With the new platform, the social network wants to promote dialog with the advertising world. Agencies can apply with campaigns and marketing activities in which Facebook was used and, after a review by the company, are accepted into the gallery, where they can be commented on and rated - reaping "likes." Currently, around 115 campaigns have been entered. Among them is the Swisscom campaign "Lost in Val Sinestra" by Contexta. If agencies make it into the gallery, they are also included in an agency directory. 

Outstanding works are nominated for the Facebook Award via the Spotlight category. Under the title "The very best work created using Facebook," Mark Zuckerberg's company has so far selected a total of nine campaigns. So also the Walker SP Campaignwith which the agency is in the running for a Clio Award is. It has not yet been determined when the Facebook Award will be presented. Facebook plans to provide information on this shortly.

The launch bucks the trend of sacrificing literary pages for auto columns, writes Michael Wiederstein, head of the culture department, in a communiqué. Editorially, the editors are focusing on interviews, correspondence, columns, essays and short reviews that scan the local book market. Special attention will be paid to a stimulating mix of up-and-coming literary talent and already established writers, Wiederstein added. As a newcomer, the first edition brings Regina Dürig. The writer from Biel will publish her first novel this fall and has exchanged letters with Wiederstein on the subject of "Authorship and the Literary Idea." In addition, Swiss literary figure Zoë Jenny explores both analog and digital book worlds in the bi-monthly book column.

"Schweizer Monat": Relaunch for the 90th anniversary

"Literary Month" as PDF

 

Last year, Inhalt & Form provided communications support for Keller Ziegeleien's R-O-B project - a mobile industrial robot capable of producing wall elements with freely selectable motifs. The new campaign is now intended to show that the company has a much wider range of services to offer. Linked to this is the new Internet presence, which Inhalt & Form has modernized from the ground up. Here, too, the focus is on the wide range of services and products.

Keller AG Brickworks - Website from Content&Shape on Vimeo.

Responsible at Keller Brickworks: Christian Keller (CEO). Responsible for content & form: Serge Riedener (creative direction), Karin Estermann (art direction), Fabian Zahner (text), Claudio Zier, Andrea Melileo (consulting), Jan Löchler (graphics), Oli Faes (image editing), Boutiq, Philipp Zünd (3D visuals). Internet: Simon Wick (art direction online, animation, Flash programming), Claudia Fuchs (art direction), Nicolas Stark (graphics), Christian Breitler (photography), Web-manufaktur, Philipp Killer (HTML programming).

 

 

The commercial for the processed cheese shows: When the farmer has a mishap in the barn, the cow can't help herself and bursts out laughing. You just have to laugh along, says the agency.

Responsible at Bel Suisse: Barbara Frei (Head of Marketing), Sabrina Bernasconi (Brand Manager). Responsible at Wunderman (Y&R Group): Markus Gut (CCO), Patrick Bucher (concept/text), Cem Van der Schaar (FFF), Rahel Güttler (consulting). Markenfilm Schweiz AG (film production): Heinrich Reinacher (Managing Director), Uli Scheper (Executive Producer), Stefan Küenzler (Director), Kirschner Music (Sound).

 
 

This time, Snap Film's aperitifs enjoyed the reinforcement of Hofstetter & Hofstetter. Marius Hofstetter offers strategic brand consulting and brand communication and moved with his company into the premises of Snap Film in March. Thus the occasion was among other things to celebrate the new premises of Hofstetter & Hofstetter. Besides crispy grilled sausages and fine wine, there was dancing until the early morning hours to hip music by DJ Fräne.

The pictures for the occasion:

(Host) Marius Hofstetter (Hofstetter & Hofstetter), Michael Kindermann (Snap Film)

Sabrina Elsässer (Publicis), Raymond Inauen (Raymond Inauen Communications), Christina Maron ( Hirslanden), Marlise Isler (Stylist)

Erich Ebneter (FKP) with company

Sabine Danuser (copywriter), Urs Kaufmann

Marius Hofstetter (Hofstetter & Hofstetter), Dominique Müller (Zurich Insurance)

Alexandra Kindermann (Christie`s), Michael Kindermann (Snap Film)

Philippe Noirjean (Cal Consulting) 

Sybille Grass (UBS), Christina Maron (Hirslanden) 

In his new function, Urs Lüchinger replaces Fabian Marbot, who was only appointed last September. switched to the agency. Omnimedia markets the advertising spaces of Scout24's online marketplaces, the classifieds portal Anibis.ch and the business directory Gate24.ch.

