Thus, the works selected for the Swiss Photo Award and exhibited in May in the categories of advertising, fashion and architecture will be admitted to the next ADC judging without an entry fee. The same applies to ADC award-winning photographic works: they automatically take part in the judging for the Swiss Photo Award without an entry fee.

With the partnership in both competitions, ADC and EWZ.Selection underline the importance of high-quality photography in advertising, according to a statement. The deadline for entries to the ADC has already passed, while entries for the Swiss Photo Award - Ewz.selection can still be submitted until Monday, January 17, 2011.
 

Centraljob.ch focuses on regional companies that are looking for employees in Central Switzerland. More than 500 jobs have already been advertised and the number is growing daily, according to a press release.

Following their successful collaboration on the award-winning commercial «Lost in Val Sinestra,» the advertising agency Contexta is once again delivering a spectacular production for its latest advertising campaign. No expense or effort was spared, as a look behind the scenes confirms.

You can currently watch *The Fabulous World of Vivo Casa* on *Die Werbewoche* on Star TV on Thursdays at 7:45 p.m. or stream it at www.startv.ch.

Based on the principle of high-quality matching, users' individually definable selection criteria are compared with each other. Companies, organizations and private individuals are connected in real time and extremely cost-effectively. Janzz works on the basis of the Social Semantic Web (Web 3.0), an intelligent further development of social media.
 
Specifically, Janzz wants to capture and bring together "all the skills in the world", according to a press release. The platform will free up previously untapped resources and revolutionize the job market. Stefan Winzenried, CEO of the new platform: "We initiators, investors and the private and public partners involved expect a macroeconomic effect: Janzz will change Switzerland and the world. Supply and demand for global knowledge and skills are far from exhausted. Our aim is to close this immense gap."
 
The offer will be launched throughout Switzerland in a large-scale campaign. It will then be marketed throughout Europe and expanded to the Middle East, Asia and the USA.

More on this in the next print edition of Werbewoche.

The more listeners a station has, the more it has to pay the SDA for its news services. In the case of Radio Stadtfilter, this has so far been CHF 3,480 per year - because those responsible expected only modest success and just 2,000 listeners when the station was launched in March 2009. However, the small station was well received: Publica-Data now reports around 40,000 listeners for Stadtfilter - twenty times more than assumed at the start of broadcasting.
 
In the current year, CHF 22,000 would therefore be due for SDA's services. The news agency confirmed a corresponding article in the Landbote on Wednesday, according to which Stadtfilter canceled its SDA subscription as of January 1 and discontinued all news outlets.
 
No obligation to provide information
 
However, the discontinuation of information contributions does not result in Stadtfilter losing its license fee. The station is considered a "complementary program" and therefore has no obligation to provide information. According to federal guidelines, the radio only has to offer a "thematically, culturally and musically different" program.

David Worni, the face behind Fruehjahr.chwill become a shareholder and thus co-owner of Mediaparx as of January 1. He will assume responsibility for the design team. The social media communicator is known to many on Twitter and Facebook as a witty and profound commentator on contemporary online life, Mediaparx writes in a press release.

(Image: Fruehjahr.ch)
 

The new media law is a truly European law: it does not contain a single passage that could not be found in the legislation of individual or even several European member states, wrote Prime Minister Viktor Orbán's spokesman in a statement distributed in Brussels on Tuesday, according to SDA.

Italy, France and Sweden, for example, also regulate the work of various media sectors broadly. "The option of fines of several hundred thousand euros or the revocation of a license for repeated violations of laws (...) can also be found in the media laws of Germany, Finland and Poland," it continues. Hungary is prepared to exchange opinions, but is opposed to the "political and ideological attacks" that have been carried out to date. At the same time, the government emphasized that it does not intend to restrict freedom of expression - rather, freedom of the press will be strengthened.

The EU Commission, on the other hand, has doubts about the legality of the Hungarian media law and is examining its compatibility with European law. After initially remaining silent, the EU authority is now taking a tough stance. On Tuesday, a Commission spokesperson no longer ruled out sanctions and stated that proceedings for violation of the EU treaties were independent of the respective rotating EU presidency. Hungary took over the EU Council Presidency on January 1.

> Hungary: Newspapers protest against media law
 

In second and third place were the broadcasts of the Switzerland-Honduras football World Cup match and the men's downhill race at the Olympic Games. 1.29 million watched the Swiss footballers' draw and 1.23 million watched Didier Défago's downhill victory, as SF reported on Wednesday according to SDA.

Most of Swiss television's other successful sports programs last year were also direct broadcasts of World Cup football matches and Winter Olympics events. The decisive jump by Simon Ammann on the large hill in Vancouver was watched by 1.15 million people on SF. The football matches Chile-Switzerland, Germany-Spain and Spain-Switzerland as well as the SuperG and the second run of the men's giant slalom reached an average audience of between 1.0 and 1.1 million.

