Criminal proceedings were initiated against Nef in 2006 for coercion and other offenses against his ex-partner. The Zurich public prosecutor's office closed the investigation in October 2007 after the ex-girlfriend made a declaration of disinterest and Nef paid her compensation.
The publishers Axel Springer Schweiz and Weltwoche as well as two journalists from Beobachter and Weltwoche subsequently demanded to see the discontinuation order. The public prosecutor's office agreed, but was stopped by the senior public prosecutor's office. The Zurich Administrative Court then ordered the disclosure of the discontinuation order last May. The Federal Supreme Court has now dismissed Roland Nef's appeal against this. The judges in Lausanne referred to Article 30 of the Federal Constitution, which enshrines the principle of judicial publicity. This principle, which is central to the rule of law and democracy, must also be applied when proceedings are discontinued, as in the case of Roland Nef. In such cases, it is obvious that third parties may have information interests that are worthy of protection.
In this case, this interest arises from the media's control function. Firstly, the importance of the criminal proceedings against Roland Nef in connection with his election as head of the army. There is an important public interest in the alleged conduct of Nef that led to the criminal proceedings. It is also a matter of monitoring the judiciary and clarifying the background and circumstances of the discontinuation of the proceedings. In essence, the petitioners question the correct course of the investigation and raise the question of whether Nef may have been privileged due to his position. There is an important interest in clarifying these allegations. The purpose of making the decision public was precisely to counter speculation that certain persons were favored by the judiciary.

With a stronger focus on tabloid topics, they reach a broader audience. However, higher traffic does not mean more advertising clicks. Contrary to popular belief, the experts make it clear: "Hard news pays."
News about stars and starlets, for example, significantly increases online traffic on news portals. News from the labor market or articles from the world of politics and finance, on the other hand, make publishers' tills ring. "Serious journalism pays off", Perfect Market CEO Julie Schoenfeld is quoted as saying on Pressetext.ch. It is not always scandals involving celebrities that generate revenue for platforms. Rather, it is challenging topics that influence the lives of readers.
In terms of a combination of traffic and advertising revenue per 1000 page views, unemployment was the most valuable topic for reporting in US online newspapers in the summer of 2010. News about the oil spill in the Gulf of Mexico, interest rates on loans, jobs, Barack Obama and social security also ranked ahead of tabloid articles.
Per 1000 page views, the topic of social security was the most lucrative for publishers with revenues averaging 129 dollars. In comparison, articles about the US actress Lindsay Lohan only generated revenues of 2.50 dollars. One reason for this, according to the experts, is the greater advertising effectiveness of a stronger match between advertising and news content.

The multi-award-winning journalism expert was previously a copywriter/concept developer at agencies such as JvM, Wirz and Euro RSCG, according to a press release issued on Thursday. Among other awards, he won a Print Lion in Cannes in 2009.

Büchi and Friedrich had "for many years conveyed and made understandable to their readers, with great empathy as journalistic bridge-builders, the views and perspectives of the French- and Italian-speaking Swiss", the Oertli Foundation wrote in a statement on Thursday, according to SDA.
Born in Fribourg in 1952, Christophe Büchi lives and works in Lausanne. The essayist and author has been the NZZ's correspondent for French-speaking Switzerland since 2001. Roger Friedrich was editor of the NZZ for 33 years, including several years as correspondent for French-speaking Switzerland and Ticino.
The Oertli Foundation has been awarding its prize since 1976 for special activities aimed at building bridges across the Swiss language border. Winners have included the Zurich writer Charles Linsmayer, the former Federal Chancellor Achille Casanova, the cabaret artist Emil and the clown Dimitri.

85 percent of the Swiss population are familiar with the non-profit organization Reka and the Reka-Checks. However, very few people know what makes Reka so unique and socially valuable, according to a press release. An umbrella brand campaign aims to change this and make the Reka system better known.
According to the press release, Reka is reflecting on its roots for the campaign idea: Reka was founded in 1939 shortly before the outbreak of the Second World War. During this difficult and existentially threatening time, responsible politicians, business and trade union leaders began to seek common ground and replace confrontation with cooperation. The pairs of parliamentarians Hildegard Fässler and Peter Spuhler, Toni Brunner and Ruedi Noser, Christophe Darbellay and Hans Grunder are intended to reflect this situation. Politicians who generally represent opposing interests and party opinions are working together for a good cause such as Reka. Their central statement is: "Everyone agrees on Reka".
The advertisements can be seen in various business media from mid-October to the end of November. The parliamentarians donated the model fee of CHF 1,000 to charitable organizations of their choice.

This makes gift-giving fun: thanks to Heks, you can treat your loved ones to chickens, farmed pigs or a piece of earth. The great thing is that the gifts from Hks are doubly appreciated. For the recipient in the form of an elegantly designed certificate. And to people in need all over the world. For example, a small chicken farm means a substantial improvement in the diet and income of a poor farming family in Bangladesh.
Following the launch of the campaign in 2008 Hilfe-schenken.ch/ new, original and, above all, meaningful gift ideas for the most generous donors possible. Advertisements, posters and mailings will be in use from the end of October.
Responsible at the Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Promotions/Events), Annelies Hegnauer (Head of Marketing/Fundraising). Responsible at AY&R: Markus Gut (CCO), Lukas Wietlisbach (AD), Martin Stulz (text), Pascal Trütsch, Kerstin Schnyder (consulting), Raphaela Pichler (photography), AschmannKlauser (image processing).

