This step is part of a joint expansion strategy. The aim is to market various technologies developed by Admazing in recent years worldwide, according to an Admazing press release issued on Wednesday. The two founders Simon Morton and Philipp Hasenfratz will remain at the helm of Admazing. The operational Swiss business will therefore remain unchanged.

The majority stake in Admazing is part of a joint international investment and expansion strategy, according to the press release. In future, the advertising broker will provide the AdCockpit reporting tool and other online advertising technologies for the entire group of companies. The various products will be jointly marketed worldwide. The cooperation will lead to an increase in the number of technical staff. In addition, various new and further developments are planned. At the same time, admazing will gain access to global online advertising spaces and a wide range of online marketing channels, including high-end performance marketing.

The APG is launching the elections with the brochure "Would you also like to shape the face of Switzerland?" and its own election campaign under the slogan "APG for a voting Switzerland". The brochure accompanies the candidates and explains the advantages of the poster in the election campaign. If you want to put together your own ideal politician profile, you can use the accompanying fold-out book. Do you choose: Christian Levrat's neck (SP), Ueli Leuenberger's mouth and nose (Greens), Christophe Darbellay's eyes (CVP), Martin Bäumle's hair (GLP)? Or would you prefer the glasses of Fulvio Pelli (FDP), the curls of Hans Grunder (BDP) and the smile of Toni Brunner (SVP)? This is how everyone shapes their own face of Switzerland.
 
But the APG wants more. That is why it is actively campaigning in this year's parliamentary elections. The reason for this is the lack of interest in parliamentary elections throughout Switzerland, according to an APG press release. Last time, only 48.3 percent of the population entitled to vote took part. Experts predict no significant change for October 23, 2011. APG is therefore working with Smartvote.ch to motivate the Swiss to vote. With its own appealing poster campaign, which can be seen in the summer.
 
Responsible for APG: Beat Holenstein, Slavica Lecic (Head of Communications), Erich Baumgartner (Marketing Consultant), Rebecca Grzesik (Creative Consultant). Balz Steiger (Core Design Works).

The new washing machine automatically doses water and detergent - precisely to the milliliter. The exact dosage is calculated according to the weight and type of laundry, which saves detergent and water.

The commercial is currently going viral on TV channels and on the Internet.

Responsible at BSH Hausgeräte: Marc Wiefel (Head of Marketing Bosch/Siemens/Gaggenau), Sandra Brack (Brand Manager Siemens Home Appliances). Responsible at Kälinkom & Partner: Rolf Kälin (CD), Rolf Kälin/John Leuppi (concept), Ben Hartenstein (director), Schokolade (film production).

 

Jae Erne has more than 20 years of professional experience. He began his career with an apprenticeship as a graphic designer at the Wirz advertising agency. After three years as AD assistant/junior AD at Advico Young & Rubicam, he joined Honegger von Matt as art director. Further stations were Lesch + Frei as well as a long-term engagement at Ogilvy & Mather, where he helped to shape the creative development of the agency. With Ford, Jaguar, Land Rover, Fassbind, Phonak, Bernafon, Nestlé Hirz, BP, Allianz Suisse, UBS, Cisalpino, Pall Mall, Presence Switzerland, DHL, Jelmoli, Bucherer, Erdöl-Vereinigung and Siemens, Jae Erne has also worked for a wide range of clients.

 

The idea of the trade fair is to bring together the main players in the Swiss media and advertising world and to discuss the construction of the future media mix. In addition, innovations in the media, information technology and communication sectors as well as new specialist services will be presented at the trade fair. The planned series of conferences will focus on the topic of "Cross Media".

More information: Swissmediadays.ch. 

To say it up front: The application is not free. Before you download the thing, "The Millionaires' App", from the iTunes store - it costs a hefty 999.99 US dollars. But it offers a lot in return. "Exclusivity, luxury and privileges" . This includes preferential treatment for the jetsetter such as free upgrades to higher room categories, exclusive prices, priority access, surprise gifts, welcome packages and much more. There's a small catch: you have to prove that you have at least 1 million pounds, or around 1.5 million Swiss francs, on the high side. Ouch, that was mean! First to make something palatable and then something like this...

A small consolation: the app is also available in a slimmed-down version. With "iVIP Blue" for just 449.99 US dollars, you can enjoy a little less exclusivity, but still. And if you are still hesitating, there is also the free version "iVIP Red". This only gives you "A taste of the iVIP experience". But you might be happy with this one too.

 

The Cendres + Métaux Group is active worldwide in the business areas of dental and medical technology, jewelry, watches and precious metals recovery. Carbagas is the leading supplier of gases for industry and medicine in Switzerland. The Berner Bildungszentrum Pflege is the largest educational center in the field of nursing in Switzerland, with over 1,500 students.

The In Flagranti team has also been strengthened. Tom Reber, a marketing communications planner, and Corina Collenberg, a tourism specialist and career changer, are now working in the consulting department, while Christiane Pommerien, a graduate graphic designer FH, is taking over the management of the polygraphic department.

 

last year's analysis was criticized that the SRG programs hardly reported on the other language regions. According to the new study, DRS 1, DRS 2, DRS 3 and La Première from Radio Suisse Romande devote a maximum of four percent of their broadcasting time to another language region, which is described as "insufficient". By contrast, Radio Rumantsch and Rete Uno devote around one fifth and one seventh of their broadcasting time respectively.
 