Of the 100 most-watched sports programs, 93 were broadcasts of football matches or the Winter Olympics. The others were the election of the Sportsman or Sportswoman of the Year (14th place), the final round of the Swiss Wrestling Festival (32nd place) and the ice hockey World Cup match between Switzerland and Germany (57th place). The 8th round of the Swiss Wrestling Festival reached 81st place, while two tennis finals and the Federer-Nadal Tennis Charity Night also made it into the top 100 (64, 70, 77).
 

Swiss Equity Medien can look back on a very successful financial year, according to a press release issued on Wednesday. The repositioning of the Swiss Equity magazine as an NZZ magazine has opened up new market segments and significantly increased circulation. Another milestone was the launch of the "Swiss Equity yearbook Real Estate". In the events business, the company succeeded in establishing new conferences such as SE corporate finance day, which specializes in corporate finance, and SE cleantech day, an investor conference on green investments.

Due to this positive development, Swiss Equity will strengthen the team. Predrag Nehmer will join the sales team at the beginning of January 2011. The 31-year-old will take over key account management in the Life Sciences division. At the beginning of April, Reinhard Blum will replace Mario Ferraris as Key Account Manager in the Real Estate division, who has no longer worked for Swiss Equity since the beginning of December. The 47-year-old Blum is currently responsible for the real estate market at NZZ-Media. Elke Schaller will join the marketing and events team at the beginning of February. The 31-year-old previously worked in marketing at the medtech company Hocoma. In the editorial department, Swiss Equity was able to recruit Werner Grundlehner for a new project. The 45-year-old is currently head of the business team at Swisscontent and previously worked at "Finanz + Wirtschaft" for eleven years.

Swiss Equity Medien AG will be fully integrated into Neue Zürcher Zeitung AG from January 2011. Björn Zern, former Managing Director of Swiss Equity Medien AG, will continue to head the Swiss Equity division within the NZZ. He will also remain editor-in-chief of "Swiss Equity Magazin".
 

Around half of the 1,100 employees of the online network Myspace are to be made redundant. The parent company News Corp. wants to drastically streamline the business, the Wall Street Journal reported on Monday, citing informed persons. This is also expected to lead to further job cuts. Myspace itself declined to comment.

This is intended to prepare the sale, which is planned for this year. However, there are no talks yet. In 2005, media mogul Murdoch's News Corporation paid 580 million dollars for Myspace.
 

They will learn which details should be paid particular attention to in the work to be submitted, according to a press release. The workshop will be moderated by Peter Brönnimann, CD of Spillmann/Felser/Leo Burnett and Alex Schmid, CEO of Alex Schmid Direct, both of whom have already served as jurors in Cannes and therefore know the festival from both sides. Participants can bring along submission concepts and ask questions.

The workshop will take place on Tuesday, February 8, 2011 from 4 to 6 p.m. at Publicitas AG in Zurich Altstetten. All creative professionals working in Switzerland are invited. Further information and contact details can be found at www.canneslions.ch to find.
 
Publicitas Cinecom is the Swiss representative of the "International Festival of Creativity" in Cannes and supports, among other things, the festival participants during the preparations and the organizers during the implementation. This year's festival will take place from June 19 to 25, 2011.

The development of rural communities is one of the main concerns of Heks, the aid organization of the Swiss Protestant Churches. The Georgian village of Mirashkhani in the inhospitable South Caucasus is a good example of how you can achieve great things on a small scale. In collaboration with Heks, an irrigation system for the fields and a cheese dairy have been set up, enabling the people of Mirashkhani to earn a regular income and thus lead a self-determined life.

Heks and Advico collaborated with documentary filmmaker and cameraman Peter Indergand for the winter fundraising campaign. With a small team of three people, a 30-minute documentary film about the project in Mirashkhani was produced in Georgia. A simultaneously produced TV commercial, posters and a photo series used in various media reflect the film in a condensed form.

Spot and posters are currently on air, the documentation and photographic impressions from Mirashkhani are available on www.heks.ch to see. Further photos will be on display in a mobile exhibition.

> To the documentary
> To the TV spot
> To the photo presentation

Responsible at Heks: Hanspeter Bigler (Head of Communications), Ruedi Lüscher (Campaigns/Events), Annelies Hegnauer (Team Leader Marketing/Fundraising). Responsible at AY&R: Markus Gut (CCO), Christian Bobst (AD/photography), Martin Stulz (text), Kerstin Schnyder, Pascal Trütsch (consulting), Peter Indergand (director, script and camera of the documentary), Marina Wernli (editing), Hanspeter Bigler (film production).