Susanne (Su) Franke is a proven specialist in social media and corporate communications, according to a press release issued on Thursday. She gained her experience over 17 years as a marketing and communications expert, 11 of which were spent in the ICT industry. She shares her insights on the use of new media and PR 2.0 in corporate communications as a blogger and speaker. Since 2010, Franke has been a lecturer on social media in corporate communications for aspiring multimedia producers at HTW Chur. At Goldbach Interactive, based in Küsnacht, she will oversee both traditional and digital marketing and communications initiatives and serve as the point of contact for social media and community management. Previously, Franke was responsible for corporate communications at Namics in Germany and Switzerland.

The mood among the more than 300 guests at the first «Digital Marketing Day» was lively and cheerful, according to a press release issued on Thursday. The industry association for online and interactive advertising, the Interactive Advertising Bureau (IAB Switzerland), hosted the industry gathering in the Papiersaal at the Sihlcity shopping center. Renato di Rubbo hosted the evening. First, Joachim Graf from iBusiness presented «The 13 Deadly Online Trends of 2011.» Afterward, IAB President Ueli Weber proudly announced the IAB’s achievements in 2010: These include the establishment of key standards, regular industry events, and, of course, «Digital Marketing Day.» For 2011, Ueli Weber forecasts an even stronger online market and challenges for the IAB in the areas of mobile and video advertising.
The highlight was ultimately the awards ceremony for the categories «Digital Marketer of the Year» and «Digital Pioneer of the Year.» All of this year’s nominees made a difference in the online market with new ideas and initiatives. The cross-media magazine Ron Orp’s Mail was ultimately voted «Digital Marketer of the Year» by a majority in a public online poll.
In a vote by the association, Martin Radelfinger, Managing Director of Goldbach Audience (formerly AdLink), was named the first «Digital Pioneer of the Year.».
The nominated companies:
20 Minutes Online
View Online
CSS Insurance
Ron Orp's Email
Swiss International Air Lines
Adcloud
Wilmaa
Nominees:
Daniel Grossen, CEO and Member of the Board of Directors of the Scout24 Group, Chairman of the Board of Directors of Media Swiss Group
Reto Hartinger, President of the Erfa Group Internet Briefing
Martin Radelfinger, Chief Business Development and M&A Officer of the Goldbach Group
Imre Sinka, owner and CEO of the web agency Dotpulse
Andreas Widmer, CEO of Futurecom interactive

Since early December 2010, Francis Bissat has been in charge of client consulting and support in French-speaking Switzerland to meet the increased demand for specialized ambient media advertising formats. Thanks to his many years of diverse experience as a consultant and project manager in leadership positions at a wide variety of advertising and marketing communications companies, as well as on the client side and in sales, Bissat possesses extensive experience, broad expertise, and relevant professional skills across a wide range of fields and industries, according to a press release issued on Thursday.

Jacqueline Schwerzmann will take up her position at *Rundschau* on March 1, 2011. Since Tristan Brenn moved to the editorial board on December 1, 2010, Dölf Duttweiler, deputy editor-in-chief of «Rundschau,» will serve as interim head of the political magazine until the end of February. Swiss Television announced this on Thursday.
Jacqueline Schwerzmann has held various positions at Swiss Television since 1995. Until 1999, she worked as a producer and editor on the former sports analysis program «time out.» She then moved to «Tagesschau,» where she reported first as a reporter and then as a domestic correspondent. From 2003 to 2005, Jacqueline Schwerzmann was a contributor and deputy editor-in-chief at «Schweiz aktuell.» She then moved to «Rundschau,» where she worked as a producer and editor until 2007.
Schwerzmann is a trained attorney and most recently spent three years at the University of California, Berkeley. During that time, she continued to report from the U.S. as a freelance correspondent for various news programs on Swiss television—including «ECO,» «Rundschau,» «10vor10,» «Tagesschau,» and «Einstein.».

