Markus Bien will take over responsibility for the marketing of the Neue Zürcher Zeitung, NZZ am Sonntag and its special publications as well as the magazines Z, NZZ Campus and NZZ Chronik as "Head of Advertising Market" at NZZ Media on January 1, 2011. He succeeds Stefan Bernet, who will be leaving the company at this time after around 13 years to take up a new challenge. Markus Bien held various positions at Publicitas Publimedia from 1999 to 2008, most recently as Account Director. He later moved to APG Montagne, where he worked as Sales Manager until his move to NZZ Media.
The position of "Key Account Manager Financial Market" will also be newly filled as of January 1, 2011. Urs Ramsauer, a qualified marketing planner, succeeds Robert Kahnt, who will retire in spring 2011. Urs Ramsauer is already familiar with the NZZ. From 2003 to 2006, he worked as a customer consultant in the advertising market for NZZ and NZZ am Sonntag, and from 2007 to the present in the same function for NZZ Folio. In the meantime, he worked as sales manager at Ringier.

Asians paint Simpsons pictures under guard, which a young boy then dips into the highly toxic Vexier bath. There are barrels of dangerous goods everywhere and skeletons all around them. Small kittens are shredded to fill Simpsons figures, the tongue of a chopped-off dolphin's head is used to glue the packages shut and an emaciated unicorn serves as a hole punch for the DVDs. At least that's how the British graffiti artist Banksy, who designed the latest opening credits for the series, envisions the production of the animated series. And as is so often the case, there is a spark of truth in it. The artist was inspired by reports that the films are also being drawn in Korea. Producer Al Jean takes it in his stride: "That's what you get when you outsource".

Five different smartphones will be available from the telecom providers Swisscom, Orange and Sunrise at the launch on October 21. Games and Swiss applications are also available. These include, for example, the "Swisscom TV air" app, which Swisscom customers can use to watch over 40 channels. "Swiss TXT" contains political and economic news, sports results, financial information and teletext from SRG broadcasters. The "SBB" app provides users with timetable information and allows them to buy tickets directly on their mobile device. Search.ch" is available for querying telephone directory entries, private and company addresses, with a radius search with GPS and a weather forecast for 3,000 locations. There are also offers from My Switzerland and Immo Street. The launch on October 21 will be flanked by an advertising campaign worth millions.

Participants gain an insight into the world of dialog marketing. Mechanisms in strategy, copywriting and graphics are taught and applied in teamwork. Anyone wishing to apply for the SDV Creative Workshop (CV with a short letter of motivation) should be one of their agency's up-and-coming talents or be studying at a creative school, as the association writes in a press release. In addition, applicants should not have been in a permanent employment relationship for more than three years and be no more than 28 years old.
The number of participants is limited. The SDV will cover the costs for participation and catering. The workshop will take place on Friday, October 29, 2010 in Zurich. Further information: Sdv-asmd.ch.

According to the initiators, the barometer shows the long history of many brands. On the other hand, it is astonishing how many brands still use English slogans to communicate today, even though many studies have now proven that they are not well understood. The ownership structure also provides information. It is often said that many traditional Swiss brands are sold abroad, Adrian Schaffner, co-initiator and Managing Director of Evoq Communications, told Werbewoche. The brand barometer now provides an instrument to check this: > To the brand barometer.
The Brand Barometer is an evaluation of the Swiss Brand Poster. It is published by Evoq in cooperation with HTP St. Gallen, a spin-off of the University of St. Gallen, and Update. With around 430 brands currently covered, it provides an overview of the Swiss brand landscape.

Klartext has been providing an insight into the media industry for 30 years. In addition to in-depth interviews, the magazine also includes media criticism, columns and debates. The editorial team asks decision-makers about their strategies, but also allows media professionals from all areas and levels to have their say. In this way, the magazine regularly addresses issues and problems that journalists encounter in their day-to-day work. Klartext is published by an independent foundation that emerged from the former journalists' union SJU in 1980.

