With the increasing importance of the Internet as an advertising medium, search engine marketing (SEM) is constantly gaining in importance, the company wrote in a statement on Thursday. Search engine marketing creates direct contact with customers and enables immediate interaction. According to Jens Windel, CEO of Media Focus, the latest discipline of search engine research is the perfect complement to Media Focus' advertising research. "With the tools of search engine research, we can provide data and information on advertising behavior in SEM and thus effectively support our clients in analyzing, managing and controlling their SEM activities."

Product Manager Michael Göldi is responsible for the new division. In addition to the introduction of the new products, Michael Göldi is responsible for customer analyses in the area of search engine research. Michael Göldi brings years of experience from the research area Public & Society (Institute fög, University of Zurich).

Media Focus is cooperating in this new business area with the German company Xamine. Thanks to this cooperation, Media Focus can offer search engine research services in 15 countries across Europe.
 

Anyone who tweeted about their upcoming flight with KLM or logged in to KLM via Foursquare was, with a bit of luck, tracked down by a KLM employee and surprised with a small gift. But not with a boring, impersonal promotional gift - the present was tailored to the person in question and fit like a glove. For example, a man who had tweeted that he was flying to Mexico to build houses for the homeless as part of a project was presented with, among other things, remedies for overworked muscles and energy sweets; another gentleman who had tweeted from an iPad that he would be flying with KLM was surprised with a voucher for the App Store, and a young woman whose profile showed that she enjoyed sport received a Nike distance meter.

Nice campaign, which incidentally once again clearly shows us that statements after being published on Twitter and co. really are public ...
 

Poor Paul unabashedly scratches his butt out of boredom. Of course, Gian and Giachen also have something to say about this.
 
The video is part of the multi-year communication offensive "Enavant Grischun" by Graubünden Ferien and is used exclusively online, with considerable success: According to a statement by the agency, it reached 60'000 views on Youtube within a short time, became a favorite on Facebook and made it into the editorial content of 20 Minuten Print and Online, Die Südostschweiz as well as various radios.

Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Brand Management & PR),Mike Frei (Brand Management & PR).Responsible at Jung von Matt/Limmat: Fernando Perez, Livio Dainese (CD), Samuel Christ (Text), Cyrill Hauser (PR),Nicolas Schoberth, Florence Studer (Consulting), Erasmo Palomba (Art Buying).
 

With Lyric, Phonak is launching a new product on the European market. While other hearing aids are placed behind the ear or in the pinna, Lyric sits directly in front of the eardrum and is therefore invisible, according to a statement from Metzgerlehner. The agency won the Lyric budget in a pitch. To communicate the USP of the device in a sustainable way, the agency developed the analogy of the contact lens for the ear. The idea was implemented in print, POS and digital media.

Responsible at Phonak: Alexander Zschokke (Group Vice President Marketing), Vanessa Erhard Blattmann (Director Corporate Marketing), Christian Reus (Director Concept & Innovation Team), Cornelia Dürst and Simone Keusch (Marketing Communication). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (CD), Patrick Meyer (CD/text), Janine Aebischer (AD), Annette Vetsch (graphics), Silvan Metzger, Anna-Lea Michael and Silvan Hafner (consulting), Ursula Trottmann and Corinne Räber (desktop publishing), Giovanni Bucca and Mario Müller (production); Jonathan Heyer (photography), Stephan Rieder - Pixelpolish (image editing).

ÖKK's commitment to its customers goes far beyond insurance cover, according to a statement from the agency. For example, the "ÖKK Club", which is published four times a year, offers families discounts on a wide range of seasonal leisure activities designed to make life more interesting and fun and thus combat insidious illnesses such as "gray everydayitis". The subjects are fairytale shows, fun rides, zoos and winter wellness activities.

Responsible at ÖKK: Mario Theus (Market Private and Corporate Clients and Deputy Chairman of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Bea Kutter (Head of Merchandising). Responsible at Advico Young & Rubicam: Dominik Oberwiler (CD/AD), Martin Stulz (text), Laurie Morard (graphics), Daniel Ganahl (illustration), Pablo Koerfer, Julia Kull (consulting).
 

