As the newspaper Sonntag writes in its current issue, seven godfathers - Carlo Brunner, Francine Jordi, Melanie Oesch, Monique Nicolas Senn, Polo Hofer and Toni Vescoli - will present their protégés in the show, whom they have selected from many suggestions and then coached until they are ready for the screen. The performers come from the categories of ländler, classic hits, choir & yodel, popular hits, instrumental hits, songwriters and evergreens. At the shot, the television audience can vote for the big winner. Hartmann is quoted in Sonntag as saying that he was attracted by the wide range of the "Alpenrose" program. He has a closeness to these music genres and he has a closeness to the audience that loves this music.
 

Like every car driver, it makes him break out in a sweat when he has to watch the price of gas at the filling station continue to rise to dizzying heights, says George Zampounidis, presenter of the station's morning show. "That's why we decided without further ado: Enough is enough, we have to do something about it!" No sooner said than done. To have George pay your fuel bill, you simply have to send in your fuel receipt by fax, e-mail or post, and of course have a bit of luck - every hour, George and his fellow presenters draw receipts from the lottery pot and pass on the names of the drivers who have been fleeced. If the owner of the receipt gets in touch within the next half hour, George pays for the gas. Whether this really does anything to combat the high fuel prices remains highly questionable. But the listeners will certainly be pleased. Nice campaign, Radio Regenbogen - and even if it doesn't make the world a better place, it certainly brings in a few more listeners.

(Image: Radio Regenbogen)
 

At a valuation in December for putting together a cash injection, Twitter was still worth less than half that. Investors were willing to pay 34.50 dollars per Twitter share at the auction organized by SharesPost, the Internet platform announced, according to SDA. With just under 224 million shares, this gives the company a value of 7.7 billion dollars.

The short message service, which can be used to send 140-character information to interested parties, was founded in 2006. In September last year, Twitter had around 175 million users. Twitter is popular with celebrities and politicians, but is also increasingly used by companies for advertising.

Twitter founder Biz Stone recently said that the company has no plans for an IPO. Twitter wants to remain independent and does not need any fresh capital in the next twelve months. Social network Facebook, which has long been speculated about going public, is valued at more than $50 billion. (SDA)

(Image: Keystone)
 

Most recently, Rebecca Haug was Head of Communication and Events at Swissnex India (Annex Swiss Embassy) in Bangalore, India. Prior to that, she worked for several years as Head of Events and Direct Marketing Consultant at Wunderman in Zurich.
 

Migros has adapted its advertising strategy to people's behavior, Migros spokeswoman Monika Weibel told news agency SDA on Friday. She thus confirmed a report by the journalistic Internet platform La Méduse. More and more people are reading commuter newspapers, and many now get their information via the Internet, she said, explaining the decision.

In concrete terms, this means that the money previously reserved for the so-called preiskracher ads will now flow to the commuter newspapers 20 Minuten and 20 minutes, to the tabloids Blick and Matin, and to the websites of the daily newspapers. According to Weibel, this realignment will not result in any savings. "The advertising budget remains the same."

"The regional newspapers continue to be important for us," Weibel continued. For example, the Megafrisch ads would continue to be published once a week. And the individual cooperatives are free to continue advertising in "their" regional newspapers.

Migros' new advertising strategy is currently being implemented. It applies to German-speaking and French-speaking Switzerland. Italian-speaking Switzerland is not affected. Weibel explains that, according to the latest surveys, the Internet is not yet as widespread in Ticino as in the rest of Switzerland. And in the future, the Orange giant also wants to distribute its advertising messages increasingly via cell phones. The Migros spokeswoman said that they are in the process of developing a corresponding concept.

Migros' new strategy is hitting regional newspapers hard. Louis Ruffieux, editor-in-chief of the Fribourg daily La Liberté, regrets the decision: "Migros is an important advertiser for the regional newspapers. I remember times when four advertising pages were still common." (SDA)
 

By means of personalization, corporate customers can launch their own solution: colors, design, logos and other features are implemented according to the customer's wishes. With the app of their preferred real estate management, apartment seekers receive all properties advertised on Homegate.ch by this provider. The customizable application is based on the app of Homegate.ch, which was already launched in summer 2009.

More info: Myhomegate.ch.

In a Sonntagsblick column, Frank A. Meyer alleged that the Federal Commission against Racism (FCR) had written in a media release that the headscarf was "a binding religious requirement for women. The EKR complained that Sonntagsblick had quoted it in an abbreviated form. Rather, the commission had pointed out that the headscarf ban was "a binding religious commandment for the women concerned."

