Based in Geneva, Emmanuelle Reignoux will manage two large European FMCG (fast moving consumer goods) clients, focusing on brand value creation and marketing communication optimization. Emmanuelle has 15 years of experience in marketing and market research and has previously managed international FMCG and technology clients. She has spent the last six years as Head of Telecommunications & Internet at Ipsos in France and as Business Unit Head at Ipsos Marketing in Switzerland. She has held leadership roles in ad hoc research, including segmentation and equity work, as well as in innovation - conceptualization, product testing, packaging and pricing studies.
 

The conference entitled "Successful employee motivation - how does it work?" on May 5 was attended by 120 experts from the fields of human resources management and communication, according to a press release issued on Thursday. In addition to keynote speakers Isabelle Welton, CEO of IBM Switzerland, and Josef Zibung, Chairman of the Board of Directors and CEO of Star Group, five experts presented practical cases from Swiss companies in breakout sessions. Matthias Mölleney, President of Perikom, the specialist association for personnel management and internal communication founded in February, took the opportunity to announce the new partner members. These are

- HWZ Zurich University of Applied Sciences
- Lucerne University of Applied Sciences and Arts - Business
- Swiss Public Relations Institute SPRI
- Prime communications agency
- Communications agency Wirz Corporate
- Consulting for organizational development Enzaim

The association is open to other organizations from the fields of human resources management and internal communication, as the press release explains further. Perikom partner members undertake to organize an event open to the public at least once a year or to publish a study on the interface between human resources management and internal communication.

The first Perikom Good Practice event will take place on June 22, 2011 at the Swiss Public Relations Institute SPRI. The next Swiss Internal Communications Conference is planned for May 10, 2012.

Andreas Jäggi, Managing Director Perikom, Isabelle Welton, CEO IBM
Schweiz AG, Cyril Meier, Head of Center for Communications HWZ
Zurich School of Economics.
 

For a fee of 90 centimes per SMS, consumers were to be informed by the service of the three cheapest health insurance premiums. The SKS had criticized that the indicated premiums were not the cheapest. This complaint was now approved, the SKS said.

"We are very happy about the decision of the Fairness Commission," said Sara Stalder, head of the SKS, when asked by the SDA news agency. It is deceptive, she said, if someone does not know who is behind an SMS service. The SKS has determined that only a handful of insurance companies were behind Ringier's offer, she said. "This is not information, but misleading". The SKS will also keep an eye on these offers in the premium round next fall, he said. "Such comparison services are to be taken with great caution".

Ringier takes note of the decision of the Fairness Commission, Matthias Graf, Head of Corporate Communications at Ringier, said on Thursday in response to a question. "We have ensured internally that, when publishing information on services, references to possible restrictions are published if necessary." (SDA)
 

Prosieben Sat.1's revenues grew by 3.7 percent to EUR 682.8 million. While advertising revenues in the domestic market remained almost at the previous year's level, partly due to the late timing of Easter, they grew strongly in some cases outside Germany, as the station group announced in Munich on Thursday.

The Group expects sales to increase by at least a low single-digit percentage in both the first half of the year and for 2011 as a whole. While profits in the first half of the year are likely to be at the previous year's level due to the current subdued development in the German TV advertising market, an increase is expected for the year as a whole, it added. (SDA)
 

The daily reach is shown as an average value over all individual days in the investigation period and as a weekday and weekend average value. According to the statement, Net-Metrix-Profile now also offers the possibility of evaluating which websites are accessed more during the week and which are accessed more frequently at the weekend.

In addition to daily reach figures, monthly and weekly reach figures continue to be published for websites, booking units and networks.

Change in population

People aged 14 and over who are resident in Switzerland or Liechtenstein and use the Internet form the population of the study. At around 5.2 million, the population of the Net-Metrix-Profile 2011-1 study edition is approximately 5 percent larger than in the previous year. On the one hand, the "widest user group" of the Internet (persons with Internet use in the last three months) has grown by around 3 percent and, on the other hand, the permanent resident population has increased by around 2 percent.

Change in usage habits: More clients per user

The unique clients measured in Net-Metrix-Audit form the basis for determining the reach of unique users. The total number of unique clients measured in Net-Metrix-Audit increased more strongly than the reach of unique users in a year-on-year comparison. According to the statement, this reflects the fact that online users tend to use the Internet via more devices. Year-on-year, internet usage via mobile devices in particular has increased sharply. In Net-Metrix-Profile 2011-1, an average of 2.3 unique clients (individual devices or Internet browsers) were identified per person in the overall universe. In the previous year, this figure was around 1.8 unique clients per person.

