Submission deadline for the International Sponsoring Award extended

The sponsoring association Faspo has extended the submission deadline for the 18th International Sponsoring Award (ISA). Sponsoring projects can still be submitted until January 28.

The ISA is awarded in the categories of sports, cultural, media and public sponsorship. In addition, a special prize will be awarded for innovative solutions and new approaches to sponsorship. Projects from the area of corporate social responsibility that are linked to sponsorship commitments can also be submitted. The awards will be presented on March 24, 2011, during the Faspo conference "Sponsoring Summit 2011" in Hamburg. Sponsoring projects from Germany, Austria and Switzerland will be awarded.
 
More information: Faspo.com.
 
 
Sponsoring association Faspo announces the 18th International Sponsoring Award
 

Seed: Little charmer for Ricola

Seed produced Ricola's new corporate film and adapted the heartwarming story «The Kiss» for the screen.

Nik and Anouk meet at an idyllic spot by the lake. The young charmer pulls out a Ricola candy and engages Anouk in a conversation about herb cultivation, production and worldwide distribution. He likes to exaggerate a bit here and there. The main thing is that Anouk is impressed by his story...
 
In the role of general contractor, Seed developed the concept, wrote the script and realized the film.
 
To the spot on Seedcom.ch.

Responsible at Seed: Luki Frieden (script, direction), Frank Blau (camera), Christoph Menzi (editing), Fabian Römer (music), Bettina Frymerman (production management), Felix Courvoisier (producer).

ricola1
ricola
ricola2
 

 

Matter & Gretener: New subject for Tribi's dog school

Every year, the Tribis Dog School wants a new advertising campaign. And every year, Matter & Gretener develops a new message to highlight the benefits of a well-trained dog.

The motif appears as an advertisement in local print media and as a small poster that can be seen in and around stores and along footpaths.

 

RZ_A4_Ins_Tribis_Herrchen_d
 
By the way: Daniel Matter is looking for a good place for his Jack Russell Terrier Chap (male, 13 years old). "Chap proves how good the Tribis dog school is every day," says Matter (044 267 19 19).
 
 
Responsible at the Tribis dog schoolFranziska Tribelhorn. Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Urs Hartmann (Art Direction). Photography: Stefan Minder. Image processing: Süsstrunk & Jericke.
 

New Senior Consultant at Speakers.ch

Matthias Wipf is the new Senior Consultant at Speakers.ch. The Winterthur-based agency specializes in the placement of speakers and moderators.

The 38-year-old from Schaffhausen studied contemporary history, political science and media studies and completed a doctorate on the history of Switzerland during the Second World War. He then worked as a journalist and presenter for various media, Senior Project Manager at the conference organizer Euroforum and Head of Communications, Branding & Public Affairs at the Pro Juventute Foundation. As a regular moderator of conferences, events and political discussions, he also knows the needs from all angles, the agency writes in a press release.

 

Advertising agency: Campaign for Shopville-Railcity Zurich

Werbeanstalt Schweiz won the pitch for the Shopville- Railcity Zurich account and executed the 2011 campaign.

The focus is on the locational advantage of Shopville-Railcity Zürich. The aim is to show that no other shopping center is so easily accessible by public transport. The new campaign started on Monday with posters in the vicinity of Shopville-Railcity Zürich, radio spots on Radio 24, eBoard spots at Zürich HB and streetcar window stickers.
 
Shopville Spot 1.mp3
Shopville Spot 2.mp3

Shopville Spot 3.mp3

Responsible at Shopville-Railcity Zurich: Milan Prenosil (President of Shopville Shopping Center). Responsible at the advertising agency: Sarah Hiltebrand (CD), Beat Fedier (Text/Concept), Willem Baumann (Senior AD), Daniele Pucci (Junior AD), Reto Dürrenberger, Melanie Nolte (Consulting), Andi Laub (DTP), Oliver Nanzig (Photographer), Maja Küng (Styling), Helve Leal (Hair & Make Up), Markus Graf (Image Editing), Altamont (Lithography).
 

Last but not least: Image dedicates the front page to you

Have you ever dreamed of appearing on the front page of a tabloid newspaper? Bild.de makes it possible. With just a few clicks, you too can have your very own front page.   

At Yourfrontpage.bild.de you can create your own cover page for your birthday. Just enter your name, place and date of birth and upload a photo. You selects the output with the image boy, he the one with the picture girl. Alternatively, you can choose an animal motif. Et voilà, the work is complete. If you want to be particularly creative, you can also try your hand at texting. For everyone else, Bild already has a text ready. Hopefully Ringier will soon follow suit. After all, Bild is not just Blick.
 

New head of communications at the FOPH

Regula Weyermann has been appointed as a member of the Executive Board and will take over as head of the Communications and Campaigns Department at the Federal Office of Public Health (FOPH) effective immediately. She succeeds Urs Pfenninger, who stepped down from this position on March 31, 2010.

At the FOPH, Regula Weyermann will lead activities in media relations, information and awareness campaigns, publications and electronic media. Her portfolio also includes internal communications and crisis communications, the federal office announced Monday. In addition to her work as head of department, she will also head the Communications Section.

