Thereby Youli.ch Sponsor of the "Knack den Tresor" quiz, which is broadcast daily on the 105 morning show. In this quiz, listeners have to answer four out of five daily questions correctly within 30 seconds and thus "crack" the safe.

Bank Linth's new youth account is called Youli. The word is made up of Young and Linth. Sandra Gilly, Head of Marketing Services at Bank Linth, says: "At the time when young people are taking their finances into their own hands, they should be encouraged to become actively involved in and with their region. The online portal Youli.ch is therefore deliberately designed to enable visitors to network and exchange views on topics that are important to them. For us, Radio 105, with its great popularity among young people, is the ideal partner."

Giuseppe Scaglione, head of 105, is delighted with the new partnership: Bank Linth is showing courage by sponsoring a quiz called "Crack the safe. It is precisely this open, somewhat tongue-in-cheek attitude that goes down very well with young people.
 

Hügli will continue to be available to Ringier as a consultant as well as holding various board mandates at Ringier companies. The 40-year-old had been with Ringier for around ten years, including as Head of IT and Head of the Corporate Center. As CFO, he made a significant contribution to Ringier's successful management of the financial crisis, Ringier wrote in a statement on Thursday. He was also one of the leading figures behind the implementation of the Eastern Europe joint venture with Axel Springer, Ringier Axel Springer Media AG, which was realized in 2010. Commenting on his move, Samuel Hügli said, "I will use the coming months to look into the latest Internet business models in the U.S. and Asia and look forward to contributing my knowledge and experience to future mandates thereafter." Information on the CFO successor at Ringier will be provided in due course, according to the statement.
 

The magazine was published quarterly after the opening of the Bauhaus building in Dessau from 1926 to 1931, the foundation announced on Thursday according to SDA. At that time, it reported on Bauhaus events and important trends in modernism. The new magazine under the old name will contain news from the Bauhaus world as well as essays and interviews. The first Bauhaus issue is dedicated to the topic of art - on the occasion of the exhibition on the Bauhaus artist Kurt Kranz (1910-1997). (SDA)
 

The time after 4 p.m. is developing into an important information time for modern radio programs, according to a statement from the broadcaster. In terms of value, the evening before has taken on the importance of a morning show. Once again, content is being pushed to where it is needed, according to Karin Müller, program director and editor-in-chief of Radio 24. "We have had good experiences and have won over young listeners in particular". After 4 p.m. is a time when many young people choose the Radio 24 program. And from 4.30 p.m., they need meat on the bone again, i.e. information. Radio 24 has also gently changed its information services there. The station responds to the need for more entertainment and more music in the 10 a.m. to 12 p.m. and 1 p.m. to 4 p.m. time slots with fewer headlines and a deliberate choice of topics.

Resources that become available will be used for the morning show. And even there, in the "Ufsteller", changes will soon be audible, according to Müller.
 

The English TV production company had accused the Swiss private broadcaster that the docusoap "Bauer, ledig, sucht..." was too similar to the format they had developed, "The Farmer Wants A Wife". 3+ had always vehemently denied this accusation. According to the settlement, 3+ remains free to produce and further develop the format, as the Swiss broadcaster wrote in a press release on Thursday. The two parties have agreed not to disclose the details.
 

Google is growing. In 2010, the Internet company hired over 4,500 new employees worldwide. This figure is set to be exceeded in 2011, as Google announced in its official blog back in January. In the Emea region (Europe, Middle East, Africa), 1,000 new jobs will be created. Google explains what this development means for Switzerland in today's "Media Update@Google Switzerland". The exact number of jobs that will be created in Switzerland has not yet been determined, as the company writes in a press release. What is certain is that the Zurich site will grow significantly. Nelson Mattos, Vice President Emea Product & Engineering: "Zurich is the largest development location outside the USA. Switzerland plays a central role in research and product innovation at Google."

