According to the press release, new clients include the Swiss Furniture Industry Association Möbelschweiz, the KV Aarau commercial school, the Luigi Mazzotti construction company, Mission 21, the Meierhof Hotel in FL-Triesen, the Battenberg Foundation's vocational training center in Biel, the new Schau Raum Seon, where current living culture is presented, and the Aargau social enterprise of the Wendepunkt Foundation. The agency has no loss of mandate to report.
 

The result is a Information platformwhich reports on the most important events in the region almost around the clock and offers multimedia added value to the print edition, according to a press release issued on Wednesday. In addition, the current issue of SN is now available both in the form of individual articles and as a complete e-paper. The digital archive continues to offer access to all SN articles since 2000.

Content from the Meier media house
The offer is supplemented by content from the other media and platforms of Meier + Cie Schaffhausen. For example, the latest news from Radio Munot as well as the latest news program from Schaffhausen television will be available as a web stream. The platform also offers a daily overview of events in the region and is simultaneously a marketplace for real estate, job, vehicle and "treasure trove" offers.

Coming soon for iPad and iPhone
SN's digital offering will now also be available in the form of an application for iPad and iPhone. As with the online presence, the Regio News and the content of the print edition will be supplemented with multimedia content from the Meier media house. A corresponding app is currently being developed and is expected to be available in the Apple AppStore at the end of January. Applications for other smartphones will follow.

Use will be subject to a charge
At the same time as the changes to the content, a charge will be introduced for all those who wish to use SN's full digital offering. The basic version of the portal with the news and events overview and the leading regional classifieds markets will continue to be accessible free of charge. From tomorrow, Thursday, January 6, a paid subscription to Schaffhauser Nachrichten will be required to use the individual articles and reports. Subscribers to the print edition will automatically receive access to all digital content at no extra cost. Those who wish to do without the paper edition can choose between different online subscriptions.
 

The first step is now to develop a new image for the SNV. Various online and offline communication measures are also planned. The first works will be on display at the beginning of April 2011.

Well over a hundred cards landed in Evoq's mailbox again in 2010, the agency writes in a statement. All incoming mail was judged by the strict jury according to communication, creation, and wit, and combined in a shortlist. SBB was able to convince the jury best with the card "Guardian Angel". "Schutzengel" - writes the SBB - is not only an S-Bahn station with that name near Zug. The motif also symbolizes the safety and reliability that customers enjoy when they travel with SBB or entrust goods to it.

New this year, in addition to the main category "Best Idea and Communication", the special categories "Top Design" and "Weirdest Card" were awarded.

In the "Top Design" category, the Hofstetter family won a private mail order company from Bern. The card, produced in a limited edition as a screen print, shows a motif inspired by a trip to Mexico and designed by the family themselves. In the "Weirdest Card" category, the winner was the dispatch from designer Marcel Seeliger. The recipients were allowed to scratch out the Christmas greeting themselves using the Letraset sheets that have become superfluous in the computer age and were enclosed with the mailing. The winners of the two special categories were rewarded with an Evoq-Tirggel.
 

Ted with the golden voice is now going around the world in a YouTube video, which has already been viewed almost three million times. And it gets even better: thanks to the attention on the net, the man has probably actually landed a job: A radio station apparently wants to make him an offer...

The new newsletter, produced under its own label, replaces the content of "XPress Trade", which Invest Media has been producing on behalf of Deutsche Bank since 2007 until February 2011, as Invest Media announced on Tuesday. The focus is on a daily trading idea from the areas of equities, currencies or commodities, which is analyzed from a technical market perspective. The service is embedded in a pre-market report with a market report on events on the American and Asian stock exchanges, a daily outlook on the Swiss Market Index as well as news on markets and companies, a diary and rating changes for banks.
 
Invest Media also announced that it is working with a media company for the new newsletter. Although the Thalwil-based company does not yet want to officially name the company, it is reasonable to assume that it is Tamedia. After all, Invest Media is also responsible for the production of the Internet morning report of the newspaper Finanz und Wirtschaft (FuW), which also belongs to the Zurich media house. When asked by Werbewoche, a collaboration with Tamedia was not confirmed, but not denied either. For the time being, there is also speculation about the relationship between the new newsletter and the FuW report.
 
 
 

At this year's Edi.10, the Product film with Jean Reno in the leading role with a special award for best production design. In addition, the mood film "Ode to the Skin", produced for Louis Widmer in 2010, received the Finalist Award at the World Luxury Award.

IWC Schaffhausen "Spirit of Navigation"

Louis Widmer "Ode to the skin"
 

Axel Springer Schweiz explained the change on Tuesday, saying it wanted to give readers the opportunity to read the publication over the weekend. Handelszeitung is published weekly and celebrates its 150th birthday in 2011. It is the largest Swiss business newspaper with a certified circulation of 40,822 copies and 134'000 readers.
 

Handelszeitung to be published in new form with immediate effect

The new customers or the new projects include the food group Hero, various projects for Beiersdorf/Nivea, the wine house Château André Ziltener, Schneider Umweltservice, all Apple Premium Reseller in Switzerland, the hotel Limmathof Baden, which is still under construction, promotions for Michel of Rivella, Walter Meier (Climate Switzerland) and some major promotions for Migros in collaboration with Wirz. The first works will be seen in the coming months, the agency said Tuesday. All works are integrated campaigns, both online and offline.

For the new year, the agency has also strengthened itself with additional employees. Dalibor Tihi will head the Web Development/New Media division in the future. He previously worked as an independent consultant and web developer. Sébastien Rouiller was brought in from Swiss Olympic Marketing to work as a scatterplanning consultant. The trained political scientist and co-developer of the online voting tool Smartvote.ch is to open up new perspectives for the agency in the creation of integrated communication concepts. In addition Marco Brown help the creation as AD to new inputs. He previously worked as a freelancer with a focus on visualizing for well-known agencies in Germany.

An adscreen service has been available at service stations in Switzerland since the beginning of 2004. To date, this has comprised 77 Tamoil sites. In December 2010, 51 Migrol and Shell service stations were added, with a gradual expansion at the beginning of 2011 to a good 75 locations. The reach of adscreen advertising is thus doubled. In addition, the quality of the screens, which are operated by Salescreen AG, has improved, says Goldbach Media. These are two to three times brighter and have a higher contrast than the previous screens.  

It will not be easy to achieve the goal. However, if there is no new slump in the economy, it should be possible to achieve black figures, according to de Weck's article, which was published in the Neue Zürcher Zeitung on Tuesday. SRG's losses had totaled 166.8 million francs by the end of 2009, according to earlier figures. For last year, the SRG again expected a Deficit of 75 million francs and for 2011 with a further CHF 42 million (as of April 2010). With a Savings programThe SRG is taking countermeasures to reduce expenditure by more than CHF 58 million. With more advertising and consistent enforcement of the fee obligation revenues are to increase at the same time.

In terms of journalism, de Weck aims to strengthen background information and research in national broadcasting. The new SRG Director General wants to intensify the commitment to new media. But entertainment is also a constitutional mandate. Furthermore, radio and television should report even more on other national regions and specifically stimulate program cooperation among the regions. With the growing presence of European media companies and global giants such as Apple (with Apple TV) and Google (with Google TV and YouTube), SRG is securing an independent Swiss offering in the long term. This mission is gaining in importance.

(Image: Keystone)
 

In addition to many tastings, Swiss cheese also wants to show itself to the public in a different way, the agency said in a press release. We will see and hear how this year.