In the advertising film of a winery, its Internet address and a telephone number for ordering were temporarily displayed. The advertisement also referred to a limited special offer, including the price and delivery costs, as can be seen from the ruling cited by the Tages-Anzeiger and Bund newspapers. Since February 1, 2010, SRG has also been permitted to advertise beer and wine on TV. However, so-called sales offers for these drinks are not permitted. These are references that enable the audience to buy the advertised items immediately after the commercial is broadcast and from home.
SRG had the advertisement broadcast on Swiss television SF corrected before Bakom intervened, spokesman Daniel Steiner confirmed to the news agency SDA on Monday. The revenue that SRG had to hand over in accordance with the ruling was within the range of CHF 160,000 mentioned by the newspapers. The Bakom ruling is not yet legally binding due to the fact that the SRG has until around the end of October to lodge an objection. SRG has not yet decided whether it will appeal the ruling. A review is underway, said Steiner. SRG would have to hand over advertising revenue, but not fee money, he emphasized.

For the passenger area, attention is drawn to the large and attractively priced duty-free range. The corresponding motif focuses on the people who travel the most. The independent visual language in combination with the typical airport baggage tag layout ensures an unmistakable appearance and allows the new subjects, which will run from October, to tie in seamlessly with the existing campaign.
Responsible at Zurich Airport: Christian Bärlocher (Head Marketing Communication), Michael Breuer (Head Marketing Services), Sibylle Koller (Manager Marketing Communication). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (Creative Director), Samuel Wicki, Markus Tränkle (Text), David Hanselmann, Christian Bobst (Art Direction), André Hermetschweiler (Graphics), Thomas Hinderling, Dominic Daeppen, Ariane Sonderegger (Consulting), Ilonka Galliard, Erasmo Palomba (Art Buying), Sven Bänziger (Photography), Alex Herzog (Image Editing).

Accounts on social network platforms in particular are still rarely maintained by European users. This was revealed by market researchers from comScore. Europeans bring up the rear when it comes to mobile use of the newer web-based applications, while services such as SMS and MP3 players have long been established on cell phones. The differences in the various markets are dramatic, according to comScore expert Mark Donovan, according to Pressetext.ch. Users in the USA, Europe and Japan still exhibit fundamentally different behavior, given the complex nature of mobile devices and their various functions and operating systems. While over three quarters of Japanese people already access online media while on the move, just 38.5 percent of Europeans surf the net, use applications or download content to mobile devices while on the move.
When it comes to sending text messages, however, Europe's users are in the lead. 81.1% send short messages from one cell phone to another. In Japan, the figure for text messages is just 40.1 percent. In contrast, emails to pass on information via smartphone are used the least in this country. Social networks are used the most in the USA via mobile devices at 21.3 percent, followed by Europeans at less than 15 percent. Have Europeans now for the first time had enough of one hundred percent accessibility everywhere and at all times, of internet diaries and mobile soul trips? Or is this just the transition period, a period of getting used to the complex nature of different devices and the various functions and operating systems, as Mark Donovan puts it?

In an interview with the NZZ am Sonntag, Matter said that the confrontation between left and right - i.e. between the SP and the SVP - should not be given more space than is objectively justified. With the convergence at SRG, Matter will take up his post at the beginning of 2011. He has his sights set on the Arena in particular: in his opinion, the political discussion program can better reflect the political reality of this country. Above all, it must also bring up differentiated, solution-oriented approaches.
As difficult political issues in parliament are often resolved via the center parties, these should also be addressed in an appropriate manner, said Matter. He would like to see more relevance and less of an exchange of blows. In return, he would also accept a slight drop in viewing figures for Arena. Matter referred to the SRG's mandate, for which it also receives reception fees: Bringing relevant political topics closer to viewers is also a particularly important task in a direct democracy. If the ratings fall slightly, this is acceptable.
Next year, Matter also wants to launch a talk show on political and economic topics. Planning for this is currently underway. Matter believes that Swiss television has a deficit in this area.

Internet Explorer is in the lead with 53.1 percent of all visits, followed by the Firefox browser with just under a quarter of the visits. The conventional Safari browser achieves 8.5 percent.
Windows dominates the operating systems with 77.7 percent. Among smartphones and tablets, iOS, which is used on the iPhone, iPad and iPod, stands out. iPhone apps have a visit share of 4.8 percent and the mobile Safari browser - iPhone, iPad and iPod - has a visit share of 2.8% percent. Google Chrome achieves a visit share of 3.2 percent, all other browsers remain below a share of one percent each.