Andres Brütsch ran the business for 27 years. Director and producer Christian Rösch and his wife Monika Schärer, who has worked as a presenter, editor and producer at Swiss Radio and Television (SRF) for various cultural and travel programs since 1989, are now taking over.

The Filmwerkstatt, which will operate under the name Topicfilm Manufaktur from April 2011, offers corporate films, adaptations of existing films and glossy TV commercials. "Every film - whether short or long - whether analog, digital or 3D - whether for TV, cinema or the web - is close to our hearts," said the two managing directors in a statement. On their website, they present their showreel with productions for clients and other work. They have also unearthed commercials from the sixties, seventies and eighties from their 49-year archive. From now on, a new film gem from the archive will be made available on the website every month.

Contact and further information on Topicfilm.ch.
 

As an inheritance specialist, you have to have strong nerves, because customers are often at odds with each other and don't spare the abuse. "But you can make a campaign out of it," said Thomas Meyer, copywriter and owner of Meyer Werbung to Beat Schellenberg, Managing Director of Nachlasstreuhand.ch. He thought so too. The ads had already been booked, but K-Tipp stopped the campaign: the texts were too coarse. So Meyer Werbung canceled the ad campaign and transformed it into a billboard. If not the K-Tipp readers, then at least the passers-by in Zurich got something out of it.
 

After the steep pass with 12 entries on the shortlist, eight films went straight into the jury's net at the moving image competition Die Klappe in Hamburg. This corresponds to a Swiss share of almost 20 percent of the total competition, where 274 entries from Germany, Austria and Switzerland competed for 45 prizes. A detailed match report will be available after the awards ceremony on April 7. During the two-day judging last Friday and Saturday in Hamburg, entries from only four Swiss agencies were discovered. Two shared the eight flaps, including gold. The "Steinbrocken" for Switzerland Tourism by Spillmann Felser Leo Burnett and the Sunrise Spots and Migros Club School by the same agency landed on the necessary shortlist. Pius Walker is still in the running with the "Zonenplan" for Greenpeace, Möbel Pfister and Rega. Seed Audio-Visual Communication beguiled the jury with a "Kiss" for Ricola. 

 

 

Andreas Panzeri 
 

The theme of this year's competition is "Empathy/Compassion". Participants are asked to process their associations with the topic in a commercial or short film. Entries should be between 30 seconds and a maximum of three minutes long. They will be judged by a jury including Mark Tutsell (Leo Burnett), Jake Scott (RSA), Olivier Altman (Publicis), Steffen Gentis (BBDO Proximity), Ringan Ledwidge (Rattling Stick), Mike Clear (Mother), Wolf Jaiser and Sandy Watson Scott (The FireFlies). The deadline for entries is May 11, 2011 and the winners will be awarded on June 23 during the Cannes Lions Festival.

More information: Framepool.com/special/fireflies.

 

Jasper Morrison has reinterpreted the multifunctional shell chair for Vitra and created a family with many variations and a clear, contemporary expression. The chair family was presented at the last Orgatec in Cologne. Vitra brought the two Swiss creatives Valentina Herrmann and Beat Egger on board for the communicative introduction. In close collaboration with Jasper Morrison, Egger/Herrman creatively implemented the family idea. This resulted in the slogan "Hi, we are HAL" and the visual "Family portrait with Jasper". The launch package consists of an ad, online banner and dealer banner for the showroom and will be used internationally from March 2011.

Responsible at Vitra: Eckart Maise (Chief Design Officer), Jens Peter Peuckert (Head of Marketing Communication), Birgit Pieles (Project Manager). Responsible at Egger/Herrmann: Valentina Herrmann, Beat Egger (Creation). Art Buying: Beatrice Mächler. Photo: Christian Grund. Portrait Jasper Morrison: Suki Dhanda. Flash animations: Zephir Software Design AG.

 

As soon as a user writes a comment on a topic, this is used as information and the user is provided with relevant advertising messages. For example, if someone writes that they fancy pizza, an ad from a pizza supplier could be displayed immediately. Compared to Google, Facebook has a decisive advantage: the social network not only knows the current needs of users, but can also link these to their profile data - location, age, gender, etc. This would avoid wastage. This avoids wastage.

Facebook has been using status changes and wall posts for targeted advertising for some time now - but not yet in real time. The test should now show whether the ads are displayed quickly enough.
 

Advertising on Facebook could be much more efficient

 

A Facebook user advertises a product with the "like" button, another user then buys it: in this way, Facebook is changing from a social forum to a platform through which purchases are made, said Thomas Rudolf from the University of St. Gallen, who presented a study on Internet use in Zurich on Monday. Facebook and Twitter are already an important factor for retailers around the world. Even those with a particularly successful or funny commercial on the YouTube film portal can quickly reach a huge audience via recommendations on social networks. The smartphone, on the other hand, takes on the role of a "shopping assistant", which can be used, for example, to find out about attractive shopping offers with the help of Google Maps and then select the stores.