 

As of July 1, 2011, partner Esther Weber will leave the agency at her own request, according to a statement issued Thursday. She will leave both the operational management and the board of directors. As of mid-year, Simone Pérez-Fluri and Tommy Schilling, two long-time Valencians, will join the management team. At the same time, they will also be promoted to creative directors at the time of the change.

The agency's partner structure is now composed as follows:
- Michael Gerber, CEO
- Marco Rosenberg, Head of Consulting
- Simone Pérez-Fluri, Creative Director
- Tommy Schilling, Creative Director

Picture from left: Michael Gerber, Simone Pérez-Fluri, Marco Rosenberg, Tommy
Shilling.
 

The student's thesis had to discuss an ethical topic, give an assessment of the future of media work under the influence of social media, or take a look at internal communication, according to a statement from the SPRI. This was the first time that PR consultants received international recognition for their federal diploma. They were awarded the CIPR Diploma by the Chartered Institute of Public Relations (CIPR) in London, the world's largest PR industry association.

The CIPR diploma was awarded to the following federally certified PR consultants:
Patrick Djizmedian, Annette Fuhrer-Strebel, Sonja Giardini, Andrea Gnädinger, Rudolf Gugger, Verena Jäschke, Andreas Kern, Nina Krucker, Pia Lehmann, Burga Martinelli, Andreas Notter, Angela Maria Nyffeler, Anne-Catherine Rüegg Neuhaus, Barbara Salm, Vera Steiner, Fancçois Vetri, Sigrun Wähner, Philipp Zimmermann, Eva Zwahlen.
 

Passers-by came across long jump bars in front of the Arc de Triomphe. The floor stickers with the inscription "Make a career jump now" invited passers-by to jump off. The Institute for Continuing Education at the KV Bildungszentrum Luzern wanted to draw attention to its wide range of courses.

"Treat people as you would like them to treat you." This saying adorns one of the countless Bible-quotation posters that are supposed to make us better people. In the present case, the poster probably achieves rather an undesirable effect and turns the viewer into a potential sinner - after all, the poster next door advertises a sex sauna club and thus gives the Bible quote a completely new meaning. And as if the Bible believers were not already punished enough with the unfortunate placement, the extremely similar layout in the colors blue and yellow also catches the eye, which makes the viewer think that the two subjects belong together ...

"God's word in every place," the motto of Agency C, which was responsible for the Bible posters, was probably taken a bit too literally here.

Jaromir Löffler worked for Marketing & Kommunikation, the official publication of SW, for 20 years, according to a press release. As editor-in-chief, he shaped the title. He even turned himself inside out for the last issue. He is now retiring at the age of 63. It is therefore high time to pay tribute to this commitment.

However, "Jaro" will also be communicating after his time at Marketing & Communication, it continues: the passionate musician will now be able to devote more time to his band, which plays soul and jazz. And music is certainly one of the most direct and perhaps most honest ways to communicate. We will therefore be able to continue to communicate with Jaromir Löffler in the future, to "be in touch".
 

It has been on hold for a year, but now the Airport Media Award is entering its next round. According to the press release, campaigns that have been placed at at least one airport in the past 12 months will be honored. The prize, which is awarded by the Airport Media Initiative for the most creative advertising at airports in Germany, Austria and Switzerland, has been completely revised: Instead of once a year, the Airport Media Initiative will now award the best airport media every month. Once a year, the jury selects the overall winner from all the monthly winners.

The form of application is also new. Participation is exclusively via an online form at Airport-media-award.eu or via the menu item Airport Award 2011 under Airportadvertising.com. Agencies, advertisers and specialist intermediaries can upload their best airport media of the month using the online form. Applications for the month of May start immediately. Participants can submit their creations up to and including June 14. The jury and visitors to the website will then cast their votes and the application deadline for the following month will begin.
 

With the annual report, Loeb wanted to show, among other things, the diversity of the department store from A to Z, writes the agency in a statement. This was achieved with the use of photos in the form of product stills from all departments of the department store.

Responsible at the Loeb Group, Bern: Madelaine Elmer (Press Officer).Responsible at KPM: Stephanie Hofer (Consulting, CD & Production).