The analysis also gives SRG programs good marks. Reporting on political, economic, social, sporting and cultural events is varied, it says. However, the program structure is very different: La Première has a word share of over 60 percent of broadcasting time, DRS 1, DRS 2 and Rete Uno still broadcast more than a third informative contributions. At Radio Rumantsch, this proportion is around a quarter, at DRS 3 around a sixth of the broadcasting time.

Little Swiss culture on DRS 2

The editorial teams also have different priorities in terms of content: while DRS 1 is dominated by political topics, DRS 2 and La Première focus on culture and society. However, Swiss culture is not a high priority at DRS 2: the program devotes just one percent of broadcasting time to it in the information reports. DRS 3 and Radio Rumantsch focus on politics and society, Rete Uno on politics, culture and society. Like DRS 3, the Italian-language program is characterized by a considerable proportion of sports information. The analysis positively notes the elaborate journalistic forms of all SRG programs examined, such as studio discussions and interviews. This leads to a varied appearance, which helps the audience to classify events.

The analysis of SRG programs was carried out at the end of March and beginning of April 2009 by a research team under the direction of the Kilchberg-based institute Publicom. The programs between 6 a.m. and 10 p.m. were recorded and examined. A total of 672 hours of programming were analyzed.
 

When Advertising Week Tamedia as a cooperation partner a collaboration with the Zurich media company was neither confirmed nor denied. Now it is official. The new section created by Invest.ch "Rooster" now supplements the FuW Report. The focus is always on an investment idea from the areas of equities, currencies or commodities. This is presented and its opportunities explained.

"Rooster" complements the FuW Report with its daily market report on events on the stock exchanges in the USA and Asia as well as its outlook on the SMI. The service is rounded off with economic news and stock market information, important daily dates, rating changes by bank analysts and an outlook on market-relevant topics.

The FuW Report is available free of charge by e-mail at Fuw-report.ch or as an iApp in the iTunes Store. The report can be accessed on a smartphone via mobile.fuw-report.ch.
 

Earnings before interest, taxes, depreciation and amortization (EBITA) exceeded the billion euro mark for the first time. The Ebita amounted to around 1.1 billion euros, it was reported. The Bertelsmann subsidiary plans to publish further key figures on March 10. All Western European television advertising markets grew strongly, a spokesperson reported. In the previous year, which was burdened by the advertising crisis, Ebita amounted to just under 800 million.

RTL Group owns 40 television channels and 32 radio stations in ten countries. In Germany, the chain includes RTL, Vox, RTL 2, N-tv and Super RTL. More than 90 percent of the Group is owned by the German media group Bertelsmann.

 

The amendment could "at least partially prevent the population from being confronted with billboard advertising that predominantly portrays women as sex objects for sale and thus contributes to discriminatory gender and role stereotypes", the government explained its decision.

Offering sexual services such as prostitution or "escort services" is permitted nationwide. The Grand Councillor's suit was upset by the large posters put up by relevant establishments in the canton, which "address a large audience". Children are thus confronted with the topic without being asked.

Posters on private property unmolested

The ordinance only applies to posters that are put up on public land; it does not apply to billboards on private land or walls. Around two thirds of all billboards in the canton of Basel-Stadt are currently on public land and one third on private land. 

According to the Allmendverwaltung, brothel posters on Basel's Allmend could be "counted on one hand" in 2010 - previously, however, they were even rarer. The Allgemeine Plakatgesellschaft (APG), which is licensed to put up the Allmend posters, hangs posters of the individual subjects at around a dozen to perhaps thirty locations.

Most of the posters are put up by APG "on its own authority", according to the Allmendverwaltung. Brothel posters are not exactly put up next to school buildings. APG only submits posters to the authorities for review if it has doubts about their permissibility. The canton has already rejected inadmissible posters. 

 

In October 2009, SF asked the Zurich Department of Corrections for permission to conduct a television interview with a prisoner in the Pöschwies prison. A portrait of the inmate and various situations in his life were to be shown for a report in the program "Reporter". SF was denied permission by the authorities. The Zurich Administrative Court upheld the decision, taking the view that media professionals have no fundamental right to gain access to prisons and conduct interviews with prisoners there.

The Federal Supreme Court has now upheld SF's appeal and obliged the Administrative Court to weigh up the interests and then make a new decision. According to the judges in Lausanne, conducting an interview in a prison falls within the scope of media freedom. Any form of journalistic information gathering is covered by this fundamental right. However, according to the Federal Supreme Court, this does not mean a right to free access to prisons. However, any refusal to grant permission must be justified.

Balancing of interests required

The main question here is whether the interest in a safe and orderly execution of sentences could stand in the way of the filming permit. The Administrative Court must also examine the possible effects on third parties, such as other prison inmates, staff, but also victims and their relatives. The specific film project should also be examined more closely. Finally, it should be clarified whether the security concerns could be taken into account by conducting the interview under supervision in the visitors' room, as proposed, and whether the recordings could be reviewed by the prison management before being broadcast.

(Teaser image: Keystone)