 

From the top summit, Gian asks why one pursues an activity if one has no talent for it at all. Further, the bucks are concerned that the climbers are so tremendously slow, despite professional equipment. After an exclusive preview for Graubünden fans on Facebook the spot is now running on TV throughout Switzerland.

Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Brand Management & PR), Mike Frei (Brand Management & PR). Responsible at Jung von Matt/Limmat: Livio Dainese, Fernando Perez (Creative Direction), Samuel Christ, Alain Eicher (Text), Daniel Serrano (Art Direction), Erasmo Palomba (Art Buying), Rolf Helfenstein, Nicolas Schoberth, Florence Studer, Roman Meister (Consulting), Cyrill Hauser (PR), Elefant Studios (Animation), Jingle Jungle (Sound Design).

 

The three-dimensional virtual company headquarters is available on Rivella.ch The starting point for all information - about the brand, products, sponsorship events and competitions. In addition, the "Rivellator" provides answers to the question of which Rivella type you are. You can also keep up to date with the newsletter or at Facebook.com/Rivella. The "Rivella Factory", where visitors can take a virtual tour of the factory, is about to be launched. More is planned, Rivella announced on Monday. In addition to Rivella.ch, the company's website has also been relaunched. Rivella.com.

Responsible at Rivella: Cornelia Marending (Marketing Manager), Patrik Marty (Group Product Manager). Responsible at Seitenkick, Zurich: Samuel Binz and Tuan Nguyen.
 

As the company announced on Monday, Jürg Moosmann is to become a partner in the BSSM advertising agency and join the business at an operational level. Moosmann was with Baloise for twelve years, most recently as Head of Marketing Switzerland. Under his leadership, the insurance company launched the Security World two years ago. Before joining Baloise, Jürg Moosmann was Managing Director of Warteck Brauerei & Getränke (Feldschösschen Group) and worked in marketing at Sport-Toto-Gesellschaft.

The 51-year-old from Basel specializes in marketing analysis, marketing strategies and brand management and is a lecturer at Lucerne University of Applied Sciences and Arts. Alongside agency director Roger Berthoud, CD Urs Schneider and copywriter/concept developer Hannes Müller, Jürg Moosmann will join the management team. He will be responsible for strategic brand management tasks and, together with the agency manager, for the agency's new business.
 
BSSM offers consulting and creative services in all areas of brand, corporate and marketing communication. BSSM's client portfolio includes Basellandschaftliche Kantonalbank, Cellpack, Coop, Doetsch Grether, Franke, Kestenholz, Haecky, Warteck Invest and Bäckerei Hug. BSSM employs 15 people and is a member of BSW Leading Swiss Agencies.

 

In December 2010, the media company Ringier announced the formation of a joint company with the Swiss pet retailer Qualipet. Qualipet Digital wants to work with Qualipet.ch Build the largest digital platform in Switzerland for pet retail products. With online shopping, service, guide, magazine and a community address for all animal lovers.

The online platform has been online since last week. More than 10,000 products for cats, dogs, birds, horses, fish, rodents and reptiles are on offer. Shopping in the web store is accompanied by informative reading material and a virtual meeting place for animal lovers. Photo competitions and surveys provide interactive entertainment. From June, the Dr. Pet team will also be offering help and advice on all questions relating to animals, Ringier announced on Monday.

Ringier: Shopping platform for animal lovers launched with Qualipet
Ringier: Managing Director appointed for Qualipet Digital

With 40 million visitors and around 500 million page impressions per year, the Sbb.ch online portal is one of the most frequented websites in Switzerland. The range of advertising formats includes traditional display advertising and promotional spaces in the SBB e-newsletter, which reaches over 400,000 subscribers. Marketing of the SBB mobile channels is also being planned. SBB's mobile offering includes apps on the iPhone, Android and Windows Phone 7 platforms. Adextra commenced its marketing activities in January 2011.

 

No matter whether one is looking for high-quality building materials, professional tools or ceramics in all colors and shapes - at HGC, building tradesmen can find everything for every construction project, according to the message of the subjects. The radio spots use music to demonstrate just how big the HGC range is. So large, in fact, that it is possible to play a Mozart symphony on ceramics and parquet flooring. The subjects will be used immediately as advertisements in the trade press.

Go to Radio spot 1
Go to Radio spot 2

Responsible at HGC: Elisabeth Arm (Head of Marketing), Daniel Zehnder (Head of Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Patrick Suter, Martin Spillmann (CD), Oli Kreienbühl (AD), Reto Vogler (text), Fiona Gottwald, Andy Stäheli, Nino Zuberbühler (consulting); Jingle Jungle (recording studio); Oliver Nanzig (photography).