As a result, the market share rose to 5.18 percent, or 5.54 percent when including co-productions. The Federal Office of Culture announced this on Thursday. Compared to the previous year, approximately 150,000 more viewers watched purely domestic productions. This means that the overall result over the past few years has been above average. Domestic films are not only shown in the largest cities; about one-third of all admissions for Swiss films were generated in rural areas.
The positive figures are due, in part, to the Swiss Alpine thriller *Sennentuntschi*. With 140,000 admissions so far, it has contributed significantly to the positive results and tops the list of the Top 30 Swiss films. But the political drama *Der Grosse Kater* (No. 2) and the comedies «Giulia’s Disappearance» (No. 3) and «Champions» also drew audiences to the theaters. A positive aspect this year is the wide variety of offerings, which was rewarded by audiences with numerous admissions. While in 2009, 70 percent of all admissions were accounted for by the top 10 most successful Swiss films, in 2010 this figure dropped to 58 percent of all admissions. The success of Swiss cinema in 2010 is thus based on the diversity of the national film lineup.
Documentary productions, in particular, had a strong year and made a significant showing among the top 30 most-watched Swiss films. Six of the ten most successful domestic productions are documentaries, led by «Cleveland Versus Wall Street» (No. 5) and «The Woman with the 5 Elephants,» the autobiography of literary translator Swetlana Geier (No. 6). Furthermore, the ranking of the most popular films shows that the federal government’s post-production funding has achieved its goals: «Romans d’Ados 1234» and Peter Bichsel’s «Zimmer 202» both reached a large audience.
Outlook for 2011
The key priorities for 2011 were already taking shape at the end of the previous year: the development of new film funding concepts by summer 2011, the appointment of a new head of the Film Section at the Federal Office of Culture, and support for film festivals. The results of this year’s evaluation of film festivals will be announced in early 2011. The 2011 agenda for Swiss cinema includes, among other events, the «Night of Nominations» on January 26 in Solothurn and the «Quartz 2011» awards ceremony on March 12 at the KKL in Lucerne.

Jung von Matt/Limmat was awarded silver in the Promo & Activation category for their work for Caritas.
> On the excellent work of Jung von Matt/Limmat
Saatchi & Saatchi Carouge impressed the jury in the Print category with its campaign for Novartis Consumer Health, winning three bronze medals.
> To the award-winning works of Saatchi & Saatchi

«Make up for it!» alludes to the sins themselves as well as the greenhouse gas emissions they cause. The latter can be offset through financial support for Myclimate climate protection projects. The campaign launches immediately with advertisements on eBoards at Zurich Central Station and will continue thanks to free advertising space in various high-circulation and special-interest media outlets.
Responsible at Myclimate: Kathrin Dellantonio (Media Spokesperson), Sylke Gruhnwald (Marketing). Responsible at Scholz & Friends Zurich: Tobias Händler (Consulting), Suze Barrett, Dennis Lück, Daniel Hesse, Sabine Bremermann, Carla Müller, Steffen Pejas, Mark Burow, Marcus Dickenmann (Creative).

The visual now adorns all communication measures, whether in print or as an animated eAd. Real Shoppyland fans can pick up the Christmas tree ornament as a decorative give-away to take home. And there is also plenty to experience in the center itself during Advent. Various activities such as gingerbread decorating or gospel concerts create a Christmas atmosphere in Shoppyland.
Responsible at Shoppyland: Karl Gorsatt (Center Manager Shoppyland), Rahel Waelti (Marketing & Communication), Diana Weber (Administration). Responsible at Cosmic Bern: Thom Pfister (CD), Kasper Kobel (AD), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Emma Isolini (consulting); visual/image editing: Twin-Design, Bern.

Contexta has designed a comprehensive campaign around the campaign claim "More in it for you". The campaign kicks off with posters, mailings and banners that are bursting at the seams. Because there's more in it Swisscom TV, Internet and fixed network in one package.
TV and cinema commercials will now follow in a second step. Swisscom TV is the most important driver for the purchase decision for Vivo Casa. Accordingly, Swisscom TV is centrally featured in the TV commercials. The TV spots explain a complex, technical product to Swisscom TV by simplifying and humanizing it in a surprising way.
Client: Swisscom (Switzerland), Bern. Responsible agency: Contexta, advertising agency BSW, Bern; Movies: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Michael Saxer (camera), Benjamin Fueter (editor). Music: Adrian Frutiger. Postproduction 3D: Compost, Zurich. Photos: Caspar Martig, Bern. Media: Mediaschneider, Zurich.

Swisscom Vivo Casa "Live Pause" 60 sec. from Contexta AG Advertising Agency BSW on Vimeo.

Swisscom Vivo Casa "Live pause" 20″. from Contexta AG Advertising Agency BSW on Vimeo.

Swisscom Vivo Casa "channel diversity" 60″. from Contexta AG Advertising Agency BSW on Vimeo.

The regional editions for the cantons of Uri, Schwyz, Obwalden, Nidwalden and Zug also have their own website, as the Neue Luzerner Zeitung explains on its Website reported. The new online presence was launched on Tuesday, according to SDA. In addition to regional reports, the collaboration with NZZ Online also includes national news from politics, business, culture and sport. Current events in the Central Switzerland region will nevertheless remain the focus.
The NZZ Media Group holds an 80 percent stake in LZ Medien Holding. In addition to the Neue Luzerner Zeitung, LZ Medien Holding also owns Radio Pilatus and Tele 1.

Thomy just makes more of it. A «making-of» feature about life in the freezer for all Thomy fans, big and small, is currently airing on «Die Werbewoche» on Star TV on Thursdays at 7:45 p.m. or is available to stream at www.startv.ch.