Via the DEC, the content of the Nissan website can be distributed on YouTube and Facebook and thus reach a significantly larger audience. The background to this campaign is the marketing promotion of the Nissan Freeride World Tour FWT during the 2011 season, according to a Nissan press release. The launch of the DEC will be accompanied by a Europe-wide media campaign that is already drawing consumers' attention to the DEC through more than 30 specifically selected sales channels.

Via the DEC, Nissan can broadcast its program on YouTube, Facebook and its own website and also address viewers via the Google Content Network. The basic idea is not to push advertising messages to consumers, but to be present on the Internet with attractive content when visitors are looking for entertainment and are willing to engage with the content, says Bruno Mattucci, General Manager of Marketing Communications at Nissan Europe. The aim is to bind a large target group to the brand in the long term. The aim is to build a solid community around the brand.

The idea for the DEC came from the company Digitas, which designed the DEC platform and is now also responsible for editing the content. For example, the clips from the TV series "Freeride Spirit" are edited so that they are more suitable for broadcasting on the internet and for adding soundtracks. In addition, Digitas partner Performics is currently working on establishing and promoting the Facebook community "Nissan Sports".

The Nissan media strategy was developed in collaboration with OMD. On the digital media side, an extensive YouTube campaign has been launched, targeting a very specific audience of winter sports enthusiasts as well as a wider audience of sports and car fans through promotional videos, pre-roll commercials and teaser videos, which are displayed based on the selected categories and browsing behavior. The DEC and media campaign will also accompany the other major marketing initiatives Nissan has planned for the mountains this winter, such as "Fresh Tracks". This will offer skiers and snowboarders in four resorts (Avoriaz, Formigal, Livigno and Verbier) the opportunity to ski untouched slopes for up to an hour before they are opened to the general public. Nissan is also sponsoring three participants in this year's FWT - Aurélien Decroz, Xavier de Le Rue and Marja Persson - as well as FWT World Champion Geraldine Fasnacht, who will not be competing herself this year but will be mentoring up-and-coming freeriders during the tour.
 

Karin Altoè has worked as AdWords Vertical Lead at Google in Dublin (Ireland) and San Francisco (USA) since 2008, following her licentiate in economics and positions at Credit Suisse, Visonys Ltd and Spillmann/Felser/Leo Burnett.

Michi Sager, a federally certified marketing planner, started his career at Plakanda OFEX and was employed as a key account manager at Clear Channel Plakanda and Megaposter since 2002.
 

Raiffeisen-Mitglieder profitieren neben Gratiseintritten in Museen, Reisen in Schweizer Regionen und Skitageskarten zum halben Preis ab März 2011 online auch von bis zu 50 Prozent Rabatt auf Event-Tickets. In Zusammenarbeit mit der Filmproduktion Boutiq entwickelte Metzgerlehner für das Online Raiffeisen-Mitgliederportal einen Kurzfilm, der die verschiedenen Erlebniswelten von Raiffeisen vereint. Adaptierte Versionen des Films werden auf TV-Screens in den Banken gezeigt.

Responsible at Raiffeisen Switzerland: Mario Dietsche (Berater Marken-Konzeption), Marcel Schumacher (Leiter Kampagnen). Contact at Metzgerlehner Worldwide Partners: Marco Lehner (Strategie), Felix Dammann (Creative Direction), Patrick Meyer (Text/Konzept), Janine Aebischer (Art Direction), Priska Senn, Karin Schweizer (Beratung). Responsible at Boutiq:Philipp Zünd (Director), Bruno Conti (Motion Director), Luana Derungs (Producer).

In addition to the "Design Compass," users can also view the current Rado collection in the new app and be guided to the nearest watch store, according to a statement. Users can also access the latest news from the Rado world.

The Zurich-based online agency Notch Interactive is responsible for the concept and realization of the app. All objects were compiled by Turnleft from London, who are known for their design city guides. The application can be downloaded now from the App Store from Apple can be downloaded for free.

