By winning the marketing of the Swiss advertising windows of Sat.1, Kabel1 and 3+, Goldbach Media is further expanding its portfolio and is therefore strengthening its team in various positions, as detailed in a press release issued on Thursday.
Goldbach Media is the leading marketing organization for the private electronic offline media TV, radio and out-of-home. Its services include media planning, marketing and placement, booking, processing and controlling for the private TV stations 3+, Cartoon Network, Kabel eins, M6, MTV, NICK, Pro Sieben, RTL, RTL II, Sat.1, Schweizer Sportfernsehen SSF, Super RTL, TVM3, VIVA Schweiz, Vox, regional TV and the web TV platforms Wilmaa.com, Zattoo.ch as well as for all Swiss private radio stations. Goldbach Media also exclusively markets Coop and Coop Pronto in-store radio.

A former production and packaging factory will be completely renovated, converted and transformed into a new, ultra-modern and environmentally friendly data center, according to a press release issued on Thursday. Various Yahoo services and products, such as Yahoo Home, Yahoo Lifestyle, Yahoo Sports, Yahoo News and Yahoo Finance, will be supported here.
Cooling the new data center in Avenches is said to require 40 percent less energy than most modern data centers and up to 70 percent less than a conventional design. Instead of conventional air conditioning systems, Yahoo is implementing its own special free-cooling concept. The heat generated in the data center is dissipated and, in return, cool outside air is brought in.

With the launch of the new communication concept in all branches, Fribourg Cantonal Bank is one of the leading financial institutions in Switzerland in the field of dynamic communication, according to a press release. Customers are informed about banking products and activities via digital media in the shop window and in the customer zone. The display also shows constantly updated weather and stock market news. Thanks to the flexibility of the concept, Fribourg Cantonal Bank can communicate with its customers in German and French at the same time. In addition, the new communication concept allows information to be adapted very quickly so that local developments can also be incorporated immediately.
The dynamic communication solution was planned and implemented on behalf of the Freiburger Kantonalbank by the Lucerne-based multimedia company John Lay Solutions as general contractor.

Tele Bärn is renewing its technology in spring 2011 and will be using the Norcom production system, which is already in use at N24 and RTL. Christoph Gerber has already overseen the introduction of this system at Tele Bielingue and will now manage the system changeover at Tele Bärn.

The SDA subsidiary News aktuell is inviting votes for the obs Awards 2010. The competition for the best PR motif of the year is open in Switzerland, Germany and Austria. At Obs-awards.ch media spokespeople, PR professionals and journalists can now decide which company will win the coveted industry award. Six categories of PR images are up for selection. The obs awards are named after News aktuell's original picture service (obs), which the SDA subsidiary uses to distribute PR pictures to the media and make them available on the Internet.
The following companies from Switzerland, Germany and Austria are represented in the shortlist with their PR images:
Corporate Communications:
Freicom, Valais Tourism, Ringier, Cube Bikes, Hannover Adventure Zoo, Baugenossenschaft dhu eG, Philipps-Universität Marburg, Austria Tourism, Osttirol Werbung.
Events and campaigns:
Kuoni Group, Segmenta PR, Österreich Werbung Deutschland GmbH, "Geben gibt" campaign, Tourismus + Congress Frankfurt am Main, BBDO/Ketchum Pleon, WWF Germany, Plankton-Media, Axel Springer Sport Bild.
Product photo:
Interio, Bayer, Schirn Kunsthalle Frankfurt, Cybex Industrial, Meyer & Meyer Holding, Falke KGaA, ECE Projektmanagement, DB Mobility Logistics, PRH Hamburg Kommunikation.
Portrait:
Swiss Television, Kuoni Group, PRH Hamburg Kommunikation, Philipps-Universität Marburg, Press and Information Office of the German Federal Government, Südwestrundfunk, Johanniter-Unfall-Hilfe., Henkel, Städel Museum, DPD Dynamic Parcel Distribution.
NGO photo:
Save the Children Switzerland, Greenpeace Switzerland, Fastenopfer, Cap Anamur/Deutsche Not-Ärzte., 2aid.org, Brot für die Welt, Caritas international, Uno-Flüchtlingshilfe, World Vision Germany.
Special category: Automotive images:
Rinspeed, Millhaus, Mainfranken Racing, BMW Group, Adam Opel, Continental Reifen Deutschland, Daimler, PRH Hamburg Kommunikation.
News aktuell presents the obs Awards for the fifth time. News aktuell will announce the winners in mid-November.

Federico Naef presents himself as a packshot. The idea appeared in a double-page advertisement in the current Lürzers Archiv. As well as on posters that were specially printed on photographic paper for the sake of quality. The posters were only displayed directly in front of advertising agencies.
Responsible at Federico Naef: Federico Naef (photographer). Responsible at Publicis: Cyrill Wirz (text), Thomas Berger (AD), Peter Rettinghausen (CD), Martin Schlatter (consulting).

