And so the advertisement says: "Can you also convey rather boring topics in a palatable way? Are you not too shy to include 'surreptitious advertising' in your text? Are you a sports/outdoor enthusiast [please also note the spelling here...]? Do you dare to write a travelogue without having made the trip yourself? Are you familiar with Switzerland? Then write us a little test report about hiking in the canton of Bern!" To make matters worse: "PS: Unfortunately, we can't pay the big salaries yet, so newcomers/students rather than seasoned professionals..."

Are you interested? Then apply now: Adastra-media.ch. And for everyone else: If an article on hiking appears in the Blick or Tagi supplement in the next few weeks, read it carefully. Or even better: throw it away.

www.medienspiegel.ch

"Is that true? Are you really still paying too much?" the recipient of the mailing is asked. It is thereby listed in the headline of a newspaper article by name as a victim of too expensive telecommunications contracts. And this newspaper article has been seen by an acquaintance, copied and provided to the recipient with a personal, handwritten remark: "I would switch now...". This is the tenor of the mailing, which consists of an initial mailing with copy/note and info flyer, plus a reminder letter.

Responsible at Sunrise: Daniela Belaid (Manager Direct Communication Residential Customers), Annette Brauer (Senior MarCom Manager Direct Communication), Thomas Cicconi (Director Base Marketing Residential Customers), Attila Ilman (Senior Manager Customer Base Sales). Responsible at Comqed Dialog: Bettina Dührkoop (Strategy), Tomas Rozas (Creative Direction), Philipp Stamm (Art Direction), Corinne Räber (DTP), Roman Steinacher (Consulting).

The national campaign consists of two spots, which are placed on target group-specific web TV channels and websites. The campaign is supported by classic banners. The campaign will run until the fall.

A slight economic recovery from autumn 2010 and in particular the cost-cutting measures from synergy programs, some of which were already initiated in the 2009 financial year, had a positive impact on the 2010 financial year, as the company announced on Tuesday.

The operating income of CHF 234.4 million is at the previous year's level after structural adjustments. However, it is not directly comparable with the previous year due to the self-marketing of advertisements (from the beginning of 2010) and the no longer fully consolidated participation in Radio Argovia, according to the statement. On a comparable basis, operating income from newspaper publishing improved by CHF 6.1 million (+1.5 %), from magazines and books by CHF 0.6 million (+1.7 %) and from radio and TV by CHF 0.5 million (+3.6 %). In contrast, printing and distribution recorded a decline of CHF 3.9 million (-8.4 %).

The headcount amounted to 761 full-time equivalents at the end of the year. This is 77 fewer than in the previous year. The reduction in full-time positions is partly due to the fact that Radio Argovia is no longer fully consolidated. As a company spokeswoman told the SDA news agency, 35 jobs were cut - partly through redundancies, but also through early retirement, reduced workloads and dismissals.

AZ Medien's annual report will be published at the beginning of May. The Annual General Meeting will take place on May 27, 2011.

AZ Medien: Third profit slump in a row in 2009

In addition to AZ Aargauer Zeitung, AZ Medien includes BZ Basellandschaftliche Zeitung, AZ Solothurner Zeitung, Der Sonntag and holdings in Internet portals, Radio Argovia, Radio 32, Tele M1 as well as weekly newspapers and trade journals. The Group is also active in customer printing.

Barbato was previously regional manager at BT-Group/Ticket-com.com. The company offers advertising on the back of tickets. In his new role at Search.ch, the 42-year-old will be responsible for looking after direct customers as well as advertising and media agencies throughout Switzerland. Giuseppe Barbato has many years of experience in the media business. He worked for Verticum (including Blog.ch) as Portfolio Manager and for the AZ Medien Group as Client Advisor.
 

The 35-year-old worked at Canon Switzerland for around ten years, where she expanded the press relations department. As a PR agency, PPR Media Relations supports companies and private individuals in all aspects of integrated communication. It is a subsidiary of Keystone.