The Press Council upholds the complaint. According to the Swiss press watchdog, it was not the abridgement of the quote taken from a report in the NZZ that was problematic, but the distorted reproduction of the commission's position. Sonntagsblick may well sharply criticize the position of the FCR and accuse it of giving disproportionate weight to religious freedom over the individual freedom of women. However, Frank A. Meyer should have correctly presented the facts underlying his harsh criticism. Contrary to the impression given by his column, the FCR in no way claims in its statement that the headscarf is obligatory for all Muslim women.

According to the ruling, Denner may once again offer the cheaper competitor capsules. The statement "Compatible with Nespresso machines" in advertising and on packaging is also permitted again, provided the lettering is small. The advertising slogan "Denner - was suscht?" remains prohibited. On this point, the St. Gallen Commercial Court has confirmed its Order dated January 10 confirmed. 

Denner has now stopped "waiting and drinking tea" - this is how Vizner Borel commented on the court ruling in January on behalf of the discounter. The decision from Friday will be communicated in a similar way at the beginning of next week, as Nicole Schöwel, Head of Communications at Denner, told Werbewoche. They are currently working "at full speed" on this - but it will probably not be enough for the Sunday press. 

Production of the capsules, which had to be halted due to the super-provisional order, is expected to resume as early as next Monday. Further advertising measures can be expected as soon as sufficient quantities can be offered again. 

In mid-March, the ten-member jury in Istanbul will judge the pre-judged works from the award shows of ADC Europe, AdFest (Asia/Pacific), FIAP (South and Central America) and the Golden Drums (Europe). Spillmann's jury colleagues include Michael Conrad, former Creative Director of Leo Burnett and founder of the Berlin School of Creative Leadership, Brett Mitchell from Droga5 in Sydney and Jan Pautsch, Creative Director of Argonauten in Berlin. In addition to the judging, award ceremony and gala, this year there will also be a conference lasting several days with speakers such as John Hegarty and Mark Tutssel.

More information: Thecupawards.com. 

Blick described a man of Kosovar nationality as a "garbage Kosovar". He had stored trash in his garden in protest against the authorities. A reader complained that the newspaper was violating the ban on discrimination with this exaggeration. This would reinforce existing prejudices against the Kosovar nationality. The press council comes in its statement to the opposite conclusion. The view brought only the man from Bürglen, not however the Kosovars altogether with the term ?garbage? in connection. The specific wording "The garbage Kosovar" makes it clear that it is about an individual person and not a general accusation against a group.

With the recent discussions in the Zurich City Council to build a large congress center for Zurich at a new location, plans for the new use of the current Kongresshaus also started. According to a group of creative artists, including Pepe Lienhard, Andreas Vollenweider, Nadja Schildknecht, the Kongresshaus, together with the Tonhalle, should be converted into a large cultural center - and given a new look.

Euro RSCG Zurich was commissioned with the development of this appearance - including the logo. While researching on Google Earth, the creative team of the advertising agency found out that the height of the façade of the congress center corresponds exactly to the width of the road to Lake Zurich. They transferred these real distances, angles and proportions into the new logo.

The variation in the typeface and the perspective arrangement of the words has resulted in a typographic logo that has a spatial effect: the words "Kultur" and "Haus" reflect the building of today's Kongresshaus, the word "am" the street, and the word "See" Lake Zurich, which spreads out in front of the listed building.

Based on this logo, Euro RSCG Zurich has developed letterheads, business cards, brochures and a website using the same geodata from Google Earth. These are in use as of now.

Responsible at the association Kulturhaus am See: Roger Cahn (Business Office). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Markus Rottmann (CD), Ivan Madeo (concept text), Christina Wellnhofer (art direction), Dominique Magnusson (graphics), Janina Iseli (consulting).

From March to November 2011, Raiffeisen is offering its members the "Bernese Oberland at half price" - together with the SBB, Schifffahrt Berner Oberland, mountain railroads and hotels from the region. With this offer, Raiffeisen wants to present its members with a thank you and contribute to the promotion of tourism in Switzerland.

Memberplus.raiffeisen.ch/berner-oberland

Responsible at Raiffeisen Switzerland: Fiorella Brülisauer (Head of Campaigns). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (Creative Direction), Marco Lehner (Strategy), Patrick Meyer (Text/Concept), Janine Aebischer (Art Direction), Annette Vetsch (Graphics), Priska Senn, Karin Schweizer (Consulting), Ursula Trottmann, Corinne Räber (Desktop Publishing), Giovanni Bucca, Mario Müller (Production). Responsible for photography and CGI/compositing: Jonathan Heyer (photography), Linus Schneider (CGI/compositing).