Communicating expertise and encouraging nature lovers in a playful way. According to the agency's press release, Outdoor by SportXX has been relying on the Outdoor Guide for two years with this objective in mind. The guide comprises 96 pages with tips and tricks for an adventurous stay in the great outdoors. After the first edition was sold out, Outdoor by SportXX is back with the latest edition of the Outdoor Primer. The versatile knowledge in practical pocket format is available free of charge in all six Outdoor by SportXX branches.
Responsible at Migros: Felix Kubat (SportXX store manager), Silvia Girtanner (SportXX market development project manager). Responsible for content&form: Serge Riedener (CD), Fabian Zahner (text), Jan Löchler (graphics), Claudio Zier, Andrea Melileo (consulting).

The aim of these campaigns was to sharpen the eye of passers-by for public works of art and to show them with the eye-tracking appearance of the current DU campaign that they understand art better when they read the DU magazine.
Huge eye-trackers on Zurich's Helvetiaplatz, Paradeplatz and General-Guisan-Quai reproduced the artworks by Karl Geiser, General Idea and Christoph Haerle. On closer inspection, however, passers-by saw that hidden in the black zigzag line was a small-print DU message providing background information on the artists and their works.
At the "Monument to Labor", we learned that although Karl Geiser won numerous competitions for public sculptures, he was never able to complete any of his commissioned works. He struggled too much with the demand to create "something right" for the public, despaired and took his own life. In the eye-tracking text of the "AIDS Sculpture", one could read that the Canadian artist trio General Idea deliberately replaced Robert Indiana's famous sculptural word "LOVE" with the word "AIDS", because for two of the three artists, love had become infected with the HI virus. Both later died as a result of the immunodeficiency disease. The report in the zigzag line of "Ganymede's Sister" revealed that the stone sculptor and architect Christoph Haerle had designed his spherical fountain especially for this location in order to express the abundance of the surroundings, which is why the fountain overflows. Haerle's contemporary work sees itself as art in architecture, as a link between the historic park and our time.
The resolution of the three eye-tracking activities followed as a caption for pedestrians: "See more when looking at art." With the most beautiful magazine that conveys knowledge about art and culture.
Responsible for Du: Oliver Prange (publisher), Oliver Burger (publishing/advertising manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Christina Wellnhofer (AD), Dominique Magnusson (graphics), Ivan Madeo (text concept), Edi Burri (production), Anna Colby (art buying), Milena Elias (consulting). management tools AG: Klaus Ammon, Stephanie Hatzius.

The TV commercial can be seen from December 6, just in time for the approaching Christmas and gourmet season.
Responsible at G. Citterio SA: Giorgio Bertani (overall responsibility). Responsible at Advico Young&Rubicam, Zurich: Dominik Oberwiler (CD), Marietta Mügge (text), Carmela Dias (consulting), Jens Derler (brand film/production).
To the spot

Reto Brennwald, the editor-in-chief and the Arena editorial team have held several discussions in recent months about how the program should be developed further. SF wrote this in a press release on Wednesday. One of the key issues was the balance between confrontation and analysis, i.e. how much dueling the show could tolerate. However, no agreement could be reached.
Rudolf Matter, the new head of Swiss radio and television, recently said in an interview with the NZZ am Sonntag that he did not want to give more space to the confrontation between left and right than was objectively justified. He would like to see more relevance and less of an exchange of blows. If the ratings fall as a result, he can cope with that.
Following Brennwald's departure, the Arena will be presented by two journalists on a rotating basis in the 2011 election year. In addition to Sonja Hasler, Brennwald's current deputy, a second presenter will be sought in the coming weeks. Brennwald is moving to the documentary section of Swiss television.

Kaminski graduated from the University of Zurich in 1998 with a degree in sociology, journalism and film studies. Since 2008 he has worked for the Tages-Anzeiger as a correspondent for business and politics in New York. Prior to that, he was head of the Tages-Anzeiger's Bellevue team and worked as the Tagi's local editor. Most recently, he supported the Swiss foreign trade promotion organization Osec in New York in its media work.

Catherine Abraham will become a freelance communications consultant in 2011 and, in addition to the Tonhalle Orchestra Zurich, will advise and support other cultural and business institutions in all matters relating to communications and social media marketing. Abraham designed new publications, organized press conferences and presented the Tonhalle Orchestra Zurich on its tours of Great Britain, Germany, Austria and Switzerland. She and her team also designed the festival magazine "Wahr in allem war Mendelssohn".

