According to Bloomberg, the portal generated over 55 million visits from 250 countries. Now, sports with an even greater broad appeal, mainly in the U.S., such as basketball and ice hockey, are to follow. Google did not want to confirm whether the Bundesliga will soon be shown live on YouTube when asked by Pressetext. Even if there are ongoing talks, they will not be commented on, it said. An agreement with top European leagues on live streaming on the video platform would probably depend primarily on the broadcast licenses, which are not exactly cheap. However, two Google executives are quoted as saying that the web company is also in negotiations with other professional sports leagues such as the NBA and the NHL. They, too, are earning handsomely from the rights to live broadcasts.

As early as the second half of this year, Youtube plans to show more live sports, says Google's Director of Content Partnerships Asia Pacific, Gautam Anand. In addition to Indian cricket matches, the portal also streams Japanese Major League Baseball, for example. However, there is also no confirmation from the NHL about possible negotiations. In a statement, however, the NBA expressed its delight that YouTube has recognized the value of live sports.

(Image: Keystone)

The data protection officer first used a presentation to show that even after automated blurring by Google, individual faces and vehicle license plates are still visible. The implementation of the measures he demanded was necessary and reasonable for Google in order to improve the protection of the privacy of those affected. Visible vehicle license plates could easily lead to the owner being tracked down. It is also to be feared that in future, faces could also be assigned to specific people using certain software. Thür emphasized that he was not calling for a ban on Street View and that he was not anti-technology. However, Google has an obligation to make all recognizable faces and license plates unrecognizable with manual post-processing. This was also financially reasonable for an international company with billions in profits.

It is not acceptable for Google to increase its profits at the expense of personal rights. The information currently available on when and where the Google vehicle is on the road would not be sufficient either. What is needed is additional notification in local media in affected areas.

99 percent of faces made unrecognizable

Google's lawyers argued with the data protection officer that nobody was really interested in the few faces that were still visible. In this respect, it was not about the protection of personal data, which would fall under the Data Protection Act. Currently, 99 percent of all faces are automatically made unrecognizable. This should be sufficient. Thür demanded that Google be "perfect". This demand is disproportionate. Moreover, it is not clear why Google should be banned from doing what others on the internet and in the media are allowed to do without further ado.

Great public and private interest

For example, even the virtual tour offered by the Federal Supreme Court provides insights into gardens and courtyards. Moreover, if a person is still bothered by a photograph, they can ask Google to blur and remove additional images with a few simple clicks. Finally, Google pointed out that there is great public and private interest in Street View. Around a quarter of the Swiss population had already used the service. In addition to private individuals, Street View also benefits students and teachers, the community, tourism and the authorities. Ultimately, the data protection commissioner's complaint was made for purely political reasons. The Federal Administrative Court will now have to make its decision, which will probably take some time. The ruling can then be appealed to the Federal Supreme Court.
 

(Image: Keystone)
 

The film "Date Nina" published on Facebook addresses the importance of personal choice in connection with road safety. It also features Swiss actor Hanspeter Müller-Drossaart.

The movie is about a date with the pretty Nina, an acquaintance from the Internet whom the main character has never met. They arrange to meet in a coffee shop, travel by car and meet friends before going to a club together. In order for the main character to end up with Nina, he has to make the right decisions in several situations. The consequences of one's own behavior and the effects on road traffic are experienced directly in a playful way in "Date Nina".

The viewer experiences the movie from a first-person perspective and decides the course of the story at the click of a mouse. He thus becomes the main actor in the movie. To reinforce this effect, the viewer is addressed directly by the other film characters. By incorporating photos of the viewer stored on Facebook into the film plot, the application turns the film into a personalized and individual experience.

"Date Nina" was produced by Road Cross in collaboration with Ogilvy Interactive and supported by the Road Safety Fund (FVS). The application is available in German, French and Italian: http://apps.facebook.com/date_nina/.

According to SDA, the core of the new look is a longer, kaleidoscopic story in which Arte wants to go on a journey with many people, young and old, by day and by night. These images will be used whenever the program is interrupted by short breaks, as was reported on Thursday.

