Communications Commission has nothing against Sunrise purchase

The sale of the telecommunications provider Sunrise has taken another step forward. Following the Competition Commission (Weko), the Federal Communications Commission (ComCom) has now also approved the acquisition of Sunrise by the private equity firm CVC.

The Commission announced on Tuesday that Sunrise would continue to meet the licensing requirements even after the purchase by CVC. Sunrise would continue to have the necessary technical capabilities to provide its customers with high-quality mobile telephony services. Moreover, the planned purchase of Sunrise by CVC would not impair competition in the mobile telephony market, as the Competition Commission had already established. The Sunrise license will therefore be amended. At the same time, the Federal Office of Communications (OFCOM) has also approved the change of ownership, as OFCOM spokeswoman Deborah Murith told the SDA news agency. Bakom had to approve the transfer of the radio relay license.
The Luxembourg-based financial investor CVC Capital Partners Group announced in mid-September that it wanted to buy Sunrise from the Danish TDC Group for CHF 3.3 billion. A merger between Sunrise and Orange had previously failed due to a veto by the Swiss Competition Commission. The supervisory authority wanted to prevent a duopoly in the Swiss telecommunications market.

Last but not least: Ridding the world of slime

Coop: Personnel magazine brought into the third dimension

Coop's employee magazine, Coop Forte, is currently taking its readers on a journey into the third dimension. For the special feature «24 Hours at Coop,» a large portion of the issue was photographed using 3D technology.

A recent survey of employees revealed that they see Coop as an innovative company; the aim of the special edition is to do justice to this assessment, writes editor-in-chief Henri-Charles Dahlem in the editorial. The realization was made possible by 3D photos taken by César Sommer, an employee of Coop Presse, who developed the stereoscopic camera required for this himself. Together with photographer Heiner H. Schmitt and editor Daniel Winter, he is responsible for the reportage. The Coop Forte magazine was printed by Vogt-Schild Druck in Derendingen.
The Coop Press is not only pleased about the current special issue, but also about three awards it received last week: The Federation of European Editors Association (FEIEA) and the Swiss Association of Internal Communication (SVIK) have awarded the publication first prize for the best personnel magazine in 2010. In addition, editor Yvonne Fertsch received the "Silver Pen" from the Association for Integrated Communication (Vikom) for her interview "Table talk with the boss".

McDonalds: Truttmann now heads "Sports Sponsorship & Marketing

Thomas Truttmann was appointed «Head of Sports Sponsorship & Marketing» by McDonald’s Europe in early October. The 39-year-old has been in charge of marketing and communications at McDonald’s Switzerland for the past six years.

Truttmann will take on this role in addition to his function in Switzerland, the company announced on Tuesday. Over the next two years, the division will prepare and support several major sporting events: the 2012 Olympic Games in London and the 2012 Uefa European Football Championship in Poland and Ukraine. Truttmann will be responsible for developing the strategy as well as activating and evaluating it.

PS/Kargo: Relaunch campaign for Swiss Equity magazine

The NZZ has rebranded Swiss Equity Magazine (SEM). The relaunch campaign was created by PS and Kargo Kommunikation in Bern.

Sarah Pietrasanta and the agency Kargo Kommunikation designed and realized a typographic advertising campaign for the relaunch. Advertisements and banners communicate the future focus of the realigned magazine.

Responsible at SEM: Björn Zern (CEO), Stefanie Keusen (Marketing & Sales). Responsible at PS: Sarah Pietrasanta (concept/text). Responsible at KARGO Kommunikation: Christoph Balsiger (CD), Fabia Dellsperger (AD), Mirjam von Dach (consulting).

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US newspapers continue to lose circulation

Circulation figures for American newspapers continue to decline. Average daily circulation fell by 5 percent in the six-month period ending in late September compared with the same period a year earlier.

This was announced on Monday by the Audit Bureau of Circulations (ABC), which calculates circulation figures on behalf of publishers and advertising agencies. In the previous six months, circulation had fallen by 8.7 percent. Of the 25 largest newspapers in the USA, only the Wall Street Journal and The Dallas Morning News recorded
Circulation growth.

Youth Hostels: Change in the Marketing & Media division

There is a personnel change at Swiss Youth Hostels: Tobias Thut, Head of Services & Spokesperson, is leaving the nonprofit organization at the end of January 2011 after six years of service. He will be succeeded by Nic Kaufmann, who previously held the same position at Swiss Youth Hostels until nine years ago.