Stephanie Vonarburg, a member of the comedia board, said that the editorial team can now carry out its work independently again. Her expectations are primarily focused on jobs and the journalistic course. It is precisely for these reasons that she welcomes the departure of financier Tito Tettamanti. A newspaper publisher is not an object of speculation, says Vonarbrug. Nor should it become the mouthpiece of a party or an extreme political orientation,
When asked, impressum Vice President Rolf Zenklusen, who himself works as a journalist for BZM, also expressed his delight at the sale. He said that the newspaper could now settle down again and the journalists could get on with their work instead of dealing with protests. He also has high expectations of Suter. He enjoys an excellent reputation as an entrepreneur in Basel. It is hoped that he will be able to keep the jobs and continue to run the Basler Zeitung with the same quality, said Zenklusen. It remains to be seen whether Suter will also set the newspaper on a new journalistic course.
Publisher President Hanspeter Lebrument expects BaZ to remain a forum newspaper, but with a more conservative character, as he told SDA when asked. For the time being, however, it will hardly grow beyond north-western Switzerland. A national newspaper could really only be published from Zurich. He also welcomes the change of ownership. After the turbulent times, the return of the newspaper to Basel hands will bring calm and the loss of credibility can be reversed, he says. He is less optimistic when it comes to jobs: Lebrument believes that Suter will have to make major downsizing in the printing sector. However, he also expects that the people of Basel will now remain loyal to the company and provide the print shop with more orders.
The collaboration with the Zurich-based media company Tamedia does not appear to be at risk. According to company spokesman Christoph Zimmer, Tamedia is in principle interested in continuing the partnership. However, a change of ownership is always an occasion for both sides to review the cooperation. Tamedia works together with the Basler in four areas: The magazine, the weekend supplement of Tamedia's flagship Tages-Anzeiger, is attached to BaZ. The online network Newsnetz provides editorial content for the BaZ website. There is also a cooperation in an advertising combination and in advertising marketing, as Zimmer explained.
The NZZ, which had also expressed an interest in BaZ, does not wish to comment on the sale. As NZZ spokeswoman Bettina Schibli said on request, questions about NZZ's further interest in BaZ are also superfluous. The newspaper is no longer for sale.
Christoph Blocher's consulting firm Robinvest also does not wish to comment on the sale of the newspaper. The company will not comment on the lost consultancy mandate, said Robinvest spokesperson Livio Zanolari on request.
Following the takeover of the Basler Zeitung by Moritz Suter, the Basel government's priority is to ensure that the BaZ remains an independent daily newspaper that covers the entire spectrum of opinion. Christoph Brutschin, Head of the Basel-Stadt Department of Economic, Social and Environmental Affairs, told the SDA news agency early on Wednesday evening that independence also requires stable ownership. A newspaper that did not reflect all opinions would probably not stand a chance in the Basel area, Brutschin estimated.
However, Brutschin pointed to the industrial part of the Basler Zeitung Medien Group: This has around a thousand jobs, particularly in its printing plants, and is currently under economic pressure. Getting the ship back on course is a major challenge.

Simone Merfeld and Iris Lohmann from SM:ILe Communication, the organizers of Marketing on Tour 2010, have drawn a thoroughly positive balance: almost all events on this year's tour were fully booked long in advance. According to Torsten Schwarz from Absolit Consulting, the Marketing on Tour MOT has already become something of a cult event for insiders. The event provides a detailed overview of what's new in the industry, especially new tools and how to use them, says Stephanie Pott from Salewa, commenting on the concept.
In December, interested parties have the opportunity to participate intensively in one of the Marketing on Tour seminars.
The dates of the Marketing on Tour 2011:
October 25, 2011, Zurich
October 27, 2011, Cologne
November 02, 2011, Frankfurt
November 04, 2011, Berlin
November 08, 2011, Hamburg
November 10, 2011, Vienna
November 15, 2011, Munich

