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Doctors are often guided by pharmaceutical advertising instead of the patient
According to studies, doctors are sometimes heavily influenced by advertising and information from the pharmaceutical industry when it comes to their prescribing practices.
Not only do they then prescribe medication to patients more frequently and do not focus on individual needs, but the preparations also tend to be less favorable and more expensive. This is shown by an evaluation of 58 studies that examined the influence of manufacturer information on doctors. Only one study came to the conclusion that the influence of pharmaceutical companies improves the work of doctors.
In all studies, doctors should indicate how much attention they pay to pharmaceutical advertising. They contradict the belief often expressed by many doctors that they are not influenced by information from the pharmaceutical industry.
Doctors inundated with advertising from one manufacturer are more likely to prescribe that brand, regardless of whether it is best for the patient, explains Joel Lexchin of York University in Canada, co-author of the analysis published in the online journal "PLoS Medicine".
In all studies, doctors should indicate how much attention they pay to pharmaceutical advertising. They contradict the belief often expressed by many doctors that they are not influenced by information from the pharmaceutical industry.
Doctors inundated with advertising from one manufacturer are more likely to prescribe that brand, regardless of whether it is best for the patient, explains Joel Lexchin of York University in Canada, co-author of the analysis published in the online journal "PLoS Medicine".
Romansh radio receives high marks
The Romansh-language radio station RTR has received praise from the SRG.R Public Council—RTR’s governing body—for its expanded regional newsrooms. The station’s programming has improved significantly in terms of both quality and quantity.
The regional editorial offices of Radio e Televisiun Rumantscha RTR have been expanded at five locations in Graubünden: In Savognin, Ilanz, Disentis, Samedan and Scuol, as the Public Council announced on Thursday. Following the completion of the project in summer 2010, the Council analyzed the radio contributions from the regions. According to the Council, these were given more weight in the program. The journalistic work of the regional editorial offices is judged to be very comprehensive, varied, differentiated, relevant and competent.
RTR and SRG.R are members of the Swiss Broadcasting Corporation SRG.
RTR and SRG.R are members of the Swiss Broadcasting Corporation SRG.
Aargau turns its back on the "Greater Zurich Area" marketing organization
The canton of Aargau is withdrawing from the «Greater Zurich Area» (GZA) regional marketing organization. The canton will end its trial membership as early as the end of October.
However, the GZA remains a possible option for the international location marketing of Aargau. But with the existing organization, orientation and financing of the GZA, no significant improvement in benefits could be achieved, the State Chancellery of Aargau announced on Friday. In May, the cantonal parliament decided at the request of the cantonal government that Aargau should continue its trial membership until the end of the year. Now the Grand Council has criticized the organization's modest cost-benefit ratio across all parties.
Aargau has been a trial member of the "Greater Zurich Area" for five years. During this time, only four companies with twelve jobs have settled in Aargau through the mediation of the GZA. A total credit of CHF 2.95 million previously approved by parliament had not yet been used up. There were still 250,000 francs in the coffers in May. For this reason, Aargau originally wanted to participate on a trial basis until the end of the year.
A GZA working group under the leadership of Government Councillor Urs Hofmann SP has developed measures to rectify the existing weaknesses over the past few months, according to a press release from the State Chancellery. The Board of Trustees had not generally questioned the need for organizational and financial action. However, the proposed changes were not supported. The Board of Trustees has initiated further clarifications. Therefore, the conditions for the Canton of Aargau to continue its membership beyond December 31, 2010 are currently not fulfilled. Under these circumstances, it would also make no sense to remain a member of the GZA in the coming months.
The canton wants to examine various options for international marketing itself. Cooperation with other location marketing organizations or the creation of a new organization in Northern Switzerland are conceivable. Service agreements with private service providers that have a broad network of internationally active agents in the target regions are also possible. However, future membership of the GZA remains an option, provided the necessary changes are implemented.
Aargau has been a trial member of the "Greater Zurich Area" for five years. During this time, only four companies with twelve jobs have settled in Aargau through the mediation of the GZA. A total credit of CHF 2.95 million previously approved by parliament had not yet been used up. There were still 250,000 francs in the coffers in May. For this reason, Aargau originally wanted to participate on a trial basis until the end of the year.
A GZA working group under the leadership of Government Councillor Urs Hofmann SP has developed measures to rectify the existing weaknesses over the past few months, according to a press release from the State Chancellery. The Board of Trustees had not generally questioned the need for organizational and financial action. However, the proposed changes were not supported. The Board of Trustees has initiated further clarifications. Therefore, the conditions for the Canton of Aargau to continue its membership beyond December 31, 2010 are currently not fulfilled. Under these circumstances, it would also make no sense to remain a member of the GZA in the coming months.
