In order to strengthen its public relations work and further network the institution in the educational landscape as well as in the ecclesiastical and social environment, the management of the Theological-Diaconal Seminary Aarau decided to bundle and advertise the tasks in the areas of PR, fundraising, marketing and communication, which were previously performed by different employees.
The Sigab would like to reissue its product and service documentation and various information sheets in the coming years and has entrusted A-words.ch with the conceptual work in an initial phase. The first leaflet and the 40-page documentation "Fire-resistant glazing" have now been produced.

A-words.ch Text und Design was founded in 2008 and has been entered in the commercial register since January 1, 2010. The owner-managed agency specializes in corporate communications, technical and advertising texts and graphic design. André Kesper (PR, marketing strategy, concept, text) and Eva Wegelin Kesper (creative concept, graphic design, photography) are responsible for the agency.

The media world is changing, says the Vice President of the Swiss Press Association in the article. This creates new opportunities, but also raises fears. Fears that the Swiss press can no longer fulfill its role in direct democracy or that there is a media crisis in Switzerland have little to do with reality. The range of information on offer has never been as diverse and broad as it is today.
Supino refers in particular to the recently published yearbook "Quality of the media" by Zurich sociologist Kurt Imhof and his team from the Public Sphere and Society Research Unit at the University of Zurich (fög). Imhof laments the "advance of low-quality media" such as free newspapers and online news sites and highlights the shrinking diversity and tabloidization of the media arena.

Online offers opportunities
Imhof's accusations that online media lead to longer-term contexts hardly being reflected upon are exaggerated. "Online is a medium that offers the opportunity for in-depth analysis and classification like no other." Unlike a daily newspaper, it can continuously embed events, update dossiers and provide links to further information. "The internet gives us all a long memory."
The internet also offers enormous advantages for journalists in terms of research, which benefits both the quality of the media and the civic knowledge of users. Online news sites are also "by no means platforms for the intellectually challenged". According to studies, the average user of a news portal is more educated than the average reader of a newspaper.

Plea for free newspapers
Supino believes that the theory that free newspapers would take advertisements away from the traditional daily newspaper and that more readers would do without a paid newspaper as a result is wrong. Daily newspapers would lose circulation regardless of the existence of commuter newspapers. In Germany, for example, where there is no commuter newspaper, the circulation of daily newspapers has declined more than in this country. Commuter newspapers could also strengthen the daily newspaper genre. Competition boosts quality. Paid newspapers are thus forced to offer their readers additional depth. Free newspapers could also help to reduce production and logistics costs.
Paid daily newspapers had already struggled to appeal to young readers in the past. However, the commuter newspapers have succeeded "to a large extent". They are also read by the foreign population and therefore have an integrative effect. One might object that political and economic topics are not dealt with in great depth. However, it would be absurd to call for the "elimination of the free culture". "If 20 Minuten didn't exist, these readers would hardly subscribe to a daily newspaper."
It may be that the topics and forms of presentation that Kurt Imhof and his team consider to be politically and socially relevant do not feature much in individual media. However, the decisive factor for society is whether the overall offering is sufficient for the media to fulfill its forum, control and integration function.

Quality assurance through investigative journalism
The diversity and credibility of journalism is less threatened by the new media. Public discourse is increasingly coming under the influence of the PR industry. In this regard, it is of great importance to strengthen investigative journalism. Quality media could set themselves apart through independent research. However, this requires economically strong media companies. Only sufficient profitability can create publishing independence.
The question for publishers is how to ensure quality. "As trivial as it may sound, good journalists form the basis. Attractive media, decent working conditions and editorial offices with adequate resources are the prerequisites for attracting them."

Alice Cooper has been working as a bartender for Saturn for a good year now (see commercials below). Cooper is usually the hero. But the veteran rocker comes off pretty badly in the latest commercial with Bill Kaulitz, because Cooper's fans simply can't keep up with the screaming Tokio Hotel fan community. And for once, it's not Cooper who has the last word, but Bill: "It's all a question of technique". Bizarre and largely pointless.

(The spots were realized by Scholz & Friends.)

