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Axe

Product launch: Axe turns the world of men upside down

MarKom

Doomsday mood in the new Axe commercial

Last but not least

Last but not least: The misogynistic Axe ad - or the humorous handling of stereotypes

MarKom

Compresso: Axe promotion with angels and augmented reality

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m&k FORMAT Podcasts

Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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