The Yearbook of Advertising offers a comprehensive overview of advertising in the past year. Trends and changes in communication in German-speaking countries are documented and presented in a unique comparison thanks to the industry-specific organization of the work. Over 400 campaigns and advertising measures are portrayed in the 48th volume. Among them are the award-winning competition entries: Industry and sector winners as well as the winners of the Megaphone awards, which are presented in detail in the editorial section of the yearbook.

Articles by renowned industry journalists take a critical look at the advertising industry in 2010. In addition, detailed portraits are dedicated to the agency network Ogilvy & Mather, the communications location Hamburg and the communications personality Andreas Grabarz.

The team is called Lunar Stars and consists of the two figure skaters Sarah Meier and Stéphan Lambiel, former national team player Alain Suter and Jontsch Schächter, presenter at Radio Energy Zurich. They challenge the Zurich runners with the motto "Hang us out". All teams that are faster than the Lunar Stars will be entered into a prize draw to win a Running Team Weekend in New York worth over CHF 10,000.
The PR agency 2h2m has launched a campaign for this. This will be implemented by means of print advertisements, online, PR and at the Ochsner-Sport POS until the Zurich Marathon on April 17, 2011. All information for the Team Run will be available from the start of the campaign on March 1, 2011 at Ochsner-sport.ch to find.
Registrations for the Team Run are only possible via Teamrun.ch and there is a registration form for the Lunar Stars Challenge in every participating Ochsner Sport store. The registration deadline for the Team Run is April 7, 2011.
 

Erdogan told the parliamentary faction of his ruling AKP party in Ankara on Tuesday that his government would not interfere. In recent days, the Istanbul judiciary had several journalists arrested on suspicion of being involved in coup plans against the Erdogan government. As a politician who had himself served time in prison for publicly reading out a poem, Erdogan said he would defend freedom of expression to the end. He was alluding to a prison sentence he had to serve at the end of the 1990s, when quotes from a poem were interpreted as incitement to hatred.

Accusations that his government wanted to put pressure on the press were an insult, Erdogan said. He spoke of a campaign by the opposition and parts of the media to smear the AKP ahead of the parliamentary elections on June 12. According to Erdogan, 27 journalists are currently in prison in Turkey. However, he emphasized that no one is imprisoned because of their journalistic work. It was a matter of accusations of terrorism, sexual offenses or other crimes.

According to a count by journalists' associations, the number of imprisoned journalists is 67 (sda).

Turkey: Journalists and a Controversial Author Arrested in Turkey

Michel Grunder began his communications career in a Zurich PR agency. He has been with Farner Bern for several years, most recently as Senior Consultant and Deputy Market Area Manager. His consulting focus is on corporate and public affairs. On April 15, he will take over from Andreas Richner, who held various positions at Farner for 14 years. Richner led a public affairs consulting team in Zurich and most recently headed the Farner Bern agency as Market Area Manager.

The Bern team of Switzerland's largest communications agency currently comprises eight consultants and project managers, including Farner Partner Andreas Kurz. Farner Berne covers all communicative fields of activity. The team also has expertise in public affairs for business and government, business reporting and crisis communications.

The Farner communications agency was founded in 1951 and today has its own offices in Zurich, Berne, Basel, Lausanne/Geneva and Lugano. Its services focus on public relations, public affairs, advertising, sponsoring, events and online communications. The agency employs over 60 people.
 

Founded in the USA in 1979, Ingram Micro is now a global distributor of IT and communications technology. The Cham-based company commissioned Blue Spirit to revamp its entire corporate and communications presence.
 

 The story dramatizes the interaction between borrower and bank. The story is continued in the spring promotion. The bank's positive credit decision is shown. The protagonist with the bonus amount in his hand presents it triumphantly to the potential customer and at the same time transforms himself into a testimonial through a direct approach.

The spring promotion will be communicated via print in the daily press and magazines, Switzerland-wide posters in all formats and online on the major news, lifestyle and sales portals with various banner implementations.

Responsible at GE Money Bank, Zurich: Andreas Siemers (Head of Marketing and Member of the Executive Board), Marco Giardina (Brand and Marketing Communications Manager). Responsible at Comqed Dialog, Erlenbach/ZH: Bettina Dührkoop (Strategy), Tomas Rozas (Creative Direction), Roman Steinacher (Consulting, Production). Responsible at OMD Media: Kerstin Weller (Media). Photography: Jonathan Heyer. Image editing: Stephan Riederer @Pixelpolish (digital image editing), Blue Horizon (litho).
 

Large companies:

Sam Sustainable Asset Management, project "Foresight in Sustainability. Foresight in Investments".

The sustainable asset management practiced by the company for years establishes itself in an environment of financially strong competitors. With strategic cleverness and persuasiveness, the unique investment boutique becomes a brand with a differentiating profile and market presence.

Agency involved: Euro RSCG Zurich.

Medium-sized companies:

Brack Electronics, project "DayDeal.ch, the Swiss live shopping community".

Day Deal offers one product per day, with limited availability and a special price. Day Deal is innovative for the Swiss market, is a clever combination of Brack.ch and live shopping and expands the basic business. New customer groups were reached through viral distribution and low prices, without competing with the Competec Group's retail customers.

Agency involved: Sculpt - Grafisches und digitales Atelier, Steckborn.

