In addition, areas in eastern Switzerland and the Central Plateau as well as in central Switzerland and Graubünden will be added. This means that for the first time in its history, Blick will be distributed on a large scale via a separate early delivery service and will reach almost 90,000 subscribers' letterboxes earlier than before.

The Bern region switched to early delivery in a pilot project back in October 2000, followed by a further 45,000 subscribers in the conurbations of German-speaking Switzerland in 2010. But the development is not yet complete. Caroline Thoma, Managing Director of the Blick Group, believes that early delivery should be further expanded and intensified.
 

Communication and marketing in German companies are facing incalculable challenges; with the operation of ever new media channels, decision-makers are facing an incalculable cost explosion. In the midst of a digital tsunami, they currently do not know which media channel to focus on and which direction their investments should take in the future. This is what the Media Forum wrote in a press release on Friday. This scenario was taken as an opportunity to analyze the most important trends at a round table.

The atomization of the media landscape through the explosion of new communication channels, according to one of the analysis results, demands new target group segmentations. The global spread of e-books, iPads & Co. and the imminent market penetration of the mobile Internet also require a radical rethink of content production. Traditionally cost-intensive communication structures must be replaced by a new communication architecture that links all media channels and bundles the central corporate messages more strongly than before. This requires new media logistics that bundle independently operating and scattered media within the company and enable targeted, cost-conscious communication, according to a summary by TNS Emnid CEO Hartmut Scheffler. For media service providers, this offers the opportunity to position themselves in a new function as architects of new media structures.

The Media Forum Europe MFE was founded in 2010 by the Forum Corporate Publishing FCP, the Corporate TV Association CTVA and the Fachverband der Medienproduktioner f:mp as an umbrella organization for corporate communications to provide a cross-media cooperation platform for all members in addition to genre marketing. The initiator and president of MFE is Manfred Hasenbeck.

The newly created Hungarian Media Council had recently issued a negative, for the Cartel Office binding Opinion to the merger. The companies still plan to combine their activities in Hungary. After careful examination of all options for action, they will decide at the appropriate time whether and in what form a new application for a modified merger will be submitted. The two shareholders wrote this in a statement on Friday.

For Ringier Axel Springer Media, which has been active in Poland, Slovakia, the Czech Republic and Serbia since July 2010, the withdrawal of the application for a merger in Hungary does not result in any changes. It will continue unchanged on its growth course toward digitization on the basis of its strong core brands.
 

In addition, 13 outstanding achievements were commended. A total of 54,000 euros in prize money was awarded. First prizes were awarded to Alard von Kittlitz (Frankfurter Allgemeine Zeitung) in the national print category, Katrin Blum (Stuttgarter Zeitung) in the regional print category and Gerald Drißner (Austrian magazine DATUM) in the weekly and monthly print category. In the television category Fritz Ofner (ZDF/3sat), in the radio category Tina Hüttl (Deutschlandradio Kultur) and in the internet category Michael Hauri (2470media.eu) received a first prize.

The award is presented annually around Axel Springer's birthday by the academy named after him. The prize was founded in 1991 by his heirs and Axel Springer. It is aimed at authors who were not older than 33 when their contributions were published. The call for entries for the 21st Axel Springer Prize for Young Journalists will open at the end of October 2011.
 

According to the Bilanz ranking, Swisscom's professional understanding of the world of Facebook, Twitter and co. made it the winner of the first social media ranking for the top 50 Swiss brands. The brand is very strong in dialog, responds quickly, offers extensive promotional material and has a support community on Facebook. Swisscom really understands social media, say Robert Letsch and Nijan Ouliaei from the Zurich agency M&M Interactive Media, which compiled the ranking for Bilanz.

All of the top 50 Swiss brands have an active social media presence. They use several channels - for good reasons, says Grit Mareike Ahlers, who will be speaking at the Swiss Brand Congress on May 26 on the topic of "How social media strengthens the brand compared to traditional marketing communication". Ahlers, managing partner of the Zurich-based marketing consultancy Bruhn & Partner, sees two main effects of social media: "They strengthen brand image and awareness. Social media such as Facebook, communities and blogs build proximity to the consumer, making them a participant, which also influences their purchasing decisions." If you want to turn customers into fans, there is no way around these tools, which were recently ridiculed, continues Ahlers. If brand owners want customers to develop a kind of love affair with the brand, social media is the right place for this.

For the ranking, Bilanz, in collaboration with the M&M Media Group, examined the 50 most important Swiss brands in the relevant social media channels.
 

The task was to produce a film portrait of the various training opportunities at the KSSG as part of a broad-based recruitment program. Level Two convinced the KSSG with an innovative, interactive concept that enters into an interactive dialog with the young target group (trainees), the agency said in a press release. The presenter Marco Fritsche (Bauer, ledig, sucht ..., Post-it Street-Challenge/Pro7 Switzerland) appears as a likeable presenter. He guides visitors through the online platform, provides information about the various professions at the KSSG and answers all questions. This interactive tool will also be used at education fairs and at presentations in order to arouse the interest of career starters in a profession in the healthcare sector.