The canton wants to examine various options for international marketing itself. Cooperation with other location marketing organizations or the creation of a new organization in Northern Switzerland are conceivable. Service agreements with private service providers that have a broad network of internationally active agents in the target regions are also possible. However, future membership of the GZA remains an option, provided the necessary changes are implemented.
SVIK Rating 2010: Communicator of the Year
The Swiss Association for Internal Communication SVIK presented the SVIK Awards for the best employee magazines and the best internal communicator of the year in Zurich. Some Swiss magazines are also among the best in Europe.
The SVIK awards the "Golden Pen" in five categories. Both print and online media are honored. The expert jury awards a special prize to the internal communicator of the year.
The special "Internal Communicator of the Year" award goes to Hans Hess, Chairman and CEO of Comet Holding in Flamatt, member of the ETH Board and Vice-President of Swissmen. Hess has an extremely positive attitude towards people and a keen sense of the cycles in the company and in the markets. According to the award jury, he has managed to get a Swiss technology company back on track, preserve high-quality jobs in Switzerland and give the organization the necessary boost.
This year's winner in the employee publication category is the Coop Forte magazine. According to the award jury, the publication presents topics in a professional and original way. In addition, the magazine offers an above-average number of dialog incentives. The Coop Forte magazine took first place in the international Grand Prix of the Federation of European Editors Associations FEIEA, which took place at the same time, in the employee magazine category. In the front cover category, the SVIK Golden Pen went to the KPMG magazine KPeople. The best text was an article on whistleblowing in Helsana Insurance's "info". Swiss Post won the Golden Feather in the electronic internal communication category with its intranet; its intranet solution was also awarded first place in the Grand Prix FEIEA. The SBB newspaper also achieved a top European ranking with 1st place in the staff newspaper category and Swiss Life's Life netTV came 3rd in the audiovisual media category.
The SVIK has been rating communication media for over 60 years. It is supported by a jury of 16 independent experts.
The special "Internal Communicator of the Year" award goes to Hans Hess, Chairman and CEO of Comet Holding in Flamatt, member of the ETH Board and Vice-President of Swissmen. Hess has an extremely positive attitude towards people and a keen sense of the cycles in the company and in the markets. According to the award jury, he has managed to get a Swiss technology company back on track, preserve high-quality jobs in Switzerland and give the organization the necessary boost.
This year's winner in the employee publication category is the Coop Forte magazine. According to the award jury, the publication presents topics in a professional and original way. In addition, the magazine offers an above-average number of dialog incentives. The Coop Forte magazine took first place in the international Grand Prix of the Federation of European Editors Associations FEIEA, which took place at the same time, in the employee magazine category. In the front cover category, the SVIK Golden Pen went to the KPMG magazine KPeople. The best text was an article on whistleblowing in Helsana Insurance's "info". Swiss Post won the Golden Feather in the electronic internal communication category with its intranet; its intranet solution was also awarded first place in the Grand Prix FEIEA. The SBB newspaper also achieved a top European ranking with 1st place in the staff newspaper category and Swiss Life's Life netTV came 3rd in the audiovisual media category.
The SVIK has been rating communication media for over 60 years. It is supported by a jury of 16 independent experts.
Matter & Gretener now communicates for AWA
The Matter & Gretener agency has added a new client to its portfolio: the Office of Economic Affairs and Labor.
According to the press release, Matter & Gretener is pleased to welcome another public sector client after the Canton of Zurich's Department of Health and the City of Zurich's Addiction Prevention Office: the Office of Economy and Labor (AWA), which is part of the Canton of Zurich's Department of Economic Affairs and is committed to Zurich as a business location
Pitch win: Oceansalt designs TV cooking studio for the follow-up show to "al dente"
For the second year in a row, the agency Oceansalt has impressed Ringier TV. It will design the TV cooking studio for the show that will replace «al dente.».
After designing the TV cooking studio for the relaunch of the program "al dente" in 2008, the agency has now been commissioned to design the TV set as part of the new concept for the follow-up show.
Oceansalt realizes set designs for TV, trade fairs and events. In cooperation with the Rufener Events agency, it repeatedly creates performances in space.
Responsible at Oceansalt: Hanna Raif (Designer), Bob Klenk (AD).
Oceansalt realizes set designs for TV, trade fairs and events. In cooperation with the Rufener Events agency, it repeatedly creates performances in space.
Responsible at Oceansalt: Hanna Raif (Designer), Bob Klenk (AD).
Visualization of the current "al dente" TV studio, 2008 (Design: Oceansalt). The look of the new studio cannot yet be revealed.
