Edipresse and Tamedia’s online marketplaces include Homegate.ch, Switzerland’s leading real estate portal; the job platforms Alpha.ch, Jobwinner.ch, and Jobup.ch; the automotive platform Car4you.ch; and Swissfriends.ch, Switzerland’s largest dating site. In addition to traditional reach-based placements, the marketplaces—in collaboration with Adextra—offer their customers integrated sponsorship concepts and interest-based
"Targeting options," according to a Tamedia press release.
Adextra, a company specializing in marketing, was founded in May 2010 by Roger Blaser. In recent years, he has worked for Uphighmedia, Adlink Internet Media, and the St. Galler Tagblatt, among others. Starting in January 2011, Dominik Lämmler joined Adextra as a second partner. Until the end of 2010, he will head the advertising division of the Newsnetz network, which includes Baslerzeitung.ch, Bernerzeitung.ch, Derbund.ch, and Tagesanzeiger.ch. Previously, he worked at Uphighmedia, as sales manager at 20 Minuten Online, and at Adlink Internet Media, among other roles.

This transmitter enables optimized reception in the town of Glarus and in the Grosstal valley on the new 89.7 MHz frequency. With the commissioning of the Äugsten-Bärenboden FM facility, Radio Zürisee has now found an ideal solution in collaboration with the Federal Office of Communications OFCOM, according to a Radio Zürisee press release. The Äugsten-Bärenboden site replaces the Haslen transmitter. The investment costs for the Äugsten-Bärenboden transmitter amount to CHF 300,000. This makes it Radio Zürisee's most expensive FM installation.

Futurecom is represented in the Online category with Reporters Without Borders« »No Comment.« Wunderman is represented with the project »The Value of a Franc« for Terre des Hommes in the Out-of-Home and Ambient/Guerrilla Marketing categories. And in the Print category, a campaign for Phonak titled »The World’s Fastest Hearing Test« made it to the finalists. In the Print Ad category, the agency is represented at the airport with »Advertising Which Sticks Out” for Zurich Public Transport.

Along with the Cannes Lions Direct, the John Caples International Awards are considered the most prestigious competition for creative dialogue marketing. A unique feature of the competition is that the international jury consists exclusively of representatives from the creative disciplines. Last November, the jury reviewed a total of over 800 entries from 29 countries. The awards ceremony, at which the final results will be announced, will take place in New York in March 2011.

All Finalists for the 33rd Caples Award

Ruf Lanz demonstrates in a pointed way—with the latest VBZ ad—that switching to public transit is especially worthwhile during Advent. In the ad, Klaus and Schmutzli have simply abandoned their donkey at the tram stop on Limmatquai.
The theme is currently being used in advertisements and on posters. On Facebook, the VBZ has also encouraged users to write their own personal Christmas stories based on it.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Silvia da Silva (Project Manager), Alain Kohler (Head of Marketing Communications), Serge Nater (Project Manager), Elina Fleischmann (Project Manager for the Facebook Christmas Story). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (Art Director), Florian Fleischmann (Graphic Design), Markus Ruf (Copy), Kristina Burch (Consultant). Photography: Oliver Nanzig. Image processing: Patrick Rohner.

The public prosecutor’s office announced this, as reported by the Isna news agency on Wednesday, according to SDA. «They were arrested for violating security regulations, and their cases are under investigation,» the statement said. According to media reports, those arrested include Schark editor-in-chief Ahmad Gholami and three other journalists from the newspaper.
Schark reappeared for the first time last April after a three-year ban stemming from an interview with a gay rights activist. In the wake of the protests following the controversial reelection of President Mahmoud Ahmadinejad in mid-2009, various newspapers and magazines aligned with the reformists were banned, and numerous critical journalists were imprisoned.

According to the press release, this makes Le Temps the first print media outlet in the world to receive this certification. The statement notes that Le Temps has been guided by a pioneering spirit, high standards, and a commitment to continuous improvement. Preparations to comply with the standard began 12 months ago. Subsequently, the media company’s operations were subjected to an external and independent audit with the goal of obtaining the ISAS BCP 9001:2010 certificate.