Google rents additional building

Google Switzerland started in 2004 with two employees on Zurich's Limmatquai. In March 2008, Google moved to the Hürlimann site. Over the past three years, its presence there has doubled from around 300 to over 700 employees today. To accommodate the current growth, Google recently added an additional wing to the existing building. As this is not enough, Google Switzerland will be renting another building at Brandschenkestrasse 100 from July 2011. By renting the Hürlimann site, Google is creating space for around 300 more employees.

Development engine Zurich

In addition to reasons such as its location in the heart of Europe, the high standard of living and the excellent infrastructure, specific technical advantages such as the high level of education and the proximity to ETH Zurich and EPFL also speak in favor of Zurich and Switzerland as a location. IT specialists at Google Switzerland develop locally anchored solutions for the whole world.

In addition to reasons such as its location in the heart of Europe, the high standard of living and the excellent infrastructure, Zurich and Switzerland also offer specific technical advantages such as the high level of education and the proximity to ETH Zurich and EPFL IT specialists, as the press release goes on to say. Some of the development activities in Zurich include

-Google Search and Google Ads: Work is being done on improving the search infrastructure, Google Shopping and the quality of text ads, among other things.
-Google Apps: The developers are working on functions such as Gmail and Google Calendar.
-geo services: Various elements of Google Maps are being developed at the Zurich site.
-YouTube: In Zurich, developers are working on the latest technologies to make the platform ever more attractive for users, content providers and advertisers.

Another indicator of the importance of the Zurich location was the appointment of Patrick Warnking as Country Manager in January, according to the press release. Warnking, who is appearing before the media for the first time in his new role at today's event, emphasized the growing connection between the Internet and the economy - especially in Switzerland. There is a significant difference between the presence of users on the web, who make purchasing decisions there, and the presence and advertising activity of Swiss companies on the internet. Switzerland is an Internet nation: almost 75 percent of the population uses the web daily or several times a week (Federal Statistical Office, 2010). "Users in Switzerland love the Internet. Companies are not yet exploiting this potential to the full," explains Warnking in his presentation.

You can find out more about this in the next print edition of Werbewoche.

Roger de Weck comments on the advertising industry: "First of all, TV advertising is fun," he says. He is one of those people who enjoy watching commercials, who come up with new ideas, who are happy about successful advertising and annoyed by banal ones. He owes a life experience to the advertising industry: "When I completed a traineeship as a publishing salesman at 'Die Zeit', I was an advertising salesman." He therefore has a lot of understanding for this industry. "I was an advertiser myself, launching campaigns for the 'Tages-Anzeiger' and 'Die Zeit'. I would also have liked to have worked as a copywriter in an agency - because of this passion for concise, precise wording." Then a surprising "confession": he once even wrote copy for a friend as part of a famous campaign.

In addition, a background article shows that practically all of Switzerland's leading brands - including Ovomaltine, Tilsiter and Zweifel - rely heavily on TV advertising in SRG programs. "Relevance and quality are what make a broadcaster credible," says Roger Harlacher, Director Marketing & Sales at Zweifel. "And SRG is a stable brand, stands for quality and Swissness and is firmly anchored in the Swiss viewer market." In addition: Why Switzerland Tourism, Möbel Pfister and now the department store chain Manor are also relying on TV campaigns.

The Impact Zoom insert magazine examines, among other things, how important the quality of a channel is for the impact of advertising messages. A new study by market research and strategy consultancy Zehnvier, in which Prof. Dr. Florian Becker from the Wirtschaftspsychologische Gesellschaft (WPGS) was involved, underlines precisely this. Thanks to a new "implicit" survey method, they were able to take a deeper look into the minds of the public for the first time. And the results speak for themselves: in the program environment of SRG broadcasters, advertisers benefit particularly from a positive image transfer.

The Publisuisse customer magazine Impact is published in German and French. It can be here can be subscribed to free of charge. Impact is realized by the Biel agency Textatelier.ch and the graphic design studio Tasty Graphics in Berne.
 