Responsible at Rado: Nicole Wollner (Responsible New Media), Damian Kunz (Project Leader New Media). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (concept, producing and consulting), Ramun Brunner (concept, consulting), Marco Klein (art direction), Dennys Hess (design), Christoph Schuler (programming coordination). Responsible at Turnleft: Nicolas Buteau (Lead Editor, London), Johannes Reponen (Editor, London), Daniela Prina (Editor, Brussels/Turin), Ben Freeman (Artwork).

Together with the Ugra and experts consulted, a new reference book with charm has been created, according to a press release. "Typo+" is a Swiss publication, not only because the white plus on a red background is reminiscent of a Swiss cross. The survey section inside the work also refers to Swiss printers and their current difficulties with typefaces, but typeface problems know no borders and are probably similar worldwide.

From the contents:
Effective texts also need good typography in the future
Font stars - once, now and in the near future
Copyright - no user knows his way around
The best fonts of all time
Typo glossary

The publication is available at Viscom available.

The Facebook App is aimed at the German-speaking Facebook community. A school is built online in a playful campaign. Each participant simply clicks on the missing building materials, furniture and school utensils that they would like to donate to the school. Donations can be made for as little as two francs. At the end, each user "buys" the clicked items and materials by credit card or Paypal. The money thus paid in is used 1:1 for the real construction in Loitokitok, which is being driven forward by Amani in the south of Kenya at the same time.

All members of the young association work for the project on a voluntary basis from the very beginning. In this way, the administrative costs in Switzerland can be kept very low. Valencia Kommunikation also works for this project free of charge, as the agency writes in a statement. In addition, the proceeds from the advertising agency's drinks fund also flow into Loitokitok's class fund.

Responsible at Amani: Evelyn Mayer (Co-President and Treasurer of the Association) and Nicole Leibundgut (Co-President). Responsible at Valencia: Michael Gerber (CD), Tommy Schilling (senior art director), Guillermo Garcia (senior copywriter), Nicole Bollinger, Jess Williams (design), Nicole Johnson (consulting), Marc Bissegger, Colibri (app development and programming).

The awards are presented by the committee of the Journalists’ Conference of Editors-in-Chief, chaired by publisher Pietro Supino. Employees or teams who were awarded a recognized media or journalism prize in the past year are automatically considered for selection.

Mathias Ninck: Stories from the Swiss Judicial System

Mathias Ninck, an editor at the magazine, received the Zurich Journalism Award in 2010 for his article on former federal investigating judge Ernst Roduner. According to the jury, in his article Mathias Ninck sheds light on «the Swiss judicial system, which is reluctant to reveal its inner workings» and tells the story of a man who simply refused to conform to «the image of the independent, impartial, and objective judge.» By winning the Zurich Journalism Prize, Mathias Ninck automatically qualified for Tamedia’s Sponsorship Award.

Martin Läubli: Dry Facts and Exciting Stories

Martin Läubli, an editor in the Science section of the *Tages-Anzeiger*, has created a veritable center of expertise at the *Tages-Anzeiger* through his ongoing work on climate and energy issues. He succeeds in weaving hard numbers and dry facts into compelling stories. His articles are characterized by their accessibility and clarity. From the perspective of the Journalism Conference Committee, his thorough research and impartiality make Martin Läubli a credible and competent reporter.

Stefan Hohler: Close to the Action, Yet Maintaining the Necessary Distance

Stefan Hohler, an editor in the Zurich bureau of the *Tages-Anzeiger*, is, in the eyes of the committee, both a reporter and an investigative journalist. He is known for his tenacity, openness, fearlessness, and impartiality. In his coverage of the Munich hooligan trial, he researched tirelessly and skillfully varied his perspectives and stylistic approaches. He has an exemplary ability to shed light on and examine people and their stories. In doing so, Stefan Hohler gets close to the people he reports on while still maintaining the necessary distance.