Cash TV will also continue to be supported by its main sponsor Swisscanto - Investment and Pensions and the Swiss Homeowners' Association, according to a press release issued on Thursday. The business magazine is produced by Ringier Entertainment Fernsehen and is broadcast every Sunday evening on SF2, with repeats on SF2 and SFinfo.

The international jury awarded the Media Cristal to the Sunday newspaper campaign "The insight story" by Advico Young & Rubicam. Two works by Exxtra Kommunikation made it onto the Outdoor Europe shortlist: Firstly, the rotating prism poster, which illustrates the short opening time of the Audi A5 Cabriolet in real time. And secondly, the Audi quattro® posters, which dramatize the extraordinary grip of Audi's permanent all-wheel drive on any surface with four adhesive strips.
 

At Swisscom.ch/customer-center Swisscom customers are welcomed by five elaborately produced use case films that dramatize its simplicity. According to the agency's statement, Swisscom customers should find themselves in the stories and experience in a practical way how easily they can process data related to their Swisscom products themselves.

The online campaign is accompanied by various internal training and external print measures.

Customer: Swisscom (Switzerland), Bern. Agency: Contexta, Bern. Production: Zeitsprung Commercial, Cologne.

The new logo of the world's largest coffee house chain, which was unveiled on Wednesday according to the SDA news agency, is green and, as before, shows a siren - a mythical creature that dragged sailors to their deaths. It is the first time since Starbucks went public in 1992 that the company has changed its logo.

For some experts, the coffee giant's move is not without danger. They recall the failed attempt by the clothing company Gap to do without the name in its logo. However, the change is unlikely to have any impact on coffee sales for the time being, say other American advertising experts. Meanwhile, the number of critical voices from self-proclaimed Starbucks fans on the company's website is increasing. Many are demanding the name back in the logo, or at least want to see the word "coffee" in the logo.

Starbucks boss Howard Schultz defended the move: "Although we will always be a coffee company, it is possible that we will offer other products without coffee in them in the future." Starbucks is just one of many companies that manage without a name in their logo - Nike or Apple, for example. The company launched the campaign to mark the 40th anniversary of the opening of its first coffee house in Seattle in 1971.

(Picture and movie: Starbucks.com)
 

"LinkRiss!Fashion is the weekly fashion column of a daily newspaper, but it has its own readership that is specifically interested in this topic," the publisher writes in a press release. As the flagship of the information platform, it could Leu the fashion photographer who is active on social media Barbara Hess win. She is the face of this new format, writes the weekly issues, and promotes it on the website Linkriss.com/fashion "For new readers," it says.

Christian Leu was able to secure the Burger Group, including PKZ/Feldpausch, as a launch partner. In the first phase, a shopping gift certificate worth 500 francs will be raffled off among readers.
 

With a value of 78 points, the Farner Communication Index almost reaches the level of 2008, after having dropped to 61 points in the intermediate years. The index level is virtually identical for German- and French-speaking Switzerland.

"With the typical delay within the economic cycle, the communications industry is also beginning to regain its footing," Christian König, CEO of Farner Consulting, was quoted as saying in a statement. "Newly launched campaigns and the announced 2011 election budgets illustrate the newly awakened willingness to invest in communications."

The Farner Communications Index is based on a representative survey of the 500 largest companies in Switzerland, conducted by the Isopublic Institute. The index has been collected annually since 2003.

On Thursday, the Tages-Anzeiger and the Bund published the first translated article, which appeared on the same day in the French-speaking Swiss daily newspaper 24 heures and in the Tribune de Genève, as the newspapers involved reported in an editorial note.

The exchange is informal, explained Tamedia spokesperson Christoph Zimmer at the request of the SDA news agency. Cooperation across the language border has taken place in a handful of cases so far. It does not represent any organizational change. The complete translation is an exception. The aim is to gain experience. Zimmer explained that the editors-in-chief would decide how to proceed in six months' time.