He himself inherited the Uvek from the then SVP Federal Councillor Adolf Ogi, explained Leuenberger in an interview in the Neue Luzerner Zeitung on Thursday, according to SDA. Ogi had initiated a transport and energy policy that did not differ significantly from his - Leuenberger's - own. With the environment department, the Uvek had transformed itself into a sustainability department. This had also shaped him as a Federal Councillor. He had not headed a socialist department, but a sustainable one. The balance could shift somewhat under Leuthard, "but there won't be a radical change". Leuenberger did not want to comment on specific projects after his resignation. He told the newspaper: "These are open questions that are not yet open to transparency."

Overall, the outlook for the newspaper industry is therefore very neutral, according to a recent report by telecoms giant Orange UK. When it comes to weighing up the impact of the smartphone trend on the newspaper industry, which has come under increasing pressure in recent years, the question of revenue naturally also takes center stage. According to the report, newspaper publishers are still having major problems compensating for the losses from the declining print business with the growth in online user numbers.
Unsurprisingly, the Orange report sees TV broadcasters as the biggest winners of the ongoing smartphone boom within the media industry: Around 14 percent of consumers say they spend more time in front of the TV set by watching video content on mobile devices.

The now 29-year-old studied management and languages at the University of St. Andrews in Scotland and gained her first professional experience in PR and sponsorship in various companies during her studies, according to a press release issued on Thursday. After graduating, she worked for two years as a personal assistant to an Austrian member of parliament. In this role, she designed and managed two election campaigns for him. For the last three years, she was responsible for marketing, communication and fundraising for the Ronald McDonald Children's Foundation in Austria.

In addition to the ordinary termination of an employment contract in compliance with the notice period, there is also the option of termination without notice if the continuation of the employment relationship is no longer reasonable in good faith. Termination without notice is an emergency valve for special cases. The following situations in particular may be considered as important reasons for dismissal without notice:
- If the employee commits an offense against the employer or other employees, the case is usually clear. Even minor offenses such as petty theft or falsifying work reports are sufficient for dismissal without notice. Offenses outside the workplace may also be sufficient under certain circumstances, provided the misconduct is so serious that it destroys trust in the employee in general or damages the company's reputation.
- A serious breach of fiduciary duty, for example working for the competition or accepting bribes, clearly constitutes good cause for termination without notice.
- In the case of minor breaches of contractual obligations such as being late, failing to comply with instructions or refusing to work reasonable overtime, a single or occasional breach is generally not sufficient. Court practice often even requires a prior specific warning in which the consequences of repeated misconduct are clearly pointed out. The overall circumstances of the individual case must always be taken into account. Dismissal without notice that is only pronounced due to poor performance is practically always inadmissible. And, of course, absence from work through no fault of your own, for example due to illness, should never lead to dismissal without notice.
- The accompanying circumstances are also important in the case of verbal abuse. According to the Federal Supreme Court, a "You can take it easy on me" directed at the boss in the presence of other employees was already sufficient for termination without notice. In another case, on the other hand, calling the boss an "asshole" was not enough because he had provoked the tense situation himself by behaving in breach of contract.
If there is an important reason that has destroyed trust in the employee, the termination without notice must be pronounced immediately. By waiting, you prove that it is still reasonable to continue the employment relationship. However, as long as the employee's misconduct is not clearly established, dismissal without notice should not be carried out prematurely. If the employee's alleged misconduct cannot later be proven, the dismissal is unjustified without notice and the dismissed employee can sue for the salary for the ordinary notice period as well as additional compensation of up to six months' salary. If the circumstances are unclear, it is therefore better to opt for ordinary dismissal. This can be combined with a leave of absence if the employee's work performance is no longer desired.
Do you need legal advice?
The Beobachter Consulting Center offers you and your employees expert telephone consulting on legal issues concerning your company 6 months for only Fr. 99. Order the consulting package for SMEs at
Observer.ch/kmu/ or 0800 83 0800.
Book tip
Labor Law: From the Contract to Termination
The need to find out about your rights in the workplace is growing. After all, those who know their rights are better able to assert themselves on the job market today. From negotiating wages, concluding contracts, working hours, special employment relationships such as working from home, to dismissal and references: the Beobachter employment law specialist provides expert answers to all questions.
10th edition 2009,
Beobachter-Buchverlag,
ISBN 978-3-85569-412-9,
272 pages, paperback, 36 Fr.

Roger Ruegger, Creative Director at Futurecom Zurich, Daniel Brüngger, who works at Draftfcb/Lowe and is the owner of Danielbruengger.ch, and René Eugster, Creative Director at Agentur am Flughafen, were appointed to the jury. All three jurors have been members of national and international juries on several occasions.
The John Caples International Awards are considered the most prestigious competition for creative dialog marketing alongside the Cannes Lions Direct. The winners will be honored at the Caples Night in New York City in March 2011.

