On the one hand, the agency has launched various measures to promote the Master of Arts in Contemporary Arts Practice. This interdisciplinary course of study at the BUA will be held for the fourth time in 2011. Advertisements and banners in trade media are now drawing attention to the master's program (Gallery Images 1-3).

Second, over the past several weeks, Neue Lgk has been promoting HKB's annual Info Day, which this year will be held on February 23 (www.info-hkb.ch). The main advertising medium is a combined bilingual mailing/mini-poster to tens of thousands of students, institutions and other stakeholders. It is supplemented by streetcar hangers, posters and online activities (Gallery Figs. 4-5).

Responsible at the HKB University of the Arts Bern: Thomas Beck (Director), Marion Ebinger (Head of Marketing and Communications). Responsible at the New Lgk: Hans Tanner, André Benker (creative direction), Stephan Wittwer, Dominic Beyeler (art direction), Andreas Szentkuti (text), Stephan Nopper, Nadja Jost (graphics), Simon Lattman (desktop), Silvano Spezia, Nicole Brunner (consulting), someson (online production).

The international jury of Cannes Lions will again be reinforced from Switzerland this year. From the nine proposed jury members Nathalie Bösiger, CEO Mediaxis-MPG, Markus Ruf, Creative Director Ruf Lanz and Philipp Skrabal, Executive Creative Director Wirz Werbung were elected, according to Publicitas, the Swiss representative of the creative festival. The jurors will travel to Cannes this summer to evaluate outstanding works.

This year, judging will take place in the following 13 categories: Film, Film Craft, Outdoor, Press, Design, Direct, Media, PR, Promo & Activation, Radio, Cyber, Titanium & Integrated and Creative Effectiveness. Nathalie Bösiger will be on the jury for the Media category, Markus Ruf for the Direct category and Philipp Skrabal for the Promo & Activation category.
 

Growth was recorded in almost all advertising and media categories. The exception was real estate advertising, which generated 9.8% less revenue. The financial and business press also suffered a drop of 15.3% compared to January 2010.

In contrast, the Sunday press increased its advertising revenue by 33.2 percent, while the daily press took in 11.5 percent more than a year ago. Job advertisements in particular increased (+11.2 percent), but brochures were also added to newspapers and magazines (+10.3 percent).  

Wemf: Press with more advertising revenues in 2010

The mandate includes communications consulting for the management, corporate communications and products PR. Flowcube is also responsible for all press relations.

Thalia Books has almost 300 bookstores in German-speaking countries, as well as a large online store. In Switzerland, the group, which belongs to Douglas Holding, is present with 23 stores. The company owns the four brands Thalia, Stauffacher, Meissner and ZAP. Co-management in Switzerland is the responsibility of Michele Bomio and Pascal Schneebeli.

The platform allows online securities trading on the stock exchange with an entry fee of 5 francs. In order to publicize the offer, the agency created and implemented further measures in addition to the "5trade" image and the "Click & Trade" claim: an entry portal www.5trade.ch, posters, advertisements and web banners as well as information flyers and a documentation folder. Screen designs for the bank's reception area and a TV commercial are also planned for the coming months. The campaign will be on view from February 2011.

Responsible at Aargauische Kantonalbank, Aarau: Karel Lindner (Project Manager), Arthur Schildknecht (Marketing Manager). Responsible at Renzen Communications: Achim Kaufmann (Art Director), Hanno Lietz, Florence Kuhlemeier (Text), Frédéric Renzen (Consulting).

Companies/institutions, agencies and production companies can take part. Entries can include TV and cinema spots, promotional and corporate films, trailers and films/spots from the IPTV, Internet and mobile device sectors. The condition is that the work must have been developed, designed or realized for German-speaking countries and have been published at least once since 30 March 2009. Entries from the fields of new media and for mobile devices must have been shown at least once on the Internet, on cell phones, on TV or in cinemas or at trade fairs since March 1, 2010. Entries must be submitted online by March 7, 2011 in eleven categories at www.dieklappe.de. The award ceremony will take place on April 7, 2011 in Hamburg at Theater Kehrwieder.

Young talent competition of the flap 2010: Deadline for submissions is running

The shortlist is now available on Bestofswissweb.ch can be viewed on the website. Which of the 70 projects have won the gold, silver and bronze seals will be announced at the Award Night on March 31 at the Kongresshaus Zurich. Tickets can be ordered as of now at the following e-mail address: [email protected] .

A concrete, already realized project is presented: The small mountain village of Furna almost lost its village store. However, thanks to the energetic efforts of the locals and the support of Berghilfe, the village store has been preserved as an important basic supplier and social meeting place. As a thank you for your help, a shopping list is enclosed with this mailing.

Responsible at Swiss Mountain Aid: Ivo Torelli (Communication), Rudolf Streuli (Fundraising). Responsible at Exxtra Kommunikation, Zurich: Dominik Oberwilder (ECD), Christoph Hänsli, Julia Brandstätter (creation), Edi Walker (consulting); Yannick Andrea (photography), Beat Wirz (text).
 

KSB's new advertisement follows the path of a banana from the tree in Latin America to the school playground in Switzerland. In the process, you get to know the people behind the product. The advertisement appears on two pages in the Sunday press.

Coop is fully committed to fair working conditions and fair, living wages. Coop has been a Max Havelaar partner from the very beginning and sells the most Fairtrade products with this seal of quality in Switzerland.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sandra Küblbeck (Project Management). Responsible at KSB: Uwe Schlupp and Flo Wacker (creative direction), Beat Egger (text), Anita Kummer (art direction) and Joël Gessler (graphics), Dany Kielholz (consulting management), Andrea Braschler, Vanessa Pfründer (consulting), Bettina Beyeler (DTP). Litho: Detail. Media: Coop Media, Karin Heliopoulos and The whole Media.

The deal is worth the equivalent of around three billion euros. The previous owners of Seven Media, the US financial investor KKR and the Australian media entrepreneur Kerry Stokes, are also involved in the merged group. The takeover still requires the approval of the competition authorities. KKR joined Seven Media at the height of the takeover wave in 2006. Experts had expected a sale of the company this year after the consolidation in the Australian media industry had gained momentum. (SDA)
 

The online specialist summarizes the advantages for advertisers in a statement as follows: In the target group of "business professionals" - professionals who are academics or have a monthly household income of at least 6,500 Swiss francs - Xing occupies the top spot ahead of other business and news platforms in Switzerland as well, with a user share of around 60 and 65 percent, respectively (Nielsen Online 2011-01). For advertisers, the network also offers the advantage that members are online with real names and their companies. Furthermore, segmentation allows specific targeting according to job level, industry, place of work or other criteria. Advertising in the individual newsletter, which 90 percent of Xing users receive weekly with statistics and information about their personal profile, also makes it possible to address members directly. Xing rounds off the range of advertising media in the business environment, which also includes Moneyhouse.ch or Finews.ch, in an optimal way, comments Urs Flückiger, Deputy Managing Director of Goldbach Audience Switzerland, on the new offer.

Previously, early delivery was limited to the French-speaking metropolitan areas and the city of Bern. The new service is included in the subscription price, as is access to Letemps.ch. With the improved distribution, Le Temps wants to live up to its role as a national daily newspaper, according to a communiqué on Monday. The paper has around 16,000 readers in German-speaking Switzerland.