Responsible at the Kantonsspital St.Gallen (KSSG): Nicole Mösli (Patronage, Head of Nursing Department and Member of the Executive Board), Birgit Contreras-Molinero (Human Resources/Training), Andrea Gämperli (Human Resources/Training), Daniel Steimer (Corporate Communications). Responsible at Level Two: Gregor Rott (overall responsibility for concept, text, screen design and realization), Gegor Rott (post-production), Jan Rieder (sound production), Tanja Gandit (programming, web-apps). Responsible at Freitag Films: Vera Freitag (director), André Schneider (cinematographer).

Speakers Christian Blümelhuber, Professor of Euromarketing at the University of Brussels, and Marcus Schögel, Head of the Institute of Marketing at the University of St. Gallen, pointed out that TV will continue to be the No. 1 mass medium in the future and is likely to become even more attractive with the new interactive possibilities. The right combination of online and offline media will be decisive, according to a Publisuisse press release. A key point for the participants was the opinion of the speakers on the impact the development of the media will have on the marketing and communication measures of advertising companies.
 

A TV commercial and a poster/advertising motif were awarded the prize, which show that respect for children and successful advertising with children can be reconciled. Children are taken seriously and not instrumentalized as mere objects, according to a press release from TDH. SBB received the Child Guardian 2011 as a symbolic award for the TV commercial entitled "Sergio, Benoît and Beat in the museum", created by the Contexta agency: the three men stand stiffly and rigidly, a small boy stands on a stool and twists the moustache of one of the men to see if the three are real. The spot was unanimously chosen as the winner by the expert jury.

The award ceremony in the Print category was less straightforward: the adult jury of communication and child protection experts could not decide between three equally worthy subjects in the final selection, including the natural gas motif with cheerful sack-jumping children realized by Gasverbund Mittelland with the agency Startbahnwest. The children's jury, made up of 22 schoolchildren from Saint-Prex in the canton of Vaud, was a different story. With their spontaneity and intuition, the children immediately and clearly recognized who they thought deserved the prize, and so they also decided with conviction in favour of Erdgas, explained Child-Guardian jury president Evelyne Hug.

The part-time 4-semester course is supported by the Leipzig School of Media/University of Leipzig, the Academy of Journalism (Hamburg), the Board of Trustees for Journalism Education (Salzburg) and the Maz, where the second course is currently underway. A third course is due to start in October 2011.

The graduates of the Master of Arts in New Media Journalism and their Master's topics:

Jan Derrer: Use and distribution of moving image and "multimedia" content. Using the example of four Swiss-German news portals
Roman Huber: Journalism is not everything. Reflections on ad-financed business models of news websites with the inclusion of entertainment offerings
Christian Liechti: Intensifying local (media) communication with new media. Supporting the introduction of the BZ community forum
Bettina Ramseier: Traditional television - a discontinued model. Studies on the use of moving images by Swiss young people and the consequences for traditional television
Samuel Reber: Paid content - who should pay for it?
Alexandra Stark: Journalism reloaded - what journalists need to learn for the future
Miriam Sulaiman: From gatekeeper to news guide - opportunities and risks of journalistic social media activities
Benjamin Wagener: Online first versus money first. Cross-media strategies of regional media companies
Tobias Wehr: Is it worthwhile for a media publisher to get into gaming? An investigation based on the case of Tamedia AG
Ilsabe Weinfurtner: The special interest platform Fussball.Passau: Who makes it, what it can do and the question of whether it works as a model for other topic platforms in local public life.
 

The Swiss institution, which has an integrated advisory center for members as well as its own book publishing house, is unique worldwide, Walker said in a statement. Now the observer wants to go also in communication new ways. Axel Springer Schweiz is relying on the "smallest advertising agency in the world" for this. After an intensive strategy phase, the new campaign will be launched in the second half of the year.

Responsible at the observer: Roland Wahrenberger (Publishing Director Beobachter), Thomas Knell (Head of Reader Market Beobachter). Responsible at Walker: Cornelia Nünlist.

Grayling's range of services for British Airways includes public relations in both regions, coordination of international activities, strategic communications consulting and crisis communications, according to the press release. The contract is set to run for three years and covers services in 38 countries. The individual locations form a global network that is managed centrally from the Grayling offices in London and Hong Kong.
 

The advertising yearbook can be accessed directly online at Online.jdw.de. According to the press release, the cross-year search makes it possible to track and compare advertising for numerous brands and products over the years. Users can integrate the online version of the advertising yearbook into their own network via sharing and bookmark functions - an interactive business card for all competition participants.

The next edition of the yearbook will be published in print in March 2012. The 2012 competition starts in September of this year.