The aim is to encourage customers to stick over existing "no advertising" signs, confirmed Swiss Post spokesperson Mariano Masserini in response to a question from Radio Zürisee. Depending on the region, 20 to 70 percent of Swiss households have
"Stop advertising" stickers on letterboxes, which is a disadvantage for Swiss Post as a deliverer. It is dependent on delivering unaddressed advertising to preserve jobs, Mariano Masserini continues. However, the aim is not to put pressure on customers. The letter carriers will continue to respect "stop advertising" signs.

(Image: Briefkastenkleber.ch)
 

As Senior Manager International Accounts, Tony Mandingorra has succeeded in establishing International Sales at APG over the past three years, according to a press release issued on Wednesday. He had previously worked for the Affichage Group as Key Account Manager at the then newly founded company e-Advertising AG in Winterthur, which specialized in digital advertising space. In between, he was responsible for the USA business at the Gessner silk fabric weaving mill in Wädenswil.

After almost five years at the media company Affichage Holding, Cosy Fischer is taking over as Head of Finance and Human Resources at Straumann. The budding business economist has held various positions within Affichage Holding: first in accounting, then in controlling and contract controlling as well as Head of Acquisitions at APGMontagne.

This is according to the consulting firm PricewaterhouseCoopers (PwC). Cable operators and TV providers can no longer keep up with the wealth of online offerings. The public prefers to watch videos on demand on their PC.

Users spend an average of 12.4 hours a week watching TV shows, films and videos online. This compares to only 8.9 hours of usage of the same content on cable and TV stations. According to US media, even older users between the ages of 45 and 59 invest almost the same amount of time in the two channels, with 8.3 hours compared to nine hours.

According to the British marketing agency Digital Clarity, younger consumers in particular also like to use social networks while watching traditional television. This means that around 80% are online via cell phone even while watching TV. According to PwC, only just under 13% of consumers make use of video-on-demand via cable operators. The usually high costs play a major role here. In contrast, more than 30% use free streaming services such as Hulu to watch videos. However, paid online movie rentals are already more popular than the cable companies' offerings.
 

The campaign will run from March 7, 2011 and will be advertised in popular magazines such as NZZ Folio and GEO as well as in the business and daily press. Literary greats such as Anton Wohlfahrt from Soll und Haben or Woglinde from Das Rheingold as well as comic characters such as Miraculix or Scrooge McDuck will have their say. The series of advertisements is opened by Mephisto from Goethe's Faust. He is not a customer of Wegelin & Co. for example, because in his opinion "everything that is created is worth destroying". Scrooge McDuck, on the other hand, is not a client of St. Gallen Private Bank because he "prefers to swim in his money" instead of investing it.

Wegelin & Co. does not use any external support in the development of the advertisements. The advertisements were developed by the managing partners and internal advertising experts. The bank's own advertising and communications teams are responsible for campaign design and implementation as well as media planning.
 

Only Apple offers beautiful, user-friendly design in the otherwise so technical computer world: "Think different". At BMW, you sit firmly in your seat and have things under control: "Driving pleasure". Brands convey an experience and create identification. But who are the people behind the brands? The Brander explores the question.

The Brander combines the content-related branding perspective with the lifestyle of brands. This sets it apart from existing CI portals, which primarily specialize in providing news and background information. With detailed reports, high-quality photography and generous photo spreads, the focus is on people who shape brands. Branders CEO René Allemann comments: "We are surrounded by global, anonymous brands. At the same time, the trend towards authenticity and closeness is constantly increasing. This is becoming increasingly important for brand management. That's why we give expression to brands and their creators."

To kick things off, The Brander reports from Zurich, Milan, Naples, New York and Taipei. From Giorgio Deluca of the well-known New York brand Dean & Deluca, Antonio de Matteis, CEO of the luxury brand Kiton in Naples, to Zurich restaurateur Michel Péclard.

The Brander combines functionality with high-quality design. The latest social media technologies and an iPad application offer a simplified and attractive reading experience. Over time, a visual encyclopedia is created about people who move the world with their brands.

In the current print edition of Werbewoche, The Brander is portrayed in detail > To the article.