The separation is by mutual agreement, SF and SR DRS announced on Thursday, according to SDA. The 57-year-old Meier was with SRG for a total of eight years. As part of the merger of Schweizer Radio DRS and Schweizer Fernsehen to form Schweizer Radio und Fernsehen (SRF), DRS 2 will become part of the Culture department from January 2011.
Born in Sursee, Lucerne, Meier studied philosophy and theology. He has held management positions at several media companies. Before joining SRG, he worked for a total of twelve years as deputy editor-in-chief and then editor-in-chief at the cultural magazine Du. In between, from 1996 to 1998, he was Director of the Media Training Center (MAZ) in Lucerne.
(Image: Drs.ch)

Stress' TV spot in the "Best Green Moving Image" category was even singled out by the jury as "highly commendable for continuity" at the awards ceremony on December 2, according to a statement, as Coop had already reached the final last year with Stress' "On n'a qu'une terre."

Many (albeit negative) reviews = more frequent appearances in Google searches = more revenue. That was his reasoning. But his plan backfired: He has since been arrested and is facing charges in court for various fraud offenses, stalking, and making threatening statements. The judge denied his request for release on bail due to suspected psychotic personality disorders.
Incidentally, his website, DecorMyEyes, has since been appearing in a surprisingly prominent position on Google. However, according to the press release, it is impossible to determine whether this was actually due to the unusual «advertisement.» In any case, Google has since responded: In the future, it will penalize companies that treat their customers extremely poorly.

According to the press release, the Swiss Media Forum is aimed at executives from new and traditional media, as well as from the fields of communications and advertising; at CEOs of high-profile companies; and at representatives from the political sphere. The goal of the Swiss Media Forum is to facilitate the exchange of ideas and mutual inspiration—against the backdrop of media transformation, which is reshaping the business models of media companies and redefining the interfaces between the public, businesses, and politics.
The theme of the Swiss Media Forum 2011 is: «New and Old Media—Together or Against Each Other?» The rise of social media and new mobile devices is fundamentally changing the way people use media. What does this mean for publishers, for corporate communications, and for politicians who want to reach the public? What will advertising, election campaigns, and journalism look like in the future? Is the iPad overrated? Is there a revival of the newspaper on the horizon? What are the trends coming out of the U.S. and Asia? These and other topics will be debated. High-profile speakers from Switzerland and abroad will take the stage, present success stories, and discuss controversial topics in panel discussions.
The Swiss Media Forum was initiated by Patrik Müller, editor-in-chief of the newspaper *Der Sonntag*. It is an independent, cross-media event with broad support, and its advisory board includes the following individuals:
Frank Bodin, CEO of Euro RSCG Switzerland
Pascale Bruderer Wyss, Member of the National Council
Miriam Meckel, Professor of Communication Management at the University of St. Gallen (HSG) and Faculty Associate at the Berkman Center for Internet & Society at Harvard University, USA
Catherine Mühlemann, co-owner of Andmann Mediaholding, media entrepreneur, and member of the board of directors
Pietro Supino, publisher and chairman of the board of directors of Tamedia
Peter Wanner, Publisher and Chairman of the Board of Directors of AZ Medien
Roger de Weck, Director General-designate of SRG SSR
The Advisory Board provides guidance on setting the agenda and selecting the speakers who will appear at the Swiss Media Forum. This is based on an entrepreneurial, technology-friendly, positive, forward-looking, and ethically committed approach.
About 350 participants are expected to attend the first Swiss Media Forum. Details about the program and the speakers will be announced in February 2011.

In this one, the newest member of the Mini family smashes through a snowball. It makes sense—with its all-wheel drive, the Mini Countryman is the perfect car for leaving the daily grind behind and diving into winter sports.
Responsible at Mini: Patrick Cupelin (Head of Mini Switzerland), Eveline Bauert (Head of Communications at Mini). Lowe team members: Daniel Comte (ECD), Boris Beuckmann (Copywriter), Frédéric Nogier (Art Director), Cinthia Stettler (Graphic Designer), Rolf Jeger, Martin Gonzenbach, Jasmin Jost (Consultants). Image processing: Pixel Prince.

The commercials humorously depict today's texting habits. In other words, people text a lot, but they don't necessarily say much. The commercials won a gold award at the Epica Awards just a few weeks ago.
The SFLB creative team considers the praise from Mark Tutssel—global Creative Director at Leo Burnett and this year’s Cannes jury president—to be just as significant as these awards, as the agency notes in a press release. A few days ago, a team led by Tutssel awarded the commercials an «8-Ball.» This distinction is given to work that scores above 8 on Leo Burnett’s 7+ system.