Between 2006 and 2010, spending on online purchases in Switzerland doubled from CHF 4.24 billion to CHF 8.68 billion. Online retail (e-commerce) has become a permanent fixture in Swiss commerce and is thus attracting advertising money at the expense of traditional media. According to Rudolph, e-commerce has added around ten percent to the Swiss trading volume since 2000 thanks to sales platforms such as E-Bay. Airline tickets and travel in particular are bought online. The Swiss also like to buy banking services, admission tickets and software at the click of a mouse. Food, furniture, jewelry and cosmetics are still largely bought in stores, according to the University of St. Gallen. Bookshops are also increasingly managing to lure customers back into the store.

No age limits

Online retail is receiving an increasing boost from older people with purchasing power, as the age limits for Internet use are increasingly disappearing. Easy-to-use tablet computers such as the iPad make it even easier for the web community to make purchases at the click of a mouse. The example of financially well-padded senior citizens shows that price tends to play a subordinate role when buying online. "Convenience and good quality are in demand," said expert Rudolph.

(SDA) 

This presents the moment when people find their cable box at home in a funny and charming way. On the wall behind cupboards, chests of drawers or even under beds - just where it sometimes hides. Designed as an integrated campaign, in addition to three TV commercials, online banners and a modified homepage on air. In addition, the individual cable network providers have various print subjects available for use. The campaign can now be seen in German and French-speaking Switzerland.

Responsible at Swisscable - Association for Communication Networks: Reto Zumoberhaus (Head of Strategy and Marketing). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Christian Bobst (CD), Philipp Lengyel (AD), Wolfgang Bark (text), Regine Cavicchioli (graphics), Lucia Staub, Niklaus Huwyler (consulting), Roman Emunds (strategy). Picture editing: Patrick Rohner. Film production: Markenfilm Switzerland. Director: Navid Abri.

 

According to Le Temps, the further development of the daily newspaper is primarily aimed at more elegance and reading comfort. The biggest graphic changes concern the pages of the "Débats" section, where a better distinction has been made between regular columns and guest columns. Samedi Culturel has been transformed into a cultural magazine with new content. Sortir will become Sortir.ch on March 31. The title of the twice-monthly edition will be aligned with the website and iPhone versions - in collaboration with partner RTS - and will now form a single brand. The current tabloid format will be abandoned in favor of an edge-to-edge, stapled magazine. The Letemps.ch website is also expanding its content, such as the Swiss and economic current affairs covered on an ongoing basis by the editorial team, the "Femmes en affaires" columns and the sections devoted to the world of finance.

Le Temps: Early delivery now also in the greater Zurich area

 

In addition, the Regi team was able to provide up-to-date and compact coverage of the events on election and voting Sundays. The Commission was particularly impressed by the evening broadcast on Sunday, March 6, 2011, after Adrian Amstutz's election victory had been confirmed. With its balanced mix of reportage and analysis elements, with sound bites from all the important protagonists and a look into the future, Regi not only fulfilled its duty, but also its duty. This also applied to the evening broadcast on February 13, 2011 - after the narrow Yes to Mühleberg II and the first round of the Council of States elections. The debate between Adrian Amstutz (SVP) and Ursula Wyss (SP) on February 23, 2011 was also very well received by the PK, firstly because the duel was very well moderated and peppered with surprising questions, and secondly because listeners were also able to ask the candidates their questions.

The only cautious criticism was voiced regarding the switch-on broadcasts on election day on March 6: The frequency of the flashes was too high in view of the fact that no reliable information could be provided for a long time. However, the PK appreciates the fact that Regionaljournal did not go out on a limb with its trend statements. The tone of the reporting in the Regi was also praised: the candidates were always treated correctly and the word "hardliner", for example, was not used in connection with Adrian Amstutz. The fact that the editorial team has mastered its journalistic craft is particularly evident during such major events. The press conference is not entirely in agreement as to whether the Regi stayed sufficiently on topic after the first round of voting on February 13, 2011. However, the majority believe that it is right to only provide information when there is actual news to report.

The contributions on the two important Bernese events were also very well received by the PK members from the cantons of Fribourg and Valais. They particularly praised the fact that the "right balance" - not too much, not too little - was found in the overall reporting. The opinions of the PK are divided on the performance of "Schweiz aktuell" on the Bernese elections. While some believe that television paid enough attention to the topics, others would have liked even more coverage.

 

The first online and offline measures will be seen this spring, as the agency announced on Monday.