Small businesses:

Alois Scherrer, project "From 0815 transporter to specialist for textile logistics".

The marketing offensive to reposition the company in the textile logistics sector has significantly raised the profile of Scherrer AG with an almost unrivaled full service. The complete repositioning of the company was successful and has put the small family business on a par with the large multinational companies in the industry.

Agency involved: Agentur am Flughafen AG, Altenrhein.

NPO:

Swiss Radio and Television, "Every cent counts" project. The charity project with event character, organized by SF, DRS 3 and Swiss Solidarity, reached over 85% of the Swiss population and set new standards in multimedia use: almost 1 million starts of the livestream, comparable only to Federal Council elections. Almost half a million views on YouTube and over 50,000 fans on Facebook. Due to its great success, JRZ was held again in December 2010.

Initiator: Swiss Radio and Television.

Special price:

Rent a pensioner, project "Pensioners for rent" Pensioners on the siding?

Not with us, thought the initiators of the new job placement platform for supposedly retired people. Since then, pensioners have been in demand like never before. The business idea seems to be a real hit. The demand for pensioners for rent is huge and awareness of the project is growing daily. A new, innovative business idea that is unrivaled to date, with a target group that is growing at an above-average rate and has potential for the future.

Agency involved: Werbeanstalt Schweiz AG, Zurich.

Audience Award:

Ego Kiefer, project "Climate protection included - a strong Ego Kiefer performance"

Active in environmental protection for decades, the company wants to increase its market success and recognition as a Swiss quality brand with a new image. In line with the motto "special products deserve a special presentation", EgoKiefer launched its new umbrella image at Swissbau 2010 together with the market launch of the new EgoKiefer AllStar AS1® window line. An innovative and integrative concept with clear, up-to-date positioning.

(Image: Presseportal.ch)

The competition’s jury consists of 20 of the most renowned experts from 15 different countries, including Katharina Lohse of Switzerland, CEO of McCann Erickson. The event will take place in San Francisco at The Legion of Honor on May 3, 2011, and will be available via live streaming.
 

The initial data analysis was heavily influenced by the ever-growing dataset. Comparisons are therefore only possible using percentage growth figures. These were calculated daily for each social media presence, summarized as a daily average across all sites, which was then aggregated over the observation period and extrapolated to a full year. Sites with fewer than 100 fans or followers were excluded from the analysis.

The goal of WEmad.org is to track the growth of social media in Switzerland in the professional sector. Companies and organizations can register their presence on Facebook and Twitter for free. This creates an industry-wide comparison that allows them, for example, to view their own growth figures in a broader context.
compare. There are already over a hundred listings (registration is free), and WEmad.org is constantly being updated.
 

Using various media, the aim is to raise public awareness of the bank's strengths in the area of investment advice. The campaign can be seen on posters, advertisements and banners as well as in shop windows and at the POS.

Responsible at Clientis: Philippe Haller (Head of Marketing). Responsible at WVC: Kurt Wettstein (CD), Yves Seiler (consulting), Nicole Antonietti (graphics), Christoph Grünig (photography).

Alain Schwaar has extensive experience in the event and advertising sectors. He has worked at companies including Republica, Spillmann/Felser/Leo Burnett, and Metzgerlehner, and, as an assistant and consultant, has managed brands such as Sony PlayStation, Swisscom Mobile, Bayer, Kägi, and Suzuki. As the Winterthur-based agency also announced on Monday, it will be looking to hire additional staff in the areas of copywriting/concept development and consulting in the near future.
 

«There has never been a case in which Chinese police officers have beaten foreign journalists,» the foreign minister said at a press conference during the National People’s Congress session in Beijing. Three journalists were injured during the massive police operation just over a week ago on the prominent Wangfujing shopping street. Steve Engle, a reporter for the U.S. news agency Bloomberg, even suffered serious injuries after being repeatedly kicked in the face.

Security forces in uniform and plain clothes were on the scene. In several instances, «small groups of thugs» suddenly appeared, specifically targeting reporters with cameras and pulling them out of sight to take their equipment, as the Foreign Correspondents’ Club of China (FCCC) had reported.

«Politics won't change»

China's foreign minister emphasized that the authorities were following Chinese law in their dealings with foreign reporters. He did not address the recent police-imposed restrictions on the correspondents' freedom of movement.
«Our policy will not change.» Foreign reporters must comply with the regulations.

Last week, the police instructed dozens of journalists to obtain permission from local authorities before reporting on any story in the future. They were threatened with imprisonment and deportation. Under previous regulations, the interviewee’s consent was sufficient.

«A Return to the Past»

The tightened controls were viewed as a «step backward» from the regulations that have been in effect since 2007. The South China Morning Post in the Hong Kong Special Administrative Region wrote: «The beatings and arrests by security forces and the changed rules turn the clock back to the time before the 2008 Olympic Games.»

Above all, it is «about retaining power.» Attacks on journalists and arrests are «not the tactics of a country that is confident of its place in the world.» The newspaper called for foreign and domestic journalists to play a greater role in China.

It is precisely where there is no separation of powers that the media can expose injustices and create the transparency «necessary for good governance and stability.» «All citizens benefit when journalists are free to do their work,» the newspaper emphasized in Hong Kong, where—unlike in the rest of the People’s Republic—there is no censorship. (sda)