All formats of moving image communication can be submitted in the two main categories "tv & cinema" and "web & mobile". In addition, the festival is also awarding a special prize for the "Best International Adaptation" for the first time for advertising films from German-speaking countries. Another premiere is the special Spotlight Award for the "Best Gold Idea", with which the festival offers a platform for commercials and moving image formats created independently of commissions.
The deadline for submissions is January 21, 2011. spotlight Festival will be voted on by a jury of up to 2000 members of the public in addition to the expert jury.

Audience favorite Rolf Schmid is a defining figure on the Swiss cabaret scene. His "I mag eifach nid" ("I just don't like it") has long been part of our country's treasure trove of quotes. Studies show that people are reading less and less on the Internet, whereas web videos are on the rise. By 2013, the share of video consumption in web user traffic is expected to rise to 90 percent. Against the backdrop of this revolutionary development, CA-Media's advertising campaign finds in the Grisons cabaret artist the perfect mouthpiece for all those who no longer like reading websites ("I just don't like it"), but prefer to watch informative and entertaining web videos.
For Flavio Camenzind, Managing Director of CA-Media, the collaboration with Rolf Schmid has yet another component. "Because we produce ZSC Lions TV, the first club-owned web TV of a Swiss sports club, we are often associated with the world of sport," explains Camenzind. The advertising campaign with a living legend of Swiss cabaret is intended to make it clear that CA-Media is also at home in the world of entertainment and culture and produces great projects such as web videos, event reports and web TV."
The radio spot with Rolf Schmid can be heard on Radio 24 every morning and evening for three weeks from next Monday. The film version is available on YouTube and on www.ca-media.ch.

There were six awards in the annual report category, including an online annual report. For the first time, a smartphone application also received an award. The new Social Media category was well received by participating companies, according to an Econ release. Trend-setting entries were submitted from the fields of fashion, lifestyle, culture, continuing education or business.
The most successful company was Bayer, which received an award in three categories. Scholz & Friends Agenda emerged from the competition as the most successful agency with three award-winning entries.
All winners and all shortlisted candidates can be viewed at Econ-awards.de. The winners and shortlisted candidates of the Econ Awards Corporate Communications 2010 are portrayed in detail in the Yearbook of Corporate Communications, Volume 04. The large-format book will be available in bookstores from November 19, 2010, or can be ordered from Econ Verlag.
To the ranking

The audience award went to the viral "Nice Game" by Tilman Egel. The short animation received by far the most and highest ratings in the online voting. The film deals with the topic of child soldiers and shows the two realities in which they find themselves: innocent play on the one hand and brutal violence on the other. A total of almost 20,000 users took part in the online voting.

Journalist Mario Sixtus ("Elektrischer Reporter", ZDF), TV presenter and author Petra Gute ("Stilbruch", RBB) and actor Daniel Zillmann ("NVA", "Schwarze Schafe") made up the expert jury for the 2010 award. They selected "Nestlé, no palm oil from virgin forest destruction!" by Greenpeace as the best viral. The jury's reasoning: Greenpeace's palm oil commercial was the video with the greatest impact and the highest virality. In addition, the film not only sensitized many people to the problem of palm oil production, but also achieved its goal. Nestlé had to respond to the criticism. With this film, the makers proved that virals can make a difference, the jury concluded.

The award for the best political viral on the topics of climate, democracy and justice, presented for the first time this year by the Heinrich Böll Foundation, went to "Polar Bear", which addresses the climate-damaging effects of air travel. According to the jury, the video by Daniel Kleinman conveys a clear message in a very short time without many words and with extremely strong images that stick.

The film "Ode to a Post-it Note" received an honorable mention for its original and touching thematization of the question of one's own origins in a mixture of animation, music and editing.

Daniel Kreuscher from Zucker.Kommunikation is convinced that the growing spread of social networks such as Facebook will also increase the importance of viral videos. Virals have proven to be an effective tool in political communication in particular. Political virals in particular were much discussed in online voting and received the best ratings. The example of Greenpeace/Nestlé also shows that virals can actually make a difference, Kreuscher concluded.

The 2010 Viral Video Awards were sponsored by the Heinrich Böll Foundation, the Berlin state initiative Projekt Zukunft and Ritter Sport. The prize money amounted to 1000 euros each.
The award received media support from the political blog Netzpolitik.org and the social bookmarking service Mister Wong, among others.