At the beginning of January 2011, Nic Kaufmann will take over as Head of Marketing & Sales/Media Spokesperson. Kaufmann already worked in the same role for Swiss Youth Hostels from 1996 to 2001. The 42-year-old is currently responsible for communications for the national building program as part of a temporary mandate at the Federal Office for the Environment. He previously worked for eight years as Head of Communications at the Department of Education, Culture and Sport of the Canton of Aargau.
Over the next few years, the Swiss Youth Hostels are planning to open new hostels and renovate existing establishments at various locations, as the organization announced on Tuesday. This is intended to continue the course initiated years ago to position the youth hostels as modern providers.

Neutral: Image campaign for Bucherer realized

In spring 2010, the Zurich advertising agency Neutral won Bucherer's communications account. The campaign, which has been running since October, is the first visible result.

Founded in 1988, the traditional Lucerne-based house Bucherer is both a creator of watches, jewelry, jewels and a retailer with sales outlets in Switzerland as well as Germany and Austria. The campaign aims to position Bucherer as a house of inspiring connections: Craftsmanship and shopping experience, jewelry and watches, precision with passion , tradition with zeitgeist. "Bucherer connects" has been eye-catching on ads, posters and the Internet since October 1.

Responsible at Bucherer: Jörg Baumann (Director Marketing and Sales), Sandra Bär (Head of Marketing Communications). Responsible at Neutral: Michelle Nicol (Responsibility Consulting and Art Buying), Rudolph Schürmann (Responsibility Strategy and Creation), Roger Furrer (Art Director), Alain Orlow (Strategic Planner), Eva Friedli (Account Director), Andrea Bachofner, Paul Labun (Graphic Designer); Photography: Daniel Jackson (Photographer).

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New customers for Cosmic, Maxomedia and Franz & René

Three agencies announced new clients on Tuesday: Cosmic has won the advertising account for Ohropax and will also handle the anniversary communications campaign for Computerschule Bern. Maxomedia won the pitch for the Gäupark shopping center. Franz & René has been awarded the national account for Electrolux Central Vacuum Systems.

Cosmic has two new clients in its portfolio. The Bern-based agency won the advertising budget from Ohropax in a pitch. The Geneva-based company F. Uhlmann-Eyraud is responsible for the Swiss distribution of Ohropax. The agency's first ads will be on display shortly. Cosmic is also pleased to be responsible for the anniversary communication of the Bern Computer School, CsBe. From November, a poster campaign will communicate the school's range of courses.
For the 2011 communication budget of the Gäupark shopping center in Egerkingen Maxomedia responsible. The agency won the pitch against three competitors. The first works will be on display at the beginning of 2011.
The Bern agency Franz & René has received the national mandate from Electrolux Central Vacuum Systems. The 360° campaign can be discovered from the beginning of 2011.

New partner for the Comprinta printing center

Another company has joined Comprinta, the printing center for sustainable media production. Starting November 1, 2010, Swiss Pac will also be producing as a partner in Zurich-Schwerzenbach.

The Comprinta printing center was put into operation at the beginning of the year by the Neidhart + Schön Group, Druckerei Feldegg and Bühler-Druck. Another cooperation partner, Kalt-Bucher Druck from Zug, joined in April 2010. From November, packaging specialist Swiss Pac will also have its print jobs produced in Schwerzenbach. However, the company's current site in Uster will be retained, as the companies announced on Tuesday.

Ruf Lanz: A mini thriller recorded for Schreiner Service 48

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How the media should handle private information from the Internet

Private information and images about people on the Internet may not be disseminated by the media without restrictions. This was stated by the Swiss Press Council in a statement.

The Complaints Board has taken up the topic of "Internet and privacy" on its own initiative. The question of whether it is permissible to disseminate or refer to information posted on the internet has become central to media professionals in the exercise of their profession.
In relation to the internet, publicity does not necessarily also mean "media publicity". The decisive factor is not only the intention with which someone exposes themselves in the public sphere on the Internet. Depending on their content, information or images retain their private character despite being published on the internet. In individual cases, journalists are therefore obliged to carefully weigh up which interest prevails: the public's right to information or a person's right to the protection of their private life.
In this assessment, the context in which the information was posted online is decisive. According to the Press Council, the following questions need to be clarified: Does the information appear on a social network such as Facbook or on an institutional website? Is the information intended for a small circle of recipients or for the general public? Is the author a private individual or publicly known?
Media professionals must also ensure that one of the requirements for identifying reporting is met. The cases listed in Guideline 7.2 on point 7 of the "Declaration", in which naming is permitted, also apply on the Internet: It must therefore be a public appearance, the person must be generally known and the information must be related to this, the person concerned has given their consent to their name being mentioned, the person holds a political office, they have a leading function in government or society, there is a risk of confusion or there is another overriding public interest in the name being mentioned.

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