The claim and the appearance have been adapted to the orientation of the live-marketing agency, it says in a statement. In the new logo, the very youthful-looking jester's cap, which was previously the trademark of La Folie, has been replaced by a more discreet star. The short name "La Folie" has been retained to emphasize the agency's creativity together with the fresh-looking magenta. The font used and the discreet earth tone are also intended to manifest the down-to-earth nature of the agency and stand for clarity, strength and timeless modernity. The integrated claim "Experience culture" expresses how the agency interprets the topic of live marketing, it continues. There is not only to be a red thread running through the individual events, but a "magenta thread" through all live-marketing activities.

The new brand identity was presented to customers for the first time during a two-day office vernissage and was met with exclusively positive feedback, according to the press release.

New logo:

Old logo:

At 181 million euros, earnings before interest, taxes, depreciation and amortization were even almost twelve percent lower than a year ago. "This decline is based on lower advertising revenues and higher program costs," the statement said. Customers had postponed campaigns to the second quarter due to the late Easter holidays.

Advertising revenues in the Netherlands and France, on the other hand, increased significantly compared to the same period last year. More than 90 percent of RTL Group is a subsidiary of Bertelsmann. In Germany, the chain includes RTL, RTL 2, Super RTL, N-TV and Vox. (SDA)
 

Sportplausch Wider in Wallisellen is known for its range of mountain, racing and city bikes, the agency writes in a press release. Less well-known, however, are the made-to-measure bikes that the sports retailer manufactures individually tailored to the anatomy and wishes of its customers. The perfect set-up reduces air resistance and increases power transmission to the wheels. These obvious advantages of a custom bike inspired the agency to create a striking campaign. Using only two wheels, they staged cyclists as human bicycles, allowing them to become one with their mountain, racing or city bike.

The posters and advertisements have been on display in the greater Zurich area since the beginning of February.

Responsible at Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Thomas Schöb (CD), Andy Lusti (text), Lukas Wietlisbach (AD), Raphaela Pichler (photography), Aschmann Klauser (image processing).

From Wednesday, May 25 to Friday, May 27, the doors will be open to the photographers Patrik Fuchs, Peter Hebeisen, Willy Kracher, Christian Riis Ruggaber, Dennis Savini, Thomas Schuppisser, Luca Zanier (...) the picture editors of Hochparterre, Sonntagszeitung, Bolero, Tages-Anzeiger (...) and the picture desks of the advertising agencies Heads, Spillmann/Felser/Leo Burnett and Euro RSCG.

The event is intended to be a link between the photography of the best in the exhibition hall and daily practice.

> More information and registration
 

Warteck Invest wants to guarantee its investors a secure, value-preserving capital investment, the agency writes in a press release. The substance is its properties, whose value and earning power are to be secured through professional portfolio and facility management. This sustainable business policy is visualized in the annual report on several lead pages.

Responsible at Warteck Invest, Basel: Daniel Petitjean, Managing Director (overall responsibility). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Pascal Rehmann (AD), Sybille Cueni (Desktop), Imke-Dilli Fichtner (Production), Hannes Müller (Concept), Markus Binggeli (Consulting). Photos: Daniel Infanger. Litho and print: Linsenmann Gissler.

The successful series Big Time Rush made a significant contribution to this success in April, according to a statement from the broadcaster. Nickelodeon's digital presence is also showing steady growth. This clearly shows that the channel is on the right track, explains Ute Magmer, Channel Manager Nickelodeon: "The figures show that we offer children an attractive platform appropriate to their age group with our content ranging from cartoons and live action series to knowledge formats. The focus is always on fun - but we also make an educational contribution at the same time."

