swiss filmmakers. Among the guests invited to this year's FICGThe guest speakers include Swiss directors Marc Forster, Léa Pool, Xavier Koller, Lionel Baier and Nicolas Steiner as well as producers Ivan Madeo and Aline Schmid. The guest appearance is a commitment by Swiss Films in collaboration with the Swiss Embassy in Mexico and the FICG.

The Swiss program at the 31st FICG, which includes around 30 films, will begin with the successful film "Heidi" by Alain Gsponer. The co-production is already one of the most successful Swiss cinema hits internationally, just a few weeks after its cinema release. The films in the guest program also include "Above And Below" by Nicolas Steiner, "Broken Land" by Stéphanie Barbey and Luc Peter, "Homeland" by Michael Krummenacher, Jan Gassmann et al, "Le miracle de Tekir" by Ruxandra Zenide, or about "Master and Max" by Marcel Derek Ramsay "Schellen-Ursli" by Oscar winner Xavier Koller. Ted Sieger's first feature-length animated film "Molly Monster"which has just celebrated its world premiere at the Berlinale, has been selected for the program in Guadalajara. In the documentary film competition "Horizontes" by Eileen Hofer.

Swiss personalities at the FICG

A total of around twenty Swiss filmmakers have been invited to Guadalajara by the FICG. Lionel Baier and the Swiss-Canadian filmmaker Léa Pool will both be honored for their commitment to sexual diversity in film and will receive an honorary award from the LGBT section Premio Maguey. In addition, Baier and "La vanité" and pool with "La passion d'Augustine" their latest films in Mexico.

Producer Ivan Madeo is on the Premio Maguey jury and will also be presenting the Contrast production "Heimatland" at the festival. Other Swiss guests have been invited by the most important Latin American festival to sit on various juries, such as Seraina Rohrer, director of the Solothurn Film Festival for the Doc Jury and journalist Geri Krebs for the FIPRESCI jury.

Several Swiss guests will take part in market and festival events, such as Marc Forster at the Film4Cimate panel or Xavier Koller and Georges Schwizgebel, who will both give a masterclass as experts in the Lecturer Meet the Experts - Talents Guadalajara series. Marc Forster will also be honored with the Guadalajara International Award and will present his Oscar-winning film "Monster's Ball" at the FICG.

Numerous Swiss co-productions with Latin America Over a dozen Swiss co-productions with Latin American countries are currently being planned or produced, such as "La idea de un lago" by Milagros Mumenthaler (Alina Films) and "Una historia invisible" by Arami Ullon (Cineworx). "A Stray Bullet", the new project by director Jean-Cosme Delaloye and Francine Lusser (Tip'images) was selected for the co-production pitchings. Delaloye was already involved last year with "La prenda" (Tipi'mages) in the documentary film competition of the 30th FICG. Producer Aline Schmid, who won the competition at Sundance earlier this year with the German-Swiss-Iranian co-production "Sonita" which has won two awards, is represented at the festival with three films: "Broken Land", "Gangbé" and "Horizontes". She also takes part in the bilateral meetings organized by the film market.

Swiss Films will have its own stand at the FICG Film Market for the first time this year from March 4 to 9, 2016. The promotion agency for Swiss film aims to increase the distribution of Swiss films in Latin America. Support measures for non-European distributors are currently being developed in collaboration with the Federal Office of Culture and will be implemented by Swiss Films from 2017. Brazil and Mexico are among the most important export markets for European cinema.

Swiss program on tour in Latin America In collaboration with the Swiss Embassy in Mexico, wiss Films presented the very well-attended program "Joyas del cine suizo" with classics of Swiss film. As an introduction to the FICG, a selection of these films was shown at the beginning of February in the Cineforo in Guadalajara. Following the guest appearance at the festival and the Guadalajara film market, a selection of these current films will once again be shown at the Cineteca National in collaboration with the Swiss Embassy in Mexico. A selection will also be made available on VOD platforms in Latin America in 2016. In addition, part of the Swiss program will be shown this year at the Eurocine Festival in Colombia and next year in Brazil. Film programs are also being planned at other Mexican and Latin American film festivals.

Also this year, Keystone brings the World Press Photo 16 exhibition to Zurich. The opening of Word Press Photo will take place on Wednesday, May 4, 2016, at 6 p.m. at the Folium, Sihlcity, Zurich.

Read more here.
 

At the end of 2014, the NZZ Media Group merged Tagblatt Medien and LZ Medien under uniform management in the Regional Media Division. The aim of the joint organization is to cooperate more in the supra-regional, reader market processing and administrative areas, and to strengthen the independent nature of local and regional reporting. Against this backdrop, Pascal Hollenstein, former domestic editor and deputy editor-in-chief of the NZZ am Sonntag, is to take up his new position as head of journalism for the NZZ regional media this spring. The final decision will be made after consultation with the editorial teams in St. Gallen and Lucerne.

