3sat offers current and in-depth information from culture and science as well as politics in a concentrated form. The audience council particularly likes the theme days, large-scale recordings and live events from the cultural scene. He sees self-produced programs such as "Nano" as a special added value. It is also very valuable that 3sat presents the best contributions from the four parent stations.

However, the Audience Council believes that Switzerland is underrepresented on 3sat. The SRG, which currently participates with a share of around ten percent, would have to get involved to a much greater extent. In addition, the Council would like to see Switzerland aspects addressed more in various contributions and broadcasts. The council also wants to see more aggressive marketing of 3sat in Switzerland.

From a Swiss perspective, the program "Schweizweit" is considered particularly important. It portrays a Switzerland that goes beyond the "depiction of beautiful mountains and landscapes" and also addresses current socio-political issues. It does not cement a clichéd image of Switzerland, but shows a realistic Switzerland in its diversity. However, several council members would like to see more references to the importance of Switzerland's multilingualism and cultural diversity. The audience council was critical of the partly topical, partly time-delayed broadcasting of news programs by the participating broadcasters. The fact that "10vor10" is always broadcast later is not justified.

 

The ad provides you with the lyrics: "I did it my way" by Frank Sinatra. You pick up the phone, listen to the melody - and try to sing the words as coherently as possible. This is called "karaoke". Manu Aggeler and Isabelle Meyer (picture teaser) have developed a multimedia campaign from this. To show that an ad can trigger a chain reaction.

The jury was so taken with the idea that they gave their awarded the first prize. For Manu Aggeler and Isabelle Meyer, this meant a victory fee of 10'000 francs in cash. Plus the contract for the realization of their campaign. The ads were to be placed in Swiss newspapers and magazines starting this month. Unfortunately, nothing will come of it now. The reason is the rights to the songs. To be more precise: the music publishers' asking prices, some of which are in the six-figure range - per song.

"A cliffhanger to the Internet" jumps in

These sums far exceed the possibilities of the Swiss Media Association. The "Advertising Campaign" project group therefore has to stop work on the "Karaoke" campaign. At the same time, it commissions Manuel Rohrer and Patrick Ryffel to realize their work "A Cliffhanger into the Internet". The team made it to the jury in December with three campaigns on the shortlist, which together with the winning work included four campaigns.

Manu Aggeler and Isabelle Meyer will receive financial compensation for their efforts so far. As the winning team, they will represent Switzerland at the 2011 Best Yet competition, which will be held in Croatia in mid-May. As the second team, Manuel Rohrer and Patrick Ryffel will travel to the Best Yet.

However, the association does not want to bury the winning project yet: If the idea of "karaoke" should still become something at a later point in time, it has open ears and offers its hand for the continuation of the cooperation, it announced in a communiqué.

 

As always, the Spotlight program took place over two days. The expert jury met on the first day, while the festival opened up to the public on the second day. While the last few festivals were dominated by virals and new advertising formats, experiments and technological gimmicks have now taken a back seat, as the organizers announced on Saturday. There was a conspicuously high number of submissions in the Social Spots category, advertising films for social causes.

In the main competition for professionals and in the student competition, the submitted spots competed against each other in the categories "tv & cinema" and "web & mobile". Awards were presented by a jury of experts. Audience prizes were also awarded.

To the Winners of the main competition
To the Winners of the student competition 

For the first time this year, the prize for the Best International Adaptation.
To the winning spot

(Both the expert jury and the audience liked the Germanwings spot).

Spotlight Festival grows again

 

For example, there is an app that counts down to the royal wedding. Another offers a live broadcast on the day of the wedding. Another predicts the weather for London's Westminister Abbey, where William and Kate will be married on April 29. An app called "Alarm Royale" allows people to wake up to wedding marches or tunes such as "God save the Queen" and "Rule Britannia". Then there's one where users can write marriage tips and wedding advice to the royal couple in a virtual guest book. It's just a shame that Switzerland no longer has a monarch. That would be great fun - according to 20 Minuten. On the Website you can now vote for who should become "Queen of Switzerland" "so that we can also celebrate a royal wedding in our country". Funnily enough, Paola and Kurt Felix are also included in the selection. Obviously there's been a cock-up!

 
 

The initiative "Acuerdo para la Cobertura Informativa contra la Violencia" (Agreement for Informative Reporting against Violence) was joined by the major television companies and newspapers as well as numerous other institutions such as universities. In the document published in Mexico City on Thursday, the signatories undertake to take a clear stance against violence and to prevent criminals from being stylized as victims or even heroes. In northern Mexico in particular, the media are not only directly threatened by the cartels and subjugated by violence. Often the editorial offices are also infiltrated by criminal organizations. Last year, more than 15,000 people were killed in the Mexican drug war. (SDA)
 

 

The newly elected Impressum president Daniel Suter is a journalist and writer. As president of the staff commission of the Tages-Anzeiger, he has shown great commitment to journalists, especially on the occasion of the mass dismissal in 2010, according to Impressum. The Syndicom union is also pleased with Suter's election. Suter is a dual member of Impressum and Syndicom. His election opens up the opportunity for even better and friendly cooperation between the two journalists' associations, the union writes in a communiqué.