Until she took up her post, Regula Weyermann worked as an independent communications consultant. At the globally active maintenance company SR Technics, she was responsible for corporate and marketing communications as Senior Vice President and member of the extended Executive Board until 2008. Prior to that, she was a Director and Senior Consultant at the PR agency Burson-Marsteller, where she advised international companies on communications issues. As a member of the Executive Board, she was responsible for corporate and marketing communications at Schweizer Radio DRS. From 1996 to 2002, she headed Corporate and Marketing Communications for the listed Kuoni Group. She began her professional career as a journalist, including as foreign editor of the SDA and as correspondent for the Berner Zeitung in Geneva. Regula Weyermann (1960) studied languages (D/E/F/I) at the University of Geneva and trained as a journalist at the Media Training Center Maz. She subsequently obtained an executive MBA from the University of St.Gallen and trained to become a federally certified marketing manager.

 

Advico Young & Rubicam: Sunday newspaper campaign developed further

The SonntagsZeitung’s multi-award-winning Babuschka campaign is entering its fourth year in 2011. Advico Young & Rubicam has now expanded the campaign.   

In three new subjects, entire scenes are now scrutinized instead of individual people. The impression is more journalistic, but the core remains the same. The message: Whether peace talks, the UN or the state of Germany - the SonntagsZeitung gets to the bottom of the issues and invites readers to discover more.
 
 
Responsible at the SonntagZeitung: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director). Responsible at A Y&R: Markus Gut (CCO), Christian Bobst (CD/AD), Martin Stulz (CD/text), Pablo Koerfer, Julia Kull (consulting), Scheffold.Vizner/Fluxif (photography/composing).

Walder Werber: Living made acoustically tangible

Walder Werber has developed three cinema spots for Beat Odinga - Blickpunkt Lebensraum. These play with the acoustic world of living spaces.

Footsteps can be heard on a gravel path. A bunch of keys rattles, the house key slides audibly into the lock. Ice cubes clink in a glass. Then the creaking sound of a leather armchair... To intensify the sensory experience, the new cinema spots rely entirely on the images that arise in the audience's mind. The aim is to allow viewers to experience different living spaces in different regions - in the countryside, in the city and by the lake - through their hearing and to make them more intensely perceptible by focusing on one sense. The spots can be heard in various cinemas in the city of Zurich and the region, in the Zurich Oberland and in Rapperswil.
 

Spot Land.mov
Spot City.mov
Spot water.mov
 

Responsible at Beat Odinga, Blickpunkt Lebensraum:Andy Sutter (Head of Marketing). Responsible at Walder Werber: Sandro Walder (overall direction), Tobias Fluck (CD), Michael Döös (graphics), Daniel Wegmüller (text), Tanja Büsser (consulting). Production: Absolutturnus Film. Sound design: Jingle Jungle.
 

 

 

eBalance presents success stories

To mark the 5th anniversary of the Swiss online weight-loss program eBalance, the testimonial campaign is launching a new edition. It focuses on the daily struggles faced by people who are overweight.  

The weight loss achieved by eBalance members is illustrated using everyday items. In six images, the ambassadors proudly show exactly how much excess weight they’ve lost: The stack of books weighs 12 kilograms, the firewood 14 kilograms, the mineral water 18 kilograms, the laundry 23 kilograms, the big grocery haul 30 kilograms, and the recycling 38 kilograms. The campaign was developed in collaboration with a freelance creative team and can be seen in the online and print media of the Neue Zürcher Zeitung, as well as through affiliate partners Annabelle, Blick, Tagblatt plus, Zisch, and Zürichsee-Zeitungen.
 
Responsible at eBalance: Ruth Ellenberger (Director), Renée Roxs (Marketing), Christina Gubler (Ambassador Copy). Responsible for the creation: Valentina Herrmann (Art & Creative Direction), Wolfram Scherer (Copy and Concept), Reto Zollinger (Design and Art Direction), Nik Hunger (Photography), Markus Graf/Bildwerk (Image Editing), Marc Rinderknecht (Interactive Design).
 

 
 
 
 

Second Key Account Manager at Keystone

The Keystone picture agency has added a second Key Account Manager to its team. Dimitri Mitrovic has been supporting the photo agency as a new employee since the beginning of this year.

By dividing the target groups between two employees, clients can be served in a more targeted and comprehensive manner, writes Keystone in a press release on Monday. In his new position, Dimitri Mitrovic will explicitly look after advertising agencies and corporates. With this takeover, he supports Hans-Jörg Hegner, who also works as Key Account Manager but is responsible for media clients. Dimitri Mitrovic previously worked for three and a half years as Key Account Manager at Swisscom, where he was responsible for the marketing of online platforms, in particular Bluewin.ch.
 
 

 

Pool position now also supervises moderators and speakers

Pool Position, an agency for artists and athletes, is expanding its business. The joint venture between Ringier and Kick Media Deutschland is now also brokering speakers and presenters.

The first to sign Ex-view and SonntagsBlick Editor-in-Chief Bernhard Weissberg at the agency. The 51-year-old looks back on more than 30 years of experience in the media business, 20 years in management positions, 15 as editor-in-chief. He also founded the evening newspaper Heute, now Blick am Abend, for Ringier, led the TV talk show "SonntagsBlick Standpunkte" on and off for seven years, and was a member of Ringier's Executive Board for many years. Weissberg has since set up his own business as a communications consultant.  
 
 
Ringier and Kick-Media found Pool Position Switzerland

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