Former Crossair founder Moritz Suter has acquired 100 percent of Basler Zeitung Medien (BZM) from Tito Tettamanti and Martin Wagner. He is now the sole owner of the media company and publisher of Basler Zeitung and the free newspaper Baslerstab. There will also be a shake-up at Board of Directors level: Martin Wagner and Bernhard Burgener are stepping down and Suter, as Chairman of the Board, is currently the only member of the Board. He will now ask new people to join the Board of Directors, he said at a media conference called at short notice. However, he did not mention any names.
Somm enjoys Suter's trust
But one thing is clear: Wagner, a media lawyer, will no longer even serve as legal counsel to Suter. "We want a clean separation," said Suter. The mandate of Christoph Blocher's consulting firm Robinvest will also be terminated, and BZM's headquarters will be moved back from Zug to Basel. "The aim is to calm the situation at BaZ and restore credibility with customers, suppliers and subscribers," said Suter. In particular, it is important to regain the trust of the banks "so that they will continue to give us loans." However, Suter is expressly holding on to Editor-in-Chief Markus Somm, who has lost the trust of the BaZ editorial team in recent weeks. "Mr. Somm has my trust and I will work hard to ensure that he and the editorial team become a good team," said Suter confidently. Somm has brought a breath of fresh air to BaZ, which he personally supports. "Together with Mr. Somm, however, I am committed to ensuring that BaZ does not become an SVP, SP or CVP newspaper, but a platform for all opinions and topics."
100 million in debt and still operating in the red
Suter did not mince his words about the company's situation: firstly, BZM has debts of more than 100 million Swiss francs, and secondly, it is still operating in the red. Suter even spoke of a "seven-figure loss" this year. This is surprising, as Wagner had always claimed that the company would be back in the black by the end of 2010. According to Suter, however, this does not even seem to be the case if the extraordinary income from the sale of five local papers last summer is taken into account. Nevertheless, Suter considers the state of BaZ alone to be "positive", while he described the in-house printing plants - newspaper printing and the specialist printing plant Birkhäuser + GBC - as a "clubfoot". And he made no secret of the fact that he would be open to a sale. "But I can't present a ready-made solution today," he admitted. He did not want to rule out cooperation talks with Peter Wanner's AZ Medien, but he did not want to give them top priority either.
"Like a virgin to a child"
He did not give a specific answer to the question of whether there would be a reduction in staff. For the time being, he would take on the crew he had. He also emphasized that he did not yet know the company well. He met Tettamanti for the first time last Friday in Lugano, and the purchase agreement was then signed on Monday evening. "I came to the Basler Zeitung like a virgin to a child," he said with a laugh. "Because I didn't want to watch the company being driven into the ground."
This was not the only criticism of his two predecessors. Suter described the decision to engage the company Robinvest with Blocher as "not exactly happy". He also let it be known that he considered Wagner's return expectations of 10 percent next year to be grossly inflated. In an interview with DRS-Regionaljournal, he calculated that only Tamedia would achieve a return of around 10 percent thanks to 20 Minuten. The NZZ achieved around 5 percent, and the ZürichseeZeitung, where Suter was on the Board of Directors for 18 years, achieved 3 percent. "There's no point in demanding something that nobody believes in, even internally," he said.
Midwife for 100 percent Basel solution
At the press conference, former BZM Chairman of the Board Martin Wagner admitted that his project had failed. Turning BaZ into a newspaper in Basel and for Basel would only be possible if it met with broad acceptance. "With the sale, we are admitting that the duo of Wagner and Tettamanti can no longer be the basis of this company," he said. However, Wagner did not want to speak of a defeat: He still sees himself "as the midwife for a 100 percent Basel solution". Moritz Suter agreed with him: "Messrs. Wagner and Tettamanti have indeed shown strength, because with the sale they are making a fresh start possible." It's like a space rocket: Once the first stage has burned down, the next one is ignited, said the Basel aviation pioneer.
Publisher President Hanspeter Lebrument praises Suter's commitment
In an initial statement, Hanspeter Lebrument, President of the Swiss Media Association, praised Suter's commitment to BZM "as a good liberating blow". If a newspaper is threatened with a loss of credibility, the involvement of a local investor or a local family is "certainly a good solution". This is certainly better than what happened in Lucerne or Eastern Switzerland, where everything was sold to Zurich.
Markus Knöpfli

Patrik Tschudin from Radio DRS 2 was honored in the natural sciences category for a report on the hormone-active chemical BPA. In the humanities and social sciences category, Alexandre Lachavanne and Jean-Daniel Bohnenblust from TSR 1 television in French-speaking Switzerland received the prize for a program on work as a cause of illness, according to a press release.
In the Medicine category, two pieces of work particularly impressed the jury: Irène Dietschi's article on prostate cancer in the magazine Das Magazin and a contribution by Regula Zehnder on Radio DRS 1 on the subject of organ transplantation. The prize in the Technical Sciences category was also shared by two journalists: Sarah Dirren from the French-speaking Swiss radio station RSR 1 was honored for a report on a geothermal energy project in Valais, and Natalie Bougeard (also from RSR 1) for a report on the rare metal indium.

From the beginning of December, 5000 testers will be able to form their own opinion of the new Gillette Fusion Pro Glide and try out the product free of charge. The selected consumers will be sent a buzz kit with the product to their home and can then give their feedback. The campaign will be enriched with accompanying information materials, a campaign website and communication starters to tell others. The Word of Mouth campaign is also linked to the Gillette Facebook page, where all opinions come together.
The Gillette Fusion Pro Glide, which contains seven pioneering innovations and transforms shaving into gliding, is being tested. The campaign allows consumers to try out the shaving innovation and form their own opinion. Gillette tested the Fusion Pro Glide on over 30,000 men during the development process.

Nadia Fischer most recently served as general manager of a hotel in Chile and was responsible for business development at airport retailer The Nuance Group from 2004-2008. Fischer holds an MBA in Tourism and International Management from HTW Chur and a degree in International Relations from the Graduate Institute of International Studies IUHEI in Geneva. Her client portfolio at John Lay Solutions primarily includes branch-based companies in the telecommunications retail, banking and insurance sectors.
John Lay Solutions is a Swiss multimedia company for digital marketing and multimedia consulting, digital signage as well as content services with about 30 employees. The company, based in Littau-Lucerne, was founded in 2000 as an independent sister company of John Lay Electronics.