In an initial phase, Pascal Hollenstein will focus on managing the national departments and the cooperation projects between the editorial teams in central and eastern Switzerland. These include the introduction of the uniform Woodwing editorial system and the joint layout, each with a different brand identity. The editors-in-chief of the "St. Galler Tagblatt" and the "Neue Luzerner Zeitung" will focus on managing the regional departments and report to the Head of Journalism. The regional newspapers "Thurgauer Zeitung" and "Zuger Zeitung" are given more weight. In the new journalistic management structure, their editors-in-chief David Angst and Harry Ziegler report directly to the Head of Journalism.

Hollenstein was born in 1971 and grew up in Thurgau. He studied history, political science, economic and social history at the University of Zurich. He began his journalistic career as an editor at Radio Thurgau and the Thurgauer Zeitung, later taking on various engagements in corporate publishing and as a historian at an insurance company before moving to the Sonntagszeitung as business editor. In 2002, he was part of the founding team of NZZ am Sonntag, where he was promoted to Head of Department Switzerland and Deputy Editor-in-Chief in 2011.

Philipp Landmark and Thomas Bornhauser resign

Philipp Landmark and Thomas Bornhauser have decided to step down as editors-in-chief of the St. Galler Tagblatt and the Neue Luzerner Zeitung respectively as part of the reorganization. The successors to Philipp Landmark and Thomas Bornhauser will be determined at a later date.

Philipp Landmark joined the St. Galler Tagblatt in 2006 as head of the city editorial department and became editor-in-chief of the newspaper in 2009. He will continue to be available to the St. Galler Tagblatt for various journalistic projects. Thomas Bornhauser was Editor-in-Chief of the Luzerner Zeitung from 1993 to 1995 and has headed the Neue Luzerner Zeitung and its regional editions since its merger with the Luzerner Neusten Nachrichten in 1996. He will continue to write for the Neue Luzerner Zeitung as an author (more about Thomas Bornhauser).
 

In addition to the German top model Ewers, the campaign features a group of internationally renowned dancers who present the various Zalando styles in an energetic setting: from fashion to activewear. In the commercial, Anna Ewers, who has just been voted Model of the Year on Models.com, performs playfully with dance talents Lil Phoenix and iDance Mikey after she presses the play button in the form of the Zalando logo. In addition to the athleisure trend, the campaign highlights Zalando as an important source for sportswear.

"We are currently experiencing a significant change in fashion, in which sport is becoming an increasingly important part of fashion. Together with director Gordon von Steiner, we have captured precisely this appeal of the symbiosis of fashion and sport. The campaign shows dynamic styles, made for all the demands and challenges of everyday life. And you can find all the looks on Zalando," explains Carsten Hendrich, Vice President Brand Marketing Zalando.

The Spring/Summer 2016 campaign closes with the motto "Bring movement into your style". Are You Ready? and Wherever You Are (Topshop @ Zalando) from 2015 onwards. The commercials for all three campaigns were shot by Gordon von Steiner. They were staged in a white, abstract box that visually reflects the Zalando package and thus the wide range of products and free shipping and returns. The campaign is running in all Zalando stores and celebrates its launch in Switzerland on February 28. In addition, "Fashion meets Sport" will be celebrated on global platforms such as Out of Home, print ads and specially designed Zalando packages.

Campaign Credits: Concept & Art Direction: Zalando Creative Director: Chang Lin ; Film Director: Gordon von Steiner ; Music Compositor: Claus Capek, Jan Krouzilek, Stephan Moritz; Styling: Julia von Boehm; Production: Bakery Films Filmproduktion; Post Production: Slaughter House.
 

44-year-old Mark Livingston studied environmental sciences at ETH Zurich. From 2009 to 2011, he completed postgraduate studies (Master of Advanced Studies in Applied History) at the University of Zurich. Livingston has been in charge of the midday shows "Rendez-vous" and "Tagesgespräch" on Radio SRF since the beginning of 2010. Before that, he worked as a producer on the "Rendez-vous" team and as science editor for DRS 2 and Radio Information. In addition, he initiated and directed multimedia projects as an exhibition organizer. He has also written as a freelance print journalist for various media titles. He gained insight into television practice by spending several weeks at "Menschen-Technik-Wissenschaft" and at "Rundschau".

In June 2016, Mark Livingstons will relinquish editorial management of "Rendez-vous" and "Tagesgespräch" and then take over day-to-day operations in the online editorial department of SRF News. He will report directly to Sandra Manca, Head of SRF News. The succession of the editorial management of "Rendez-vous" and "Tagesgespräch" will be settled in the next months.