(Image: Imprint)

Furthermore, the Imprint delegates approved the revision of the CCT (CLA of the French-speaking Swiss press). In particular, the copyright regulations were adapted to the needs of multimedia publishers, according to the report. The result of the negotiations must now be approved by the general assembly of the Presse Suisse employers' association in April. In a resolution, the delegates also call on the publishers in German-speaking Switzerland and Ticino to resume negotiations with Imprint on a press collective agreement.

 

The symposium on March 21, 2011 gathered speakers from Great Britain, Spain, Luxembourg, Germany, Austria and Switzerland. There was agreement that only the highest quality in multimedia storytelling will bring the desired success with the reader/user/viewer and that the basic form of tablet usability, the tablet "metaphor," has not yet been found, but that all publishers are still experimenting, summarized the organizers. During the symposium, Gruner & Jahr Publishing Managing Director Axel Wüstmann gave a presentation on the development of Stern magazine's ePaper strategy. These days, the publishing house is also launching a project together with the ZHdK. For four weeks, more than 100 design students, supervised by eight lecturers, will develop ideas and concepts around the media genre "women's magazine" in close dialog with the Hamburg publishing giant.

The presentations of the symposium are online retrievable. 

The film office will be the first point of contact for national and international film productions, as the project partners announced on Friday. It establishes contacts with the local film industry and authorities, provides information on local conditions and offers logistical support. In addition, the Film Office supports filmmakers with filming permit procedures and promotes Zurich as a production location through international marketing. The aim is to give the local film industry an additional boost. The tasks of the Filmoffice are divided between two people. Almost a third of the Swiss audiovisual industry is based in the canton of Zurich, the press release continues. It employs around 5,200 people and generates a turnover of 1.2 billion Swiss francs. (SDA)

 

Raw materials are extracted by international companies under inhumane working conditions, exported abroad and processed there. The end products also end up in Switzerland. In the form of cell phones, watches, laptops and digital cameras, among other things. In order to draw attention to the social grievances and generate donations, the creative minds at SFLB have developed posters, advertisements and banners for Bread for All / Fastenopfer. Further information can be found on the website Rechtaufnahrung.ch to find.

Responsible at Bread for All / Fastenopfer: Matthias Dörnenburg (Head of Marketing and Communication, Fastenopfer), Pierre Reift (Head of Marketing and Communication, Bread for All), Jean-Claude Huot (Head of Fastenopfer Western Switzerland). Responsible at Spillmann/Felser/Leo Burnett: Sabine Bechtel (Art Buying), Christian Stüdi (Text), Matthias Fürst (AD), Patrick Suter, Pablo Schencke (CD), Petra Gayko, Patricia Fabbri (Consulting); Felix Streuli (Photography).
 

The technology used is called Vi3DLive and is a new way of presenting products and games with augmented reality. The combination of camera and large screen shows a live image environment. As soon as the camera recognizes a stored image, a 3D model of it is shown live on the screen.

Axe made use of this technology for a promotion with an interactive experience and carried out a campaign in Zurich city centre on 11 and 12 March. The aim was to take part in an interactive, three-dimensional cloud game in front of the Manor shop window. A team of female angels, who could be recognized from the TV spot knows. There were also 125 prizes to be won.

 
The doctorate is part of a large-scale TV, cinema, out-of-home and online campaign by Axe, which is currently running in Switzerland. The Zurich agency Compresso developed the idea for this campaign together with Unilever and was responsible for its implementation in the field. The augmented reality technology comes from the Vanija agency in Zurich.

Last but not least: The angels land in Zurich with Axe

 

For ten months, André Eichholzer, Gregor Rott, Steve Noi, Karin Leonhardt and Christian Rüeger have been running the business of Lobsterstudios AG as wholly-owned shareholders. Operationally, the business is managed by André Eichholzer, Gregor Rott and Steve Noi. In total, the team consists of 20 employees, specialists and creatives around moving image productions.

Lobsterstudios also realigned itself in the fall. Four units were created: "Lobster Studios" with a 1,500 square meter studio landscape and motion control studio, the in-house post-production unit "Level Two", the TV unit "Content Park" and "VCC Hollenweger" - under this new name, authoring services for DVD and Blu-ray productions are offered.

More info: Lobsterstudios.ch.