The October issue of NZZ Folio is dedicated to Zurich main station. Reading the stories provides insights into the station that would normally remain hidden when getting on or off the train or commuting. Publicis has created a small campaign that communicates the content of the magazine in an informative and entertaining way.
Responsible at Publicis: Ralph Halder (CD), Albert Matzinger (copywriter), Daniel Kobi (AD), Sonja Gross (graphics), Sabrina Elsässer (consulting). Responsible at NZZ Folio: Daniel Strobel (Head of Magazine Publishing), Milena Andretta, (Marketing).
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According to Managing Director Jon Bollmann, the "Swiss magazine for travel culture" is independent and reports on "breathtaking excursion destinations", reveals "well-kept secrets" and serves up "surprising background information". The aim is to uncover the unusual corners of Switzerland and to show dusty places in a new light with fresh ideas.
A single issue costs ten francs, an annual subscription of six issues 45 francs. The four-strong editorial team is based on Wasserwerkstrasse in Zurich and the magazine is published by Passaport AG. The magazine is distributed by Valora. The next issue will be published on December 16, 2010.
Excerpt from the current issue:
> Article 1
> Article 2
> Article 3
> Article 4

Markus Weber, originally an editor and publishing director, is managing director and co-owner of the Apalis press agency based in Wädenswil. Before that, he was director, co-owner and member of the board of directors of Stohler Tours for many years.

The cooperation between Sunrise and the 20 Minuten media group creates a new telephony and web service offering in Switzerland. Sunrise is responsible for providing the mobile service.
Those who opt for 20 Minuten Mobile can choose between the prepaid offer with no monthly costs or a subscription from ten francs per month, according to a press release issued on Thursday. There are various latest-generation cell phones to choose from, which are available from 0 francs when taking out a subscription.

You get used to the occasional envy attacks from PR professionals from the private sector and politics. One quote: "Journalists just eat out of your hand and blindly believe what you tell them." But even the colleagues in the editorial offices who are criticized in this way are not always free of resentment, because the number of members of many non-governmental organizations (NGOs) and thus their budgets for research and communication are constantly increasing, while their material and personnel resources are continually being cut back.
One thing is clear: NGOs and the media, especially those with an investigative or advocacy focus, have always benefited from each other. Amnesty, Greenpeace & Co. need multipliers, newspapers and broadcasters in turn need informants and experts. This is particularly evident in frontline reports on disasters and war zones. Aid organizations support journalists with their logistics, provide them with interview partners, studies and story ideas. The reporters, in turn, provide the kind of publicity that serves political clarification, but of course also the good cause and thus the cited NGO in its fundraising.
In addition, globally active NGOs are increasingly filling the growing gaps created by the thinning out of correspondent networks. They are faster on the ground, carry out more thorough research and have better dossier knowledge. Semi-secret telephone and parachute journalism are the result: reporters are forced to limit themselves to desk research or are briefly flown in and then quickly flown out again during current crises and disasters. Although NGOs can make a vital contribution to the troubled foreign reporting, they must insist on the greatest possible transparency in order to maintain their credibility and that of the journalists.
NGOs still need traditional media, but they have long been offering their own news and background information online. The websites of large NGOs increasingly resemble professional, topic-centered news portals. And on social media channels, NGOs present their content much more actively and creatively than the media. Greenpeace (652,000 fans), Amnesty International (144,000), WWF (464,000) and Doctors Without Borders (342,000) use Facebook to appeal to young people in particular with topics that are considered "ratings killers" in many editorial offices. For comparison: The New York Times has 852,000 friends, Der Spiegel just 95,000 and Tagi a whopping 302. Interactive advocacy journalism appeals to the young target group of the future. And they don't just want information, they apparently also want targeted help and support for political causes.
However, these new opportunities also put NGOs under pressure. Professional management of the Internet costs a lot of time and money. It also requires qualified staff. But there are currently more than enough unemployed journalists looking for (new) meaning. And what is actually to be said against NGOs focusing on similar topics financing and producing their own innovative, well-founded and committed journalism? For example, on the basis of a joint media foundation, a kind of "pro publica.org" of civil society? Another interesting project is Alertnet.org by the Thomson Reuters Foundation, which bundles information on humanitarian crises. Either way: Network effects will be the media recipe for success for the NGO of the future. And, if it works, collegial envy will continue to be a pleasant side effect.

Owners and managing partners of the agency Himmelblau are in equal parts the founder and owner of the previous advertising agency Himmelblau, Patrick Schiess and the founder and owner of the previous Mutlimediafabrik, Dave Mürner. With the merger, Agentu Himmelblau bundles about 20 years of experience in consulting, conception and implementation of creative solutions in the areas of communication, advertising, design, catalog promotion and comprehensive Internet solutions, the agency said in a statement. Customers now have access to all the services of a full-service agency under one roof.