However, the employers' association Viscom and the trade unions have agreed that the graphic arts industry has still not recovered from the crisis, Viscom wrote in a press release on Thursday, according to SDA. For this reason, the companies would have to decide on their own wage policy depending on their economic situation.

Gremaud began his professional career in 1990 in the international communications department of Sefar, a manufacturer of high-precision fabrics. In 1993, he moved to the advertising agency McCann-Erickson. Following his work as advertising manager and brand manager for Alfa Romeo Switzerland, the 41-year-old took up the post of International Trade Marketing Manager for Distributors & Travel Retail Customers in the European, Middle Eastern and African markets at Elizabeth Arden. From 2001 to 2007, he held various positions at Orange Communications Switzerland: Offer Manager, Direct Marketing Senior Program Manager and E-Shop Manager. Before joining Club Méditerranée in November 2010, Pierre-André Gremaud was Marketing Director at Mazda Switzerland.
Based on his extensive experience in the areas of marketing strategy, project management, trade marketing and direct marketing, Pierre-André Gremaud will support the further development of Club Med, according to a press release. He will focus on expanding the positioning of Club Med, particularly in the major cities of German-speaking Switzerland.

Cablecom spokesman Michael Loss confirmed a corresponding report on Persönlich.com: Euro RSCG, based in Geneva and Zurich, has been commissioned by Switzerland's largest cable network provider to create the future campaigns and positioning of .

The first module can also be completed in Basel and Lucerne. The first course is fully booked and started on November 13, 2010 with 12 participants. According to the press release, renowned lecturers such as Paul Girard, Christa Löpfe-Feldmann and Dr. Frank Bienenfeld have been engaged for this course. The sponsoring association for this examination is the Swiss Advertising Association SW.

Publicitas Publimag and the Media Institute jointly organized the trend conference for the second time. Exciting presentations on the topics of "The future of trade and specialty media" or "What are the media worth to readers?", "From print to digital without detours", "Findings from the e-reader project", "The brand manifesto" and "On the hard ground of Swiss media reality" guaranteed plenty of practical news and tips, as detailed in a press release.
This is the seventh time that the Q-Award, the award for outstanding achievements by specialist publications, has been presented by the Swiss Media Association.

Dominik Mahn, PM Online (r) and Baublatt CEO Knut Hinrichs (l).

Karl Lu?o?nd, Josefa Haas, (jury members), Patrick Lehner, Publicitas Publimag, Toni Vetterli, Schweizer Medien, OK.

Beat Reichenbach, GF + owner.

In a statement published in advance on Thursday, which was to appear in the newspapers concerned on Friday, the publication of the article is described as a "terrible mistake": The interview, which had appeared earlier in the week, had turned out to be a fake.
"The author of the alleged interview, a German Hollywood correspondent, has since admitted that it was not him but the internet service 'TMZ' that conducted the alleged interview," MDS announced. The cooperation with the journalist was then immediately terminated. The interview was published on Monday in the Berliner Kurier, the Kölner Express and the Hamburger Morgenpost.
When asked by the news agency dapd in New York on Wednesday evening, Douglas' spokesman Allen Burry said that the actor had "never" spoken to the author of the alleged interview. Douglas had only spoken to the US magazine "People" when he was diagnosed with cancer. He only gave further interviews this week. The aforementioned author was not present.
In the alleged interview, Douglas was quoted as making very personal statements about his cancer and problems with his ex-wife and their son.

The underwear manufacturer ISA-Bodywear is launching a campaign to mark the 25th anniversary of Aids-Hilfe Schweiz and is making a contribution to solidarity with two new collections. The purchase of an underwear item is not only intended to express solidarity with HIV-positive and AIDS patients, but also to support the Swiss AIDS Federation in its commitment: ISA Bodywear will donate ten percent of the sales proceeds to the non-profit organization together with retailers.
Marco Fritsche is the figurehead of the campaign: "I didn't have to think twice when I received the request from ISA Bodywear. After all, this project is about a cause that cannot be explained enough. I am delighted to be able to make a contribution with my involvement."

When the festival was launched in 1954, only TV and cinema advertising was judged, according to a press release issued on Thursday. A lot has changed in recent years and today communication is judged in the broadest sense. The name has therefore been adapted.
In 2011, the jury will award Lions in 13 categories: Film, Press, Outdoor, Cyber, Media, Direct, Radio, Promo & Activation, Design, PR, Film Craft, Titanium & Integrated, and Creative Effectiveness.