As in Bahrain and Yemen, the situation is increasingly difficult and threatening for journalists. Internet and telephone lines are being repeatedly interrupted. According to a statement published in Paris, SDA said: "It is now almost impossible for journalists to work; the few foreign correspondents who were already in Libya before the crisis are under extremely close surveillance and their freedom of movement is restricted." Nevertheless, some reporters tried to enter the country by land via the Tunisian border. The Arab TV station Al-Jazeera accused the Libyan secret service of jamming its broadcast signal and website since February 20.

Other Arab TV stations also have similar problems. Since February 18, a local newspaper journalist who had recently spoken to Al-Jazeera about the demonstrations in the city of Benghazi had disappeared. (SDA)
 

Grayling is now operating Asus' media office in Switzerland and will support the company in this role with all its media work, at trade fairs and product launches, the agency announced on Wednesday.

With more than 10,000 employees worldwide and a research and development department, the company generates Asus based in Taipei, achieved a turnover of 10 billion US dollars in 2010. The company has had its own branch in Switzerland since September 2009. Grayling is the world's second-largest independent public relations, public affairs, investor relations and events agency, according to the press release. Grayling has offices in 70 locations in 40 countries in Europe, the USA, the Middle East and Asia. The company has a turnover of over 150 million Swiss francs. Graylingis part of the Huntsworth Group.
 

Born in Aargau, 47-year-old Cigdem Ruf graduated from the Ringer School of Journalism and completed a Certificate of Advanced Studies (CAS) in Corporate Communications, as detailed in a press release. The communications specialist previously worked at the Civil Engineering Office of the City of Zurich, where she was Head of Communications. Before joining the City of Zurich, Ruf was deputy head of the communications department at the Canton of Zurich's Department of Construction for several years. In 2009, the construction department entrusted her with the project management for the overall organization of the celebrations surrounding the Zurich western bypass.

Schaerer und Partner employs a total of 18 people and is mainly active in the advertising, PR, communications and event sectors.
 

The video went down like a bomb on YouTube (it has since been clicked on over 6 million times) and the media went wild reporting on it. Now it has been revealed: The video is a viral ad from Levi's. How Wuv.de writes, the compilation of greedy, envious, admiring and furtive glances was not produced by the girls themselves, but by Colenso BBDO Auckland. The new Levi's Curve ID skinny jeans are to be advertised. The responsible creative Nick Worthington told Campaignbrief that this is the most successful viral campaign Levi's has ever run. What more can you say than: Successful campaign.
 

It is the atmosphere of the clubhouse, its colors and emblems, the sporting spirit and the romance of competition that is reflected in every single detail, according to a press release from By Heart. The agency has been showcasing the Paul Kehl brand world since its beginnings and is once again presenting a seasonal brochure designed to whet the appetite for discovering this brand.

Responsible at PKZ Burger-Kehl & Co AG: Ph. Olivier Burger (owner), Simone Schäfer (communications manager), Nadine Pless (communications planner). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy/Text), Marc Hahn (Brand Design Manager), Simone Oppong (Art Direction), Natascha Breu (Realization), Misha Gambetta (Account Direction). Photo: Thomas Buchwalder. Litho: RTK, Kloten. Print: A. Schöb. Website: Update. Video: Simon Jaquemet.
 

The 31-year-old Rhaeto-Romanic will become a member of management on the staff of the general director, RTR Radiotelevisiun Svizra Rumantscha in Chur announced Wednesday, according to SDA. Heimgartner has worked at RTR since 2007, first as editor, then as head of the "Reflexiun" department.

In Bern, the Lower Engadine will be responsible for the quality management of SRG's journalistic offerings. She also coordinates national programs and co-productions, is responsible for the film promotion dossier and monitors international trends in radio, television and multimedia. (SDA)

(Image: Rtr.ch)
 

Exclusively for Radio 105 on site is the presenter Al Walser. According to the press release, he will repeatedly intervene in the 105 program and deliver stories about the Oscars. Al Walser has access to areas that are denied to the normal public, but also to many journalists, it continues. One had to accredit half a year in advance and use contacts, confirms Al Walser.

Reporter Nathalie Rufener is on location for Radio Energy. She visits Swiss celebrities, looks behind the scenes and provides facts and stories about the Oscars.
 

A scientific study by the Institute of Communication and Media Studies at the University of Bern (IKMB), led by Professor Roger Blum, takes a critical, comprehensive and detailed look at the eventful development and turbulent inner life of Switzerland's largest media group for the first time, Ringier writes in a statement. "Anyone who wants to develop further would do well to know their history," Ringier Chairman of the Board Michael Ringier is quoted as saying. "This company history shows that Ringier's success is based on its willingness to always consistently adapt to the prevailing conditions. In its 175 years, Ringier has repeatedly reinvented itself and repositioned itself, often in difficult and also painful processes. The book is a mirror in which, as we look into the past today, we are at the same time looking into the future and shaping it now. In the future, too, we will have to break boundaries if we don't want to be overrun by the development of the times."

