The film was directed by Prakash Varma and produced by Nirvana Films.
Even though the commercial is intended to promote the fun of train travel with Indian Railway, it doesn't exactly make you smile. As a viewer, you can't quite avoid a depressing feeling. Even the cheerful music in the background doesn't do much to change this. What's more, it's not just the face of the actor leading the procession of people that is strongly reminiscent of someone like Shahrukh Khan. The idea of the film also bears a strong resemblance to a commercial that was shot for Hong Kong Railways some time ago:

In order to convey reader proximity and the credibility of the brand to the public, journalists were used as testimonials to convey the message. The campaign aims to give the newspaper's creators a face, bring them closer to the public and showcase their passion for the journalistic profession. This is underlined by the headline "Journalist at 24 heures and proud to write for you".
"24 heures dans la vie des Vaudois" is the new claim of the audience-oriented multimedia brand. The offer that 24 heures provides its readership as a multiple source of information also appears in the packshot.
In addition to print, posters and TV, the campaign also covers radio and online advertising.

At the same time, the city offers the care stars opportunities for relief: For example, with an information line that it has set up together with the Swiss Red Cross Bern-Mittelland, as well as with an information day on October 25, 2010 in the Kornhausforum Bern.
The Bern-based agency Hofer Kommunikation was entrusted with the conception and realization of the entire campaign, with the information day advertised with posters and flyers at the heart of the current campaign phase.
Responsible at the city of Bern: Nicole Stutzmann. Responsible at Hofer Kommunikation BSW: Reto Steiner (mandate management), Daniel Scheuzger (CD), Philippe Oesch (text/concept), Nicolas von Aarburg (AD), Natalie Suter (consulting).

These new partnerships will allow WRS to broadcast 27 additional hours of program content from public radio stations each week. WRS announced on Wednesday that it is thus realizing its declared goal of providing listeners with comprehensive information about Switzerland. With studios in Geneva, Zurich and Bern as well as funding guaranteed by SRG, WRS can also expand its reception area within Switzerland. According to Radio Control, 53,000 listeners follow the program every day, WRS added. However, the SRG's English-language radio station will continue to receive news and programs from the BBC World Service.
WRS is the English-language radio station of the Swiss Broadcasting Corporation SSR SRG and can be heard in the region around Lake Geneva on the frequency 101.7 FM. In the rest of Switzerland, reception requires a digital radio, cable, satellite or Swisscom TV or Internet.

According to a report in the online edition of the Wall Street Journal, each of the ten most popular Facebook applications passes on user data to external companies. According to the report, the applications not only read information from individual users themselves, but in some cases also from their friends. Facebook announced its intention to "dramatically limit" the disclosure of user IDs, which are used to technically link information to a Facebook profile. However, the current disclosure of user ID numbers does not allow access to the private data of Facebook users. According to Facebook programmer Mike Vernal, the media reports about the leak are also "exaggerated". "The developers did not intend to pass on the data," he wrote on the company's website. Rather, incorrect settings in Internet browsers are to blame.

That's how fast time flies. Aldi has already been in Switzerland for five years. And with great success. To mark its anniversary, the company wanted a campaign that would express Aldi Suisse's connection with Switzerland. The idea: Aldi Suisse does not celebrate itself, but other anniversaries. Over 1200 associations and institutions that were also celebrating a milestone anniversary responded to an appeal.
The ten main winners will now be celebrated by Contexta in a large-scale poster and advertising campaign. And, of course, they will be presented with a suitable item from the range. The main winners will also receive an anniversary party sponsored by Aldi with a total value of half a million francs. With this sympathetic and generous gesture, Aldi Suisse is generating a lot of goodwill throughout Switzerland. Aldi Suisse has cleverly selected the beneficiary associations to appeal to a wide range of population groups.
With sales of 1.2 billion, Aldi Suisse is already the fifth-largest retailer in Switzerland. The company from Germany goes back to a "Tante Emma" store founded in Essen in 1913. This was run by the mother of Karl and Theo Albrecht. After the war, the two brothers took over their parents' business and soon opened a larger store. They continued to expand and by 1950 had grown into a small grocery chain of 13 conventional stores. In 1960, the year of the split into Aldi Nord and Aldi Süd, there were already 300 stores. Due to the rise of self-service supermarkets in West Germany, sales in the Albrecht brothers' very small convenience stores also stagnated in the early 1960s. "Parlor stores" no longer had a future and were constantly losing more sales to supermarket chains. In order to find a way out of this critical situation, Karl and Theo Albrecht also turned to the "supermarket" sales type from 1960 onwards. Today, the Aldi Group operates around 7,000 stores in Europe and around 1,200 stores in Australia and the USA. On average, one store is added somewhere in the world every week.
Andreas Panzeri

Following the annual report of Basellandschaftliche Kantonalbank, BSSM is now also responsible for the annual report of Warteck Invest for the years 2010 to 2012.

For the first time, the Zurich advertisers from Hesskisssulzersutter have worked for the Inselspital in Bern, which is known throughout Switzerland. The poster advertises a medical lecture. Topic: Olfactory and gustatory.

The "Making of" with Unicyclist Cedric in the leading role makes it clear that "being different" is definitely a good thing.
You can currently get an extended look behind the scenes in "Die Werbewoche" on Star TV on Thursdays at 19:45 or as a stream on Startv.ch.

And once again, "Die Werbewoche" on Star TV has demonstrated a flair for good advertising: Among the nominees in the biggest category "Commercials TV and cinema spots" are no less than 5 spots which were presented in past programs.
You can currently see the high standard of Swiss productions in "Die Werbewoche" on Star TV on Thursdays at 7:45 pm or as a stream on Startv.ch.

The agency has left all the competition from the USA and the UK in its wake. Jung von Matt was founded almost 20 years ago by Jean-Remy vom Matt from Zurich. He still runs the agency today.