(Source market share: Mediapulse television panel, German-speaking Switzerland, children aged between 3 and 14, 05 - 20:15)
 

Here’s how it works: Anyone who purchases a Shortys or Business Light trial package from Blacksocks by the end of May will receive a certificate for a “good weather guarantee” for the current summer. The guarantee is based on the cumulative amount of precipitation during the summer (June 21 through September 21). If the total precipitation exceeds a certain threshold, the customer will receive a refund of the amount spent on the 3-pack and get to keep the socks. Customers can choose from various official weather stations. They must select one—which will then determine whether or not they receive a refund at the end of the summer. And to help them keep track of their chance for a refund, on Blacksocks.com The cumulative rainfall totals are published and updated once a week.

That's a nice promotion where the customer can't lose. But shouldn't the customer actually get their money back when the weather is nice? After all, when it rains, they tend to have more opportunities to wear their socks—whereas when it's sunny, the purchase wasn't really worth it.

Silvia Steidle graduated from the University of Lausanne with a degree in political science and has worked in communications for 15 years. For the past six years, she has been Head of Communications at the Federal Statistical Office in Neuchâtel. According to SDA, Steidle is still a part-time councillor for the city of Biel until the end of 2012. She is a member of the city government as a representative of the Welsch-Freisinnigen.
 

The DPA subsidiary has supported the PR Report Awards as a sponsor for nine years now. Last night in Berlin, PR Report magazine honored winners in a total of 22 different categories, according to Presseportal. The evening was hosted by TV presenter Ruth Moschner.
 

The new communication platform is currently being worked on at full speed at Uetlibergstrasse and is expected to be launched towards the end of summer 2011, according to Ikea Marketing Manager Jan Maurer. Wirz Group CEO Geri Aebi is delighted to have another strong brand on the client list. Ikea is known for creative and high-impact campaigns that both profile the brand and drive sales. This "building the brand while making the sales" is precisely the type of advertising that best corresponds to the current Wirz philosophy.

(Image: Keystone)

The H is the distilled essence of the Hofer brand. It is intended to sum up the agency's new spirit, as the agency writes in a communiqué. The agency's new premises are located directly next to the Westside shopping and experience center.
 

Advertising money in the double-digit millions is likely to flow to France as a result. This has long been expected, but now it is becoming a reality. From September, the French TV station TF1 is to broadcast its program in French-speaking Switzerland with its own advertising window. After the first channel of Télévision Suisse Romande, TF1 is the most-watched station in French-speaking Switzerland. There was no official confirmation in Paris that France's largest television station had crossed the commercial border. However, RTS director Gilles Marchand told the Fribourg newspaper La Liberté that the market entry of TF1 had been announced and that a project for an advertising window was on the table. At the request of MEDIENWOCHE, the Geneva cable network operator Naxoo also confirmed the planned move by the French. The broadcaster has already approached them on this matter, writes Naxoo. However, no further details, such as the status of negotiations on adjusting the feed-in fees for the signal, were provided in Geneva.

In its expansion into Switzerland, TF1 is benefiting from the pioneering work of its competitor M6. The RTL Group channel successfully defended its presence on the advertising market in French-speaking Switzerland up to the Federal Court. Two years later, TSR responded to the market entry of M6 Suisse in the fall of 2001 with a lawsuit for alleged copyright infringement (in connection with the first broadcast of series and films) and unfair competition due to the advertising window. After seven years and a counterclaim by the French, the epic legal dispute ended a year ago with the highest court's blessing for M6's commercial activities in Switzerland. This paved the way for TF1 to enter the French-speaking Swiss market. There are millions to be made here. M6 generates gross revenues of around CHF 50 million per year with its advertising window, and with fewer viewers than TF1. The flagship from France is therefore likely to extract at least the same amount of advertising francs from the Swiss market. A horror scenario for the domestic competition.

In this context, RTS Director Gilles Marchand already spoke three years ago of a "veritable earthquake" that would affect all media and not just radio and television. Marchand repeated and clarified this statement to Medienwoche: he expects a shift in the distribution of advertising expenditure in French-speaking Switzerland. "The press is wrong to think that only radio and television are affected." (Nick Lüthi)

You can read more about this in Medienwoche.