Besta is a company active in the fields of level measurement technology and machining contract manufacturing, whose products are sold in over 40 countries worldwide. Walder Werber designed and implemented a new website for Besta in over eleven languages.
As the second globally active company, the Frike Group The agency's communication services are also used by a number of other companies. The outsourcing service provider has six subsidiaries in Switzerland and is active in the manufacture of cosmetics and pharmaceutical products, industrial and household cleaners, powders and detergents, among other things. Walder Werber is now working on the complete relaunch of the group of companies.
The advertisers were also able to win the multi-stage pitch for the Uster work home for themselves. The social enterprise employs over 200 people and, in addition to housing, work and living spaces, also offers services for companies through its production facilities. Walder Werber developed the new brand concept for Werkheim Uster back in October and November. Now the communicative appearance is being redesigned and implemented. The result will be on display in and around Werkheim Uster from May 2011.

Head of Sales will be the 50-year-old Romeo Bristotwho already held this position at LTV Yellow Pages. The print media division will be taken over by Elke Zappe. The 53-year-old was previously Head of Products at Directories. Guido Kaufmann, 44, takes over as Head of IT. He was most recently responsible for IT at the Hotelplan Group. The 33-year-old will become Head of Data Christoph Jordiwho was previously Head of Content at Directories. The 52-year-old Bruno Ineichen heads the HR department. He previously also held this position at LTV. The finance department will be managed by Daniel Stamm has led the company. The 37-year-old was previously Head of Finance at Directories. Christian Weber will be responsible for communications at the jointly managed companies; the 41-year-old was previously Head of Communications at Directories. The head of the Electronic Media division has not yet been appointed.

Jaggi's successor will be Stephan Koch, who already worked for Christinger Partner in sales from 2006 to 2008. Koch will take up his position on April 1, 2011. In the meantime, Toni Fricker, member of the management and co-owner, will take over the management of the key accounts again together with the sales field and office staff, as the management announced on Monday.
Christinger Partner was founded in 1963 as a lettering and screen printing company and is now active in the areas of lettering and advertising technology, screen printing, graphics and production services. Since 1994, large-format digital printing has also been one of the company's most important business areas.

Jörg Lüscher will head the editorial office of the Anzeiger Luzern ad interim and continue to head the editorial office of the Neue Luzerner Zeitung on a part-time basis. The 53-year-old has been in charge of this for over three years.
With the appointment of Lüscher, the new management team for the Anzeiger Luzern is complete. Bruno Vonwil, Managing Director, Jörg Lüscher, Editorial Director and Bruno Gluch, Sales Director, will be responsible for the fortunes of the Anzeiger Luzern from December 1, 2010.

The Guardian wrote in its online edition on Sunday that the product is to be launched at the beginning of next year. The newspaper, entitled "Daily", will cost 99 US cents per week - much less than a printed daily newspaper. This is possible because there are no printing and distribution costs. The display paper is intended to combine the strengths of tabloid and quality newspapers. Leading editors would come from the British tabloid The Sun and the New York Post. Apple technicians are reportedly involved in the development. The content will be played directly on the iPad or comparable devices from other manufacturers - there will be no printed or web edition.
Murdoch is one of the few publishers to consistently focus on paid content on the Internet. The online edition of his British flagship The Times has lost hundreds of thousands of readers since it can only be read for a fee. However, Murdoch's media group News Corporation considers it a success that 100,000 paying readers have remained. The British mass-circulation paper The Sun is now also protected by a paywall. The US paper Wall Street Journal, which also belongs to the Murdoch empire, is pursuing a strategy of partial payment and has two million readers on the Internet.

Medimax has, after an evaluation among several agencies Call Lanz, Zurich, was chosen as lead agency. The advertisers are now to give the specialty store line of Electronic Partner, Düsseldorf an unmistakable profile. With 111 specialist stores, Medimax is now number 3 in the German market. Convinced the managing director Martin C. Rusterholz was apparently convinced by "the high level of creative consistency over many years as well as the personnel consistency of an owner-managed agency," according to a statement. According to Markus Ruf, creative director and co-owner of Ruf Lanz, the agency is already working flat out to implement the first campaign ideas.
In addition, the SV Group in the context of an agency evaluation for the cooperation with the Zurich branding agency Schneiter Meier Külling decided. The mandate includes brand management and corporate publishing tasks. The collaboration will start with the redesign of the annual report, according to Schneiter Meier Külling. SV Group is active in catering, hotel management and gastronomy in Germany, Austria and Switzerland and is the Swiss market leader in community catering.

