The jury presented a total of 14 Poster Awards at the Poster Night on March 24, 2011. On the best poster of 2010, the two National Councillors Christoph Mörgeli (SVP) and Daniel Jositsch (SP) sit next to each other on the streetcar with sour expressions, eagerly waiting for the next stop. The tactic of relying on an "unholy alliance" between two political opponents has paid off for the Ruf Lanz agency from Zurich. The jury assesses the Winning subject with political intimate enemies as "entertaining" and the campaign as "all-round successful".

In addition to the main prize, the creative minds at Ruf and Lanz also received two gold and one silver in other categories, making them among the winners of the evening. Under the direction of jury president Christian Brändle, the trophies for 2010 were awarded to the following companies:

Gold

Silver

Bronze

Poster Innovations

Go to PDF with all winners.

Swiss Poster Award 2010: The shortlist

The IMG agency received the award in the "Media" category. The fusion of a fashion event with a TV casting show in the run-up to the event on the one hand, and media partnerships with various publishing houses on the other, persuaded the jury to award the sponsorship concept. "Charles Vögele Fashion Days covers all important channels cross-medially and creates a highly professional link between an event and a TV format," the jury stated in the official press release. Charles Vögele Fashion Days Zurich is a four-day fashion event that was held for the first time in Zurich from November 3 to 6, 2010. Swiss fashion chain Charles Vögele was won as the title sponsor. 

The Würth Group, which was the main sponsor of the Tour de Suisse, also received an award in the "Sports Sponsorship" category. According to the jury, the company succeeded in deepening customer relationships and charging them with emotion. The overall concept was designed very professionally and accompanied by extensive performance and impact monitoring.

In a mass fax mailing, the name "Swiss Money Report" from London is used to advertise questionable stock-buying tips to Swiss recipients. And this crisscrosses the entire population. Already last summer, various consumers, including a woman from the French-speaking part of Switzerland, complained to SLK about the unwanted faxes that reach and disturb them during the night. And this despite the fact that her telephone number has a star entry.

The Third Chamber of the SLK condemned the activity of the consignor as an "aggressive sales method in distance selling" according to the principle article 4.4 2. However, this does not seem to bother the London-based company, because the same complainant received the Swiss Money Report again in October, notwithstanding the verdict. Since she does not understand the German texts and is not interested in stock tips, the complainant from the French-speaking part of Switzerland turned to the SLK with a request for sanctions. The Third Chamber of the SLK has granted the request and is once again asking the mail-order company in London to refrain from faxing advertising to the applicant.

The SLK is an organ of the Foundation of Swiss Advertising for Fairness in Commercial Communication. Tel. 044 211 79 22, [email protected], Fair-advertising.ch.

Since March 1, Sarah Dovlo has been a member of the Executive Board as Head of Online Marketing, where she is jointly responsible for the future direction of Blue Spirit. Dovlo studied business administration at the University of St. Gallen with a focus on media and communication. This was followed by positions as a consultant at FCB Leutenegger Krüll and Contexta. She finally joined Blue Spirit at the end of 2010. from Draft/FCB Lowe Group, where she built the online unit.

(Caption: Executive Board Blue Spirit (from left to right): Susan Bossard (COO), Enrico Bachmann (Creative Director), Sarah Dovlo (Head of Online Marketing), Alban Haas (CEO).

(Image: Sabine Gorgé and Alexandra Gubser.)

Sabine Gorgé has been working as an editor, presenter and producer for the regional journal BE FR VS of Swiss Radio DRS for five years. The 34-year-old gained further journalistic experience as a VJ, editor and output manager of the news program "News" at Tele Bärn, in the print sector at the Berner Zeitung and at various local newspapers. Sabine Gorgé studied Modern History, Political Science and Media Studies at the University of Bern, graduating in 2005. From December 2011, she will report from Bern, replacing Urs Wiedmer who recently became the new host of "Arena".

The 43-year-old Alexandra Gubser has been working for Swiss television since 2007 as an editor, reporter and most recently as a producer for "Tagesschau". Prior to this, she worked as a VJ and producer for Tele Züri, and for seven years as a news anchor, reporter and daily manager for Radio 24. She also gained journalistic experience as editorial manager of the Anzeiger der Stadt Kloten. Alexandra Gubser will replace Michael Gerber in Geneva from October 2011, who is moving to the correspondent post in Paris.

The focus of the visuals is the humorous dramatization of noise reduction around the product. The Ohropax itself becomes the hero of the campaign and, as an oversized earplug, makes all sources of noise seem very small in the visuals. The new implementations can be seen immediately on various communication measures; on posters, advertisements, banners, brochures and POS displays.

Responsible at F. Uhlmann-Eyraud SA: Philippe Bessire (Marketing & Sales Director), Olivier Hobi (Marketing Manager). Responsible at Cosmic Bern and Romandie: Thom Pfister (CD), Kasper Kobel (AD), Isabella Jungo, Antonia Bekiaris (text), Suzanne Scherer (strategy/consulting. Image editing: Twin-Design.
 
 

Being right in the middle of the action when thousands of passengers stream through Swiss railroad stations - this is what the major parties wanted from SBB. A few weeks ago, the railroad agreed, but only on a trial basis for the cantonal elections in Zurich and Lucerne and only in smaller stations. In these two cantons, where cantonal council and cantonal government elections are due on April 3 and 10 respectively, the first campaigns have now been carried out at train stations. In the canton of Lucerne, there have been eight so far at Sursee, Hochdorf, Emmenbrücke and Nebikon stations.

