The 30-year-old Falk Staudte is a graduate industrial engineer in media management (FH). In his new role, he complements the agency's team of consultants with core competencies in the areas of search engine marketing and optimization (SEM/SEO), eCRM (electronic customer relationship management) and other aspects relevant to e-business. Previously, Falk Staudte worked for Iconstorm, an agency for brand technology, and Ogilvy Interactive as a project manager/consultant. His clients there included companies such as IBM, Swiss Life, Kabel BW and Alfa Romeo.

Eyekon Intermedia Lab is an owner-managed Zurich-based design and communications agency specializing in cross-media and interactive. It develops integrated corporate and e-business websites, cross-media campaigns and interactive multimedia applications for its clients.

BaZ publisher Martin Wagner explained to the editorial committee last Friday that he would not comply with the demand for the immediate termination of the consultancy mandate, the editorial team of the Basler Zeitung announced on Tuesday. It regrets this decision. In the view of the editorial team, the consultancy mandate "damages our reputation and our credibility in the public eye", as the press release states. The editorial team reserves the right to publicize any attempt to exert political influence that it discovers.
BaZ publisher Martin Wagner told the news agency SDA on Tuesday that he and Tito Tettamanti, as owners, felt free to choose who they wanted to consult on business matters. Public pressure has not changed this. The aim is to maintain BaZ as an independent newspaper for the Basel region. Wagner had already pointed out a few weeks ago that Blocher and his company had provided a solution for the recently loss-making company. "purely industrial" consulting and does not influence newspaper content. Wagner did not want to specify how long Robinvest has been advising the media company. That is irrelevant.
For the BaZ editorial team, fundamental questions about the future of the Basler Zeitung remain unanswered. Various discussions with the publisher and editor-in-chief Markus Somm have not been able to provide any answers, the editorial team also stated in its communiqué on Tuesday. The editorial team had hoped for more information from an initial discussion with majority shareholder Tito Tettamanti. However, the latter said a public lecture in Basel on Monday evening as well as a visit to the editorial office planned for Tuesday morning.

(Teaser image: Keystone)

The reason for the partnership: both the Billy Boy B² condom brand and Elite Partner have exactly the same target group: discerning men and women who are looking for that special treat. A cooperation is therefore an obvious choice. Since mid-November, the condom packaging has come with a 100-euro voucher from the online dating agency. While Elite Partner can only benefit from the cooperation, the on-pack promotion carries certain risks for the condom manufacturer. If the discerning singles find the perfect partner through the dating agency, sooner or later Billy Boy B² is likely to be a thing of the past. This is of course fatal for the condom manufacturer!

Schweizer Monatshefte has been a politically and journalistically independent magazine with a liberal profile since 1921. To further sharpen its profile, the publisher invited tenders for the relaunch of the magazine in its anniversary year 2011. The pitch was won by the communications agency Aformat. The team around agency owners Pascal Zgraggen and Jos Ettlin is already working at full speed on the implementation of the first issue, the publisher said in a statement. Just in time for its 90th anniversary, the Schweizer Monatshefte will present itself in its new look from March 2011 and launch its launch campaign. At the same time, the editorial services will be expanded: In the coming year, the booklets will be published ten times a year, compared with eight issues a year in the past.

Kaltbach's brand values were implemented in an independent design, integrating the existing brand elements. The visualization of the sandstone cave in which the cheese matures and the label-like design with seals are intended to support the statement of quality and genuine cave maturing. Color elements and lettering were used to clearly differentiate the sub-brands. These are intended to symbolize the respective characteristics of each individual product. Kaltbach is currently available in six varieties: Le Gruyère AOC, Emmentaler AOC, raclette, grated cheese, the brand new Kaltbach Extra and fondue.

