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Switzerland sends Street View to the ski slopes
Switzerland Tourism and Google are bringing Street View to the ski slopes: The Swiss public will vote for the most popular ski resort and decide which slopes the Street View snowmobile should photograph this winter.
The fact that Street View also shows remote or special places is an advantage for Switzerland, says Thomas Winkler, member of the Executive Board of Switzerland Tourism: The first time a snowmobile was photographed for the 2010 Winter Olympics and enabled a virtual Olympic slope descent on Google Maps in the Canadian ski resort of Whistler.
Thomas Engeli new at Futurecom/Wunderman
Futurecom, a digital agency that is part of the Y&R Group Switzerland, and Wunderman, a specialist in dialogue, are bolstering their creative capabilities. Following Daniel Bieri’s move from Maxomedia to the Y&R Group, Thomas Engeli will join the team in February from Jung von Matt/Limmat.
New Executive Producer at Ringier Entertainment Television
Olivier Memminger has been Ringier Entertainment Fernsehen's new Executive Producer since February 1, 2011.
Neo Advertising and Coop Immobilien strengthen and expand partnership
Neo Advertising announces a continuation of the cooperation and expansion of the partnership with Coop Immobilien. This partnership relates to the marketing of a national network of ad screens in all shopping centers owned and managed by Coop Immobilien.
The Advertising Week on Star TV: "Nominations- Advertiser of the Year
On Thursday at 7:45 p.m., «Die Werbewoche» will air a special episode. Who will be named «Advertiser of the Year»?
We show the short portraits of the seven nominees in their agencies in Zurich and Bern in a film, currently in "Die Werbewoche" on Star TV on Thursday at 19:45 or as a stream on Startv.ch.
WEmad.org's Swiss Social Media Survey off to a good start
The Swiss Social Media Survey by WEmad.org shows that the social media wave is also sweeping through Swiss companies. Since its launch in mid-January, not only have many new entries been added, but the first comparative figures are now available, revealing which companies are particularly successful.
Murdoch launches iPad newspaper
Today, Wednesday, media mogul Rupert Murdoch launched his iPad newspaper, *The Daily*. The digital publication is intended to provide news, analysis, and feature stories.
Murdoch is regarded as one of the pioneers of change in the media landscape. He was one of the first to demand money from the online readers of his traditional newspaper titles. News Corp. owns the Wall Street Journal, as well as the Times and Sun in London. Murdoch also controls the film studio 20th Century Fox, the Fox television channels and pay channels such as Sky Deutschland.
Südostschweiz Medien: 25 to 30 million francs for media convergence
Südostschweiz Medien (SOM) is looking for a construction site in Chur to build a media complex. The media group plans to consolidate all of its operations under one roof in Chur and the surrounding area at a cost of 25 to 30 million Swiss francs. The central element will be the so-called newsroom.
The city of Chur is offering building land there under building rights, which has become available following the partial withdrawal of the army. According to the press release, Südostschweiz Medien expects the city of Chur to take the preservation of around 400 jobs in the Grisons capital into consideration with its contractual conditions. SOM will enter into negotiations with the city of Chur under the leadership of CEO Andrea Masüger. However, other locations outside the city are still being evaluated. Originally, a working group evaluated 27 possible locations in Chur as well as in the Chur and St. Gallen Rhine Valley.
Relocation and staff changes at Scholz & Friends Zurich
The Swiss Scholz & Friends agencies are consolidating their operations at the Zurich office. Managing Director Hinrik Wachsmuth is leaving Scholz & Friends Basel.
At the same time, Hinrik Wachsmuth, Managing Director at Scholz & Friends Basel, has decided to leave the agency on March 31, 2011 in order to pursue new professional challenges. Hinrik Wachsmuth has headed the Scholz & Friends agency branch in Basel since the advertising agency Favo was taken over by the Scholz & Friends Group at the beginning of 2009. Prior to this, he had been co-owner and Creative Director of Favo since 2003.
Scholz & Friends Switzerland currently has offices in Basel and Zurich. As a full-service agency with 60 employees, it develops orchestrated communication solutions for national and international brands and clients such as Credit Suisse, Emmi, FC Basel, Kimberly-Clark, Mars, Oakley, Pet Vision, SBB Cargo and Syngenta.
SFLB seals 10,000 apartment doors
To give the Swiss people a firsthand look at what can happen if people are still allowed to keep firearms at home, Spillmann/Felser/Leo Burnett has developed a thought-provoking advertising campaign: 10,000 apartments are turned into crime scenes by sealing them off with adhesive tape that looks like official police tape.
Actor Stefan Gubser personally sealed some of the 10,000 apartments in German- and French-speaking Switzerland as part of this campaign.
Responsible at the initiative committee of the popular initiative "For protection against gun violence": Nina Regli. Responsible at Spillmann/Felser/Leo Burnett: Barbara Hutter (text), Raul Serrat (AD) Martin Spillmann (CD), Fabienne Schoberth, Pam Hügli (consulting).
Last but not least: Swiss local radio stations resort to self-help in the fee dispute
For the past year, the four industry giants—Universal, Warner, EMI, and Sony—have stopped making their products available to radio stations for free, offering them instead only through a paid download portal. Now, Swiss local radio stations are standing up to the music labels.
However, in order to continue to provide free access to the music - which they are actually promoting - Unikom radios are now expanding the existing, user-generated platform Openbroadcast.ch into an open and neutral hub, as detailed in a press release on Wednesday. Musicians, record labels and distributors can now supply 18 radio stations with their sound online free of charge. The deal is also interesting for them, especially as the major labels charge musicians 100 francs per song for uploading to their own platform MPN, according to Unikom. In addition, the 18 local stations have a combined audience of around half a million listeners.
