After several years at Gottschalk+Ash Int'l and Interbrand, Christoph Stalder joined the Evoq team in September. Judith Knapp is also working as a designer and project manager. Since the beginning of December, her experience gained at Interbrand and Hotz&Hotz Identity Design, among others, has been flowing into our team. Last but not least, our back office also has a new face. Nadine Burri, who has a degree in German studies, will be working as a team assistant and is responsible for managing the website and the brand poster.

Oh shame! Of course, all copies were immediately removed from the bookshelves. A representative of the publisher apologized for not being able to find the original version. So they took a Japanese edition instead. Really stupid. But after all, you don't look for Grimm's fairy tales in Japan. Although: The translated Japanese interpretation of the book would probably have made the cash registers ring louder than the original version.

The winners of the Megaphon, the competition’s highest honor, as well as the industry and category winners, will be announced on January 20, 2011. The awards ceremony, the Megaphon Event 2011, will take place on February 3, 2011. All award-winning entries will be featured in detail in the 2011 Advertising Yearbook, Volume 48, and the shortlisted entries will be presented along with their submissions. This provides a comprehensive overview of advertising in the German-speaking world, organized by industry. This standard reference work for the advertising industry will be published in March 2011.
> View the shortlist (PDF)
The Yearbook of Advertising has been published by Econ Verlag since 1964. It documents advertising activities in Germany, Austria and Switzerland. In the media and communications industry, the book has established itself as a standard work and industry-specific reference work. The winners of the competition are awarded the Silver Megaphones.

According to Mediaparx CEO Anton Hofmann, the management situation is changing as a result of increasingly complex projects and planned growth. As acquisition, project and management tasks were previously combined in the hands of the managing partners, a separation of project and company management tasks is obvious, says Hofmann.
The three working partners of Mediaparx have decided to hand over the management of the company to Philipp Akeret on an interim basis from January 1, 2011. Philipp Akeret is a partner at Schweizerische Treuhandgesellschaft and has many years of experience in business development and the repositioning of companies. As CEO ad interim, Akeret's first task is to prepare the management and structures for the planned growth. His second task is to support Mediaparx in the search for an industry insider who will take over the management of the company as managing partner.
The separation of functions also serves to decouple management from the Board of Directors. Anton Hofmann will remain on the Board of Directors and will focus on web application projects and corporate social communities in future.

Calabro and Badiali will now increasingly focus on the direction and expansion of the agency and will also concentrate on the areas of sales and marketing, as detailed in a press release on Wednesday. Tim Schlichting, who has been Event Manager at La Folie for almost two years, can look back on eleven years of experience in the event industry. Among other things, he has already spent several years in the management of a "renowned event agency", according to the press release.

The first few months of a communications agency's life are always the most difficult, according to a press release issued on Thursday. Capacity utilization is still inadequate and the first payments from clients for work performed often only occur after several weeks. Sichtflug is now going its own way to quickly increase capacity utilization and improve liquidity: A total of ten consultant days are being auctioned on Ricardo.ch from now until December 17. The minimum bid for one day is CHF 1600 as an introductory offer. Auctioned days can be redeemed until the end of July 2011.
Sichtflug supports small and medium-sized companies as a navigator in everyday life and in communicatively uncertain or complex situations, analyzes the initial situation and accompanies companies in the development and implementation of strategies and concepts in the areas of corporate identity, corporate literature, classic media work, online communication and social media.
> To the auction on Ricardo.ch

These are purely theoretical values, said SRG media spokesman Daniel Steiner when asked by the SDA news agency. Advertising time is restricted by additional regulations. For example, no more than 12 minutes of advertising may be broadcast per hour. The regulations for prime time from 6 p.m. to 11 p.m. also remain the same, according to which advertising breaks are permitted every 90 minutes. "However, we generate 70 to 80 percent of our advertising revenue during this period in particular," said Steiner. Steiner described the profit that SRG can make from the new advertising regulations as marginal. SRG adapts the advertising to the program schedule and not vice versa.
The Federal Council decided to relax the advertising rules in summer 2010. At that time, the idea of increasing reception fees was rejected. Instead, the government was prepared to make concessions on advertising. SRG is dependent on additional income as it is in the red.
Consistent enforcement of the obligation to pay fees
The public broadcaster's accounts are also to be improved through consistent enforcement of the obligation to pay fees. The measure is aimed at companies, of which the Federal Office of Communications estimates that not even half pay the fees.
When the Federal Council announced the stricter practice, the Swiss Trade Association (sgv) was very outraged. Sgv spokesman Patrick Lucca had stated that it was offensive that the Federal Council wanted to collect the money from SMEs. Lucca also objected to the fact that those affected were already paying the fees as private individuals. If the company now also had to pay, this would be a double fee.
In 2011, consumers will receive mail from Billag only once for the first time. The company responsible for collecting the fees previously sent out invoices on a quarterly basis. The printing, postage and payment costs saved as a result are estimated at 9 to 10 million. Anyone wishing to continue paying the reception fees on a quarterly basis will have to pay an additional two francs per bill.