The Swiss Benjamin Cuénod, who works in Munich, invented the so-called on-air design, the overall look. Dutch artist Joost Korngold developed the Arte logo for the screen as a 3D sculpture. Belgian director Joe Vanhoutteghem was responsible for the recognition spots. German designer Axel Schildt was in charge of the online appearance. The artist Catherine Lagarde produced the audio design for the acoustic recognition with the Paris-based French composer Laurent Parisi.
 

This means that every user can now view favorite articles from the blogs Newly.com, Imgriff.com, Focused.com, Netzwertig.com and Startwerk.ch in a private online archive in the Blogwerk design. This is the second time Memonic has provided its service on a partner website (white label), following its collaboration with the Neue Zürcher Zeitung.

According to the press release, Memonic makes it possible to save, organize and share the key content of websites, emails, Word or Excel documents in a personal online notebook. With the white label solution, Memonic is going one step further and, after NZZ, is now also offering Blogwerk - and other customers in the future - the opportunity to implement the tool's functionality on their own website.

On the lively square near the Rösslitor, spring has arrived despite the driving snow. Passers-by were amazed and delighted by the welcome spring greeting. It is a crisp idea, implemented in a fruity way, a refreshingly relaxed advertisement in its own cause, writes the agency in a press release.

Let's take the example of the Tages-Anzeiger media brand: the Wemf study Mach Basic 2010-2 shows that the newspaper has 473,000 readers per issue (LpA). And the Net Metrix-Profile 2010-2 study showed that Tagesanzeiger.ch generates 338,000 unique users per week (UUpW). The Tages-Anzeiger brand therefore has a gross weekly reach of 811,000 people. But how many of them consult both the newspaper and the website? And how many read exclusively on paper, how many exclusively on the portal? Are those who primarily use Tagesanzeiger.ch urban, young and female - or do they tend to live in the countryside, are they middle-aged and male? And are there changes in usage among this clientele - for example, away from the newspaper and towards the Internet? Or does the online edition appeal to a completely different, new audience? The publishers have not yet been able to answer all these questions.

With the joint pilot study "Total Audience 1.0", which will be published this Friday morning, Wemf and Net Metrix want to remedy this situation. As the name suggests, the study provides more precise information about the total audience of media brands. In the case of the Tages-Anzeiger, this means that 83,000 people currently read the print edition every day and consult the portal at least once a week. This means that this media brand is used by 728,000 different people every week (= net reach of Tages-Anzeiger and Tagesanzeiger.ch). 390,000 of them obtain their information only from the newspaper and 255,000 access it exclusively online. Information on the age, gender and region of residence of the users can of course also be retrieved. However, it will only be possible to determine whether and how this usage changes with follow-up studies.

However, cross-evaluations are possible, for example between Blick and NZZ-Online. The result: 32,000 of the total of 638,000 Blick readers also consult the nzz.ch portal at least once a week, which is used by a total of 319,000 people every week. This means that advertising in both media reaches 925,000 different people.

The pilot study "Total Audience 1.0" was conducted for 23 newspapers, 3 magazines and 15 websites (including A-z.ch, Scout24 and Newsnetz.ch), which paid extra for the study.

For the new intermedia approach, Wemf had to collect additional data on the use of websites from the people who had been surveyed for Mach Basic 2010-2 by means of follow-up interviews. The corresponding answers now form a kind of bridge to the Net Metrix Profile 2010-2, where such hinge questions have been standard since the launch four years ago. Incidentally, this also applies to the new Mach 3 research system, which will be presented in the next issue of Werbewoche on March 4. Mach 3 will also include questions on the online and mobile use of newspaper content as part of the research concept. The "Total Adience 1.0" study is different: Here, the use of apps is not yet included because the survey ended in March 2010.

Markus Knöpfli

(Image: Keystone)
 

From this Kreisvier designed corresponding advertisements, POS materials and a brochure with discount vouchers. The promotion, which will run for several weeks, offers promotional prices as well as various discounts that can be selected for individual products.

