The new moderator of "Arena" has been appointed. Urs Wiedmer will lead the debates in alternation with Sonja Hasler, SRF announced on Thursday. From 1997 to 2007, the 45-year-old worked in the regional editorial office Bern Fribourg Valais as a presenter, producer and editor. For seven years, he regularly presented the press review on the radio and also worked for the SR DRS sports editorial team. In 2006, the Bern Foundation for Radio and Television awarded Wiedmer's contribution "Der Höhenflug des FC Thun". In 2007, he began working as a domestic correspondent for Swiss television. In this function he reported on politics, economy, society, culture and sports. During various Federal Council elections, he got to the heart of politicians and the population. During the 2010 World Cup, he was a special correspondent in Cameroon and reported on the country and its people. As a documentary filmmaker, he realized a "Reporter" about the Ivory Coast.

Urs Wiedmer will make his first appearance as "Arena" presenter on February 18, 2011.

(Image: SRF)
 

The starting point was the strategy of "focusing on people". OSW designed a campaign that introduces SJP customers and, analogous to the logo, prefixes their first names with a Saint. The amateur models are then called, for example, St. Mägge, St. Zoe, St. Ernschtli, St. Sandra. Facts such as the sale or the Christmas sale are also preceded by a St. - i.e. St. Sale, St. Offen. The campaign is used on posters, advertisements and at POS and will be continued in 2011 with further implementations and work.

Responsible at SJP: Andreas Kosanke (Center Manager), Nadine Bachmann (Project Manager Marketing and Communication). Responsible at OSW: Michael Oswald (AD), René Fisch (text), Anthony Bertschi (graphics) Hanna Baur Bättig (graphics) Nadine Siegfried (consulting management), Corinne Engler (consulting).
 

The 43-year-old has been with Google since 2007 and, as industry leader in Germany, headed the Google sales teams for the local, media, entertainment and public sectors. Warnking brings comprehensive industry knowledge, broad leadership experience and sales expertise to Zurich, according to a statement on Thursday. Before joining Google, the business economist built up integrated marketing for TV, online and mobile at Seven One, the marketing arm of ProSiebenSat1 Media, as sales and commercial director. In parallel, he completed an MBA at Steinbeis University in Berlin, Bocconi University in Milan and Stern University in New York.

(Image: Amd-conference.com)

Silke Wolf and Larissa Bieler previously worked in the reader market for the Neue Zürcher Zeitung and NZZ am Sonntag respectively and reported to Markus Will, according to a press release issued on Thursday. From February 1, they will report directly to Marius Hagger, Head of NZZ Publishing. The third product area will be Magazines, as already communicated, headed by Andreas Häuptli from February.

Markus Will will continue to be responsible for the reader market and support the product managers in this area. In this new matrix organization, the advertising market will be managed by Markus Ehrle, who will take over from Markus Will after his departure from NZZ AG at the end of March, as also already knownwill be replaced by Bernt Maulaz.

Silke Wolf worked for Axel-Springer-Verlag in Berlin for seven years before joining NZZ AG. Among other things, she was Head of Marketing and Sales for four years
at the Berliner Morgenpost. Larissa Bieler worked as a journalist for Südostschweiz and for four years at "NZZ am Sonnta". In 2008, she took over responsibility in the reader market for the NZZ's Sunday title.

Petra Vetter, Marius Hagger's assistant, will join Larissa Bieler's team during the first quarter of this year. The assistant position will be newly filled. Sabrina Müller will continue to work with Silke Wolf, while "NZZ am Sonntag" will continue to be able to count on the services of Tatjana Pegam.
 

According to the agency, the orchestrated campaign includes advertisements, out-of-home, ambient media and point-of-sale measures as well as special ideas. The campaign will be launched in the first quarter of 2011 in the European core markets of Germany, France, Italy and Spain.

Responsible at Oakley Icon: Olaf Dunz (Brand Director Europe), Christian Mascarenhas (Communications Manager Europe). Responsible at Scholz & Friends Zurich: Uli Geiger, Tobias Händler (consulting), Suze Barrett, Dennis Lück, Marcin Baba, Daniel Hesse, Steffen Pejas, Sören Schröder, Sabine Bremermann, Wim Lanz, Patricia Harzenmoser, Corina Martin (creation).

According to the agreement, general telephone advertising - so-called cold calling - may no longer be paid for out of basic insurance. However, advice over the phone remains permissible if customers expressly agree to it, Stefan Kaufmann, Director of santésuisse, told the media in Bern on Thursday, according to SDA

The insurers also undertake to refrain from cold calling for basic insurance. If brokers or internet services act as intermediaries for basic insurance, the commission per contract may not exceed CHF 50 - this may be charged to the basic insurance.
 

According to a comprehensive analysis of data from Journalism Online, a company that supplies several US publishers with paid content systems, no significant changes can be seen in the number of visitors or in the advertising revenue generated after a changeover.