As the Wall Street Journal reports, US broadcasters fear that Google will not be able to present a satisfactory business model and that the programs could be lost among the other content. In recent months, many major media companies, including HBO and Turner Broadcast, have adapted their films and websites to the new Google TV platform. But now the tap is being turned off for the flow of images from important media partners. Popular US series such as "CSI:Crime Scene Investigation" or "The Office" will therefore not be available in full length on the new televisions "powered by Google".
According to the newspaper, Disney managers had also asked Google to filter out hits from pirate sites when searching for Disney content. However, they were unsatisfied with Google's response, reports the WSJ, citing people familiar with the talks. In cooperation with Sony and Logitech, the search engine company wants to bring web content and TV programs into living rooms via a joint platform. The TV is to offer a platform for all content via Google's Chrome browser.

Under the competition motto "Scotched today?", participants were able to give free rein to their imagination by cutting, gluing, painting, drawing and crafting. The 20 best works submitted were photographed and placed on the Scotchandart.ch microsite. On August 27, 2010, a jury at the Exil restaurant in Zurich awarded the best work from the 20 finalists with 5000 francs.
Now a second competition has been launched on October 1, this time a public competition. According to the agency, the entire Swiss population should now show how creative they are. With a cross-media strategy of advertisements, banners, publicity reports, media partnerships and cooperation with over 30 stationery shops throughout Switzerland, the aim is to address as broad a target group as possible and motivate them to take part and win a prize in the appropriate category (kids, young people, adults) every month until the end of February.
The works submitted will be published on the microsite on an ongoing basis at the beginning of November. The 1st to 3rd places in each category will be determined via online rating. In addition, 3M rewards the most creative collage each month with a vacation voucher.
Responsible at 3M: Priska Engelbogen (Head of Communications), Paola Fabbian (Head of Marketing), Stefan Marte (Product Manager). Responsible at Noise: Patrik Leuenberger (project management), Tanja Thurnherr (consulting), Claudio Knechtle (text), Frédéric Keller (art direction), Roman Kessler (graphics), Stefan Huissel (web).

In its motion, the GB/JA! parliamentary group demanded detailed criteria against sexist and racist poster advertising. The parliamentary group also called for a commission to assess poster content. This should intervene if the boundaries of good taste are exceeded.
The initiative was deemed unworthy of a free and open society and completely unnecessary by the bourgeoisie. There were even references to the relevant practices of the former Stalinists, National Socialists and Communists. Common sense was sufficient to make a judgment, everything else was paternalism, censorship and regulatory fury.
Spokeswomen for the Council's left-wing parties opposed ridiculing the demand. Advertising must have a clear reference to the product. It is permissible, for example, for women to be used for underwear advertising. However, it is not clear what scantily clad women have to do with cars, for example. There was even some criticism of the content from within the Left-Green ranks. Young socialist Tanja Walliser considered the proposal in its current form to be anti-pleasure and morally questionable. Bans alone are useless, but it cannot remain as open as it is now. For this reason, the proposal should be referred in principle, but should be fleshed out later.
The municipal council also wanted to accept the request for a higher level of detail in the specifications, but was against the establishment of an assessment commission. There was already sufficient competence in existing specialist commissions to support the responsible authorities. The majority of the council agreed with this view and voted against an assessment commission by 52 votes to 13.

Wirz Werbung has taken on the subject with bizarre humor. And in collaboration with Markenfilm Schweiz and director J.J. Keith, it has developed a film that continues the tradition of the Aargau-based tire dealer.

> Pool 1
> Pool 2

Responsible at Wirz Advertising: Barbara Hartmann (AD), Thomas Kurzmeyer (Text), Hanspeter Schweizer (CD), Yves Rückert, Tony Hrnek (Consulting), Nicole Suter (Art Buying). Production: Brand film Switzerland, Directed by: J.J. Keith. Responsible at Pneu Egger: Simon Müller (Head of Marketing and Sales), Gregor Hartmann (overall responsibility).

Advertisements in the FCZ media and online are calling for people to order knitting needles and wool from FCZ and then let their needles fly until November 26 and knit a fan scarf that is as creative as possible. From December 1, all submitted scarves will then be hung up in the FCZ fan store, where they can be admired.
Customers and fans alike will also have the opportunity to choose their personal favorite scarf during the Advent season. The three most beautiful scarves will be produced as merchandising articles for the FCZ fan store. In addition, the three most creative knitting artists will be able to watch a home match in one of the exclusive boxes. In addition, all competition participants will be invited to coffee and cake with FCZ President Canepa.
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Direction), Manuel Bächler (Art Direction), Dieter Boller (Text) and Lars Müller (Consulting). Photo: Jonathan Heyer. Responsible at FCZ: Ancillo Canepa (President), Christian Müller (Head of Marketing), Lorena Oliveri (Marketing), Andrea Paur (Merchandising).