Responsible at Coop Bau+Hobby: Stefan Schwär. Responsible at Kreisvier: Nannette Graf, Senja Auderset (consulting), Martin Friedlin (art direction), Gerald Mink (text).
 

The motifs stage Max Shoes as real eye-catchers, as the agency writes in a statement. And in such a way that even the models wearing them are drawn into the spell of the new shoe trends. Four women's and two men's subjects were created, which can be seen on Bigposters and at POS throughout Switzerland.

Responsible at Max Shoes: Daniel Widmer (Head of Marketing, Member of the Executive Board), Marco Greco (Head of Communications), Giuseppa Netti (Communications Officer). Responsible at Jung von Matt/Limmat: Lukas Frei, Alexander Jaggy (CD), Samuel Christ (text), David Hanselmann (AD), André Hermetschweiler, Alban Schelbert (graphics), Martin Samsel, Sabrina Arthur, Astrid Krauss (consulting), Ilonka Galliard, Erasmo Palomba (art buying), Anti Wendel (photography).
 

Annual grants totaling 200,000 francs are available for the projects, as Niklaus Studer, president of the board of trustees of the Gottlieb and Hans Vogt Foundation, told the media in Solothurn on Thursday, according to SDA. The Gottlieb and Hans Vogt Foundation has assets of 20 million Swiss francs. In 2009, it sold its majority stake in Vogt-Schild Medien (Solothurner Zeitung) to Peter Wanner’s AZ Medien AG.

The foundation will now fund an internship position at the SZ. Studer, chairman of the foundation’s board, emphasized that this position is intended solely for the SZ and will be created in addition to the positions within the entire AZ Media Group. In addition, a «Solothurn correspondent» will swap their job in the canton of Solothurn for six months with a media professional from Switzerland or abroad, as Foundation Board member and journalist Peter Rothenbühler explained. For the coming year, the foundation has made initial contacts with the newspaper Oberösterreichische Nachrichten in Linz, Austria. The offer is more generously funded than any journalism award in Switzerland, Rothenbühler said.

Promoting a Diverse Media Landscape in the Canton of Solothurn

A book series consisting of up to twelve volumes will address issues in journalism from both theoretical and practical perspectives, as announced by Roger Blum, a retired media professor from Bern and member of the foundation’s board of trustees. The call for proposals for the first two volumes will be issued shortly.

The purpose of the foundation is to promote a diverse, regionally balanced media landscape in the canton of Solothurn that is committed to liberal ideals. In addition to the internship program, the correspondent, and the book series, it may also launch other projects. Since the sale of the Solothurner Zeitung, the long-established newspaper has seen job cuts. In addition, its rival, the Solothurner Tagblatt, ceased publication. Its publisher, Tamedia, shut it down, thereby ending the newspaper war in the Mittelland.
 

This is reported in the latest editions of the TV magazines Tele and TV-Star. In the show, older ladies and gentlemen cause confusion on the street. For example, an old woman sits on a park bench and talks uninhibitedly about her last one-night stand - so loudly that everyone overhears. The show will be broadcast from the fall. So far, 3+ has only said: "Castings are currently underway."

In order to organize their movement and reach the masses on the web, they prefer to use the world's largest social network - where accessible. However, since the wave of protests that started in Egypt also spread to Libya, they have been increasingly confronted with violence. For fear of political persecution, users are asking to maintain their anonymity on the network, according to the press release. Facebook's rules only allow users to use the platform if they reveal their true identity. They are therefore calling on the portal to "Unfriend the dictators!".

So far, Facebook has exercised restraint in its role as a protest network. The operators of the community are wary of taking sides, especially in situations of political conflict. Under the leadership of the "global movement for digital freedom"
Access Now  However, the protesters are asking Facebook to reconsider its own guidelines - possibly in order to protect lives. They want access to the portal without having to provide an identity, which is in gross contradiction to Facebook's previous user policy.

The activists around Access Now assume that supporters of the democracy movement in the crisis regions could be targeted by autocratic governments due to the existing Facebook rules.