However, a closer look at the results revealed by Journalism Online reveals that the success of the introduction of a paid model also depends on the specific approach of the publishers, as Pressetext writes. Those newspaper publishers that were able to retain all of their readers in the course of the changeover all rely on a very conservative business approach, which at least allows site visitors to use a certain number of articles per month free of charge.

Publishing companies that are seriously considering a so-called "paywall" for their own online offerings are therefore advised by Journalism Online to use the somewhat toned-down version described above. "We encourage people to keep a certain amount of their content free so as not to choke off web traffic. If a cautious limit is set on the number of articles that can be consumed for free per month, up to 95 percent of readership will be retained," Steven Brill, the well-known US media manager and co-founder of Journalism Online, told the New York Times.
 

The feel-good song by Katy Perry couldn't have been more fitting and makes it easy for the protagonists to move to the beat.

It's time to dance again. You can watch a review of the lively health insurance spot 2010 at any time as a stream on Startv.ch.
 

84 percent of all people aged 14 and over in Switzerland and Liechtenstein use the Internet. This represents an increase of three percent compared to the previous year and almost a doubling within 10 years.

Women and senior citizens in particular have caught up. At the beginning of the survey in 1999, only a good third of women and only 10 percent of those over 60 used the Internet. Today, there is hardly any gender difference among Internet users (52 percent men, 48 percent women). In addition, half of the over-60s are already active on the Web.

While the differences between genders and generations continue to narrow, they remain with regard to other characteristics such as educational level and income. A gap is particularly evident in terms of income: Around half of all people in the lowest-income stratum of the population (household income up to 4,000 Swiss francs per month) use the Internet. Among the highest earners (over 15,000 francs per month), almost all (98 percent) belong to the widest user group. This difference remains relatively stable compared to previous years, despite the general increase in online usage.

The Net-Metrix-Base study is published twice a year and provides basic information on the development of Internet usage in Switzerland and Liechtenstein since 1999. The data is based on telephone surveys. Around 23,500 telephone interviews are conducted each year.
 

The audience also encounters new on the Vivo Casa Internet Platform the jovial film holder, the sporty Internet data courier and the cheerful landline telephonist. The new Internet banners provide even more insights into the world of Swisscom.

On the radio, the added value of the Vivo Casa packages is communicated in a musical way. Whether in the form of rap, reggae or ländler - according to the press release, listeners should immediately realize that there is "more to it" with Vivo Casa. For the radio spots, some newcomers were engaged, but others were also greats of the Swiss music business - for example, the two musicians Greis and Knackeboul were engaged as rappers.

> Radio spot 1
> Radio spot 2
> Radio spot 3

Banner:

Swisscom Vivo Casa Banner Leaderboard "Outch from Contexta AG Advertising Agency BSW on Vimeo.
 

Swisscom Vivo Casa Banner Leaderboard "More from Contexta AG Advertising Agency BSW on Vimeo.
 

Swisscom Vivo Casa Banner Rectangle "Reverse from Contexta AG Advertising Agency BSW on Vimeo.

Client: Swisscom (Switzerland) Ltd, Berne. Responsible agency: Contexta, advertising agency bsw, Bern. Video: Stories, Zurich. Online production Internet platform: Hinderling Volkart, Zurich. Online production banners: Notch, Zurich, Frame Eleven, Zurich. Radio: BStoll Benjamin Stoll, Bern. Media: Mediaschneider, Zurich.

> Contexta: Campaign developed for Swisscom

Leading watch brands from Switzerland, Germany and Austria, dazzling pieces of jewelry as well as Bucherer's own creations are showcased in the portrait-format portfolio with catalog character, according to a statement from the agency. Still life compositions are intended to put the individual products in the right light and underline the diversity of the pieces in their shapes, colors and materialities.

Responsible at Bucherer: Jörg Baumann (Director Marketing and Sales), Sandra Bär (Head of Marketing Communications), Patricia Balliana (Project Manager Events and CRM), Oliver Hauser (Photographer Product Shots). Responsible at: Rudolph Schürmann (Responsibility Strategy and Creation), Michelle Nicol (Responsibility Consulting and Art Buying), Roger Furrer (AD), Alain Orlow (Strategic Planner), Eva Friedli (Account Director). Responsible at Burki Scherer: Toni Scherer, Patricia Häuselmann (image editing and realization). Responsible at Multicolor: Paul Weller (Production). Photography: Vincent Gapaillard (Photographer Still Lifes).

Typical written documents such as letters or letters from authorities are read aloud by people who use the right tone. These include a love letter read out in a military tone, a letter of condolence to make you smile, and a letter from the district commander in a ridiculous voice. The spots run on local Zurich radio stations.

> Spot 1
> Spot 2
> Spot3

Responsible at Waser: Heinz Waser (CEO). Responsible at Jung von Matt/Limmat: Alexander Jaggy (CD), Samuel Christ (lyrics), Urte Krause, Livia Wanner (consulting), Erasmo Palomba (art buying), Jingle Jungle (recording studio).