Marti. Seiler. plays with open cards for Ruckstuhl Garagen
Marti Seiler shows what happens when someone takes the phrase “playing with cards on the table” literally in a new TV commercial for Ruckstuhl Garages. The commercial has been airing on Zurich regional stations since October.
Martin Ruckstuhl did not miss the opportunity to appear in front of the camera himself for the latest TV commercial to announce the good news from his company, the agency writes in a press release. With charm and great acting talent, the entrepreneur irritates a gloomy round of Jass by literally playing his cards face up.
The low-cost production is supported by POS material, which also brings the game with the open cards into the garages.
> To the spot (mp4)
Responsible at Marti. Seiler: Peter Marti, Stefan Beck (concept), Anita Kittel (consulting, production management). Production: Silverspot Recording Studios in Uster.
The low-cost production is supported by POS material, which also brings the game with the open cards into the garages.
> To the spot (mp4)
Responsible at Marti. Seiler: Peter Marti, Stefan Beck (concept), Anita Kittel (consulting, production management). Production: Silverspot Recording Studios in Uster.
Last but not least: "Junk words" can expose liars
Managers who present manipulated financial reports often use the personal pronoun «we,» thereby arousing suspicion. This is the conclusion reached by researchers at Stanford University, who analyzed transcripts of nearly 30,000 corporate conference calls from 2003 to 2007.
According to the researchers, the use of "we" instead of "I" means that the managers are relieving themselves of some of the personal responsibility for what they say. Another indication that board members are not speaking the truth, according to the survey, is the use of many so-called "junk words", which are strongly charged with emotion. According to economics professors David Larcker and Anastasia Zakolyukina, the case of Lehman Brothers is an apt example of this. A few months before the collapse in September 2008, CFO Eric Callan used the word "great" 14 times, "strong" 24 times and "incredible" eight times.
According to the press release, the study, which has not yet been published, is intended to help analysts predict risks for investors even if a company's figures have been deliberately falsified. However, whether one can actually conclude a lie from the choice of words in an individual case depends on various factors and is not easy to determine - the probability of incorrect statements by management is always particularly high when emotionally colored words are hardly accompanied by actual strong figures, according to the researchers. I see. So, for example, if the manager talks about an "incredibly strong and great result" and this statement is accompanied by figures in the six-digit minus range, is this a lie?
According to the press release, the study, which has not yet been published, is intended to help analysts predict risks for investors even if a company's figures have been deliberately falsified. However, whether one can actually conclude a lie from the choice of words in an individual case depends on various factors and is not easy to determine - the probability of incorrect statements by management is always particularly high when emotionally colored words are hardly accompanied by actual strong figures, according to the researchers. I see. So, for example, if the manager talks about an "incredibly strong and great result" and this statement is accompanied by figures in the six-digit minus range, is this a lie?
Axel Springer Prize for Young Journalists: Submission deadline has passed
The call for entries for the 20th Axel Springer Prize for Young Journalists is now open. German-language works in the fields of print, television, radio, and the Internet may be submitted through January 10, 2011.
All up-and-coming journalists from German-speaking countries can apply, regardless of whether they are trainees, freelancers or editors. The requirements for an application include that the articles were first published in 2010 and that the authors were not older than 33 at the time of publication.
The Axel Springer Akademie awards the best entries with prize money totaling 54,000 euros. In the print category, the best entry in each of the categories "Local/Regional Articles", "Supraregional/National Articles" and "Articles from Weekly/Monthly Publications" (including weekend supplements of daily newspapers) will receive a prize of 6000 euros. The best works in the television, radio and internet categories will each be awarded three prizes of 6000 euros, 4000 euros and 2000 euros respectively. The prize will be awarded on May 5, 2011 at the Axel Springer Building in Berlin.
Further information at Axel-springer-preis.de.
The Axel Springer Akademie awards the best entries with prize money totaling 54,000 euros. In the print category, the best entry in each of the categories "Local/Regional Articles", "Supraregional/National Articles" and "Articles from Weekly/Monthly Publications" (including weekend supplements of daily newspapers) will receive a prize of 6000 euros. The best works in the television, radio and internet categories will each be awarded three prizes of 6000 euros, 4000 euros and 2000 euros respectively. The prize will be awarded on May 5, 2011 at the Axel Springer Building in Berlin.
Further information at Axel-springer-preis.de.
Goldbach Interactive wins Ricola as new customer
Going forward, Ricola will rely on the agency Goldbach Interactive, based in Biel, Zurich, and Konstanz (Germany), for its digital marketing.