Using the mobile app, which is linked to Facebook and works with location-based technology (via Google Map), every player can found a gang or join a mobile gang to conquer and defend territories in Switzerland. There are already 42,000 spots on the Swiss map and over 26,000 battles have been fought against each other.
The game is closely linked to Facebook: Friends can be invited to join the gang via the social network and the personal pinboard on Facebook provides information about players' successes and failures. The Facebook presences of Sunrise and MTV Switzerland link in a separate tab to the Apple and Android app stores or directly to the landing page of Allesmeins.ch. On the website, participants can find a summary of the current status of the game, how the game works and watch videos of the various weekly prizes. The most successful gang will win a grand prize. There are also prizes to be won every week, such as concert tickets and notebooks. The winners will be announced on Allesmeins.ch.
The campaign, whose main target group is under 26-year-olds, has been running since October 18 and ends on December 19, 2010. The campaign is accompanied by banners, ad screen spots, a landing page and Cards for Free. Isuntu.com is responsible for the concept, creation, implementation and development of the digital campaign, including programming.

Isuntu.com Mobile Gang ShowReel from Little Isuntu on Vimeo.

Responsible at Sunrise Communications: Patrick Römer (project management), Marina Stierli (overall responsibility). Responsible at MTV Switzerland: Berit Silja Gründlers (project collaboration), Tanya Weiss (graphics and video). Responsible at Isuntu.com: Cyrill Schneider (Creative Direction), Panajot Jelev & Benu Menzi (Consulting and Project Management), Naomi Meran (Text), Vale Florea (Art Direction), Stephan Meier & Thomas Beutler (Programming).

The new customer publication, which took ten months to design and implement, focuses on a consistent separation between editorial content and product information. Update", which provides information about Swiss Life products, appears as a booklet within a booklet. Martin Läderach, Head of Public Relations, on the new magazine: "We want to use the main magazine to convey our brand understanding and positioning. This includes Swissness, the reference and the claim ." In addition to the 70-page magazine and the 12-page "Update", Swisslife is also published as an iPad app with additional functions: Large photo spreads, videos and original soundtracks complement the reports and stories by and with people from Switzerland. Interactive elements of the iPad app and the web app are intended to provide additional added value.

Responsible at Swisslife: Martin Läderach (Head Public Relations). Project management: Mediaform, Christoph Grenacher. Concept/design: Festland advertising agency, St. Gallen/Zurich. Printing: Heer Druck AG, Sulgen. iApp/WebApp: Redworks, Zurich.

The online version as a CMS enables the SRG editorial team to expand its texts with multimedia content. The media company can draw on its wealth of image, audio and video material. The digital magazine offers readers the opportunity to obtain in-depth information on topics and to navigate freely through the content. The current issue focuses on the implementation of the "Media Convergence" project within the company. Initial experiences of the corporate units with convergent work are presented as a dossier. The dossier is livened up with self-critical cartoons on the "Media Convergence" project by the artist "Mix&Remix".

> To the magazine: Srg-ssr.ch/magazine.

The 75 percent owner of Basler Zeitung Medien (BZM) was invited by the Basel Statistical and Economic Society as part of its long-term event program. Tettamanti was scheduled to give a lecture entitled "Mediocracy The power of the media: imaginary or real?" However, the society canceled the event on Monday morning: It was "not guaranteed with sufficient certainty that it would take place in a sufficiently orderly manner". According to a spokeswoman for the society, it remains to be seen whether Tettamanti will give his lecture at a later date.
The left-wing party BastA! (Basel's strong alternative) had called for a rally in front of the side entrance to the university near the auditorium. They asked people to bring red cards and whistles. Around 70 people took part in a peaceful rally on Thursday in front of the BaZ editorial office. Acts of sabotage against the distribution of the BaZ are probably related to this: Because unknown persons chained some handcarts or stole newspapers that had been provided, the Monday BaZ could not be distributed to around 4000 addressees, as a BZM spokeswoman confirmed information from the "Regionaljournal Basel" of Schweizer Radio DRS.

This is exactly what Leo Burnett is drawing attention to in an advertising campaign for the ADC Ukraine. It features famous art directors in housewife outfits having a coffee, cooking, knitting or with their pets on their laps. Above it is the slogan "Sorry, we are not your mother", which means something like: Your mother may think some of your creative work is good. Not so the ADC. So beware of applying too quickly, "think twice before submitting to ADC*UA." An absolute eye-catcher!