Carat strengthens its team with Luise Diem. She will take over the management of Carat Switzerland in July 2011. Luise comes from OMD Switzerland, where she headed the OMD See unit for over ten years and played a key role in the successful development of OMD, according to the press release. Together with her team, the 44-year-old will continue to expand the Carat Group in the field of strategic communications consulting. As part of the management team, she will help shape and drive forward the growth strategy of Aegis Media Group Switzerland. At the same time, Ms. Nannette Passberg will strengthen the current Account Director team of Christoph Meier and Cécile Bulant.
Aegis Media Group Switzerland is also announcing further news: with effect from March 1, 2011, Posterscope Switzerland will be launched with Kathrin Petrow as Head of Posterscope. In this role, the 32-year-old will be responsible for the development and management of Aegis Media's Out of Home division in Switzerland and will work closely with the operational network brands Carat, Vizeum and ACTEurope. Kathrin Petrow worked for three years in the outdoor department of OMD Switzerland, which she also managed from 2010. Posterscope is the Aegis Media Group's specialist for out-of-home communication. The company offers strategic OOH consulting, planning, purchasing, processing and campaign reporting from a single source. Posterscope operates as a global network and as its own partner center.

According to the press release, the Sunday evening program on SF 1 on 28 November reached a particularly large audience: first the finale of "Kampf der Chöre" (690,000 viewers, 33.3 percent market share) and then "Giacobbo / Müller" with guest comedian Django Asül (592,000 viewers, 47.3 percent market share). Other highlights of the month were the finale of "SF bi de Lüt Landfrauenküche" on November 5 (628,000 viewers, 38.3% market share) and the Saturday evening show "Benissimo" with the comeback of Take That on November 27 (535,000 viewers, 32.4% market share).
Soccer and tennis were very popular on SF zwei: The international soccer match between Switzerland and Ukraine on November 17 was watched by an average of 407,000 viewers (23.4 percent market share), while the Champions League match between FC Basel and Roma on November 3 was watched by 461,000 viewers (28.5 percent market share). In tennis, Roger Federer was the crowd-puller: His final at the ATP World Tour Finals in London against Rafael Nadal on November 28 was watched by 484,000 people (24.9% market share), while the final against Novak Djokovic at his "home match", the Swiss Indoors in Basel, was watched by 370,000 people (33.0% market share).
Sf.tv in November 2010
With an average of 445,500 visits per day, Sf.tv increased by 54% compared to the same month last year. The use of podcasts grew by 35%: an average of 40,400 podcasts were downloaded per day. In addition, an average of 286,400 internet users watched SF videos every day - 59% more than in the same month last year.

Katja Gentinetta studied German, history and philosophy at the Universities of Zurich and Paris. Following her licentiate, she supplemented her education with a Master of Advanced Studies in Cultural Management at the International Center for Culture and Management ICCM in Salzburg. In 2001, she received her doctorate in political philosophy from the University of Zurich.
The Valais native headed the cultural institution Forum Schlossplatz in Aarau and, as project manager, was responsible for the appearance of the Canton of Aargau at Expo.02. She then moved to the administration of the Canton of Aargau as Head of Strategy and External Relations. Katja Gentinetta is currently Deputy Director and Head of Strategy/Planning at Avenir Suisse. She will leave the think tank at the end of February 2011 to become an independent speaker, publicist and moderator.
The new presenter will make her first appearance on "Sternstunde Philosophie" on Sunday, March 13, 2011.
(Photo: SF.tv)

According to a press release issued on Wednesday, the aim of the cooperation is to better bundle and successfully utilize the existing expertise of both companies in the areas of publishing, journalism and event management. For NZZ, this is a further step in the pursuit of its goal of positioning itself as the leading provider of high-quality business journalism and services.

Various freelance journalists were asked by the editorial team to write fictional stories that revolved around the retail trade in the broadest sense. The result is a story magazine with a wide variety of ideas, forms and reading material that is very different from what subscribers are used to from their industry business magazine.
For the short stories, Handel Heute has removed all the sections that normally contain editorial articles from the magazine. Only the short industry news items at the start of the magazine have been retained.
According to its own information, Handel Heute is the largest trade magazine for the Swiss retail trade. Published six times a year, each issue reaches around 75,900 readers. The Pepper information agency, headed by Reto Wüthrich, is responsible for the editorial office.