Stefan von Bergen and Jürg Steiner: Major Essays, Portraits, and Reports

Stefan von Bergen and Jürg Steiner, editors of the “Zeitpunkt” section of the Berner Zeitung, have been providing insightful perspectives for a discerning audience every Saturday for over ten years. At the heart of “Zeitpunkt” are in-depth articles, profiles, and reports on broad contemporary issues and seemingly unimportant side stories. In recent years, they have made an important contribution to the discussion about Bern’s significance in the context of Switzerland as a whole. Von Bergen and Steiner did not approach this discussion with local chauvinism but rather examined Bern’s role with self-criticism. For this achievement and their consistently surprising approaches to major topics, the committee of the Journalism Conference jointly awards them the Tamedia Encouragement Prize.

Tamedia’s grants were awarded for the third time. The support is designed to address the individual needs of the winners and assist them with journalistic projects or a change of perspective. Winners are offered paid time off, financial support for an extensive research project, an exchange with another newsroom in Switzerland or abroad, and the opportunity for professional development.

(Image: Tamedia.ch)
 

Take 1994, for example. Back then, people at NBC were discussing on live TV exactly what this thing called the Internet was—pure confusion. But the panelists agreed on one thing: “It’s getting bigger and bigger.” The segment was edited out back then—and today, it once again brings home just how rapidly technology has advanced. Oh, kids, how time flies…

Under the direction of Art Director Wernie Baumeler, the magazine has been given a new look, according to a press release from Axel Springer Switzerland. In terms of content, the opening pages of the five sections have been revised, new sections such as "The Duel" have been introduced and the multimedia section has been expanded with additional service offerings, including an app rating for iPhones and tips for Blackberrys and tablet PCs. The team of Bilanz columnists has also been strengthened by publishing entrepreneur Kurt Zimmermann and author Wolfgang Münchau (Financial Times, among others). Also new is a career column by Karin Kofler.

Edito and Klartext are forming a joint venture with the aim of publishing the best and largest media magazine in Switzerland, according to a press release. This collaboration will bring around 3,000 new readers to Edito. Editors-in-chief Christian Campiche and Philipp Cueni will be joined by the two editors Bettina Büsser and Helen Brügger. It is hoped that this collaboration will result in even better quality and the opportunity to report on media and media policy both more broadly and in greater depth thanks to more resources.

The publication now bears the title "Schweizer Monat. The author's magazine for politics, business and culture," according to a statement. The relaunch is accompanied by a complete overhaul of the design. Schweizer Monat" is now visually bolder, clearly structured and makes its mark not only at the newsstand. The form has been adapted to the content. The overall concept and implementation were realized by the advertising agency Aformat in Lucerne.

With the current print campaign and the new website, the company is pursuing a consistent growth strategy in the relevant readership, it adds. The aim is to directly address top leaders, opinion leaders, decision-makers and thought leaders from politics, business and culture.

Responsible at SMH Verlag, Zurich: Urs Arnold (Head of Marketing and Sales).Responsible at Aformat, Lucerne: Pascal Zgraggen (CD), Sabine Ruepp (Graphics), Philipp Baer (Photo). Web design: Gemdesign, Zurich. Programming: iBrows, Wattwil.
 

Compared to the previous year, profit after minority interests almost tripled to 611 million euros in 2010, Europe's largest television group announced on Thursday, according to SDA. Turnover increased by eight percent to 5.6 billion euros. The upturn in the Western European TV advertising markets was stronger than expected, the media company explained the result. The chain's television channels, including RTL, RTL2, Super RTL, N-tv and Vox, had emerged stronger from the crisis.

The dividend is to be raised to 5 euros per share - in 2009 it was still 3.50 euros. This would mean that more than 700 million euros would flow into the coffers of the main owner Bertelsmann. Bertelsmann holds around 91 percent of RTL Group.