The committee decided in favor of the SVP advertiser's proposal and his agency Goal, confirmed Jakob Büchler, CVP National Councillor and Co-President of the committee, on Tuesday at the request of the SDA news agency. Among other things, Segert designed the campaigns for the SVP for the deportation initiative with the sheep posters or the anti-minaret initiative with the burka wearer.

(Image: Keystone)

Hans-Peter Wüthrich, campaign manager of the association against the weapons initiative, did not want to say how much money is available for the campaign against the "Yes to protection from gun violence" initiative. Officially, the association has at least 975,000 francs at its disposal. This is how much the approximately 65,000 licensed shooters paid in for the referendum campaign over three years.
 
The initiators have significantly fewer funds: the umbrella organizations of the initiative committee have provided a total of CHF 50,000, the initiative committee said on request. Additional funds are to be raised through donations.

The supporters of the initiative also rely on emotional advertising: their posters feature a shot teddy bear. The work was created by KSB. The agency created the posters free of charge, according to a request from Werbewoche.
 

 

Petra Nix, owner and Managing Partner of Petranix, acquired a full majority stake in the former Kirchhoff Consult (Schweiz) AG back in spring 2010. The change of name now marks the visual separation and the conclusion of the cooperation with the German Kirchhoff Consult AG, Hamburg. Founded in 2001, the consulting agency focuses on strategic communication, annual reports, media & investor relations, corporate responsibility and corporate publishing. In addition to companies from Switzerland, Petranix will also advise clients in Germany in future.
 

 

Fabian Tinnirello replaces Rico Fallegger, who has been responsible for the management of Nike Switzerland since November 2004 and is leaving the company. Until now, Fabian Tinnirello was in charge of sales for the Dosenbach-Ochsner Group and independent Swiss sports retailers as a member of the Executive Board. He started his career in purchasing after completing a commercial apprenticeship at Globus. He then worked for two years as Supply Chain Manager at Signity (Swarovski). In 2003 he joined Nike as Key Account Manager Footwear. In 2006, he was appointed to the Executive Board as Strategic Account Manager.

 

Soon Berlusconi's group will no longer be called "Popolo della liberta" (PdL/People of Freedom) but "Popolari" (People's Party), according to the Roman daily Il Messaggero. It can't hurt that the popularity of the strongest governing party is on the decline according to the latest polls. The new name is intended to evoke memories of the great party of Italian Catholics founded by the Sicilian priest Luigi Sturzo in 1919. In addition, the Prime Minister wants to avert a possible copyright claim to the PdL logo by his former ally Gianfranco Fini. (The PdL was formed in 2009 from the merger of Berlusconi's Forza Italia grouping and Fini's right-wing Alleanza Nazionale). However, a new name alone is not enough, and Berlusconi is aware of this. The prime minister has other good ideas up his sleeve: for example, getting more women into management positions. Good idea, that way everyone benefits!
 
 

 

Throughout the city of Zurich, books were chained to large public bicycle parking lots with bicycle locks. For example, at the main railway station, Stadelhofen, Bürkliplatz and in front of the large media houses. Bookmarks in the form of bicycle signposts are also distributed in streetcar dispensers. The only difference is that the signposts do not show districts, but well-known book titles.
 
 
Responsible at Zueribuch.ch: Roman Horn. Responsible at KSB: Daniel Krieg (CD), Jowita Jaskiewicz (AD), Nicole Maczko (text), Cristina Lutz (consulting), Bettina Beyeler (DTP). Image editing: Detail AG.
 
 
 

 

Since 2008 works Matter & Gretener with the Radisson Blu Hotel, Zurich Airport. Now the Rezidor Hotel Group, to which the Radisson Blu Hotels include that the Nudge agency will in future take over communication tasks for all four Swiss Radisson Blu hotels. First works are to be seen soon, communicated the agency.
 
McCann Erickson may be a strategic project for the Basel-based company. Acino Pharma realize. Katharina Lohse (CEO), Folker Wrage (CCO), Thilo Boullion (Head of Planning) and Annika Seidel (Group Account Director) will be responsible for this.

 
 

 

On Monday, for example, Zürcher Oberländer, Zürcher Unterländer, Anzeiger von Uster and the Zürichsee-Zeitung appeared in the new look. The domestic, foreign, business and cultural pages of the former regional newspapers, now called Zürcher Regionalzeitungen (ZRZ), are now produced by Winterthurer Landboten. This also affects the layout. The ZRZ have largely brought it into line with the Landboten. Previously, the Zürcher Unterländer and the Zürichsee-Zeitung, which belonged to the NZZ, produced together with the Zürcher Oberländer together their supra-regional pages.
 

