According to the press release, the aim of the campaign is to highlight the importance and added value of Swiss products and to raise awareness among the population about buying local food. The campaign was launched at the 78th Assembly of Delegates of the Swiss Farmers' Union, where the new campaign was staged with a red motorcycle and sidecar.
The subjects conceived, designed and implemented by Mach are circulating as competition cards in various local campaigns. They also appear as posters in the regions and as advertising banners on www.landwirtschaft.ch.
Responsible at the Swiss Farmers' Union: Urs Schneider (Head of Communications), Sandra Helfenstein (Deputy Head of Communications). Responsible at Mach Corporate & Advertising: Louis Dreyer (consulting), Caroline Reimer (consulting, text), Serge Baumeler (graphics), Hansjörg Oberholzer (illustration).

The two companies are thus continuing their long-standing partnership, simplifying administration and further expanding the digitization of interfaces that has already begun, according to a joint press release issued by Publicitas and Tamedia on Thursday. According to Beat Roeschlin, CEO Publicitas, this agreement is another important milestone for Publicitas in the implementation of the new business model and in particular in the implementation of the new strategy with the core elements of network sales and marketing. The new framework agreement replaces the previous agreement from 2007.
Financial details are not mentioned in the press release. Tamedia is now sticking to its own marketing, but is also working with Publicitas again, as a Tamedia spokesperson explained to SDA.

After the Danes, the Swiss population is the happiest in the world. Thomas Städeli, CEO of Wirz Werbung, opened the evening with this statement. Moderated by Andrea Vetsch from Swiss television, an interesting and entertaining panel discussion on the many facets of happiness followed. According to Gabriela Manser, who used to be a nursery school teacher and now runs the Gontenbad mineral spring, everyone is the architect of their own happiness. With a positive attitude, it is easier to seize the opportunities for happiness that present themselves and to realize moments of happiness. Happiness researcher Dr. Alois Stutzer, on the other hand, looked at the economic factors that make people happy. In addition to a satisfying job, intangible things and social contacts are particularly important for a lasting sense of happiness, whereas material things usually only make you happy for a short time. Bastien Girod agreed with the economics professor. He is convinced that politics can also contribute to the "overall happiness balance" of the population by creating the right framework conditions, for example through socially and ecologically sustainable policies. Conductor and artistic director Graziella Contratto experiences moments of satisfaction and happiness when she brings an orchestra into perfect balance. The panel agreed that it is important to sharpen one's awareness of happiness in order not only to constantly chase happiness, but also to recognize it at the right time.
A summary of the panel discussion with the most important comments made by the panelists and the guests' comments on the evening will be available from November 26, 2010 on Wirz.ch viewable.

(Pictures: Wirz)

He and Comedia President Danièle Lenzin would lead the new union as co-presidents, said GeKo President Alain Carrupt in an interview with the French-speaking Swiss daily newspaper Le Temps, according to SDA.
After the merger, the organization will have more than 47,000 members and will be divided into 18 regional secretariats. In the new structure, it will be divided into the telecommunications and IT, postal and logistics and media sectors.

According to the press release, Schweizer Treuhänder is the leading trade journal for auditing, accounting, business and tax consulting and an important organ for continuous professional development. Now in its 85th year, it is published 10 times a year with a circulation of 11,494 copies and has the "Q-Publication" seal of approval. The magazine is managed by Pietro Stuck in the field and Elsa Zürcher in the office.

After seven years with the media company Affichage Holding, which specializes in Out of Home, Florian Walz is leaving the company to take over operational management at Straumann in January 2011. As a member of senior management, he was responsible for the areas of digitization, research and media development in Switzerland and abroad at Group level. Prior to this, Florian Walz worked at Zenith Optimedia for around ten years, most recently as a member of the Executive Board.
Straumann AG employs 40 people. The company supports customers in the areas of pre-press, conception, design, photography and application development for the administration, publication and management of communication media as well as the implementation of CI/CD guidelines for national and international companies.

But that is now a thing of the past. Thanko has invented a soundproof keyboard cover. This is not a sophisticated high-tech solution, but a simple, analog product: the cover is slipped over the keyboard and you can start hacking away in the old typewriter style as you please

(Image: Neuerdings.com)

As a successful entrepreneur in the IT sector, Claudio Cisullo will significantly strengthen the Board of Directors of Swisscom IT Services, the company writes in a press release. His extensive experience and in-depth IT knowledge will be an asset to the IT service provider as it continues to expand its existing business activities and develop new business areas. The 46-year-old has successfully built up his holding company CC Trust Group AG in recent years. In addition to his entrepreneurial activities, Claudio Cisullo sits on various boards of directors of well-known Swiss companies.
Swisscom IT Services acquired the Panatronic Group from Claudio Cisullo in May 2010. He will continue to hold a minority stake in the subsidiary. This will operate under the uniform umbrella brand Swisscom IT Services from 2011. In this way, the company intends to emphasize its leading position as an integral IT provider.
The new Board of Directors of Swisscom IT Services is made up of the following persons: Ulrich Dietiker (Chairman), Daniel Ritz (Vice Chairman), Bruno Bonati, Claudio Cisullo, Mario Rossi and Paul A. Stodden (members).

Under the name Alber Elbaz-Lanvin cooperation, the latest designer collection has been available in selected H&M stores since this Tuesday.
You can see that the trendy clip, which has been flickering across the screen for three weeks, is just a small excerpt from an unhappy liaison in "Die Werbewoche" on Star TV or as a stream on www.startv.ch.

How do you bring a constant into the fast-moving IT world? This was the question the agency addressed when developing Adcubum's new visual identity. At the center of the new visual world is the symbol of Adcubum: a blue cube. According to the press release, it is intended to summarize the hectic IT world as well as the services, products and innovations of the manufacturer of insurance software and stand at the center of the visual world as a visual recognition feature.
Image brochure, product brochures, success stories, HR campaign, trade fair stand and flyers for the in-house academy are being implemented. The campaign has been running since fall 2010 and will continue in 2011.
Responsible at Adcubum: Daniel Wenger (CMO), Tania Spirig (Marketing), Fredy Haag (Communications). Responsible for Z.B: Team Z.B. Werbung AG Zurich and Berne.

Image brochure:

The 80-year-old lawyer came down hard on the people of Basel. A militant minority had turned the city, which prides itself on being cosmopolitan, into a hypocritical provincial town, said Tettamanti on Thursday in the "Modem" program on the radio station of Italian-speaking Switzerland (RSI), according to SDA. Intolerance towards other opinions is a sign of a lack of intelligence. Basel had been shamed and humiliated. An intellectual monoculture reigned at the Rhine bend. Tettamanti compared the situation to communism after the Second World War.
In Basel, the Ticino native has become an "enemy of the people" in his own opinion. He can cope with the fact that the anger was directed at him personally: "If people on the street like it, then I'm a loser. If a head needs to roll to restore a relationship of trust, then it should roll." Tettamanti went on to say that he had decided to withdraw in the interests of the company. He described the sale of BaZ to Crossair founder Moritz Suter as the ideal solution. He hoped that everyone would now be satisfied and that the situation would return to normal. "The editorial team has the right to be able to work in peace," said Tettamanti.

Nevertheless, both stations are free to join other combinations, according to a joint press release issued on Thursday. The two stations achieve a net daily reach of over 320,000 listeners. Radio Zürisee is heard in the Zurich Oberland, on the right and left banks of Lake Zurich and in the Obersee and Linthgebiet regions, while Radio 1 is heard in and around the city of Zurich.