In this way, the Salvation Army wants to turn the spotlight from celebrities to the disadvantaged in our society. The Christian organization in Switzerland has been standing up for these people for 128 years. That is why the Salvation Army is singing Swiss hits such as "Chum bring en hei" by Baschi, "Music Makes My World Go Round" by the Lovebugs, "Libéré" by Stress and "Grossbrand" by Patent Ochsner alongside classic Christmas songs on the streets this year. Prominent artists from the Swiss music scene symbolically support the work of The Salvation Army by donating a song. The Salvation Army music groups have posters with them on which passers-by are made aware of the song donation and asked: "And what are you donating?".
Some of the songs sung by the Salvation Army groups will be available from December 10 at Youtube.com/swissredshield to find.

Andreas Häuptli has been working in various positions at NZZ since 2003, most recently as Head of Publishing Projects. Häuptli holds a Master of Advanced Studies in "Brand and Marketing Management" and, thanks to his experience, has in-depth knowledge of the magazine sector, according to an NZZ press release.
At almost the same time, the "NZZ-Folio", which was previously sold independently, will be transferred to NZZ-Media (a branch of Publicitas) as a marketing mandate as of January 1, 2011. The "NZZ-Folio" sales team will be taken over by NZZ-Media. From this date, advertising clients, advertising and media agencies will have a single point of contact for all matters relating to advertising in NZZ newspapers and magazines.

Avadis Vermögensbildung has been around for 35 years. Formerly an ABB foundation to promote the private pension provision of its employees, it is now open to everyone. With seven investment strategies, it offers the right formula for every savings horizon, starting at just CHF 50. The image campaign takes up these arguments and has been present in the greater Baden area since fall 2010.
The aim of the campaign is to raise public awareness of Avadis Vermögensbildung. The agency implemented the message using spicy images in warm colors. The slogan "For a future according to your taste" is intended to emphasize the advantages of Avadis Vermögensbildung. In addition, Avadis is to be shown as customer-oriented, simple, inexpensive and independent of banks or insurance companies.
The subjects conceived, designed and implemented by MACH Corporate & Advertising are used as animated online banners, social network and google ads, newspaper advertisements and publicity reports as well as cinema slides. The online tools lead directly to the online strategy check via a specially designed landing page.
Responsible at Avadis Vermögensbildung: Michèle Martin (Head of Asset Management), Bettina Keller (Communications). Responsible at Mach Corporate & Advertising: Louis Dreyer (consultant), Caroline Reimer (consultant, text), Sandra Elbardan (AD).

The Gimma clip and other episodes form the core of the "Gerber brings Switzerland to the table" campaign. The Swiss fondue brand is currently focusing on prominent Swiss personalities in the leading roles. The traditional Gerber brand is celebrating its 100th anniversary next year. Reason enough to bring Switzerland to the table. In witty online videos, which can be seen on Gerber-plausch.ch, very different people with different views come together to later celebrate a fondue together.
This is also the case in the latest episode, when Graubünden rapper Gimma and his gang meet up with a traditional Ländler regulars' table. After initial difficulties and bickering between the rival groups, the joint singing of the "Fondue-Plausch-Song" finally creates a relaxed atmosphere.
Celebrities and spectacle can also be expected in the next two episodes. Shortly before Christmas, the episode "Fondue for One" will be released in the style of "Dinner for One". And the short comeback will follow in January: a well-known actress, best known for her earlier "TV chops", will appear in front of the camera, reveals Claudia Ineichen.
To the spot

The platform, on which appointments are coordinated, is characterized by a tidy advertising environment and large branding formats. The magic threshold of one million visitors is a clear signal in the advertising industry, according to Benjamin Müri, responsible for marketing in Switzerland, in a Doodle press release. This means that Doodle has definitely joined the ranks of the major online advertising platforms. Doodle finances the free service with the income from online advertising.

Orange was the first provider of TV, internet, and phone services on the EWZ fiber-optic network, but had attracted very few customers. Orange stated on Friday, in response to an inquiry from the SDA news agency, that 60 customers would be affected by the shutdown. To ensure these customers aren’t left high and dry, Orange has recommended that they switch to the TV, phone, and internet services offered by cable network operator GGA Maur, which also provides its services on the EWZ fiber-optic network.
The reason for the withdrawal from the fiber-optic network of the City of Zurich’s electricity utility, EWZ, was said to be Orange’s strategic realignment. In June, following the collapse of its merger with Sunrise, the France Telecom subsidiary announced that it would focus in the future on mobile offerings and services for cell phones, tablets, and computers.

Professional soccer players Marco Wölfli and Emanuel Mayuka of the Bern-based Young Boys took on the teppanyaki master from Taishi Restaurant. It was a fiery affair! As the Young Boys’ hotel partner, the Hotel Ambassador wanted to highlight the connection between soccer and culinary delights—from the soccer spectacle at the Stade de Suisse to the culinary acrobatics at Taishi Restaurant.
To the spot

Between September 3 and October 8, 2010, the DOK program on Swiss television SF aired the five-part series «Off to the Alp: How City Dwellers Become Alpine Herders.» The commission was impressed by the achievements of the women and men, all of whom came from other professions and chose to spend a summer season on the alp. The series received an overall positive evaluation. For the commission, it conveyed a wealth of information as well as emotion and unexpected moments; it showcased impressive, beautiful imagery set to the mystical sounds of the alphorn, while also not glossing over the less pleasant aspects. It addressed an issue that is a pressing concern for many farmers throughout the Alpine region: the lack of young people entering the alpine herding profession.
The programming committee could also have envisioned covering the entire topic in a shorter series. Although the series provided a great deal of information even for experts, the programming committee felt that background information was lacking. Ultimately, it raised the question of where to schedule the series. The five episodes of the Alp series would have been a perfect fit for the «SF bi de Lüt» time slot, and the committee did not consider them to be true documentaries in the traditional sense, but rather reality television.

As part of the project, MitLinks also developed the corporate identity and corporate design for The Marketplace Group.
Person in charge at mitLinks: Lorenzo Mutti (Creative Director). Contact at The Marketplace Group: Andreea Stefanescu.

Baumgartner is currently still a member of the executive board of the Zurich Transport Network (ZVV). He is responsible for marketing there. He will take up his new position in Basel in the coming months, though the exact date has not yet been set, the BVB announced on Friday.