More articles on the topic:
Swap Zurich country for Thurgau
Zürcher Oberländer Medien: Tamedia's participation approved
Tamedia: Merger of regional editorial offices

Stefan Bernet has 13 years of experience in the media world and was most recently Head of Advertising Market and Deputy Branch Manager of NZZ Media, responsible for NZZ, NZZ am Sonntag and Magazin Z. At Seven One Media Switzerland, Bernet will set up the newly created "AdFactory" department and introduce it to the advertising market.
 
The AdFactory offers concepts for TV, online, mobile and licenses. In close cooperation with the marketing agency Goldbach Media, networked concepts are developed across all platforms of the Pro-Sieben-Sat.1 Group Switzerland.
 
 

 

 

Peter Leutenegger was the owner of the agency FCB Leutenegger Krüll (later Draftfcb and since 2008 Draftfcb/Lowe Group) in Wallisellen for over 25 years. He sold his shares in the agency in 2009 and has since worked as a management and communications consultant. He was a member of the BSW Board of Directors from 2002 to 2009 and BSW President from April 2004 to March 2006.
 
Leutenegger succeeds Walter Merz, who has managed the office for twelve years and will leave the association in May 2011. In order to ensure a smooth transition, Leutenegger will be working for the association on a 20 percent basis from January 2011, according to a press release issued on Monday.
 
 
 
 
 
 

"Freedom of the press has come to an end in Hungary" was printed in all 23 official EU languages on the front page of the left-liberal newspaper Nepszabadsag. The social-democratic paper Nepszava wrote in Hungarian and English: "In a country of the European Union, freedom of the press is a fundamental value. We must defend our democratic rights in Hungary. Let's demand freedom of the press!"
 
They are convinced that the media law serves the government's "authoritarian aspirations", Nepszabdadsag continued. It offers the possibility of punishing "and ultimately even destroying" those who hold a different opinion. The Nepszava newspaper said it believed that Europe recognized the "anti-democratic" nature of the Hungarian government's measures.
 
Under the new law, a supervisory authority controls all Hungarian media, including their content. Violations of vague regulations could result in heavy fines, which could drive some publications to ruin. All Hungarian opposition parties want to challenge the law before the Constitutional Court. Strong criticism of the new regulations has come from the governments in Berlin, Prague and Luxembourg, from human rights organizations and Professional associations. The EU Commission is examining the law.
 
 

 

The Thurgauer Zeitung is now published as the head paper of the St. Galler Tagblatt with its own cantonal and regional section. The jacket and layout are taken over from St. Gallen. Four editorial offices in Frauenfeld, Weinfelden, Kreuzlingen and Arbon produce the three regional bundles. At the same time, the newspaper receives David fear a new editorial director. 
 
With a circulation of 43,000 copies, the new Thurgauer Zeitung is the largest of the Tagblatt's seven regional editions. With the takeover of the Thurgauer Zeitung, the St. Galler Tagblatt has increased its total circulation to 126,000 copies. The front page of the new Thurgauer Zeitung differs from the St. Galler Tagblatt only in two columns. The "Thurgau" section is individually designed. In addition, there is a detailed local section.
 
  
Rheintaler and Rheintalische Volkszeitung have merged
 
The Rheintalische Volkszeitung is also making a new start: it was relaunched at the beginning of the year. merged with the Rheintaler and thus loses its independence after 155 years. The two titles have been appearing since Monday with the same local section, but with different covers. The publisher is the newly founded Rheintal Verlags AG. This is majority-owned by Rheintaler Druckerei und Verlag AG (rdv), which prints the Rheintaler.
 
The Rheintaler has a circulation of around 11,000 copies, while the Rheintalische Volkszeitung has a circulation of 6,000. By merging the two titles, six to eight jobs were eliminated.
 

 

The posters and advertisements in the consumer and trade press use headlines that are designed to attract attention with unusual wording. In addition, the texts address the surroundings of the posters, editorial contributions and the individuality of each pharmacy. And with the new claim "Your personal health coach", TopPharm, a group with over 100 independent pharmacies in German-speaking Switzerland, wants to position itself with regard to its advisory services. The campaign works with almost 100 headlines and is used in two waves each year.
 
 
Responsible at TopPharm: Judith Lanz (Head of Marketing and Communication) Dominik Gschwend (Project Manager Marketing and Communication). Responsible at OSW: Michael Oswald (art direction), René Fisch (text), Anthony Bertschi (graphics) Hanna Baur Bättig (graphics) Nadine Siegfried (consulting management), Zoe Maritz (consulting).