There were two flyer and Schöggelia campaigns in the canton of Zurich, specifically in the train stations of Dietlikon and Thalwil, as an SBB spokesperson explained when asked by the SDA news agency. It is not yet possible to say whether these ten campaigns were successful. As FDP General Secretary Stefan Brupbacher explained on request, the advertising at railroad stations will only be analyzed once the elections in Lucerne and Zurich are over. A decision will then be made together with SBB as to whether the parties should also be allowed to advertise in train stations for the national elections in the fall. The main point of discussion is likely to be the fees that SBB charges for the use of stations.

290 francs for the Thalwil ZH station

For a station such as Thalwil, which is close to Zurich and is also a busy transfer station, the daily charge is CHF 280. For other, smaller stations such as Nebikon, it is CHF 190. Far too much, as the parties argued at the start of the trial. Political parties only have limited budgets. In addition, such fees would contradict the Swiss system because the public is dependent on political information.

Passengers have not yet been asked whether they appreciate having flyers pressed into their hands or being involved in conversations while waiting. All that is known is that there have not yet been masses of complaints, said the SBB spokesperson. (SDA)

The work of the photographer and former picture editor has been comprehensively catalogued by the NZZ in recent years, according to a press release issued on Thursday. It is now complying with Ernst Scheidegger's wish to sell the corpus of the foundation he established in order to ensure the long-term care and management of his extensive oeuvre.

As a photographer, publisher and art mediator, Ernst Scheidegger shaped the NZZ supplement Wochenende for decades. As a photojournalist, he traveled the Arab world, India and the Far East for the Magnum photo agency. However, it was his portraits of artists that made him famous. As early as 1943, he took photographs of Alberto Giacometti's studios in Maloja, Stampa and Paris, and published these pictures in 1958 as a book together with his autobiographical and poetic texts. He captured Max Bill, Marc Chagall and Oscar Kokoschka in pictures, as well as Man Ray, Joan Miró and other contemporary artists.

The Neue Zürcher Zeitung pays tribute to Ernst Scheidegger and his work in a special supplement in its March 25 issue.
 

As of April 1, 2011, the media and communications professional and former editorial director of Tele Ostschweiz (TVO) will take over the management of the St.Gallen site, according to a press release issued on Thursday. One of his main tasks will be to further expand existing web TV channels in Eastern Switzerland, develop new channels and position them sustainably. In his new role, Felix Merz will continue to produce and present the "Invest" magazine on TVO. Ipmedia has been mandated by TVO for this task.
 

After 2009, the Swatch Group once again enjoys the best reputation among the Swiss population of the 50 companies surveyed, GFK Switzerland writes in a statement. The approximately 3'500 respondents attest the Swatch Group above all a high economic performance compared to the second-placed Migros-Genossenschafts-Bund. In addition, the Swatch Group also receives the highest sympathy scores. Close behind is Migros, which also improved slightly and received the best ratings, especially in terms of sustainability. New in the reputation top ten are Hilti and Emmi.

Big banks continue to catch up

Raiffeisen, the cantonal banks and Post Finance continue to benefit from the effects of the financial crisis and are well ahead of the two big banks, which are ranked in the bottom 10. However, Credit Suisse is now approaching the reputation level of 2007 again, while UBS is the winner of this year's ranking with a jump in reputation of almost 8 points.

The results of the representative study "GFK Business Reflector" are based on over 3'500 surveys in Switzerland. According to the company, the aim of the study is to provide objective and precise reputation monitoring for commercial companies. Aspects such as image, awareness, quality, innovation, emotional components and sustainability are examined. Swiss companies can work specifically on their reputation and position themselves consciously.

Top 10:

(Table: Gfk.ch)
 

Yoga students and biology teachers scratching themselves between their legs are too sensitive for Swiss television: Immediately before and after the "Tagesschau" three of four BAG spots are therefore not broadcast. An SRF spokeswoman confirmed to the news agency SDA a corresponding article from 20Minuten on Thursday, according to which the spots are only broadcast from 10 p.m. and in one case even from 11 p.m. - although the FOPH actually wanted to book prime time.

> About the BAG campaign

The commercials had been visioned by those responsible for the program. They came to the conclusion that the spots could be considered tasteless by part of the audience, they said in response to an inquiry from SDA. The spots have been broadcast since Wednesday. There have been no complaints from disgusted viewers so far. The FOPH wants to use the spots to draw attention to the increasing spread of STIs such as syphilis and chlamydia.
 

The campaign includes advertisements in the trade and general press as well as posters. Direct mailings, online banners, newspaper inserts and brochures will also be used. In addition to the overall campaign, TKF is also responsible for the new corporate design of Immo Messe Schweiz.

Responsible at Olma Messen St. Gallen: Rolf Brun (Head of the Trade Fairs Department), Marcel Mauron (Exhibition Director Immo Swiss Exhibition). Responsible at TKF Tachezy Kleger Fürer, St.Gallen: Marco Kleger, Ivan Sedleger (consulting), Alexander Fürer (concept, text), Christian Kahl (art direction), Rosario Florio (graphics), Ladina Bischof (photography, DTP), Eveline Graf (DTP). Illustration: Oliver Hasselluhn.