Thanks to "Vorsprung durch Technik", winter sports enthusiasts can reach the heights with Audi, as the advertisement shows: an Audi is the driving force that symbolically takes the athletes "all the way to the top" as a ski lift.

Responsible at Audi: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Head of Advertising Audi). Responsible at Exxtra Communication: Markus Gut (CCO), Susan Baumgartner (project management/consulting), Jonathan Schipper (consulting), Benny Goldstein (AD), Patrick Bucher (text/concept), Sarah Paul (graphics), Alessandro Della Bella (photography), Ferco/Detail AG (composing).

Over the last two years, the ranking of the most popular online media has hardly changed. While in Switzerland the tabloid-oriented online media 20minuten.ch and Blick.ch clearly leave the competition behind, in Germany and Austria the top places are shared by online media from the quality segment.
According to the Prognos media report, the competitors have largely remained the same, but there is still a fierce battle for market share in the online sector. "Quality" is the be-all and end-all, the study found: "Due to the usage behavior of younger target groups in particular, market share can only be gained if operators invest uncompromisingly in quality. Online media that are produced quickly and carelessly fall behind in the rankings."
In all three countries surveyed, new entries into the market for editorially designed online media are also "hardly possible", the institute stated. "The economic barriers to market entry have become high. The economic and advertising crisis of recent years has accelerated market consolidation and consolidated market structures."

The jury met in Paris from Tuesday to Friday. Six Gold Epica Awards shine in Switzerland's medal table. In the Film category, Spillmann Felser Leo Burnett won one of the glass pyramids with its witty SMS dialogs for Sunrise Communication. Jung von Matt/Limmat won a Film Epica with "Animal Farm", the very considerate animals on the sustainably managed Migros farm on Sunday morning. A Swiss film featuring Barack Obama for the Sonntagszeitung newspaper only just missed out on the final. Instead, Advico Young & Rubicam won an award in the Press category with this same babushka idea. AY&R also won three more Epica awards with the posters for Leica "Sharpest Details" and Zurich Zoo "Elephant House" as well as for "Supreme Security" in the "Business to Business Direct" category. Some of these Swiss submissions only narrowly missed out on a Grand Prix Epica. What was ultimately awarded silver and what was awarded bronze can be submitted on Monday when the calculations are officially evaluated at the Epica office.
Andreas Panzeri

The protests are an expression of the strong identification of the population with the newspaper, explained Morin (Green Party) in an interview in the NZZ am Sonntag, according to SDA. The decisions made by owners Tito Tettamanti and Martin Wagner in recent weeks and months had not helped to strengthen confidence in the journalistic independence of BaZ. "We were told that they wanted to maintain an independent newspaper from Basel," Morin also explained in the Sonntagszeitung. However, the company headquarters were moved to Zug, a consultancy mandate was awarded to a former Federal Councillor and SVP Vice-President, who is highly polarizing in Basel, and his biographer from Zurich was chosen as Editor-in-Chief. He had no objections to the entrepreneurial decision to award a consultancy mandate. However, he understood the many people who wondered whether this was still a Basel newspaper, said Morin. He also understands the reaction of the BaZ editorial team.
In the interviews, Morin also referred to the importance of cross-border commuters and the EU for Basel. Basel and its economy need openness, and it needs a newspaper that represents and promotes this openness, he said in the NZZ am Sonntag. BaZ is also the newspaper for many people as far away as southern Baden and Alsace, he told the Sonntagszeitung. These people were "offended when the BaZ recently took a very critical stance on the EU". There are inquiries from regional authorities on the other side of the border.
As part of its regular talks with companies in the region, the government will also meet with the owners of BaZ. According to Morin, the issues in question will be addressed there.

In the German Bild newspaper, you can regularly read about the insane acts committed by our dear fellow citizens in hours of mental confusion. Burglars have broken into prisons here, a hunter has shot a hunter there, and surgeons have left a glove in a patient's throat. Mars Germany knows the reason for these stupidities: "You're not you when you're hungry," is the message. So we will soon be free of the madmen of this world. Provided they eat a Snickers chocolate bar every now and then, of course.

(Pictures: Wuv.de)