A complete advertising block will be shown in fast forward mode. The movie will be shown exclusively in six cities over three days (on air October 7 to 9).
Responsible at Amag Automobil- und Motoren: Giovanni Luca Carta (Head of Marketing VW PW), Giselle Vaugne (Head of Marketing Communications VW PW), Nathalie Mösch, (Advertising Specialist VW PW). Responsible at KSB: Daniel Krieg (CD), Charles Blunier (AD), Nicole Maczko (text), Yves Kellenberger (graphics), Marco Serratore (consulting management), Roman Limacher (DTP). Film production: Stories.

The ISA is awarded in the categories of sport, culture, media and public sponsorship. In addition, a special prize will be awarded for innovative solutions and new approaches in sponsorship, as detailed in a press release. Projects in the field of corporate social responsibility that are linked to sponsorship commitments can also be submitted.
Public sponsoring includes social, environmental and educational sponsoring; the media sponsoring category evaluates sponsoring in TV, print, radio and the Internet. Sponsorship projects from all German-speaking countries are honored.
All agencies, companies, clubs, associations, institutions, cultural venues and other market partners are invited to submit award-worthy sponsorship projects. The concept, implementation, networking and efficiency as well as the mutual benefit for sponsor and sponsored are evaluated. Regional projects in particular should also be put forward, as the awards are presented irrespective of project size and investment volume.
The registration deadline is January 14, 2011. Details of the competition and registration documents can be found on the Internet at Faspo.de. The award-winning sponsorships will be presented on March 24, 2011 at the Sponsoring Summit 2011 in Hamburg, organized by Faspo.

The Werbewoche editorial team recently received a press release: "GZP announces expansion of Global Consulting in Somatic Cell Therapeutics". The company is pleased to announce that it has expanded its capabilities in strategic regulatory and product development in support of gene therapy and somatic cell therapy, "including treatment with vaccines for cancer and other serious or life-threatening diseases". GZP stands for "Ground Zero Pharmaceuticals". A somewhat unfortunate name in the truest sense of the word, at least since September 11th. Especially for a company that has declared war on the world's deadly diseases...
(Image: Groundzerous.com)

Nadya Roth joined the sales team on October 1, 2010 and is responsible for the Eastern sales region (zip code 6300 9000). Her previous positions include Media-Daten, Jobsource, ACT Europe and Publicitas.

People in everyday situations are shown as life-size 3D figures in a relaxed dialog with the poster and thus also with the bank. They are intended to show that you are in good company at Clientis BSU and that you can interact with the bank in a completely uncomplicated way.
Walder, Werber implemented the campaign with various posters in the region as well as large construction site brandings. In all cases, the 3D figures do not fit into the usual framework of poster sites and thus draw attention to the fact that the partnership with Clientis BSU is not an everyday occurrence.
Responsible at Clientis BSU: Markus Goetschi, Monika Sedeljsak, Jonas Zollinger. Responsible at Walder, Advertiser: Sandro Walder (overall management), Tobias Fluck (CD), Sascha Völki (AD), Michael Döös (graphics), Murielle Bender (DTP), Daniel Wegmüller (text), Andy Müller, Daniela Heidt (consulting).

The basic offers in the analog cable network differ significantly, as the price monitoring agency announced in its newsletter on Thursday, according to SDA. The average monthly price was CHF 17.44, for which an average of 45 analogue television channels were on offer. However, the monthly subscription fees varied greatly depending on the provider. At CHF 5.36 per month, customers of the municipality of Binningen BL, for example, paid around five times less than Grischa Vision subscribers (CHF 27). On the other hand, the people of Basel had 55 channels on offer, only seven fewer than Grischa Vision.
For the 50% of providers that were closest to the average price, the price monitoring experts determined an average price of 41 centimes per month and program. With a range of between 35 and 48 centimes, the deviations in this group were relatively small. Cablecom was above this category with 55 centimes.
The offers of several cable network operators deviated very strongly from the median values. The municipalities of Binningen, Birsfelden BL, Ittigen and Muttenz BL offered a comparatively large range of channels at below-average prices. They charged 10 to 13 centimes. At the other extreme were the western Swiss companies Services Industriels de Lausanne, Télécarouge, Téléonex, Télémeyrin, Télédis, Télélancy and Cometo in the Bernese Mittelland. These companies offered comparatively few programs at a higher price. Their prices were between 57 and 65 centimes.
The study showed that public or outsourced public-sector companies tended to be cheaper per TV channel than private or semi-private companies. 85% of the cable network operators surveyed charged a one-off fee for a new connection. Consumers must expect to pay at least CHF 1,000 for a new connection to a building and at least CHF 100 for a connection to a single apartment. All of the companies surveyed covered renewal and repair costs up to the house itself, 32% also carried out work up to the socket. However, this often has to be paid for by the property owner.
The price monitoring also found that the environment for cable network operators has changed considerably as a result of the digitization of television.
Even though the companies still have a monopoly on analog distribution, they are increasingly exposed to competition from other distribution channels when it comes to digital services. All providers surveyed offered digital television. 98% offered Internet access and 95% fixed-line telephony.