The Advico Y&R agency is on the shortlist in the Media Promotion category with its "Obama" print campaign for the Sonntagszeitung. Jung von Matt/Limmat has made it onto the radio shortlist with the "Amsterdam", "Athens", "Amarillo" and "Moscow" campaigns. The Zurich agency is also represented on the shortlist with "Athens" and "Amarillo" for "Use of licesed music".

The ads will appear on the occasion of the start of the field hockey season in the special issue of Blick Sport and regularly in SC Bern publications.
Responsible at Peugeot (Suisse): Aymeric Duval (Director Marketing), Marion Pfäffli (Head of Advertising & Promotion), Marc Clavadetscher (Head of Advertising). Responsible at Polyconsult: René Maeder and Cosima Sigrist (Consulting), Roger Ghezzi (Head of Keation Text), Petra Brönnimann (Art Direction). Photography: Croci du Fresne. Illustration: The illustrators.

The hero of this staging is the claims handler, who was recently brought to life with the relaunch of the website: the fast mouse, who is in the service of Allianz24 and proves time and again that Allianz24 has more speed in every area, but above all in claims services.
Other advertising media such as animated banners and public transport advertising in the largest Swiss cities also refer to the campaign landing page, on which the change of insurance is additionally incentivized with a competition. Anyone who calculates their individual insurance premium by 30.9.2010 can win a dream trip to New York.
> To the spot
Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Simone Schmitt (Online Marketing Manager), Frank Haydon (Business Development Allianz24). Responsible at My Sign: Urs Koller (project management), Andy Badstoeber (art direction), Martin Rüegg (concept, text), Christof Maass, Joëlle Büchel (online implementation), Manuela Russo (DTP). External service providers: Elefant Studios AG, Zurich (animation spot), David Kamp, Berlin (sound effects), Silverspot, Uster (voice recordings, sound mix).

Culinea has been offering cross-media solutions and implementations for companies in the food and retail sectors for a good two years. The merger will deepen the company's expertise, according to a press release. At the same time, the range of services will be expanded and capacity increased with seven employees.

The CPC for AdWords has undoubtedly soared. However, the CPC is a relative value. Anyone who looks at the CPC in isolation in order to make campaign decisions is wrong. The maximum CPC for a keyword is defined by the CPL (cost per lead) or CPO (cost per order) to be achieved. Since the introduction of the Google Quality Score, the CPC is also an individual value. Price comparisons with competitors are therefore not possible; the price development can only be measured for your own campaign.
CPC influencing variables Quality Score and CTR
If you believe that the CPC of your keywords is too high, you must be sure that the keywords in your campaign achieve a quality score of 7/10 or more. If this is lower, the costs will increase simply because Google demands a higher CPC. The quality score is essentially influenced by the quality of the landing page, in particular its content and loading time. The click-through rate (CTR) also has an influence on the click price. The higher the CTR, the lower the CPC. The CTR is influenced by the ad position and the ad text.
Niche keywords are cheaper
Excessive click costs can also be avoided by switching to long tail keywords. Usually, the popular, generic and expensive fat head keywords are courted. If you focus your campaign on the long tail and therefore on niche keywords, you will benefit from more qualified visitors and lower click costs.
Quality of the landing page
Focusing on an attractive CPC does not guarantee the ROI of the campaign. The conversion rate on the landing page is decisive for the ROI. The better it is tailored to the visitor's needs, the better the conversion.
AdWords are still an attractive and efficient online marketing tool when used correctly. Tougher competition and rising click costs require both the monitoring and optimization of the quality score and click-through rate (CTR) as well as the management of landing pages. Anyone who joins in the moaning about the high AdWords click costs should be sure that they have sufficiently exhausted the optimization possibilities.
Imre Sinka, dotpulse web agency

These billboards are all expected to generate over 150,000 weighted contacts per week. Designed to boost sales, customers can book "Premium Citystar 200L Big 5" individually per city or on a modular basis, according to a press release from APG.
APG has also adjusted its prices at the stations. As with the road, it now charges
weighted contact values when setting prices. These are closely based on street posters. APG thus has standardized and transparent tariff systems in the two most important poster segments. The new tariff structure is price-neutral across all stations and areas. There have only been marginal changes per individual area. The Rail Rollingstar200LR offer will be around three percent cheaper.
APG customers can now also use poster sites in the vicinity of Coop, Migros, Manor
shopping centers, shopping malls in the Big 10 cities and RailCity-Shoppings targeted at end customers and
Select distribution channel. The success of the "Shopping Center Top10" POS networks introduced
proves that this concept works.