Wirz Corporate orchestrated all communication initiatives, organized interviews for Swiss and international HSBC representatives, arranged speaking opportunities at industry events, and developed a strategy for long-term positioning in the Swiss market. In addition to PR, Wirz Corporate also handles other tasks in the areas of branding, advertising, and marketing support for HSBC Corporate in Switzerland.

HSBC Corporate is an international financial services company with approximately 8,000 branches in 87 countries. From its new location in Zurich, HSBC offers corporate banking services to Swiss corporate clients as well as international companies headquartered in Switzerland, along with access to the global HSBC network.

Infosperber.ch is not under pressure from ratings, readership figures or financially strong lobbies, the foundation writes on its website. The platform sets itself the goal of weighting solely according to social or political relevance. The intention is not to compete with the dominant media, but to supplement mainstream media, which are all too PR-heavy and place a high emphasis on entertainment, with relevant information, it continues. There is also room for media criticism.

Independent and committed journalists as well as experts are to be offered a platform for research, overlooked or neglected information and pointed commentary. Members of the editorial team and experts can add editorial content to articles on the website. Infosperger does not pay the authors any fees for their articles. However, as the foundation writes on its website, it is possible to compensate for rights of use and actual expenses.

The contents are freely available to the public. The texts may also be redistributed free of charge, provided the source is acknowledged. The website was financed by the foundation. For running costs and journalistic research, it relies on donations from the readership.

For the time being, the imprint lists nine experts and 31 journalists who regularly or occasionally contribute to the editorial work. Others are welcome, provided they support the platform's journalistic orientation. The editorial board consists of Robert Ruoff, Niklaus Ramseyer, Christian Müller and Urs P. Gasche, President of the Foundation Board. Another member, Rafael E. Perez Süess, is responsible for IT.

According to Wirz Client Service Director Petra Dreyfus, the general public will be able to enjoy the new campaigns from summer 2011.
 

This year, the EWZ Selection was particularly well received by photographers: With more than 5,000 pictures submitted, the event grew by 40 percent compared to last year. Heads designed the communication to the photographers and promoted the events and initiatives around the exhibition taking place in May at the Zurich EWZ substation Selnau.

Responsible at D.O.K. Zerbini: Romano Zerbini. Responsible at Heads Corporate Communication: Marco Simonetti (CD), Pablo Burkhalter (Graphics),Ralph
Hermann, Nadia Francioso (Consulting).

A young man with a severe physical disability as a result of a craniocerebral trauma to the brain stem put on a bear costume. He stood with it in the middle of the street in Zurich's Niederdorf from 11 a.m. to 5 p.m. on March 5 and stretched out his arms. The result was numerous passers-by spontaneously approaching the bear, hugging and hugging him.

The action has resulted in a film. It concludes with the question, "Do we have to dress up to get closer?" The project was supported by the American indie stars 'The Band of Horses'. They provided one of their hits as a soundtrack. The music is intended to give the film an additional emotional charge.
A making-of on the action provides further background on the experiment and an interview with the disabled main character.

Responsible at Pro Infirmis: Mark Zumbühl (Head of Communications & Member of GL), Bettina Konetschnig (Communications Consultant). Responsible at Jung von Matt/Limmat: Alexander Jaggy (ECD), Livio Dainese, Fernando Perez (CD), Samuel Christ (Text), Daniel Serrano (Art Direction), Ilonka Galliard (Agency Producer), Rolf Helfenstein, Nicolas Schoberth, Sabrina Sala (Consulting), Max Rudolph (PR), Alain Gsponer (Director), Pumpkin Film (Production), Band Of Horses (Music).

With more color, a more generous layout and improved reader guidance, the aim is also to appeal to a younger target audience. There are also new sections such as the "Wage Graphic" and the "Business Travel" and "Remarkable" sections, which appear at regular intervals. The lead article on current topics from the world of work will be retained, as will the salmon-colored newsprint.

In addition to the existing ad formats, Alpha is creating further opportunities for advertisers to place job or image ads. The second newspaper bundle now begins with a half-page editorial article, followed by two new advertising spaces. Two spaces or half a page can now also be booked on the last page, which also contains an editorial article.