Goldbach Interactive has won the pitch for the redesign of Ricola's digital presence against three competitors, according to a press release issued on Thursday. Goldbach Interactive will redesign and implement the international website for Ricola. This measure is intended to unify and strengthen the brand image.
In future, the website will be livelier, the simplified navigation will take users to the desired product faster than before and there will be more information about herbs, as the company explains further. Ricola also wants to expand its brand presence in digital channels: Increased customer dialog via social media and the integration of social media and mobile applications are under discussion. The first results of the collaboration between Ricola and Goldbach Interactive are expected at the beginning of next year.
The family business Ricola was founded in Laufen (BL) in 1930 and today exports its herbal specialties to over 50 countries. Ricola employs more than 400 people worldwide and attaches particular importance to natural cultivation methods and responsible corporate management.
In future, the website will be livelier, the simplified navigation will take users to the desired product faster than before and there will be more information about herbs, as the company explains further. Ricola also wants to expand its brand presence in digital channels: Increased customer dialog via social media and the integration of social media and mobile applications are under discussion. The first results of the collaboration between Ricola and Goldbach Interactive are expected at the beginning of next year.
The family business Ricola was founded in Laufen (BL) in 1930 and today exports its herbal specialties to over 50 countries. Ricola employs more than 400 people worldwide and attaches particular importance to natural cultivation methods and responsible corporate management.
The ADC judging 2011 is open
The ADC kicks off the competition for the Würfel awards with a number of new features. The deadline for submissions is November 23, 2010.
New: The new media have greater weight
This already starts with the order of the categories: The Digital category now comes first. And in the Film category, it is no longer just TV and cinema that are judged, but also online films. A new category, "Creative Media," has also been created; in addition to traditional media, young media such as the Internet, mobile and social media are also included in this new category. The degree of innovation of the media idea and the excellence of the execution are judged.
New: Direct marketing and promotion are upgraded
The previous category Direct Advertising/POS/Events is now called Direct Marketing and Promotion. Submissions are made in the same way as in comparable international competitions such as Cannes as a case (initial situation, solution, result). It is not about the evaluation of the result - the ADC judges the creativity - but a reaction must be able to be meaningfully proven and be in a context to the creation. This brings the category into line with international standards.
New: The category "Low'n'No" becomes "Small but nice
Because in the past in the category Low'n'No mostly only "No" was submitted and "Low" enough in almost all "commercial" categories, this was renamed to the new category "Small, but fine". This category gives a chance to works that have been created for a client with very little means (guideline value Fr. 30000. for production, media).
New: "3Q
Quality knows no quota. That's why ADC judges according to purely qualitative criteria. Firstly, according to Michael Conrad's "7+" system. And secondly, additionally with "3Q", three questions developed by the new jury chairman Frank Bodin:
1. does it make sense?
2. does it move people and the brand?
3. is it exemplary?
According to the announcement, the three questions are intended to help the jury consider the actual relevance of the work in its assessment. If a work fulfills the three amazingly simple questions, it can expect an award in many cases.
The invitation to tender can be downloaded now: Adc.ch/tender. The award ceremony will take place on January 30, 2011.
This already starts with the order of the categories: The Digital category now comes first. And in the Film category, it is no longer just TV and cinema that are judged, but also online films. A new category, "Creative Media," has also been created; in addition to traditional media, young media such as the Internet, mobile and social media are also included in this new category. The degree of innovation of the media idea and the excellence of the execution are judged.
New: Direct marketing and promotion are upgraded
The previous category Direct Advertising/POS/Events is now called Direct Marketing and Promotion. Submissions are made in the same way as in comparable international competitions such as Cannes as a case (initial situation, solution, result). It is not about the evaluation of the result - the ADC judges the creativity - but a reaction must be able to be meaningfully proven and be in a context to the creation. This brings the category into line with international standards.
New: The category "Low'n'No" becomes "Small but nice
Because in the past in the category Low'n'No mostly only "No" was submitted and "Low" enough in almost all "commercial" categories, this was renamed to the new category "Small, but fine". This category gives a chance to works that have been created for a client with very little means (guideline value Fr. 30000. for production, media).
New: "3Q
Quality knows no quota. That's why ADC judges according to purely qualitative criteria. Firstly, according to Michael Conrad's "7+" system. And secondly, additionally with "3Q", three questions developed by the new jury chairman Frank Bodin:
1. does it make sense?
2. does it move people and the brand?
3. is it exemplary?
According to the announcement, the three questions are intended to help the jury consider the actual relevance of the work in its assessment. If a work fulfills the three amazingly simple questions, it can expect an award in many cases.
The invitation to tender can be downloaded now: Adc.ch/tender. The award ceremony will take place on January 30, 2011.