The authors Peter Meier and Thomas Häussler trace Ringier's history knowledgeably and vividly up to the present day, they continue. In doing so, they provide surprising insights into the workings of an extraordinary media company and uncover many new things. In particular, they shed light on the very specific corporate culture and identity that has grown over several generations of publishers and journalists and continues to shape Ringier today. Peter Meier and Thomas Häussler also track down the many rumors, half-truths and myths that have grown up around the family-owned company, its journalism and its leaders, in order to uncover them, substantiate them with facts or correct them. The result is a unique look at an important chapter in Swiss media and business history.

Professor Roger Blum says: "Media and media companies can only be fully understood if their history is also known. Research into media history has been criminally neglected in Switzerland to date. Peter Meier and Thomas Häussler use Ringier as an example to show what insights can be gained from historical research." The few existing studies on the history of media companies in the German-speaking world have so far, without exception, only examined isolated individual aspects. Here, Peter Meier and Thomas Häussler are entering new academic territory by analyzing the levels of actors, organizational structures and journalistic titles in a linked manner and additionally adding an economic perspective. On the one hand, this is made possible by previously unprocessed sources from the rediscovered Ringier corporate archive, which the authors were able to evaluate comprehensively for the first time. On the other hand, they have processed other Swiss archives and private estates for their investigation and conducted a large number of interviews with contemporary witnesses. The investigation, which took several years, was financed by Ringier AG. Independence and freedom of research were contractually assured to the authors and guaranteed at all times during the entire research process.

The IKMB has already analyzed the role of Ringier magazines from 1933 to 1945 on behalf of Ringier (Peter, Meier, Nicole Gysin: "Vom heimischen Herd an die politische Front", Bern 2003). Karl Lüönd's book on the occasion of the 175th anniversary, "Ringier bei den Leuten" (Ringier among the People), is based in part on the research and research work for the now published work and was, to a certain extent, a popular version compared to the present two-volume set.

Book Details: Peter Meier, Thomas Häussler: Between Mass, Market and Power. The Changing Face of the Ringier Media Company (1833-2009). Zurich: Chronos 2011. 1078 p., 2 vols. hardcover CHF 98.00 / EUR 72.50. ISBN 978-3-0340-0952-2.

At the events in various clubs, guests were welcomed with a red carpet. For a bottle of Bacardi, partygoers were escorted by promoters to the Bacardi VIP lounge without queuing, as the agency writes in a press release. There, a goodie bag with Bacardi glasses, an ice cube mold and disposable cameras awaited the VIP guests, with which the night owls could capture the unique party. The pictures were sent to the guests and published on the Bacardi fan page. Guests were also pampered by the promoters outside the VIP lounges - everyone who ordered a Bacardi drink received a T-shirt.

The brand with the bat was present throughout the club: Bacardi bottles as lamps, a bat carpet, posters, table decorations and of course the allaccess promoters ensured an atmospheric night in the spirit of Don Facundo Bacardi.

Allaccess is part of the Y&R Group.

Responsible at Bacardi Martini Switzerland: Roman Küng (Senior Brand Manager). Responsible at Allaccess: Pamela Gemperli (Project Manager), Rémy Müller (Consultant Exxtra Communication), Benny Goldstein (Art Director), Sarah Paul (Graphics) and Marietta Mügge (Text).
 

The election commercial is broadcast as it moves from one station to another. Targeting according to geographic and socio-demographic criteria allows the election advertising to be placed in a targeted and efficient manner.

Wilmaa offers live TV for at home, in the office or on the move. With over 375,000 active users, Wilmaa is the most watched Internet TV platform in Switzerland. The offering currently includes over 46 channels. Wilmaa is marketed by Goldbach Audience and Goldbach Media.

The signatory companies do not want to place any advertising in media whose target groups are predominantly children under the age of twelve. This means that product advertising will not be used if the proportion of the target audience of children under the age of twelve is "50 percent or more". The restriction does not apply to "products that meet specific nutritional criteria based on recognized scientific nutritional recommendations and national and international nutritional guidelines", as stated in the declaration.

The groups have an independent market research company certify compliance with the campaign promise. For the time being, the review is limited to TV advertising. However, this accounts for over three quarters of the total expenditure of the participating companies and almost a third of all gross TV advertising expenditure in the food and beverage industry. In 2010, the six groups spent around CHF 100 million on TV advertising. The expenditure of the entire industry amounted to 331 million francs. The monitoring was carried out by the market research institute Media Focus, which recorded a figure of 99.6% of correctly placed TV advertising for 2010. The aim is to extend the monitoring beyond TV advertising in the future, according to the report.

The content of the voluntary commitment is based on comparable programs in the EU and 13 other countries worldwide. The voluntary initiative is open to other market participants who undertake to comply with the minimum criteria. The companies have received positive feedback from the Federal Office of Public Health (FOPH) and the Swiss Commission for Fair Trading: "We welcome any credible effort by an industry to self-regulate and monitor, which promotes the goals of the Commission, in particular transparency towards consumers and the public," Marc Schwenninger, Legal Secretary of the SLK, was quoted as saying in a press release.